Posted by Sheila Shayon on April 6, 2012 11:01 AM
The timeRAZOR app was a big hit at the South by Southwest Interactive festival in Austin last month as the self-branded answer to the classic SXSWi syndrome of FOMO (acronym alert: "fear of missing out"). The geo-social app, with its "never-miss-out platform" is described as “the final solution to browsing, locating, and attending events for users on a nationwide platform.”
Today (apparently) being Beauty Day (happy Beauty Day!), L’Oreal Vichy, DUANEreade and timeRAZOR are teaming up with Vichy beauty advisors at ten Duane Reade drugstores in Manhattan to offer one-on-one skin analysis.
"The Distillery," timeRAZOR’s event selection engine, aggregates over 300,000 events daily, geo-tags them, then customizes the data by user preference. Leveraging people’s attraction to “exclusive” experiences, the app offers specials and limited-quantity promotions that can be used or cashed in from a user’s location.Continue reading...
Posted by Dale Buss on February 21, 2012 09:00 AM
Amazon's brand value soars 32% in Interbrand's 2012 Best Retail Brands report.
Apple's iPad challenger Proview is open to a settlement as Apple extends checks on Chinese suppliers. Apple also signed China Telecom as second iPhone seller.
Cabela's expands and rolls out smaller-store format.
Coca-Cola sponsors teen parties in Tanzania.
FedEx may be eyeing TNT Express.
Ford signals moderate growth and expansion in China.
Gap teams with fashion bloggers for Be Bright global launch.Continue reading...
Posted by Dale Buss on February 1, 2012 09:02 AM
Amazon sees its big spending hurting its profits as Barnes & Noble escalates rift by blocking titles.
Chrysler kicks off monthly auto-sales reports with huge January and posts first annual profit since emerging from bankruptcy.
Darden is sued by restaurant workers' group.
Denny's targets fast-growing Hispanic clientele.
Deutsche Borse and NYSE can't merge, European Commission rules.
Disney takes controlling interest in large media conglomerate in India.
Exxon plans to push on with gas exploration through expected lower prices.
Facebook picks Morgan Stanley to lead IPOContinue reading...
Posted by Sheila Shayon on January 26, 2012 11:01 AM
The global market for mobile marketing and advertising is booming, with QR codes and augmented reality experiences bringing brand messaging interactive and (dare we say) fun. But what best practices are emerging — and how are they clicking with consumers?
As SpyderLynk CMO Jane McPherson has noted, the challenge is getting consumers to use them, and benefit from the experience: "If everyone throws QR codes on everything without offering consumers value beyond a web connection, will it turn consumers off? Right now there’s still a novelty factor, but marketers are going to have think more carefully about the best times, places, and ways to use mobile activation codes.”
A new study by mobile marketing and tech research firm Nellymoser aims to answer that question by looking at "mobile action codes" in the top 100 national magazines in the U.S. last year — or more formally, “Mobile Action Codes In Magazine Advertising 2011 Including QR Codes, Microsoft Tags and Digital Watermarks.”
The report notes the rapid growth of mobile action codes vying for magazine readers' attention. “A record 4468 mobile action codes, which we broadly define to include all 2D barcodes, QR codes, Microsoft Tags, and watermarks, were printed in the top 100 U.S. magazines in 2011," the report notes. "These codes offer publishers and advertisers a compelling way to launch print-to-mobile and print-to-social campaigns that engage readers, build brand loyalty and capture new business."Continue reading...
Posted by Dale Buss on November 28, 2011 08:55 AM
Adbusters' role in branding Occupy movement examined in New York Times as Occupy LA protesters dig in heels.
Amazon eyes China growth.
Apple critiqued for not getting social media (but does it matter to brand loyalists?) as digi-savvy toddlers' parents fuel iPad sales.
Black Friday sales boost LG and Samsung as e-tailers are poised for Cyber Monday lift.
BSkyB's James Murdoch loses investors' confidence.
China's Chery automaker launches Qoros brand as Subaru joint venture gains lifeline.
Coach, expanding in China, will list shares on Hong Kong's Hang Seng stock exchange.
Coca-Cola, McDonald's, Nestle and Mars sign European pledge to only promote nutritious products on their websites.
Disney releases mobile app for Spider-Man, as the Marvel-owned web-slinger finds his feet on Broadway.Continue reading...
Posted by Dale Buss on November 15, 2011 09:01 AM
Amazon projects 5M Kindle sales by year-end.
American Airlines makes long-awaited proposal to pilot union.
American Express expands Small Business Saturday.
Apple strikes up iTunes Match as Google prepares music launch.
AstraZeneca sees that its anti-cholesterol drug Crestor fails to beat Lipitor, by Pfizer, in new study.
AT&T and Verizon expand via cloud services.
BMW launches on-demand music service with MOG.
Cracker Barrel finally targets local customers.
Ford partners with Zynga for Escape launch.Continue reading...
Posted by Dale Buss on October 7, 2011 07:07 AM
Apple pre-orders for iPhone 4S will test brand loyalty and new CEO, while Steve Jobs coverage gets special treatment by newsweeklies and Simon & Schuster moves up publication of biography that will reveals his private side.
Alfa Romeo remains on uncertain road.
BMW and other luxury makers offer huge discounts in China, while Mini brand seeks to enlarge market with coupe.
ESPN and Hank Williams Jr. part ways over his "Hitler" remark concerning President Obama.
GE aims to expand lending in Europe as region's banks retrench.
Geely denies interest in Saab though it already owns Volvo.Continue reading...
Posted by Shirley Brady on September 15, 2011 06:19 PM
Bravo fires four Real Housewives of New York cast members (update: Jill Zarin says she's still in talks).
Pepsi fattens up "skinny cans" in UK.
Yahoo meets with potential bidders, as exec confirms talks with AOL and Microsoft for ad sales deal to counter Google.
Adidas and Reebok bring My Coach shoe to India.
Apple TV rumors heat up.
BlackBerry owner RIM earnings plunge by more than half.
Citigroup only hiring "critical" jobs.
Coffee Bean & Tea Leaf makes New York debut.Continue reading...