celebrity brandcasting

Kim Kardashian Aligns Baby On The Way with Big Brands

Posted by Mark J. Miller on March 22, 2013 01:12 PM

For a swath of American people, the Kardashian family has somehow become the cultural arbiters of sorts for what is cool and what isn’t. So when the pregnant Kim Kardashian went putting names on her baby registry for her bundle of joy due in July, all eyes were on what brands she put on the list.

Consumers won’t be shocked to see that Kardashian went totally high-end with Roberto Cavalli, Baby Dior, Fendi and Chloe making the cut, according to Bhaskar.com. You've got to be sure your kid’s spit-up is on only the nicest gear.Continue reading...

super bowl

Super Bowl Ad Watch: Amy Poehler, Seth Rogen and Paul Rudd Start Pitching

Posted by Dale Buss on January 31, 2013 12:02 PM

One of the dangers for brands in releasing Super Bowl ads and teasers early is that it allows the criticism to start early as well.

That's what various brands are facing even before kickoff of the Big Game, as Coca-Cola is the latest brand feeling the heat over its pre-Game teaser. Coke is getting criticized for its depiction of Arabs in its desert-set spot, above, while Volkswagen undergoes more examination of the Jamaican accents of the white characters in its "Get Happy" spot.

In other game-related brand developments leading into Sunday's big game, Samsung just released its Super Bowl ad teaser, "El Plato Supreme," featuring Seth Rogen and Paul Rudd pitching their ideas for Samsung's Big Game ad: "The Next Big Thing," a 2-minute spot directed by Jon Favreau, that will air during the 4th quarter of Super Bowl XLVII on Sunday. This is the second year Samsung Mobile has an ad running during the Super Bowl:Continue reading...

brand news

In the News: Amazon, Ford, Samsung and more

Posted by Shirley Brady on September 6, 2012 08:34 AM

In the News

Amazon teases new Kindle Fire devices during NFL kick-off while Kobo unveils new range of "e-readers for everyone."

Albertsons scales back retail operation with store closures.

Andy Roddick retires after U.S. Open loss, as Roger Federer is knocked out and loses world #1 title.

Ben & Jerry's sues over x-rated Ben & Cherry's.

Bentley moves US management team to VW HQ.

Bill Clinton helps seal Barack Obama nomination at DNC convention.

Billabong attracts $700 million bid from Bain Capital.

BP unveils new technology to boost oil production.Continue reading...

brand news

In the News: Amazon, Instagram, Unilever & more

Posted by Dale Buss on August 30, 2012 08:54 AM

AT&T unveils flagship store on Michigan Avenue in Chicago.

Amazon challenges Netflix with movie-streaming service.

Barclays names one of its own as new CEO.

Carrefour narrows loss.

Caterpillar says China growth may recover this year on government stimulus.

Chrysler sees sales of new Dodge Dart drift because of emphasis on manual transmissions.

Citigroup to settle suit connected to financial crisis for $590 million.

Daikin of Japan buys Goodman Global in U.S. air-conditioning market.

Facebook is cleared to buy Instagram by California authorities. Continue reading...

media brands

Buzzmedia: More Than Just Kardashian Central

Posted by Sheila Shayon on May 23, 2012 04:54 PM

Buzzmedia, the parent company to a host of buzz-worthy websites, pitches itself as the web leader in pop culture and millennial audience reach.

The company boasts 100 million monthly unique visitors to category-leading websites including Buzznet, Celebuzz, AbsolutePunk, GoFugYourself, JustJared, Stereogum, TheSuperficial, WWTDD, SocialiteLife, Idolator, PureVolume plus celebrity sites for Kim Kardashian, Whitney Port, and Kimora Lee Simmons.

Collectively, its stable of digital brands reaches more than 25 million pop culture enthusiasts monthly, with site visitors having grown 50% between March 2010/2011, and overall, is ranked #1 among comScore’s top 100 sites in composition index against P18-34.

We spoke with CEO, Tyler Goldman, who oversees about 200 employees in New York, San Francisco, Chicago and home-base Los Angeles. Goldman has earned his stripes as a digital publisher and entrepreneur, and has a net worth of $20 million to show it.Continue reading...

truth in advertising

Skechers Settles FTC Toning Shoe Suit for $40 Million

Posted by Shirley Brady on May 16, 2012 01:14 PM

The Federal Trade Commission announced today that Skechers has agreed to pay $40 million to settle false advertising charges that, as to USA Today puts it, "mislead consumers with claims that its toning sneakers would do everything from help them lose weight to make their 'bottom half their better half' without ever going to a gym."

The settlement, which will be used to provide refunds to buyers of Shape-ups and other Skechers toning sneakers, is believed to be the FTC's largest ever involving consumer refunds, David Vladeck, director of the FTC's Bureau of Consumer Protection, told USA Today.

“Skechers’ unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health,” stated Vladeck in a press release. “The FTC’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.”

The announcement follows Reebok's $25 million settlement in September following similar FTC charges regarding its toning shoe marketing claims. Skecher's settlement was larger than Reebok's, Vladeck told USA Today, because it has a bigger slice of U.S. market share for toning sneakers. Skechers' toning shoes were promoted with celebrity endorsements by Brooke Burke, Joe Montana and Kim Kardashian (in a 2011 Super Bowl commercial).Continue reading...

brand news

In the News: Kodak, Fujifilm, BP & more

Posted by Dale Buss on January 19, 2012 08:55 AM

In the News

ABC deals with sensitive issue of airing Marianne Gingrich interview before South Carolina GOP primary.

Aetna refreshes its "brand promise."

Apple is expected to unveil digital-textbook service today.

BP agrees to a $20-billion to $25-billion oil-spill deal with Department of Justice, report says.

Christian Louboutin celebrates 20 years of his red-soled shoes.

Citroen ad banned in the UK as seizure-inducing.

Mark Cuban, Ryan Seacrest, AEG and CAA partner on AXS cable network launch.Continue reading...

brand news

In the News: BMW, Pepsi, Kodak and more

Posted by Shirley Brady on January 5, 2012 08:50 AM

In the News

BMW projected to beat Mercedes-Benz for US luxury crown.

PepsiCo reportedly mulls layoffs and salary freeze to appease Wall Street.

Kodak bankruptcy report in WSJ slams stock price.

Apple hires Adobe exec to oversee iAds, threatens to sue company behind Steve Jobs doll and rises at Foxconn's expense.

Australia's Commonwealth Bank crowdsources customer ideas.

Arm & Hammer ordered to pull TV commercial criticizing cat litter competitor.

Audi's China sales outstrip Germany.

Boeing closes premier factory in Wichita.

Burberry is now the most popular luxury brand on Facebook, as YouTube, MTV and Coca-Cola lead in FB engagement.Continue reading...

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