brand news

In the News: JCPenney, Samsung, McDonald's and more

Posted by Dale Buss on September 5, 2013 09:26 AM

In the News

JCPenney reportedly shelves Martha Stewart deal. 

Samsung unveils Galaxy Gear smartwatch as Qualcomm also enters smartwatch fray.

McDonald's tests higher-priced dollar menu. 

Anheuser-Busch InBev partners with University of Illinois for big data edge.

Balenciaga sues former creative director for defaming brand. 

BlackBerry seeks buyer by November.

Campbell will launch soup K-Cups next year.

Chobani recalls "fizzy" Greek-yogurt cups.

Covergirl joins NFL's pitch to female fans.

Dunkin' Donuts taps Eli Manning to promote app.

El Chico expands rebranding program.

GoDaddy steps away from jiggle marketing.Continue reading...

brand news

In the News: Penguin Random House, Harley-Davidson, Toyota and more

Posted by Dale Buss on August 19, 2013 09:21 AM

In the News

Penguin Random House diversifies to TV.

Harley-Davidson launches biggest new product initiative.

Toyota lets dealers drop sagging Scion brand.

AB InBev and MillerCoors bet on boozier brews.

Al Jazeera America vows sober look at news when it debuts Tuesday.

American Airlines and US Airways are left in lurch by US over merger.

Coca-Cola begins marketing herbal drink in Thailand.

Cosi admits its service stinks.

Eight O'Clock Coffee ups marketing to refresh brand.

Eli Lilly enters unusual patent dispute.

Five Star Feature Films finds a flop in Jobs.Continue reading...

brand news

In the News: Apple, Kraft, Tesco and more

Posted by Dale Buss on August 12, 2013 09:35 AM

In the News

Apple will debut next iPhone on September 10, report says.

Kraft launches comeback plan for Jell-O.

Tesco set to withdraw brand from China.

AOL pushes to make Patch profitable.

Amazon may expand grocery service to New York, report says.

BlackBerry weighs selling itself.

Crocs tussles with Wall Street.

Daimler plans to expand Smart brand in China. 

Ford steps up training of assembly workers in wake of shaky launches.

Fox talks with NBC about doing Hillary Clinton miniseries.

GM plans to scale back Korea operations in wake of higher costs, stronger unionism, report says.

Honda tries to save American drive-ins.Continue reading...

brand news

In the News: Taco Bell, JCPenney, Netflix and more

Posted by Dale Buss on July 23, 2013 09:14 AM

In the News

Taco Bell eliminates kids' meals.

JCPenney names former Kraft marketing exec Debra Berman as VP brand strategy.

Netflix sees subscriber growth fall short of expectations.

Al-Jazeera taps ABC veteran to run editorial operations in US.

Bentley invests heavily to boost UK car industry.

Chevrolet aims new Silverado ad at women, who buy 15 percent of pickups.

Cisco to buy cybersecurity firm Sourcefire for $2.7 billion.

Dell founder presses shareholders on his proposed buyout.Continue reading...

chew on this

Could a Mondelez Merger Be in PepsiCo's Future? Nelson Peltz Hopes So

Posted by Dale Buss on July 22, 2013 12:49 PM

Oreos, Fritos, Doritos, Cadbury, Trident and Sunchips all on the same truck as they head to the supermarket? That's a vision of a highly symbiotic, cost-efficient brand and product portfolio and distribution scheme, if you ask Nelson Peltz. He'll be happy to see some other distributor getting the Pepsi into the beverage aisle and the Naked Juice into the refrigerators in the produce department.

That's part of the scenario being sketched by activist investor Nelson Peltz as he presses PepsiCo to spin off its uneven drinks business, then purchase Mondelez International so the two snack giants can combine their stables of diverse and powerful brands both in the US and international arenas. Such a global snack giant would have $70 billion in combined revenue and 17 snack brands that each has more than $1 billion in retail sales.

Peltz said at a recent conference that PepsiCo is at "a crossroads" with a beverage business that was losing market share in soft drinks to CocaCola and to which PepsiCo CEO Indra Nooyi has only recently—and seemingly grudgingly—given more marketing support.Continue reading...

trademark wars

Kraft Proves Bigger Cheese in Courtroom as Judge Bars Cracker Barrel Line

Posted by Dale Buss on July 2, 2013 01:48 PM

A judge dealt a severe blow to Cracker Barrel Old Country Store's bid to expand its brand presence outside the retail operations attached to its 600-plus restaurants. He sided with Kraft Foods in issuing a temporary injunction against the Tennessee-based restaurant chain's selling of branded packaged hams and other meats under its marque because it's too similar to Kraft's long-existent Cracker Barrel cheese brand.

U.S. District Judge Robert Gettleman gave Kraft the victory saying that the restaurant chain's plans to sell Cracker Barrel Old Country Store branded, packaged meats through supermarkets, club stores and other retailers would infringe on Kraft's Cracker Barrel brand by confusing consumers. The Chicago-based hometown judge indicated that Kraft "is likely to prevail" in its long-term bid against the restaurant chain's brand-expansion effort as well.

"The court finds that Kraft is likely to prevail on the merits of its trademark infringement and unfair competition claims," the judge's order said. "Kraft need only show a 'better than negligible' chance of success on the merits, and has more than sufficiently carried this burden."Continue reading...

brand news

In the News: Zynga, Penguin, Random House, Bitcoin and more

Posted by Dale Buss on July 2, 2013 09:13 AM

In the News

Zynga hires head of Microsoft Xbox as its new CEO.

Penguin and Random House merger complete.

Bitcoins see mainstreaming proposal by Winkelvoss twins of Facebook fame.

BF Goodrich introduces venture led by all-terrain tires.

Buffalo Wild Wings launches its own craft beer.

Chevrolet goes for heartstrings with advertising for new Silverado pickup.

Chipotle celebrates 20th anniversary with treasure hunt.

Chrysler reports best June sales in six years as Hyundai previews an all-time sales record.Continue reading...

brand strategy

Kraft Pours Resources into Revitalizing US Brands as Mondelez Travels the Globe

Posted by Dale Buss on June 25, 2013 06:33 PM

The year-old split between Kraft Foods and Mondelez International is working out about as financial and marketing engineers had promised, with the latter attacking emerging global snack markets with zest and Kraft trying to squeeze everything it can out of more mature North American markets.

The latest evidence that the split strategy is taking hold as planned: Kraft Foods is boosting US marketing spending significantly and has retained traction as one of the biggest advertisers in the American market, while Mondelez's spending on US advertising has dwindled—even though Mondelez retains domestic control of iconic brands such as Oreo.

Kraft Foods plans to pump more than $100 million into brand-building in the second half of this year as it aims to differentiate its classic brands in commodity categories such as cheese from private-label players, while also launching new US products such as Fresh Take, a meal kit that combines fresh cheeses, spices and breadcrumbs, according to Advertising Age.Continue reading...

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