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media brands

Fox News: Serving Up Red Meat — and Success — for 15 Years

Posted by Dale Buss on October 10, 2011 12:55 PM

The way much of America sees things, political polarization is a bad thing. Washington politicians still believe that the citizenry want nothing as much as bipartisanship in the nation's capital. Centrist efforts such as No Labels base their entire appeal on a lack of extremes. Even Barack Obama's 2008 presidential campaign was built largely on a promise of overcoming the nation's political divisions.

But polarization has remained and, no doubt, grown in the fertile soil of economic tribulation lately. And that has been a very good thing for at least one prominent media brand: Fox News. The leading cable news network and one of its most prominent hosts, Sean Hannity, are celebrating the 15-year anniversary of the birth of Fox News and its association with the once-obscure radio talk-show host.

Fox News is flattening the competition from CNN and MSNBC more convincingly than ever, ratings-wise. And the success of Fox News' stalwart appeal to its right-leaning viewers recently prompted MSNBC to stop all pretense and throw its marketing toward its own, but left-leaning, viewership base. MSNBC lately has been doing better in the ratings. Meanwhile, CNN, still nominally trying to occupy the mushy middle, has struggled.Continue reading...

media triage

CNN Shuffle: Spitzer Splits, Cooper's a Keeper, Piers Stays Afloat

Posted by Sheila Shayon on July 7, 2011 03:00 PM

While nowhere near as shocking as News Corp.'s surprise closure of News of the World, across the Atlantic CNN delivered its own shocker this week. Eliot Spitzer is out as CNN replaces his nine-month old In the Arena roundtable program that followed the demise of Parker Spitzer, and faithful Anderson Cooper regains his flagship positioning with Anderson Cooper 360 moving to 8 p.m. ET starting August 8th.

Spitzer's ouster isn't the only news. Additional changes to the CNN schedule include the shifting, in late September, for The Situation Room With Wolf Blitzer from 5-7 p.m. to a late afternoon 4-6 p.m. slot; John King’s show will move to 6 p.m.; while Erin Burnett, recently hired from CNBC, will assume the 7 p.m. slot as the lead-in to Cooper.

The only prime-time show unaffected is Piers Morgan Tonight, the 9 p.m. interview show introduced six months ago to replace Larry King.Continue reading...

week in review

Top 10 Stories of the Week: Golf Boys, Heineken, Rob Zombie for Woolite & more

Posted by Michael Waltzer on June 24, 2011 05:45 PM

Our most-read blog posts of the past week include "The Golf Boys," Heineken, Rob Zombie and his Woolite Commercial, and more:

#1 Viral Video Watch: The Golf Boys

#2 American Fashion Takes Off in Europe

#3 Heineken Sees Payoff From Digital Strategy

#4 FDA’s Graphic New Cigarette Warnings

#5 Current Hoists New Logo and Hope for Keith Olbermann

#6 Rob Zombie Directs Scariest Woolite Commercial Ever

#7 London Olympics Ready to Battle Ambush Ads

#8 MINI Woos Porsche Drivers With Sporty Two-Seater Coupe

#9 Volkswagen Invites Fans to Write the Next Chapter

#10 Banana Republic Goes Mad for Mad Men Again

brand news

In the News: Airbus, Facebook, Ford & more

Posted by Dale Buss on June 20, 2011 09:00 AM

In the News

Airbus is poised to dominate Paris Air Show this week as rival Boeing decides whether to revamp or replace the 737.

Current TV sets its sights on MSNBC with Keith Olbermann and new branding.

Disney fuels product-placement formula with Cars 2.

Dollar General builds post-recession momentum.

Facebook becomes new king of display-ad revenue.

Ford launches showroom for PlayStation users and plans to buff up Lincoln brand.

Jack in the Box changes menu to promote high-margin items.Continue reading...

week in review

Top 10 Stories of the Week: PGA's "Golf Boys," Mobile Marketing, the Barbie and Ken Breakup, and more!

Posted by Michael Waltzer on June 17, 2011 05:00 PM

Our most-read blog posts of the past week include PGA's "Golf Boys," mobile marketing, the Barbie and Ken breakup, and more:

#1 Viral Video Watch: The Golf Boys

#2 Faux Twitter Photo Causes PR Headache for McDonald’s

#3 Current Hoists New Logo and Hope for Keith Olbermann

#4 Consumers Respond to Mobile Marketing

#5 Viral Video Watch: Sriracha the Rooster Sauce Rap a Saucy Ode

#6 Viral Video Watch: "Whole Foods Parking Lot" Spoofs Whole Foods Lifestyle

#7 Greenpeace Breaks Up Barbie and Ken to Save the Rainforest

#8 P&G's Secret Weapon: Word-of-Mouth Marketing

#9 Converse to Artists: If the Shoe Fits...

#10 Logo Watch: Canadian Olympic Team, Monday Night Football & more

media brands

Current Hoists New Logo and Hope for Keith Olbermann

Posted by Sheila Shayon on June 14, 2011 11:30 AM

Keith Olbermann makes his television comeback next week (on June 20) on Al Gore’s still nascent Current TV. Since launching in 2005 as a quasi public affairs cable network focused on user-generated content (including ads), Current has struggled to find a brand presence in the crowded TV universe, let alone stay current.

Now, the network is making a big-ticket bet that the outspoken Olbermann can draw an audience, lend more authority and news chops, and become the cornerstone of a sharper focus on hardhitting political commentary and news — a crucial repositioning as 2012 election coverage starts to gear up.Continue reading...

brand news

In the News: Starbucks, Synthes, Coach and more

Posted by Dale Buss on April 27, 2011 09:00 AM

In the News

Air Canada launches new regional brand to replace Jazz.

Amazon vs. Apple "app store" spat continues, while Apple moves to trademark "startup."

Apple iPad 2 finally goes on sale in Japan this week, plus 11 other countries.

Barclay's posts disappointing results.

BP's Russian saga continues as net profit rises, Gulf clean-up costs continue.

Chevrolet Volt and Nissan Leaf ace crash tests.Continue reading...

brand news

In the News: Beetle, Viacom, Toyota and more

Posted by Dale Buss on April 18, 2011 09:00 AM

In the News

BMW and Mercedes outpace rivals in China, as Shanghai auto show opens and a new report shows the most popular brands in China are predominately foreign. Ford's China JV execs mull own brand, while Volkswagen reveals the new Beetle at events in Shanghai, New York and Berlin today. The Volkswagen Group also saw record first quarter sales as China deliveries boom.

VH1 woos female viewers with new programming, while siblings BET, CMT, Comedy Central, MTV, Nick, and Spike remain holdouts on Time Warner Cable's iPad app due to Viacom lawsuit, although Cablevision's iPad app gets only grumbles.

Toyota resumes production at all Japan plants for first time since tsunami, as its Lexus brand slips behind rivals in the US. TEPCO also laid out a plan for shutting down nuclear reactor.Continue reading...

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