Best Global Green Brands 2014

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Macy's Battles Slump with Surprise CEO Visits, Consumer Data

Posted by Dale Buss on September 13, 2013 10:06 AM

It's not the same kind of drama he created on the witness stand in the Macy's suit against JCPenney and Martha Stewart last spring. But Macy's CEO Terry Lundgren can still generate some anxiety when he calls store managers from his car as little as 10 minutes before conducting a surprise visit. "The first five minutes are a little uncomfortable," he told Bloomberg.

These drop-ins have taken on added urgency for Lundgren and the chain, the publication noted, as Macy's struggles like many other retail chains with the slow-growth American economy, in which middle-income shoppers particularly are feeling a financial pinch. The iconic department store brand also is trying to do a better job of exploiting its digital database on customers without tripping on privacy issues.

Neither the back-to-school season nor a cool summer across much of the country nor even anticipation of the winter holiday season has helped national department store retailers regain the mojo that they last possessed before the Great Recession. The largest US department store chain, Macy's last month reported second-quarter profits that missed estimates and lowered its forecast.Continue reading...

brand news

In the News: Neiman Marcus, Apple, McDonald's and more

Posted by Dale Buss on September 10, 2013 09:32 AM

In the News

Neiman Marcus majority stake sold for $6 billion to Canadian, US investment partners. 

Apple will reveal new products today and may put focus back on fingerprint security with latest iPhone.

McDonald's tries multi-person meals.

Abercrombie & Fitch loses bias suit over firing Muslim woman.

Burger King stretches with "sense-swap" campaign.

Campbell bets on child-centered new campaign.

Dunkin' Donuts launches first TV ad made entirely from Vine.

Furniture Brands files for Chapter 11.

Gatorade grows market share with G Force sales and marketing team.

Google offers antitrust concessions to EU.

Hyundai workers end strike after reaching wage deal.

Jaguar mulls small SUV to challenge BMW.

L'Oreal attacks e-commerce.Continue reading...

crowdsourcing

L'Oreal Debuts Crowdsourced Beauty Line Inspired by YouTube Star

Posted by Mark J. Miller on August 21, 2013 01:53 PM

Global cosmetics company L'Oreal has teamed up with YouTube phenom Michelle Phan for the world's first crowdsourced beauty line. 

The line, em michelle phan, was co-created by a community of beauty enthusiasts who were inspired by the online star, who began posting makeup tutorials back in 2007 and has since collected nearly 1 billion views and more than 4.6 million subscribers.

Currently only available online at emcosmetics.com, the 250 products are rumored to be getting their own store in New York City in the fall.Continue reading...

crowdsourcing

L'Oreal Debuts Crowdsourced Beauty Line Inspired by YouTube Star

Posted by Mark J. Miller on August 21, 2013 01:52 PM

Global cosmetics company L'Oreal has teamed up with YouTube phenom Michelle Phan for the world's first crowdsourced beauty line. 

The line, em michelle phan, was co-created by a community of beauty enthusiasts who were inspired by the online star, who began posting makeup tutorials back in 2007 and has since collected nearly 1 billion views and more than 4.6 million subscribers.

Currently only available online at emcosmetics.com, the 250 products are rumored to be getting their own store in New York City in the fall.Continue reading...

brand news

In the News: Amazon, Al Jazeera, Facebook and more

Posted by Dale Buss on August 21, 2013 09:16 AM

In the News

Amazon and Conde Nast create new "all-access" magazine subscriptions across platforms.

Al Jazeera sues AT&T for dropping US channel and makes limited US debut.

Facebook leads project to connect whole world through the internet.

Apple loses iPad market share in China to Samsung and plans to launch iTunes Radio in September with big advertisers.

BMW is making customers wait for repairs due to global supply-chain hiccups.

Barnes & Noble abandons plans to split company.

Bob Evans opens Express prototype.

CBS turns to its stars in battle with Time Warner Cable.

Coca-Cola sees "very positive" prospects in Indonesia.

Cummins diesel deal with Nissan for Titan could vex Chrysler's Ram truck.

Diageo fights off latest legal challenge to its Parrot Bay cocktails.Continue reading...

brand news

In the News: Disney, Fox, L'Oreal and more

Posted by Dale Buss on August 16, 2013 09:23 AM

In the News

Disney readies for risky Disney Infinity debut this weekend. 

Fox plans weekend debut of new sports channel.

L'Oreal makes $843 million takeover bid for China's Magic Holdings

Acura teams with Thrillist for MDX experience.

Al Jazeera promises fewer than usual commercials.

Apple tightens App Store rules on kids' data. 

Boeing traces trail of faulty fire extinguishers in 787s.

Cadillac lures Clint Eastwood to concept-car reveal.

Cosi changes operational approach as chain struggles.

Google ticks off marketers with Gmail overhaul as it blocks Microsoft's YouTube Windows app. 

H&M may source clothing from Ethiopia.

IBM buys security firm to further plans of Israeli cybersecurity lab. 

JetBlue partners with British Airways.Continue reading...

brand news

In the News: Hudson's Bay, BMW, Omnicom and more

Posted by Alicia Ciccone on July 29, 2013 09:45 AM

In the News

Hudson's Bay to buy Saks for $2.4 billion. 

BMW debuts battery-powered i3 in charge to take on Tesla

Omnicom, Publicis Groupe to merge, creating the world's largest advertising agency. 

Amazon plans to hire 7,000 workers for its US operations. 

Boeing asks jet operators to inspect Honeywell beacons over malfunction concerns.

CBS, Time Warner Cable smear campaigns could damage brands as new deadline looms. 

Rebranded International New York Times will put a strong emphasis on digital. 

Land Rover, Adidas make positive impressions on African Americans, while L'Oreal loses ground. 

Liquid-Plumr tests dirty ads to sell drain cleaner. 

Mazda expected to post huge leap in Q1 operating profit.Continue reading...

app watch

L'Oreal Taps Startup to Test Link Between Mobile Coupons, Real-Time Buys

Posted by Sheila Shayon on July 26, 2013 11:49 AM

L’Oreal is teaming up with Walgreens and Duane Reade stores in New York City in an effort to test the connection between mobile coupons and real-time purchases. 

L’Oreal coupons will be offered through mobile/social makeup app, Pretty in my Pocket (PRIMP), which leverages the existing relationship between ad startup Sparkfly and Walgreens' and Duane Reade's POS-providers. L’Oreal will be able to mine data from every consumer purchase via barcodes and connect it to their PRIMP profile.

Female owned and operated, PRIMP launched in late 2012, incentivizing in-store purchases with redeemable ‘Perks’ while enabling brands and retailers to track sales online and offline.Continue reading...

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