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In the News: NBA Lockout, Skechers, Walmart & more

Posted by Dale Buss on November 15, 2011 09:01 AM

In the News

Amazon projects 5M Kindle sales by year-end.

American Airlines makes long-awaited proposal to pilot union.

American Express expands Small Business Saturday.

Apple strikes up iTunes Match as Google prepares music launch.

AstraZeneca sees that its anti-cholesterol drug Crestor fails to beat Lipitor, by Pfizer, in new study.

AT&T and Verizon expand via cloud services.

BMW launches on-demand music service with MOG.

Cracker Barrel finally targets local customers.

Ford partners with Zynga for Escape launch.Continue reading...

brand news

In the News: QR TV, Old Spice Horse, Walmart Moms & more

Posted by Dale Buss on October 7, 2011 07:07 AM

In the News

Apple pre-orders for iPhone 4S will test brand loyalty and new CEO, while Steve Jobs coverage gets special treatment by newsweeklies and Simon & Schuster moves up publication of biography that will reveals his private side.

Alfa Romeo remains on uncertain road.

BMW and other luxury makers offer huge discounts in China, while Mini brand seeks to enlarge market with coupe.

ESPN and Hank Williams Jr. part ways over his "Hitler" remark concerning President Obama.

GE aims to expand lending in Europe as region's banks retrench.

Geely denies interest in Saab though it already owns Volvo.Continue reading...

brand news

Brands to Watch: Bravo Axes Real Housewives, Pepsi Fattens Cans, Yahoo Weighs Future

Posted by Shirley Brady on September 15, 2011 06:19 PM

Brands to Watch

Bravo fires four Real Housewives of New York cast members (update: Jill Zarin says she's still in talks).

Pepsi fattens up "skinny cans" in UK.

Yahoo meets with potential bidders, as exec confirms talks with AOL and Microsoft for ad sales deal to counter Google.

Adidas and Reebok bring My Coach shoe to India.

Apple TV rumors heat up.

BlackBerry owner RIM earnings plunge by more than half.

Citigroup only hiring "critical" jobs.

Coffee Bean & Tea Leaf makes New York debut.Continue reading...

celebrity brandmatch

Chrysler Unveils Jennifer Lopez Fiat 500 Commercial During Monday Night Football

Posted by Shirley Brady on September 12, 2011 07:07 PM

It's channeled Elvis, taken over Times Square, and slipped into a Gucci racing stripe for New York Fashion Week. Now Fiat USA is promoting the Fiat 500 in a new 30-second trailer that's breaking during ESPN's Monday Night Football telecast tonight.

The Chrysler-owned brand struck a product placement deal to feature the 2012 Fiat 500 Cabrio in Lopez's new music video, Papi, the latest single from her new album. As part of the agreement, Lopez will appear in commercials for the 2012 Fiat 500 which are scheduled to debut later in the year.Continue reading...

brand news

In the News: Amazon, McGraw-Hill, Pawlenty & more

Posted by Dale Buss on September 12, 2011 08:57 AM

In the News

America and the world grieve and reflect on tenth anniversary of 9/11 on Sunday.

Amazon gets one-year sales-tax reprieve from California legislature; displaces Apple in brand loyalty survey; and may be working on a Netflix for books.

AOL and Yahoo struggle for identity.

AT&T revamps stores for tablet push.

Coca-Cola brings PlantBottle packaging to the UK.

Facebook, Skype and YouTube head "breakaway brands" report.Continue reading...

brand news

Weekend Roundup: U.S. Debt Deal, HSBC, PBS & more

Posted by Shirley Brady on July 31, 2011 09:00 PM

The White House and Republicans in Congress have reached a deal to raise the debt ceiling, agreeing to about $1 trillion in cuts over the next 10 years to lower the deficit and prevent the first government default in U.S. history.

HSBC plans global layoffs as banks sells 195 U.S. branches to First Niagara for $1 billion.

PBS plans to launch a digital TV channel in the U.K. as network's president talks it up to TV critics.

Airbnb sees another crime victim come forward as suspect is arrested in first incident.

Alibaba resolves dispute with Yahoo.

Apple's Taiwan vendor FoxConn to replace workers with robots, while iPhone rises, iPad tops tablet brand survey for customer satisfaction, and iPod sinks.Continue reading...

brand news

Brands to Watch: Hulu, Dunkin', Facebook for Business & more

Posted by Shirley Brady on July 26, 2011 06:30 PM

Brands to Watch

Amazon results beat Wall Street estimates as ad-supported Kindle tops e-reader sales.

American Apparel partners with eBay.

Comcast and NBC launch TV's "holy grail" — dynamic VOD advertising.

Dunkin' Brands prices IPO at $19/share for $2.4 billion valuation; but can it grow coffee biz?

Facebook launches new portal to help brands better target their marketing.

FOX narrows window on free streaming of network programming, with Dish Network first to sign on.

Google targets small business ad market, while interest in Hulu raises speculation.

Kraft begins global pitch for Trident.Continue reading...

brand news

In the News: Cisco, Dr Pepper, BBC & more

Posted by Dale Buss on July 12, 2011 09:00 AM

In the News

Apple loses chief patent lawyer.

Arnold Schwarzenegger signs up for first post-scandal movie role.

BBC tests Facebook credits for Doctor Who rentals.

Cisco may eliminate up to 10,000 jobs, analyst says, while the company prepares to unveil upgraded switching.

Dr Pepper Snapple Group presses trademark case against part of its legacy.

Dunkin’ Donuts parent seeks to raise $461 million in IPO.

ESPN picks up Friday Night Lights.Continue reading...

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