fashion therapy

Karl Lagerfeld to Expand Brand in 2012 With Masstige and Prestige Lines

Posted by Shirley Brady on October 24, 2011 05:46 PM

The creative director for Chanel and Fendi is taking his solo act to the Web.

With backing by Apax Partners, Karl Lagerfeld is launching "Karl," described as a "rock chic" diffusion line (priced at $85 to $400, reports AFP) as an online-only collection. The fashion e-tailer net-a-porter will sell the line exclusively starting January 25th before it goes on sale in February at

Lagerfeld, who dipped his well-shod foot into the masstige business with affordable streetwear collections for H&M (a collaboration that didn't end well) and Macy's, also has a second signature collection in the works.

According to Reuters, "Lagerfeld, 78, is also planning to launch in autumn 2012 a more upmarket label called "Karl Lagerfeld Paris", [to be] sold in multi-brand and department stores, with items priced between 300 and 2,000 euros."Continue reading...

brand bites

Brand Bites: Chrysler and Sprint Spoofs, Lady Gaga Flips Off Fashion, Post-It Wars

Posted by Abe Sauer on September 2, 2011 11:55 AM

Bandit brand pulls ultimate spoof on fellow Michigan native Chrysler with "Imported from Remus" ad for its wood chippers.

Denny's new Mac'n'Cheese Patty Melt will melt your arteries.

On eve of New York Fashion Week, Lady Gaga disses New York Times fashion critic and releases six-part "fashion film" series to promote new single:Continue reading...

brand news

In the News: Pfizer, Instagram, Hulu & more

Posted by Shirley Brady on August 3, 2011 06:00 PM

Brands to Watch

AT&T challenges ESPN on 3DTV claims.

Audi signs on as Emmys sponsor.

Budweiser rebrands its can.

Burger King, Wendy's, Subway, Taco Bell, Carl's Jr. lead US fast food brands expanding in Russia.

Coca-Cola tests "FaceLook" facial recognition Facebook app in Israel.

Dunkin' Brands quarterly profits slip.

Facebook marketing director (and sister-of-Mark) Randi Zuckerberg quits to launch a start-up.

Google accuses Apple, Oracle and Microsoft of "patent bullying."Continue reading...

brand news

In the News: Amazon, PepsiCo, Zillow & more

Posted by Dale Buss on July 21, 2011 09:00 AM

In the News

Amazon plans to stream CBS TV shows.

Apple sees entire stores faked in China (as spotted by an American blogger) as investors wonder what the real Apple will do with its growing cash horde. Apple also launched a B2B app store.

AT&T faces new government opposition in attempt to buy T-Mobile as company reports strong gains.

Barney's New York continues tradition of artistic window displays.

BP faces audit over spill compensation, seeks White House emails related to oil spill response.

British Airways reimburses Prince William and Duchess of Cambridge for in-flight entertainment system glitch.

Chipotle eyes growth opportunities.Continue reading...

brand bites

Brand Bites Every Day is Earth Day Edition

Posted by Abe Sauer on April 22, 2011 12:00 PM

Marvel Comics' Incredible Hulk pushes going green on Earth Day.

Below: crash test Cadbury Creme Eggs, Steven Seagal, Ikea living and more.Continue reading...

sip on this

The Real Skinny on the Diet Cola Wars

Posted by Sheila Shayon on April 4, 2011 04:00 PM

The cola wars continue, but not just between the two biggest soft-drink brands. The real skinny: it's a battle between diet soft drinks and our obsession with weight, tied up in a fashionable bow.

Category champ Coca-Cola has set out a three-year strategy for its Diet Coke brand that focuses on all things “fashionista,” all part of a comprehensive strategy from TV spots to merchandising, packaging and digital — pushing out Coke’s internal message of "a lighter approach to fashion."

It’s now apocryphal that fashion designer Karl Lagerfeld lost 90 pounds by consuming only stewed vegetables and Diet Coke. It’s a love affair that’s producing another round of limited-edition bottles for Diet Coke that will be released in June.Continue reading...

going green

Christie's Goes for the Green

Posted by Sheila Shayon on March 30, 2011 11:00 AM

Last night in New York, Christie's hosted a star-studded eco-auction and green fashion show, A Bid to Save the Earth. How star-studded? Try a surprise performance by Nicki Minaj, for starters.

In partnership with, Christie's event drew celebrities, non-profits, and philanthropists eyeing a host of tempting items for a good cause.Continue reading...

brand news

Brands to Watch: BBC, Chanel, Disney and more

Posted by Shirley Brady on January 26, 2011 06:30 PM

Brands to WatchAssociated British Foods, Coca-Cola, Kraft, Premier Foods and P&G join UK waste reduction pledge.

BBC to trim World Service.

Chanel's Karl Lagerfeld goes more casual with latest runway collection.

Coca-Cola hit by Venezuela strike.

Disney cuts back at videogame division.

Egypt continues blocking Twitter, Facebook, YouTube, Google and Ustream as two die in Cairo protests.

Facebook beefs up security after Mark Zuckerberg's FB page was hacked.Continue reading...

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