2014 Brandcameo Product Placement Awards

brand news

Brands to Watch: Hulu, Dunkin', Facebook for Business & more

Posted by Shirley Brady on July 26, 2011 06:30 PM

Brands to Watch

Amazon results beat Wall Street estimates as ad-supported Kindle tops e-reader sales.

American Apparel partners with eBay.

Comcast and NBC launch TV's "holy grail" — dynamic VOD advertising.

Dunkin' Brands prices IPO at $19/share for $2.4 billion valuation; but can it grow coffee biz?

Facebook launches new portal to help brands better target their marketing.

FOX narrows window on free streaming of network programming, with Dish Network first to sign on.

Google targets small business ad market, while interest in Hulu raises speculation.

Kraft begins global pitch for Trident.Continue reading...

e-reader wars

Samsung Rises as South Korean Students Hit the E-Books

Posted by Sheila Shayon on July 20, 2011 02:00 PM

South Korea is the world’s most wired nation with the fastest global broadband connections (seven times the world average), and students there have been experimenting with digital since 2008, using e-textbooks on tablet-like Fujitsu PCs and Samsung Galaxy Tabs. 

Now, the nation is pushing for all elementary-level educational materials to be digitized by 2014, while by 2015, the entire school-age curriculum will be administered by computers, smart phones and tablets. 

The national initiative has a $2.4 billion budget, with Samsung poised to get the bulk of the deal. Not only will this move redefine primary school education, it will spawn a huge market for home-grown electronics including the iPad, the Galaxy Tab and other branded tablets.Continue reading...

brand r.i.p.

Borders, R.I.P.

Posted by Sheila Shayon on July 19, 2011 03:00 PM

The customer comments on a Comic-Con post on the Borders bookstore chain's Facebook page, its last post in fact, say it all.

Following on its "don't worry, it's business as usual as we search for a buyer" notice on its website, Borders Group, a pioneer in big-box booksellers, posted a sad notice on another section of its website confirming an unhappy ending to its story.

A press release yesterday confirms that it will close all stores and be out of business by the end of September. Unable to attract a buyer willing to rescue it from bankruptcy, the nation's second-largest bookseller, with 10,700 employees and more than 1,200 stores, is ending its run.Continue reading...

digital moves

Hearst Expands Brands With Digital Deals

Posted by Sheila Shayon on July 18, 2011 12:30 PM

Hearst's magazines are getting on-track digitally, extending the brands of two of its popular automotive titles — Road & Track and Car and Driver — with group-buying digital deals. Exclusive invites will be offered later this summer, targeting the male-dominated audiences of both magazine brands. 

“It’s a brand-new way to connect some of our advertisers with our most trusted asset — our users,” commented Rob Houghlin, publisher and chief revenue officer for the magazines, to AllThingsD.

Having acquired the two titles from France's Lagardère in January, the social commerce launch for the Hearst Digital Media group follows five years of weighing the right fit in a social commerce play, he added.Continue reading...

brand news

In the News: Oprah, Chrysler, Zynga & more

Posted by Dale Buss on May 25, 2011 09:00 AM

In the News

AIG raises $8.7 billion.

Amazon launches $164 Kindle 3G with ads, as B&N unveils $139 touchscreen Nook.

Apple passes 500,000 unique app offerings in its U.S. store.

Bharti Walmart expands wholesale stores.

Bob Dylan turns 70.

Boeing weighs options for new planes.

British Airways develops Windows 7 mobile boarding app.

California Pizza Kitchen agrees to buyout offer.Continue reading...

brand news

In the News: IBM, Oprah, Lady Gaga & more

Posted by Shirley Brady on May 23, 2011 09:00 AM

In the News

Amazon "gives away" Lady Gaga's new album for 99 cents.

AOL shuts down India portal.

Apple rumored to be planning a store in NYC's Grand Central and a curved glass iPhone.

Barnes & Noble's Nook "crushes" Amazon's Kindle in the glossy magazine department.

Cisco accused of aiding Chinese crackdown on dissidents.

Disney's Pirates of the Caribbean 4 scores fourth biggest global weekend opening.

Ellen DeGeneres boycotts Twitpic in wake of Twitter app's photo agency deal. 

Ford plans in-car driver health monitoring with Medtronic.

Foursquare and Groupon reportedly in partnership talks.Continue reading...

mom's the word

Social Media Moms Wield Rising Clout

Posted by Sheila Shayon on May 12, 2011 01:00 PM

In a funny twist of virtual fate, turns out that social media-savvy moms wield substantial clout when it comes to recommending, among other things, eReaders and banking services to family and friends.

As competition in both markets escalate, it’s women with one or more children under 18 living at home, who regularly engage in social media, that are influencing brand choices. 

Motista's recent survey on eReaders asked consumers about brands including Amazon's Kindle, Barnes & Noble's Nook, Sony's eReader and Apple's iPad.

“Social media moms definitely feel a deeper connection to their eReaders that their non-social media counterparts don’t,” said Alan Zorfas, chief product and marketing officer at Motista, in a press release.Continue reading...

ad watch

Amazon Kindle Aims to Make Book-Lovers Fold

Posted by Shirley Brady on April 25, 2011 05:30 PM

Barnes & Noble's upgraded Nook Color (and campaign) today in no way (cough!) prompted Amazon to release its new Kindle ad today. 

Apple's latest iPad 2 ad, meanwhile, ("We Believe," below), is now three weeks old — or three years, in web time.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements