brand collaborators

The Polished Home: OPI, Ace Hardware Bring the Nail Salon to the Living Room

Posted by Katie Conneally on July 10, 2014 06:17 PM

It used to be that you could spot bold nail polish colors, elaborate nail art and sparkling gel manicures on hands left and right. But after several years of unparalleled growth, the nail polish market has slowed down, with retailers like Coty (which owns OPI) noting a four percent drop in sales at the end of 2013. 

So this year, it’s no surprise that nail polish brands are turning to new, innovative partnerships to reposition nail polish as not just a beauty product, but a key part of consumers' aesthetic lifestyle, in an attempt to drive sales and attract new customers. 

OPI is leading the way through a collaboration with Clark+Kensington, a line of house paints from Ace Hardware. Together, they’ve developed three new color palettes of house paint that match some of OPI’s most illustrious colors. Each palette contains 6 shades and is designed to reflect consumers’ personalities with names like "The Artist," "The Wild Heart" and "The Romantic."Continue reading...

celebrity brandmatch

Justin Bieber Worries Parents Everywhere, Backs Selfie-Sharing App for Teens

Posted by Sheila Shayon on November 11, 2013 05:31 PM

Parents, brace yourselves: Justin Bieber has invested $1.1 million in Shots of Me, a mobile selfie-sharing network that's targeting his own fan base, teens and pre-teens. With almost 47 million Twitter followers—second only to Katy Perry—Bieber is a big catch as an investor and a pop-culture influencer of unprecedented power.

He joins investors Shervin Pishevar, Tom McInerney and boxer Floyd Mayweather, and John and Sam Shahidi, whose RockLive social startup is behind the new selfie-enabling app, which is exclusively available for download starting this week in the iTunes App Store.Continue reading...

social media watch

Twitter Builds Up IPO Clout with Bullish Reports from Wall Street

Posted by Sheila Shayon on November 4, 2013 05:51 PM

Twitter is going full steam ahead this week as it puts final touches on its IPO, now priced between $23 and $25, pushing its potential market value to $13.9 billion. 

With its Thursday market debut looming, Twitter is showing no signs of weakness, continuing an aggressive push to boost the value of the microblogger. Careful to not have a 'Facebook moment,' Twitter still intends to sell 70 million shares in its debut, but with strong demand for its stock after its road show, the company even plans to close its books on Tuesday, a day ahead of schedule. The move is on point with bullish reports from Wall Street, most indicating a strong support and outlook for the company. 

“If you’ve got a social strategy, Twitter is one of the most effective ways to activate that,” Brian Wieser, a senior analyst at Pivotal Research, said in an interview, according to the New York Times. “What they’ve got is unique and not replicable in any sense.”

And analysts are only looking up. Richard Greenfield, an analyst at BTIG Research, indicated that he sees Twitter's revenue growing from $636 million this year to $1.1 billion in 2014, and $2.7 billion in 2016. “We expect a lot of growth ahead in advertising and Twitter ad products," he told the Times.Continue reading...

brand news

In the News: Netflix, Chipotle, Under Armour and more

Posted by Dale Buss on October 21, 2013 09:27 AM

In the News

Netflix poised to pass HBO in paid US subscribers.

Chipotle raises menu prices for '14 due to higher costs, GMO shift as it moves East with tofu burrito.

Under Armour opens store in Shanghai and seeks the next big thing with inventor competition.

AT&T receives $4.9 billion in cell-tower deal.

Amazon bets on "betas" to turn web viewers into shoppers.

Apple adjusts tablet strategy to protect lead.

Art Van Furniture extends Michigan based into Chicago market.

Associated Press plans to enable sponsored content.

BlackBerry raises Canadian security concerns with potential deal abroad.

Bon Appetit is magazine of the year for Advertising Age.Continue reading...

social media watch

Katy Perry, Pepsi, MTV Team Up for Primetime VMA Reveal

Posted by Sheila Shayon on August 22, 2013 11:12 AM

MTV's annual Video Music Awards are this Sunday, and the show, like every year, is reaching higher to engage and entertain fans, whether they're inside Brooklyn's Barclays Center or not. 

This year, pop singer Katy Perry has partnered with Pepsi for a socially-infused promotion built around her secret performance, where fans will get to choose which song she performs, and in turn, what her next single will be off of her new album. Pepsi, MTV and Perry will be giving out clues leading up to Sunday's performance to help fans unlock information, including song titles and lyrics. Fans can listen and vote for their song of choice via a microsite and using hashtag #KatyNow. 

The voting process will conclude with Perry's performance, which will take place somewhere outdoors in Brooklyn (also one of the clues).Continue reading...

brand news

In the News: Amazon, Al Jazeera, Facebook and more

Posted by Dale Buss on August 21, 2013 09:16 AM

In the News

Amazon and Conde Nast create new "all-access" magazine subscriptions across platforms.

Al Jazeera sues AT&T for dropping US channel and makes limited US debut.

Facebook leads project to connect whole world through the internet.

Apple loses iPad market share in China to Samsung and plans to launch iTunes Radio in September with big advertisers.

BMW is making customers wait for repairs due to global supply-chain hiccups.

Barnes & Noble abandons plans to split company.

Bob Evans opens Express prototype.

CBS turns to its stars in battle with Time Warner Cable.

Coca-Cola sees "very positive" prospects in Indonesia.

Cummins diesel deal with Nissan for Titan could vex Chrysler's Ram truck.

Diageo fights off latest legal challenge to its Parrot Bay cocktails.Continue reading...

brand collaborators

Gimmick or Gold Mine, 'Creative Director' Brand Craze Adds Timberlake to Ranks

Posted by Sheila Shayon on February 8, 2013 03:24 PM

The list reads like a Who’s Who of A-list celebrities: Justin Timberlake, Beyonce, Alicia Keys, Lady Gaga, Victoria Beckham, Swizz Beatz, will.i.am. But it's not a concert bill.

Instead, it's a list of stars who have recently agreed to serve as creative directors for brands — a trend that seems to blur the lines between star bling and business acumen.

Bud Light Platinum is the latest, announcing this week that it's inked deal with Justin Timberlake “to provide creative, musical and cultural curation for the brand.” The collaboration is to debut at Sunday’s 55th Grammy Awards via an ad, "Platinum Night," which features his latest single, "Suit & Tie." "Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing," Timberlake stated in a press release.Continue reading...

celebrity brandcasting

Diet Coke and Pepsi Pick Their Divas in Beyonce and Taylor Swift

Posted by Dale Buss on January 28, 2013 08:01 PM

Whether Beyonce actually dared to lip-sync the National Anthem during President Obama's second inauguration, one thing is clear: The controversy has landed her back in the headlines, if not as disgraced as Lance Armstrong and Manti Te'o.

Beyonce stands a major chance at public redemption with her Super Bowl halftime show on Sunday, to be sponsored by Pepsi, and by the continued unfolding of her $50-million endorsement relationship with the soft-drink brand. There's also an upcoming HBO documentary about her life.Continue reading...

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