brand news

In the News: McDonald's, Target, Dannon and more

Posted by Dale Buss on January 22, 2014 09:08 AM

In the News

McDonald's launches Olympics social campaign.

Target drops health coverage for part-timers.

Dannon's Super Bowl ad will be a Full House reunion. 

Amazon denies it's considering online pay-TV service.

Apple gets court backing ahead of Samsung showdown.

Cadillac remains challenged by dealer inventories.

Candy Crush app owner seeks to trademark "candy."

Christie's says sales hit auction industry record of more than $7 billion.

Clorox advises against bleach facials.

Denny's wins with weirdness in social media game.

Dots retailer files for Chapter 11 bankruptcy.

Dove commissions short film on selfies.Continue reading...

brand news

In the News: T-Mobile, Samsung, Macy's and more

Posted by Dale Buss on January 9, 2014 09:25 AM

In the News

T-Mobile caps turnaround with customer expansion as it covers termination fees for new users.

Samsung wants to be world's biggest appliance maker by 2015.

Macy's closing stores, cutting jobs to cut costs.

Barnes & Noble new chief must tackle Nook woes.

Chuck E. Cheese parent explores sale of chain.

Constellation Brands expects big things from new Corona Light on tap.

Darden focuses more on digital and less on TV.

Delta adds outlets, bigger overhead bins in 225 planes.

Denny's makes first move into Middle East.

Diageo and Sean Combs team up in tequila.

E*Trade system is zapped by power outage.Continue reading...

brand challenges

Revlon Cuts Its Losses in China as Cosmetics Market Takes On New Face

Posted by Barry Silverstein on January 2, 2014 01:42 PM

One of the world's leading brand names in cosmetics is raising the white flag in China. Revlon, the 82-year old company whose brand portfolio includes Almay, Charlie, ColorSilk, Mitchum, and Pure Ice, will leave the Chinese cosmetics market, cutting over 1,000 jobs in a move expected to save the firm some $11 million annually. 

While China accounted for only about 2 percent of Revlon's net sales of $1.43 billion in 2012, the company's exit demonstrates the difficulty foreign companies face in penetrating the $22.8 billion Chinese cosmetics market, which doubled between 2008 and 2012, according to a report by Fung Group. In its most recent quarter, Avon Products, a Revlon competitor, reported a 67 percent revenue decline in Chinese operations. Procter & Gamble also indicated last spring that its Chinese skin care market share was declining, while in the fall, L'Oreal said the Chinese market was "slowing, although still dynamic," according to the Wall Street Journal.

Apparently, Revlon's problems in China are as much a reflection of how products are sold as the market itself. The sizzling growth of online cosmetics sales has cut into traditional retail sales of cosmetics in China, forcing companies like Revlon to compete on price and product selection. Jumei.com, for example, discounts upscale cosmetics brands including Dior and Lancome by as much as 15 percent. Jumei's CEO, Leo Chen, told WSJ, "Direct sales and department stores are outdated." Jumei.com saw its sales spike from $100 million in 2011 to $400 million in 2012.Continue reading...

china

The Week in China: iPhone Limbo, Fan BingWOW, Made in USA..err..China and more

Posted by Abe Sauer on December 20, 2013 02:51 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: more Apple and China Mobile… hooking up with Fan Bingbing… Rodman gets rich off North Korea... snoozing in IKEA… Foxconn in America… Germans say nein to Chinese brands… Qeelin… China's dads get a show… smog rules… Huawei goes empty nest… Mercedes wins… Victorinox… big pharma… nobody likes the price... and more.Continue reading...

brand strategy

Global Slowdown Forces Unilever to Axe Thousands of Products, Employees

Posted by Dale Buss on December 6, 2013 02:47 PM

Maybe the glum economic view in Europe is souring the perspectives of CPG-company CEOs there. Or maybe they're the ones most looking at the global economy without rose-colored glasses these days. In any event, both Unilever and Nestle have announced significant new moves that will bring about big new skinbacks in their portfolios—and marketing.

Unilever stunned followers of the company by announcing that it aims to cut the number of individual products it sells by a whopping 30 percent by the end of next year so that it can become more efficient and navigate a global economic slowdown that it admits it was slow to confront, according to Reuters.

As a result, the Anglo-Dutch maker of Ben & Jerry's ice cream, Lipton tea, Knorr soups and Dove personal-care products—among many other brands—is cutting about 2,000 jobs, including about 800 alone in marketing, and will continue to adjust its portfolio.Continue reading...

china

The Week in China: Year of the Horse Brand Blitz, Bitter Bitcoin and more

Posted by Abe Sauer on December 6, 2013 12:38 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: The Year of the Horse commemorative products... Bitcoin vs.  China... Ford brings Mustang to China... L'Oreal gets Fan Bingbing... Carrefour grows... Volvo up... Suzuki gets "Authentic"... Toyota signals an end of Japan automaker woes... Qoros sells "made in China"... Arnie sees the sights... and more.Continue reading...

brand news

In the News: NHL, Boston Market, Burberry and more

Posted by Alicia Ciccone on November 27, 2013 09:23 AM

In the News

NHL makes NFL play with more unscripted programming, outdoor games—and concussion lawsuits.

Boston Market expects to see biggest Thanksgiving sales yet.

Burberry appeals China ban on trademark pattern.

Atlanta Braves see council approve $300 million, move to suburbs. 

BlackBerry rolls out BBM social network.

Burger King expands presence in France.

Facebook tries to find balance with onslaught of sponsored posts.

Instagram is now publishing a new ad almost every day.

L'Oreal names new global CMO.

Louis Vuitton stunt in Moscow's Red Square doesn't go over well.Continue reading...

brand news

In the News: Facebook, Starbucks, Politico and more

Posted by Dale Buss on October 31, 2013 09:14 AM

In the News

Happy Halloween!

Facebook encounters decline in teen engagement as mobile ads fueled profit jump.

Starbucks enjoys best year in its history.

Politico launches a print magazine.

American Airlines and US Airways trying to work with government to clear merger.

BMW recalls 176,000 vehicles to fix power brakes.

Bank of America sees $1 billion stake held by Qatar sovereign-wealth fund.

Boeing intends new 777X to subsume role of jumbo jets.

Burger King plans "fewer, more impactful" new menu items.

Chrysler vows to learn from botched rampup of Jeep Cherokee production.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements