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social media watch

PepsiCo #LiveForNow Deal Marks Twitter's Biggest Brand Partnership to Date

Posted by Sheila Shayon on May 30, 2012 12:07 PM

PepsiCo and Twitter today announced a global music partnership, boosting Pepsi's music-based "Live for Now" marketing platform with Twitter campaigns to drive awareness and traffic to Pepsi's Live for Now music ambassadors such as Katy Perry.

The year-long deal between PepsiCo and Twitter includes a weekly music-oriented video series (watch episode one above) offering an overview of the artists (such as Katy Perry), music and music news trending that week on Twitter. Also on offer: Free music downloads (starting at 1pm ET today), plus weekly tweets from @pepsi about current music and free downloads from the Amazon.com MP3 Store to consumers who follow @pepsi and include the hashtag #PepsiMusicNOW. 

The partnership will also help spread the word about Pepsi's pop-up U.S. concert series this summer and fall. They will be announced first on Twitter and streamed live through Pepsi’s Twitter page and on PepsiPulse.com to fans everywhere.Continue reading...

celebrity brandmatch

Minaj a Toi: Pepsi Releases Nicki Minaj Commercial [VIDEO]

Posted by Shirley Brady on May 7, 2012 11:34 AM

Pepsi today debuts "Now in the Moment," the beverage giant's new commercial starring Nicki Minaj, as part of its global "Live for Now" campaign. Check out the 60-second and 90-second extended versions below, with more on the brand's biggest global campaign to date, a team effort by the Omnicom network of agencies.Continue reading...

celebrity brandmatch

Pepsi Taps Michael Jackson Legacy for ‘Live for Now’ Campaign

Posted by Sheila Shayon on May 3, 2012 11:59 AM

Pepsi has announced an exclusive global partnership with Michael Jackson’s Estate as part of its new "Live for Now" campaign, PepsiCo’s global platform to re-engage teens via pop music and culture influencers including Nicki Minaj and Katy Perry, whose upcoming movie the brand is sponsoring.

The deal coincides with brand's legacy with the King of Pop and the 25th anniversary of Jackson's multi-platinum Bad album (released August 31, 1987) and record-breaking tour, and Pepsi and Sony Music will share new mixes, as well as one billion — that's right, billion — special edition Michael Jackson Bad 25 Pepsi limited edition cans with an iconic silhouette of Jackson, as you can see below.Continue reading...

brand bites

Brand Bites: Bar, Barbie, Beyonce, Benetton, and more

Posted by Abe Sauer on April 6, 2012 11:44 AM

Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.

PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...

brand news

In the News: Facebook IPO, News Corp. vs ESPN, Apple Takes America

Posted by Shirley Brady on March 28, 2012 06:01 PM

Adidas releases spot featuring David Beckham, Lionel Messi, Derrick Rose, and Katy Perry, whose single ("Part of Me") is the featured soundtrack.

Apple products can now be found in half of all U.S. households.

Charles Barkley cross-dresses in new Weight Watchers campaign.

Facebook stops secondary market trading ahead of May IPO.

Jeremy Lin meets with ESPN employee fired over racist headline.

JetBlue's unhinged pilot charged with a criminal complaint.

Netflix appears to follow through with Qwikster plan after all.

News Corp. said to plan sports network to rival ESPN.Continue reading...

brand news

In the News: Samsung, Burberry, Wikipedia & more

Posted by Dale Buss on January 17, 2012 08:50 AM

In the News

Adidas taps Katy Perry for new campaign.

AFL-CIO launches image campaign.

Airbus posts record sales.

American Airlines stops flying to India, sacks 150 workers.

AOL leads companies testing crowdsourcing.

Apple expands iTunes Match, reportedly preps interactive textbooks for the iPad, while pre-earnings valuations vary.

BASF halts its genetically modified products in Europe, including its Amflora potato.

Beats Electronics breaks up with Monster.

Beyonce accused of skin-lightening in album promotion, gives first post-baby interview.

BlackBerry-maker RIM criticized by analysts for PlayBook incompatability.

BMW recalls 89,000 Mini vehicles.

Burberry quarterly profits jump 22%.

Carnival faces heat in wake of Italy shipwreck, its worst accident in 40 years, as environmental fears mount and cruise industry is rocked.

M&M's will introduce a sixth candy character — Ms. Brown — in its Super Bowl commercial, while Kia plans 60-second commercial with Adriana Lima and Motley Crue, in keeping with trend to longer Super Bowl spots.Continue reading...

cause celeb

eBay Promotes Celebrity Fundraisers

Posted by Shirley Brady on November 7, 2011 12:44 PM

Heading into the holidays, eBay today launched a new section (eBay.com/Celebrity) to promote auctions raising funds and awareness for celebrities' personal causes.

"Only eBay has the innovative technology and large portfolio of tools to combine celebrity, charity and commerce to engage consumers with the causes they care about most," said Richelle Parham, Chief Marketing Officer for eBay North America, in a statement. "We couldn't think of a better time then during the holiday season to unveil eBay Celebrity, when giving back to a good cause is always a top consideration."

The first round of charity auction items available on eBay Celebrity includes a chance to attend Brad Pitt's "A Night to Make It Right" gala at the Hyatt Regency New Orleans on March 10. Other celebs on board include Christina Aguilera, Jeff Bridges, Sienna Miller, Hayden Panettiere, Katy Perry, and Troy Polamalu. More details on the initiative in eBay's Q&A with senior manager of public relations Amanda Miller, who speareheaded the project, in the video above.

sporting brands

Premier League Inspires Premier Lingerie

Posted by Mark J. Miller on September 15, 2011 11:18 AM

It’s generally best for a passionate male sports fan to keep his obsession out of the bedroom when it comes to relations to the opposite sex, but a company in England is helping to change that predicament.

Premier Lingerie has partnered with two Premier League clubs to produce lingerie with the team’s clubs and colors. And this isn’t just so the fellas can live out some sort of Harlequin-style soccer fantasy — it's for the female footie fan.

“Women now make up about 20 percent of football supporters but only three to five percent of club merchandise is aimed at them,” said Paul Robinson, director of Premier Lingerie, to the Daily Mail. “A lot of clubs simply stock pink T-shirts with the club's logo on them. That's not good enough. Not enough clubs are doing anything sassy for their female fans, so that's where we're helping.”

Premier Lingerie recently partnered with Premier League team Newcastle United on the heels of signing a deal with the Wolverhampton Wanderers before the holidays last year. It is in conversations with other teams about producing similar lingerie lines, the brand's website notes.

We may all have Katy Perry to thank for this.Continue reading...

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