Posted by Sara Zucker on April 16, 2010 07:35 AM
Kotex now employs the Kardashian family. [Village Voice]
Apple fans scramble for the iPad ... which is banned in Israel. [Reuters | CS Monitor]
UA, Continental in merger talks. [Reuters]
KFC goes pink to support breast cancer research. [QSR]
GE develops light bulb that lasts 17 years. [PC World]
Toyota's US ruling on safety tests delayed. [Detroit Free Press | USA Today] Continue reading...
truth in packaging
Posted by Sheila Shayon on April 6, 2010 05:33 PM
Finally, a Kotex/Tampon ad that makes fun of Kotex/Tampon ads.
Ad agencies are finally realizing that young women want truth and humor when it comes to monthly menses, and – accordingly – commercials that reflect a sense of humor and irreverence. One such campaign starring 27-year-old Kelly Diaz appeared on Gossip Girl last week, and featured the young woman-not-an-actor introducing a new brand: UbyKotex.
Diaz, a former ad agency intern, helped create the concept and persuade the brand's parent company the moment had come to be truthful and clever about advertising tampons.
"We just felt like, 'Well, we're gonna try and be truthful and transparent. With this generation, we know humor is big and so we thought, sometimes actually laughing at yourself is a good place to start," said Aida Flick, Kotex brand manager.Continue reading...
Posted by Sara Zucker on March 17, 2010 06:15 AM
Wendy's encourages parties for the NCAA tournament with its new media campaign. [Adweek]
Twitter is working on a Chinese version of its status update-based website. [WSJ]
Louis Vuitton CEO Yves Carcelle thinks that social-networking can bolster a brand. [WWD]
Beauty brand Shiseido is using digital mirrors to help consumers choose cosmetics. [Springwise]
Kotex recent television ads are changing the way tampon are promoted. [NY Times]
Rapper Akon has created a perfume line that hints at his prison past. [Honey]Continue reading...
Posted by Sara Zucker on March 2, 2010 07:33 AM
Tabasco celebrates its 142nd anniversary and discusses future plans. [CNN Money]
The newest Sprint ad challenges similar AT&T and Verizon prices. [Brandweek]
Aflac spends over $60 million annually on advertising. [Adweek]
Google adds photo editing website Picnik to its list of recent purchases. [NY Times]
Apple has admitted to employing underage workers in its factories. [Consumerist]
The latest episode of CBS's 'Undercover Boss' tackles White Castle. [Daily Finance]Continue reading...