brand bites

Brand Bites: Chrysler and Sprint Spoofs, Lady Gaga Flips Off Fashion, Post-It Wars

Posted by Abe Sauer on September 2, 2011 11:55 AM

Bandit brand pulls ultimate spoof on fellow Michigan native Chrysler with "Imported from Remus" ad for its wood chippers.

Denny's new Mac'n'Cheese Patty Melt will melt your arteries.

On eve of New York Fashion Week, Lady Gaga disses New York Times fashion critic and releases six-part "fashion film" series to promote new single:Continue reading...

brand news

In the News: Pfizer, Instagram, Hulu & more

Posted by Shirley Brady on August 3, 2011 06:00 PM

Brands to Watch

AT&T challenges ESPN on 3DTV claims.

Audi signs on as Emmys sponsor.

Budweiser rebrands its can.

Burger King, Wendy's, Subway, Taco Bell, Carl's Jr. lead US fast food brands expanding in Russia.

Coca-Cola tests "FaceLook" facial recognition Facebook app in Israel.

Dunkin' Brands quarterly profits slip.

Facebook marketing director (and sister-of-Mark) Randi Zuckerberg quits to launch a start-up.

Google accuses Apple, Oracle and Microsoft of "patent bullying."Continue reading...

brand news

In the News: Amazon, PepsiCo, Zillow & more

Posted by Dale Buss on July 21, 2011 09:00 AM

In the News

Amazon plans to stream CBS TV shows.

Apple sees entire stores faked in China (as spotted by an American blogger) as investors wonder what the real Apple will do with its growing cash horde. Apple also launched a B2B app store.

AT&T faces new government opposition in attempt to buy T-Mobile as company reports strong gains.

Barney's New York continues tradition of artistic window displays.

BP faces audit over spill compensation, seeks White House emails related to oil spill response.

British Airways reimburses Prince William and Duchess of Cambridge for in-flight entertainment system glitch.

Chipotle eyes growth opportunities.Continue reading...

brand bites

Brand Bites Every Day is Earth Day Edition

Posted by Abe Sauer on April 22, 2011 12:00 PM

Marvel Comics' Incredible Hulk pushes going green on Earth Day.

Below: crash test Cadbury Creme Eggs, Steven Seagal, Ikea living and more.Continue reading...

sip on this

The Real Skinny on the Diet Cola Wars

Posted by Sheila Shayon on April 4, 2011 04:00 PM

The cola wars continue, but not just between the two biggest soft-drink brands. The real skinny: it's a battle between diet soft drinks and our obsession with weight, tied up in a fashionable bow.

Category champ Coca-Cola has set out a three-year strategy for its Diet Coke brand that focuses on all things “fashionista,” all part of a comprehensive strategy from TV spots to merchandising, packaging and digital — pushing out Coke’s internal message of "a lighter approach to fashion."

It’s now apocryphal that fashion designer Karl Lagerfeld lost 90 pounds by consuming only stewed vegetables and Diet Coke. It’s a love affair that’s producing another round of limited-edition bottles for Diet Coke that will be released in June.Continue reading...

going green

Christie's Goes for the Green

Posted by Sheila Shayon on March 30, 2011 11:00 AM

Last night in New York, Christie's hosted a star-studded eco-auction and green fashion show, A Bid to Save the Earth. How star-studded? Try a surprise performance by Nicki Minaj, for starters.

In partnership with charitybuzz.com, Christie's event drew celebrities, non-profits, and philanthropists eyeing a host of tempting items for a good cause.Continue reading...

brand news

Brands to Watch: BBC, Chanel, Disney and more

Posted by Shirley Brady on January 26, 2011 06:30 PM

Brands to WatchAssociated British Foods, Coca-Cola, Kraft, Premier Foods and P&G join UK waste reduction pledge.

BBC to trim World Service.

Chanel's Karl Lagerfeld goes more casual with latest runway collection.

Coca-Cola hit by Venezuela strike.

Disney cuts back at videogame division.

Egypt continues blocking Twitter, Facebook, YouTube, Google and Ustream as two die in Cairo protests.

Facebook beefs up security after Mark Zuckerberg's FB page was hacked.Continue reading...

branded entertainment

Chanel's Karl Lagerfeld Changes the Channel

Posted by Shirley Brady on January 13, 2011 11:00 AM

Karl Lagerfeld wants to show that he's more than 'just' a fashion designer with his latest effort for Chanel — directing a short film that brings its windows and latest looks to life.

The multi-talented creative director turned film director's latest work is more Roman Polanski than A Single Man, the directorial debut by former Gucci/YSL creative director Tom Ford.

It's also not the first time Kaiser Karl has turned his hand to directing. Check out more of his shorts (films, not resort wear) after the jump.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements