Interbrand IQ: The Best Asian Brands Issue

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In the News: Siri, VW, Dunkin' and more

Posted by Dale Buss on January 6, 2012 09:03 AM

In the News

Apple reportedly plans in-store branded boutiques at Target, while the iPhone's new Siri feature is said to double mobile data usage.

Porsche and Volkswagen compensation claims increase, while VW closes market cap gap with Toyota and looks to expand in China and India.

Dunkin' Donuts gears up to double number of U.S. locations.

Alcoa is scaling back.

Audi is adding models to win more U.S. market share.

Baskin-Robbins to expand to Vietnam.Continue reading...

brand news

In the News: BMW, Pepsi, Kodak and more

Posted by Shirley Brady on January 5, 2012 08:50 AM

In the News

BMW projected to beat Mercedes-Benz for US luxury crown.

PepsiCo reportedly mulls layoffs and salary freeze to appease Wall Street.

Kodak bankruptcy report in WSJ slams stock price.

Apple hires Adobe exec to oversee iAds, threatens to sue company behind Steve Jobs doll and rises at Foxconn's expense.

Australia's Commonwealth Bank crowdsources customer ideas.

Arm & Hammer ordered to pull TV commercial criticizing cat litter competitor.

Audi's China sales outstrip Germany.

Boeing closes premier factory in Wichita.

Burberry is now the most popular luxury brand on Facebook, as YouTube, MTV and Coca-Cola lead in FB engagement.Continue reading...

brand news

In the News: Tiger Woods, Super Bowl, Samsung & more

Posted by Dale Buss on December 5, 2011 09:02 AM

In the News

Arnold Palmer re-brands for a generation who never knew the golfing legend.

Audiovox rebrands to Voxx International.

BlackBerry-maker RIM warns about profit outlook.

BMW and Mercedes-Benz race to the wire for 2011 luxury-sales crown in U.S.

Boeing takes its Dreamliner on a "world tour."

Chick-fil-A spat with t-shirt maker hits the New York Times.

Corona brings beach experience to London.Continue reading...

brand news

In the News: Groupon, DeBeers, MF Global & more

Posted by Dale Buss on November 4, 2011 08:55 AM

In the News

Groupon prices IPO as executives see hope in parallels to Amazon.

DeBeers now controlled by Anglo American.

MF Global Holdings CEO Jon Corzine resigns amid firm's implosion.

AMD to cut 1,400 jobs.

Apple fights discounts tooth and nail.

Church's Chicken focuses on family in new ads.

Columbia Sportswear uses outerwear "anti-spokesperson."

FOX to push envelope (and advertisers' buttons) with Glee episode featuring sex between gay teens.Continue reading...

brand news

In the News: Black Friday, Apple, Sony, AOL & more

Posted by Dale Buss on November 3, 2011 08:54 AM

In the News

Amazon opens Black Friday deals site early, while Walmart offers sneak peak at Black Friday specials on Facebook and its Sams Club unit enhances the holiday-shopping experience.

Apple acknowledges iPhone battery problem.

Sony predicts $1-billion loss.

AOL posts loss despite ad gains.

Diamond Foods punished by investors for accounting delay in purchase of Pringle's from P&G.

Ford launches licensed-products website.

GlaxoSmithKline settles with U.S. over investigations.Continue reading...

brand news

In the News: P&G, JetBlue, Kodak & more

Posted by Dale Buss on October 31, 2011 08:59 AM

In the News

Alfa Romeo launches Aquabatics social campaign.

AOL plays catch-up in mobile.

Buick is paying dividends for GM.

CNN said to be revamping its morning lineup.

DirecTV takes dispute with Fox to the web.

Disney leads big brands on apps front, while Disney-ABC extends Netflix and Amazon content deals.

DreamWorks' Puss in Boots wins the weekend box office by a whisker.

Facebook changes mean "reach" is up but "frequency" is down.Continue reading...

brand news

In the News: Coca-Cola White, Kodak Woes, McD's McRib and more

Posted by Dale Buss on October 25, 2011 09:00 AM

In the News

Amazon faces profit squeeze from rollout of Kindle Fire.

Caterpillar signals U.S. export expansion with higher profits.

Coca-Cola plans to unveil white can to promote polar-bear protection.

Groupon battles perceptions that it's still valued too high.

Kodak talks with hedge funds about rescue financing.

McDonald's launches McRib nationwide once again.

NASCAR goes to college to cultivate fans.Continue reading...

brand news

Brands to Watch: Google+, Kodak, MC Hammer

Posted by Shirley Brady on October 20, 2011 06:16 PM

Brands to Watch

American Airlines deemed most hated airline on social media.

AT&T may unload MetroPCS.

BMW takes luxury auto sales crown in US.

Delta expands "economy comfort" brand to entire fleet.

Google aims to make search more social and dynamic.

Google+ to launch brand pages "imminently."

Kodak's bet on printers fails to quell doubters.

MC Hammer is developing his own search engine.Continue reading...

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