2014 Brandcameo Product Placement Awards

brand news

Brands to Watch: BBC, Chanel, Disney and more

Posted by Shirley Brady on January 26, 2011 06:30 PM

Brands to WatchAssociated British Foods, Coca-Cola, Kraft, Premier Foods and P&G join UK waste reduction pledge.

BBC to trim World Service.

Chanel's Karl Lagerfeld goes more casual with latest runway collection.

Coca-Cola hit by Venezuela strike.

Disney cuts back at videogame division.

Egypt continues blocking Twitter, Facebook, YouTube, Google and Ustream as two die in Cairo protests.

Facebook beefs up security after Mark Zuckerberg's FB page was hacked.Continue reading...

branded entertainment

Chanel's Karl Lagerfeld Changes the Channel

Posted by Shirley Brady on January 13, 2011 11:00 AM

Karl Lagerfeld wants to show that he's more than 'just' a fashion designer with his latest effort for Chanel — directing a short film that brings its windows and latest looks to life.

The multi-talented creative director turned film director's latest work is more Roman Polanski than A Single Man, the directorial debut by former Gucci/YSL creative director Tom Ford.

It's also not the first time Kaiser Karl has turned his hand to directing. Check out more of his shorts (films, not resort wear) after the jump.Continue reading...

brand extensions

The High-Low Genius of Karl Lagerfeld Comes to Macy's

Posted by Ana Terzi on December 2, 2010 02:30 PM

He's got a "contract for life" at Chanel, but that hasn't stopped haute designer Karl Lagerfeld from extending his personal brand to Orrefors crystal, not to mention his image to become a videogame character and a silhouette on Coca-Cola bottles. A talented photographer, he also just shot the latest (risque) calendar for Pirelli.

And he's so well-established beyond fashion, a fake Twitter account of supposed Kaiser Karl musings boasts more than 300,000 followers.

Now the designer is going truly "masstige" with his latest venture: designing a capsule collection for Macy’s.Continue reading...

fashion therapy

Fashion News: Barneys, Fashion's Night Out, William Rast and more

Posted by Caroline Smith on December 1, 2010 04:00 PM

Barneys NY creative director and author Simon Doonan may be a particularly crank elf this holiday season. In the wake of a management shakeup he's still in place, but rumors of tension with new CEO Mark Lee have surfaced.

Comme Des Garçons brings multi-label concept shops to Beijing.

Proposed design piracy law moves forward.

Fashion's Night Out returning for third time in 2011.

InStyle Magazine is now selling clothes online.Continue reading...

brand news

In the News: AT&T, Amazon, S.C. Johnson and more

Posted by Dale Buss on November 24, 2010 09:00 AM

In the News

ABC's Dancing With the Stars crowns actress Jennifer Grey over Bristol Palin. 

AT&T offers "buy one get one" Black Friday deal (vs. Amazon's $50 each) on Windows Phone.

Bruce Willis pitches Russia's National Bank Trust.

CBS wins November TV sweeps in a big way.

Chrysler plans major upgrade of Indiana operations after President Obama's visit.

Cracker Barrel rides customer-service initiative.

Fox to use Hulu inventory for advertiser “make-goods.”Continue reading...

brand news

In the News: BP Brand Dinged $1B?

Posted by Shirley Brady on June 21, 2010 06:30 PM

Criticism of BP has shifted in full force to CEO Tony Hayward, who has cancelled a planned speech tomorrow in London, and was criticized by the White House for taking time off to go yachting on the weekend.

The damage, to date, to BP's brand? An estimated $1 billion, according to reputation management firm General Sentiment. Adweek, meanwhile, calls BP's social media marketing "aggressive," while Brand Republic reiterates the need for more "brand humility" at BP and beyond.

In other brand news, Bavaria Beer's so-called ringleaders of the orange dress-clad ambush marketing stunt at the World Cup appear in court tomorrow.Continue reading...

celebrity brandmatch

Coca-Karla: Lagerfeld Dresses Coca-Cola

Posted by Abe Sauer on April 22, 2010 09:03 AM

Coke and high fashion, a match made in (stereotype) heaven. Except, not that coke.

From the brand-extension bizarro world comes the limited-edition Karl Lagerfeld Coca-Cola Light (Diet Coke) box set. The co-branding promotion is done in collaboration with Paris boutique Colette and costs a show-stopping €60.00 (includes bottle opener!) Individual bottles are a more-affordable €3.50. Get yours at Colette.

It's not as crazy a pairing as it might seem on the surface, as there may be no greater Diet Coke brand champion than the slimmed down head of Chanel, Fendi and his own label. Just remember, plebe, that's DIET COKE.Continue reading...

brand news

Headline Roundup: Slimming Down

Posted by Sara Zucker on March 18, 2010 07:11 AM

Pepsi will pull its full-calorie beverages from national school cafeterias. [Wallet Pop]

Kraft plans to cut 10% of its products' salt content in North America. [AP]

Tod's hopes that the addition of Karl Lagerfeld's celebrity can help Hogan. [NY Times]

YouTube offers to share ad sales with independent musicians hoping for a boost. [LA Times]

Liam Gallagher of the band Oasis will add womenswear to his clothing line. [Vogue UK]

With the economy recovering, will inflation cause problems for consumers? [WWD]Continue reading...

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