Posted by Sheila Shayon on April 4, 2011 02:00 PM
Fashion visionary Patricia Field, the New York-based designer famed for styling four famously finicky fashionstas — the characters of Carrie, Samantha, Charlotte and Miranda on the Sex and the City TV series and movies — has teamed with UbyKotex.
The Kimberly Clark brand is hoping to inspire fans of the brand with a competition to design bold and colorful pads, carrying cases and inspiration boards to help Ban the Bland – aka decades of treating feminine hygiene as something to be kept under wraps and not discussed. The winners will get to collaborate with the style maven known for her colorful, edgy style.
It’s the latest digital marketing push for UbyKotex, an iconoclastic brand that aims to engage young women (and men) and change the conversation about menstrual periods, a subject that's still somewhat taboo — even among marketers.Continue reading...
Posted by Dale Buss on February 17, 2011 09:00 AM
Bing lets advertisers place ads in brand-name searches.
Borders bankruptcy shakes up book industry.
Captain Morgan searches for "Ultimate Morganette."
Chobani Greek yogurt lets fans tell its story.
eBay tops branded social media engagement leaderboard.
Ferrari 458 Italia chosen as car of the year by The Robb Report.
Google beats Apple and Sony in TNS corporate reputation ranking.Continue reading...
no kidding around
Posted by Barry Silverstein on February 10, 2011 10:00 AM
Disney, undoubtedly one the brands that's best known to young children, is looking to work its marketing magic at an even earlier age by bringing new mothers into their brand family with a new venture called Disney Baby.
The company launched the business last month by going around to 580 U.S. maternity hospitals, offering new mothers a Disney Cuddly Bodysuit free of charge, reports the New York Times.
The bodysuit, resembling the popular newborn onesie, is cheerily presented to the new mother by a bilingual representative, who asks mom to sign up on the splashy Babyzone website for email alerts, or participate as "Momgineers" to help spread the word.Continue reading...
Posted by Shirley Brady on February 8, 2011 10:30 AM
Following flat fourth quarter results, Kimberly-Clark announced late last month it's planning to restructure its businesses in a bid to bolster its various brands' performance this year. One brand that posted double-digit growth for the fourth consecutive quarter: the cheeky U By Kotex brand, which just released its latest campaign.
Posted by Shirley Brady on January 11, 2011 07:00 PM
Almost nine months after the the massive oil spill in the U.S. Gulf of Mexico, a White House panel faulted BP and contractors, and called for a dramatic overhaul of the way the U.S. regulates off shore drilling.
GM CMO Joel Ewanick signs 2012 Olympic ad deal with NBC, becoming one of only two automakers (with BMW) at the London summer Olympics.
Credit Suisse plans to launch a stock market for long-term investors.
ESPN to see more love from advertisers in 2011.
Facebook paid $8.5M to acquire fb.com from the American Farm Bureau.
Glock pistol sales jump in wake of Arizona massacre.Continue reading...
Posted by Dale Buss on December 15, 2010 09:00 AM
Best Buy says its sales are suffering as shoppers chase deals.
Chrysler teases new 300 model online.
Dynegy sold to Carl Icahn for $665 million.
Facebook called best place to work as CEO Mark Zuckerberg named TIME's person of the year.
Fiat actions raise doubts about Alfa-Romeo.
Gmail enables email delegation.Continue reading...
Posted by Dale Buss on September 10, 2010 09:00 AM
* Burger King introduces The King in the UK.
* Ford plans to get Lincoln dealers fired up about the brand.
* GE and PepsiCo are among firms recognized for global sustainability efforts by the U.S. government.
* Google and Adobe applaud Apple’s relaxation of restrictions on apps development.
* Honda's CR-Z is coming to a 3D billboard in Times Square.
* Kimberly-Clark UK releases slimline Kleenex Pockets for men.Continue reading...
Posted by Sheila Shayon on September 8, 2010 11:30 AM
One of the world’s largest personal paper products companies has launched an eco-friendly product for smarter flushing.
Kimberly-Clark just launched a giveaway campaign with 750,000 Scott Naturals Smart Flush bags — toilet-tank inserts that can save an average family of four 2,000 gallons of water annually. The inserts will be attached to eight-and twelve-count packs of Scott Naturals toilet paper through October, available at Walmart, Target and other U.S. retailers.
Doug Daniels, Scott's brand manager of strategy and innovation, told Ad Age he considers it a "first-of-its-kind innovation" for the category. In line with the company's green-focused Naturals line, the new insert can last ten years immersed in a toilet tank.Continue reading...