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brand news

Brand News: Virgin Galactic, Diageo, Discovery and more

Posted by Dale Buss on November 3, 2014 09:31 AM

TOP STORIES

Virgin Galactic CEO Richard Branson vows that space dream is alive as pilot error blamed and investigation continues after fatal Arizona accident.

Diageo confirms brand swap, unloading Bushmills Irish whisky for Jose Cuervo's Don Julio tequila brand.

Discovery Channel celebrates as Nik Wallenda completes daring Chicago tightrope walk, blindfolded on live TV.

Kraft rejects majority of digital ad impressions as untrustworthy as ANA, AAAA and others form organization to combat online ad fraud. 

Taylor Swift removes all of her albums from Spotify.Continue reading...

super bowl

Popchips Not Ready for Its Super Bowl Close-Up, Despite Boss Katy Perry

Posted by Dale Buss on October 15, 2014 02:03 PM

It's the time of year that advertising watchers start putting together the pieces of the Super Bowl TV commercial lineup. And could there be an easier no-brainer than to look for Popchips to advertise in Super Bowl XLIX in Glendale, Arizona, on February 1? Maybe not.

The CMO of the ambitious popped-snack-chips line—the one featuring "all the taste, half the fat" of fried chips—told brandchannel not to count on the challenger brand to crash Frito-Lay's Super Bowl party next year despite the alignment of a number of interesting factors that might suggest Popchips would do so:Continue reading...

brand news

Brand News: Fiat Chrysler, JCPenney, McDonald's and more

Posted by Dale Buss on October 13, 2014 09:02 AM

TOP STORIES

Fiat Chrysler Automobiles (FCA) debuts on NYSE today as Marchionne begins last lap at helm.

JCPenney taps next CEO, Marv Ellison, from The Home Depot.

Kmart is dragging down parent Sears and gives free credit monitoring after credit-card data was stolen.

Katy Perry will headline Super Bowl halftime show.

McDonald's tests customized build-your-own burger kiosks in Australia.Continue reading...

that's entertainment

Summer's Here and the Time is Right for Branding of Your Beats

Posted by Claire Falloon on July 21, 2014 01:03 PM

As concert and festival-goers don their denim cut-offs and band t-shirts this summer, they should also get ready for the usual barrage from brands clamoring for their money and attention.

This year fans will encounter everything from advertising and promotions to carefully integrated digital and live experiences from brands including Jim Beam, HondaBudweiser, Vans and even Staples, which is sponsoring Katy Perry’s Prismatic World Tour (seriously, office supplies? What happened to sex, drugs and rock & roll?)

Old school purists may not like it, but concert sponsorship is nothing new and the presence of big corporate brands in music is a reality we may all have to get used to. 

As Lady Gaga noted at SXSW back in March, “without sponsorships we won’t have any more artists in Austin, because record companies don’t have any f*cking money.” And as music labels recede, the big brands are marching in.Continue reading...

brand collaborators

The Polished Home: OPI, Ace Hardware Bring the Nail Salon to the Living Room

Posted by Katie Conneally on July 10, 2014 06:17 PM

It used to be that you could spot bold nail polish colors, elaborate nail art and sparkling gel manicures on hands left and right. But after several years of unparalleled growth, the nail polish market has slowed down, with retailers like Coty (which owns OPI) noting a four percent drop in sales at the end of 2013. 

So this year, it’s no surprise that nail polish brands are turning to new, innovative partnerships to reposition nail polish as not just a beauty product, but a key part of consumers' aesthetic lifestyle, in an attempt to drive sales and attract new customers. 

OPI is leading the way through a collaboration with Clark+Kensington, a line of house paints from Ace Hardware. Together, they’ve developed three new color palettes of house paint that match some of OPI’s most illustrious colors. Each palette contains 6 shades and is designed to reflect consumers’ personalities with names like "The Artist," "The Wild Heart" and "The Romantic."Continue reading...

celebrity brandmatch

Justin Bieber Worries Parents Everywhere, Backs Selfie-Sharing App for Teens

Posted by Sheila Shayon on November 11, 2013 05:31 PM

Parents, brace yourselves: Justin Bieber has invested $1.1 million in Shots of Me, a mobile selfie-sharing network that's targeting his own fan base, teens and pre-teens. With almost 47 million Twitter followers—second only to Katy Perry—Bieber is a big catch as an investor and a pop-culture influencer of unprecedented power.

He joins investors Shervin Pishevar, Tom McInerney and boxer Floyd Mayweather, and John and Sam Shahidi, whose RockLive social startup is behind the new selfie-enabling app, which is exclusively available for download starting this week in the iTunes App Store.Continue reading...

social media watch

Twitter Builds Up IPO Clout with Bullish Reports from Wall Street

Posted by Sheila Shayon on November 4, 2013 05:51 PM

Twitter is going full steam ahead this week as it puts final touches on its IPO, now priced between $23 and $25, pushing its potential market value to $13.9 billion. 

With its Thursday market debut looming, Twitter is showing no signs of weakness, continuing an aggressive push to boost the value of the microblogger. Careful to not have a 'Facebook moment,' Twitter still intends to sell 70 million shares in its debut, but with strong demand for its stock after its road show, the company even plans to close its books on Tuesday, a day ahead of schedule. The move is on point with bullish reports from Wall Street, most indicating a strong support and outlook for the company. 

“If you’ve got a social strategy, Twitter is one of the most effective ways to activate that,” Brian Wieser, a senior analyst at Pivotal Research, said in an interview, according to the New York Times. “What they’ve got is unique and not replicable in any sense.”

And analysts are only looking up. Richard Greenfield, an analyst at BTIG Research, indicated that he sees Twitter's revenue growing from $636 million this year to $1.1 billion in 2014, and $2.7 billion in 2016. “We expect a lot of growth ahead in advertising and Twitter ad products," he told the Times.Continue reading...

brand news

In the News: Netflix, Chipotle, Under Armour and more

Posted by Dale Buss on October 21, 2013 09:27 AM

In the News

Netflix poised to pass HBO in paid US subscribers.

Chipotle raises menu prices for '14 due to higher costs, GMO shift as it moves East with tofu burrito.

Under Armour opens store in Shanghai and seeks the next big thing with inventor competition.

AT&T receives $4.9 billion in cell-tower deal.

Amazon bets on "betas" to turn web viewers into shoppers.

Apple adjusts tablet strategy to protect lead.

Art Van Furniture extends Michigan based into Chicago market.

Associated Press plans to enable sponsored content.

BlackBerry raises Canadian security concerns with potential deal abroad.

Bon Appetit is magazine of the year for Advertising Age.Continue reading...

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