social media watch
Posted by Sheila Shayon on March 13, 2012 10:08 AM
As you may have caught on Facebook lately, Huggies is in hot water with Dads.
The issue: the Kimberly-Clark diaper brand's male-targeted social marketing campaign featuring real dads and real babies, which aimed for the funny bone but landed in the solar plexus. "To prove that Huggies diapers and wipes can handle anything, we put them to the toughest test imaginable – Dads," intoned a female voice-over in the videos ("Dad Test" and "Easy Chair").
Befuddled dads may have seemed like a cute way to make their point, but it (inevitably) irked parents. Consider that dads are increasingly stay-at-home caregivers, one out of three according to the US Census, it was no surprise that many of them took umbrage and took to social media to be heard.Continue reading...
Posted by Dale Buss on March 2, 2012 08:59 AM
Aereo is sued by major media companies alleging copyright infringement.
Apple, Google and Amazon lead Fortune's 2012 world's most admired companies ranking.
Apple could find politics on its side in China iPad dispute, while Apple and Samsung lose countersuits in Germany.
CNN was talking with Andrew Breitbart about new show before his death, report says.
Chrysler leads brand gains in robust February auto sales in U.S. market.
Disney draws criticism with governance panel.
Enterprise leverages NCAA sponsorship for March Madness.Continue reading...
Posted by Dale Buss on January 24, 2012 09:02 AM
AMR reassures employees on pensions.
Amazon builds Fire tablet on Android without Google apps.
Anheuser-Busch president steps down.
Apple aims to shore up financial results.
Callaway tries to lure young golfers with Justin Timberlake involvement.
Chesapeake Energy pulls back on gas drilling amid glut.
Conde Nast may be cooking up another "shelter" magazine.
GM deals with Volt mini-mutiny as some Chevy dealers spurn allocations of the car.Continue reading...
Posted by Dale Buss on November 29, 2011 09:01 AM
Apple's environmental impact concerns China.
AT&T has an 11th hour plan to salvage T-Mobile deal and win over reluctant FCC.
American Airlines parent AMR files for bankruptcy protection to restructure debt as talks with pilots end.
American Express launches $20-million giveaway to spur online sales.
BSkyB holds annual meeting as James Murdoch survives investor vote; singer Charlotte Church alleges coverage trade-off for singing at Rupert Murdoch's wedding; and The Guardian reports broadening of News Corp. hacking scandal to include a North Ireland government minister.
Chevrolet gives three-day Sonic test drives to Klout leaders.
Cyber Monday sales come in 15-20 percent higher than a year ago.
Facebook targets $10 billion IPO for spring that would value social network at $100B.
Groupon shares plummet post-IPO.Continue reading...
Posted by Shirley Brady on October 10, 2011 06:52 PM
Aloha Petroleum redefines brand.
Apple sees its biggest product launch ever with one million pre-orders in 24 hours for iPhone 4S.
Arista and Jive iconic music labels close, bumping Britney Spears and other artists to RCA.
BankUnited repositions brand.
Chevrolet turns 100, amps up green cred, plans new Camaro.
Chrysler whittles vehicle plan.
Conde Nast to increase branded content under new entertainment head.
Discovery banks on Rosie O'Donnell to save Oprah Winfrey's OWN network.Continue reading...
Posted by Dale Buss on August 18, 2011 09:00 AM
Abercrombie & Fitch "Situation" is mulled.
Exxon fights with U.S. government over control of big oil find.
Facebook stiffens defense against man alleging part ownership.
Honda names former Chrysler exec to run its marketing in shakeup.
IBM announces chip that acts more like the human brain.
Kimberly-Clark faces tricky positioning with female-incontinence product.
Kraft and Sara Lee battle over Oscar Mayer and Ballpark weiner claims.Continue reading...
Posted by Shirley Brady on May 24, 2011 09:00 AM
Allstate and other insurers brace for disaster claims.
Amazon finds a fierce bidder in Liberty Media's John Malone.
Armani bucks trend, vows to stay private.
Boys & Girls Clubs of America embrace social media.
British Airways among European airlines impacted by Iceland volcanic ash.
Camel Snus target smoke-restricted NYC.
Coach finds buyers returning to priciest bags.Continue reading...
Posted by Shirley Brady on April 25, 2011 06:30 PM
Apple hit with inevitable class action lawsuit over location tracking.
Donald Trump's birther fixation impacts personal brand, supposed presidential ambitions.
Enfamil settles mom's lawsuit over nutrient claims.
Facebook updates Groups, adds Send button.
GM minivan thrives in China post-US demise.
Kimberly-Clark and P&G to both raise prices.
Lenovo Honeycomb tablet coming later this year.Continue reading...