Posted by Alicia Ciccone on July 29, 2013 09:45 AM
Hudson's Bay to buy Saks for $2.4 billion.
BMW debuts battery-powered i3 in charge to take on Tesla.
Omnicom, Publicis Groupe to merge, creating the world's largest advertising agency.
Amazon plans to hire 7,000 workers for its US operations.
Boeing asks jet operators to inspect Honeywell beacons over malfunction concerns.
CBS, Time Warner Cable smear campaigns could damage brands as new deadline looms.
Rebranded International New York Times will put a strong emphasis on digital.
Land Rover, Adidas make positive impressions on African Americans, while L'Oreal loses ground.
Liquid-Plumr tests dirty ads to sell drain cleaner.
Mazda expected to post huge leap in Q1 operating profit.Continue reading...
Posted by Sheila Shayon on July 26, 2013 11:49 AM
L’Oreal is teaming up with Walgreens and Duane Reade stores in New York City in an effort to test the connection between mobile coupons and real-time purchases.
L’Oreal coupons will be offered through mobile/social makeup app, Pretty in my Pocket (PRIMP), which leverages the existing relationship between ad startup Sparkfly and Walgreens' and Duane Reade's POS-providers. L’Oreal will be able to mine data from every consumer purchase via barcodes and connect it to their PRIMP profile.
Female owned and operated, PRIMP launched in late 2012, incentivizing in-store purchases with redeemable ‘Perks’ while enabling brands and retailers to track sales online and offline.Continue reading...
Posted by Dale Buss on July 26, 2013 09:33 AM
Samsung reports soaring profits on smartphone sales.
GlaxoSmithKline names new chief in China amid bribery probe.
Apple still tops consumer brands.
A&P goes on auction block.
Activision Blizzard buys back most of Vivendi controlling stake in company.
Acura and Porsche lead in evaluation of websites.
Amazon swings to loss as expenses grow.
American Airlines and US Airways offer antitrust concessions.
AT&T nabs naming rights for Cowboys Stadium.
Daimler takes 5 percent stake in Aston Martin in technical partnership as CEO Dieter Zetsche faces pressure to catch Audi and BMW.
Facebook sees share price come within striking distance of disappointing IPO price.Continue reading...
Posted by Dale Buss on July 17, 2013 09:36 AM
Google pitches online-TV service as it faces more demands by European regulators.
Billabong gets financial-rescue package.
Chobani gets caught in crosshairs of GMO debate.
Apple is said to be developing ad-skipping as part of its TV strategy.
Bank of America's Q2 profit rises 62 percent on cost-cutting campaign.
Big Ten and Detroit Lions plan to announce new bowl game at Detroit's Ford Field.
Robert Downey Jr. tops Forbes' list of highest-paid celebrities.
EA Games' creative director jumps ship to start own gaming company.
ESPN set to announce next X Games site this morning and finalize deal to bring back Keith Olbermann.
Fancy Feast turns to Pinterest.
Jamba Juice launches big blitz for kids' menu.
KFC tests fast-casual concept.Continue reading...
Posted by Sheila Shayon on March 6, 2013 05:39 PM
Beyoncé is beyond busy. Following her Pepsi-sponsored Super Bowl halftime show, she presented an award at the Grammys with Ellen Degeneres, she's the cover girl for the March issue of Vogue, she did an interview with Oprah Winfrey and her documentary aired on HBO, not to mention that her "Mrs. Carter World Tour" is almost upon us, kicking off in Belgrade in April and reaching the U.S. in late June.
The star posted a Warhol-inspired ad to her Facebook page (which has over 43 million likes!) and can be seen striking three poses, highlighting her much-talked about new bleached blonde hair. The caption, in a nod to her soda sponsor's "Live for Now" tagline and the 60's inspiration: "Pop Art inspires me to Live for NOW."
In another made-for-social promo image, Pepsi's $50 million girl channels Monroe and Bardot, clad in a pair of teeny shorts and a tight-fitting white turtleneck. The ads, which promote her upcoming Pepsi-sponsored tour have come under some fire for portraying the vocal star with a visibly fairer complexion.Continue reading...
Posted by Sheila Shayon on March 6, 2013 12:26 PM
In just one week, the EU’s sweeping ban on animal testing for cosmetics and personal care products goes into effect.
"All personal care products, from high-end to drugstore brands, will be subject to the rules," and "final products cannot be tested on animals and nor can any of a given products’ ingredients."
The European ban starting March 11th is a hard-won victory impacting companies and brands worldwide, and follows two decades of campaigning by organizations such as PETA, public protests, phone calls, and more than 20,000 e-mails.
“It’s enormously important because it started out as an ethical stand—animals should not die for shampoo—and brought about a whole new era of non-animal science,” Kathy Guillermo, SVP Laboratory Investigations at PETA, told brandchannel. “This ban shows that once an animal test is rejected, scientists can and will come up with a new and better way. We need to put the same limitations on household chemicals, pharmaceuticals and medical devices.”Continue reading...
Posted by Shirley Brady on February 18, 2013 05:31 PM
Nike and Oakley drop paralympic athlete Oscar Pistorious following steroid allegations during girlfriend's murder investigation.
Costco CEO addresses Tiffany suit for alleged trademark infringement in all-company email (exclusive).
Starbucks expands India footprint to seven stores as company tests video chat drive-through ordering and expands Starbucks Evenings concept to Washington's Dulles airport.
Carnival cruiseship fire blamed on fuel line leak.
China vows to crack down on "malicious" trademark registrations.
Disney's Hong Kong Disneyland theme park finally turns a profit thanks to Toy Story attraction.
Amway quietly builds brands and racks up sales.
BP prepares to go to court over Gulf spill.Continue reading...
Posted by Dale Buss on December 13, 2012 09:04 AM
Google releases new map app for Apple iPhone, shuts down shopping search in China, and makes porn harder to find, as CEO defends tax avoidance.
Apple settles European e-book price-fixing probe with publishers.
Applebee's interviews creator of #HireKevin campaign.
BMW and Boeing plan to collaborate on making carbon fiber.
Barclays joins industry cost-cutting wave, eliminating 2,000 jobs.
Berkshire Hathaway plans rare buyback of holder's stock.Continue reading...