Posted by Dale Buss on August 29, 2011 08:58 AM
Industries, businesses and governments up and down the Eastern seaboard are still toting up the economic damages created by Hurricane Irene, which included a deep impact on weekend movie box office numbers.
Amazon spends millions to fight Internet sales tax.
Chipotle tops limited-service restaurants among Gen Y, survey says.
Clean Energy Fuels draws investment as natural-gas automotive market heats up.
ESPN officially launches the Longhorn Network.
Kellogg targets dads in new ads for Frosted Flakes.
Kia brings back hamsters for new Soul campaign.
LivingSocial gets used to life in the fast lane.
Mentos produces app to help "improve friends."Continue reading...
week in review
Posted by Michael Waltzer on August 26, 2011 04:01 PM
Our most-read blog posts of the past week include Kellogg Suing Over Toucan Sam, Miracle Whip, Chevy, and more:
#1 Kraft’s Miracle Whip Campaign Under Fire From Anti-Divorce Activists
#2 America's Most Popular Brands: The Bloomberg Businessweek List
#3 Kellogg Suing Nonprofit Over Toucan Logo
#4 Chevy Wants to Be Like Apple -- and Now Disney Too
#5 Sharpie YouTube Takeover Expands Brilliant Customized Strategy
#6 Kraft Seeks Emotional Triggers to Purchase
#7 Flash Mob Trend Spawns A New Social Media Industry
#8 At the Movies: Spy Kids 4D Uses Unique Marketing Stunt: Smellketing? Prodormotion?
#9 Social Media, Online Travel’s Shangri-La
#10 MGM Blowing Up Brand New Vegas Hotel?
chew on this
Posted by Dale Buss on July 11, 2011 12:30 PM
On the day that the Obama administration had to ruefully acknowledge that the unemployment rate is rising again – to 9.2% in June – the US Association of National Advertisers tried a clever tactic that attempted to leverage renewed fears about joblessness to advance what probably ranks as the ANA’s No. 1 public-policy concern these days.
The ANA produced a study purporting to show that a cross-agency federal proposal to curtail marketing of certain products to kids could translate to the loss of at least 74,000 American jobs in the retailing, marketing and manufacturing of foods and beverages that the government believes contribute to childhood obesity.Continue reading...
Posted by Abe Sauer on June 22, 2011 05:00 PM
So there's this little Indie film opening this weekend. Maybe you've heard something about it. Cars 2?
While Disney's original Cars only (only!) made $460 million at the box office, its merchandising efforts have raked in over $2 billion a year since 2006, enough to get any sequel's motor running. Just two weeks after the release, some estimates valued sales of Cars merchandise in excess $600 million. In June 2006, just a month after the film's release, Disney announced that Cars-licensed products had already broken merchandising records, racking up a volume ten times that of Finding Nemo.
Cue Cars 2. Target, the film's official retail partner, has been running heavy tie-in ads letting consumers know here to get even more Cars merchandise. Target currently offers over 150 different Cars 2-branded products, from bedspreads to a "Bubble Mater." Landing Cars 2 deal was a huge "get" for Target, as Walmart was the retail partner for Cars.Continue reading...
Posted by Dale Buss on June 15, 2011 09:00 AM
Apple sees leak of some secrets of its retail success, as JCPenney snags its retail head as CEO.
Asos, on a roll, auctions Cheryl Cole collection for charity.
Edge Shave Gel seeks unique individuals on the "Edge of Greatness" in new social-media effort.
GM searches for how to fix Opel.
Google launches Chromebooks, speeds up the web to make search faster.
Honda predicts huge profit drop for 2012.
Kellogg receives federal warning about bacteria at Georgia plant.Continue reading...
Posted by Dale Buss on March 8, 2011 09:00 AM
Aon plans to spend much of its big cash hoard to buy back shares.
Audi takes aim at toppling BMW.
Bank of America says home-loan business is recovering.
Barbie hits $3 billion in global annual sales as brand shutters China flagship.
Boeing gets a boost from China orders.
Cap’n Crunch gains guerrilla-fueled “success” in social media.
CBS, Warner Bros. and Charlie Sheen are at war, as Sheen apparently plans to sue post-firing.Continue reading...
Posted by Shirley Brady on March 3, 2011 05:00 PM
Airlines raise prices for the sixth time this year.
Automakers call for electric car standards.
Best Buy woos small business owners.
BP execs receive bonuses despite Gulf of Mexico disaster.
Cadbury brings Oreo brand to India.
Calvin Klein promotes ck one relaunch with augmented reality at Macy's NYC flagship.Continue reading...
Posted by Dale Buss on February 21, 2011 09:00 AM
Academy Awards aims to capture TV/Twitter audience.
Adidas invites fans to name matchball at London 2012 Olympics.
Aldi takes a bite out of the Big Apple.
Apple may bring out new Macbook Pro line this week.
BBC scraps BBC America newscast, looks to expand US distribution for BBC World News channel.
BMW to unveil new model.Continue reading...