brand news

In the News: Amazon, PepsiCo, Zillow & more

Posted by Dale Buss on July 21, 2011 09:00 AM

In the News

Amazon plans to stream CBS TV shows.

Apple sees entire stores faked in China (as spotted by an American blogger) as investors wonder what the real Apple will do with its growing cash horde. Apple also launched a B2B app store.

AT&T faces new government opposition in attempt to buy T-Mobile as company reports strong gains.

Barney's New York continues tradition of artistic window displays.

BP faces audit over spill compensation, seeks White House emails related to oil spill response.

British Airways reimburses Prince William and Duchess of Cambridge for in-flight entertainment system glitch.

Chipotle eyes growth opportunities.Continue reading...

brand bites

Brand Bites Every Day is Earth Day Edition

Posted by Abe Sauer on April 22, 2011 12:00 PM

Marvel Comics' Incredible Hulk pushes going green on Earth Day.

Below: crash test Cadbury Creme Eggs, Steven Seagal, Ikea living and more.Continue reading...

sip on this

The Real Skinny on the Diet Cola Wars

Posted by Sheila Shayon on April 4, 2011 04:00 PM

The cola wars continue, but not just between the two biggest soft-drink brands. The real skinny: it's a battle between diet soft drinks and our obsession with weight, tied up in a fashionable bow.

Category champ Coca-Cola has set out a three-year strategy for its Diet Coke brand that focuses on all things “fashionista,” all part of a comprehensive strategy from TV spots to merchandising, packaging and digital — pushing out Coke’s internal message of "a lighter approach to fashion."

It’s now apocryphal that fashion designer Karl Lagerfeld lost 90 pounds by consuming only stewed vegetables and Diet Coke. It’s a love affair that’s producing another round of limited-edition bottles for Diet Coke that will be released in June.Continue reading...

going green

Christie's Goes for the Green

Posted by Sheila Shayon on March 30, 2011 11:00 AM

Last night in New York, Christie's hosted a star-studded eco-auction and green fashion show, A Bid to Save the Earth. How star-studded? Try a surprise performance by Nicki Minaj, for starters.

In partnership with charitybuzz.com, Christie's event drew celebrities, non-profits, and philanthropists eyeing a host of tempting items for a good cause.Continue reading...

brand news

Brands to Watch: BBC, Chanel, Disney and more

Posted by Shirley Brady on January 26, 2011 06:30 PM

Brands to WatchAssociated British Foods, Coca-Cola, Kraft, Premier Foods and P&G join UK waste reduction pledge.

BBC to trim World Service.

Chanel's Karl Lagerfeld goes more casual with latest runway collection.

Coca-Cola hit by Venezuela strike.

Disney cuts back at videogame division.

Egypt continues blocking Twitter, Facebook, YouTube, Google and Ustream as two die in Cairo protests.

Facebook beefs up security after Mark Zuckerberg's FB page was hacked.Continue reading...

branded entertainment

Chanel's Karl Lagerfeld Changes the Channel

Posted by Shirley Brady on January 13, 2011 11:00 AM

Karl Lagerfeld wants to show that he's more than 'just' a fashion designer with his latest effort for Chanel — directing a short film that brings its windows and latest looks to life.

The multi-talented creative director turned film director's latest work is more Roman Polanski than A Single Man, the directorial debut by former Gucci/YSL creative director Tom Ford.

It's also not the first time Kaiser Karl has turned his hand to directing. Check out more of his shorts (films, not resort wear) after the jump.Continue reading...

brand extensions

The High-Low Genius of Karl Lagerfeld Comes to Macy's

Posted by Ana Terzi on December 2, 2010 02:30 PM

He's got a "contract for life" at Chanel, but that hasn't stopped haute designer Karl Lagerfeld from extending his personal brand to Orrefors crystal, not to mention his image to become a videogame character and a silhouette on Coca-Cola bottles. A talented photographer, he also just shot the latest (risque) calendar for Pirelli.

And he's so well-established beyond fashion, a fake Twitter account of supposed Kaiser Karl musings boasts more than 300,000 followers.

Now the designer is going truly "masstige" with his latest venture: designing a capsule collection for Macy’s.Continue reading...

fashion therapy

Fashion News: Barneys, Fashion's Night Out, William Rast and more

Posted by Caroline Smith on December 1, 2010 04:00 PM

Barneys NY creative director and author Simon Doonan may be a particularly crank elf this holiday season. In the wake of a management shakeup he's still in place, but rumors of tension with new CEO Mark Lee have surfaced.

Comme Des Garçons brings multi-label concept shops to Beijing.

Proposed design piracy law moves forward.

Fashion's Night Out returning for third time in 2011.

InStyle Magazine is now selling clothes online.Continue reading...

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