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In the News: Google, Apple, Barclays and more

Posted by Dale Buss on December 13, 2012 09:04 AM

In the News

Google releases new map app for Apple iPhone, shuts down shopping search in China, and makes porn harder to find, as CEO defends tax avoidance.

Apple settles European e-book price-fixing probe with publishers.

Applebee's interviews creator of #HireKevin campaign.

BMW and Boeing plan to collaborate on making carbon fiber.

Barclays joins industry cost-cutting wave, eliminating 2,000 jobs.

Berkshire Hathaway plans rare buyback of holder's stock.Continue reading...

brand news

In the News: Apple/Samsung, Chrysler, GSK and more

Posted by Dale Buss on November 26, 2012 09:01 AM

In the News

Apple adds new Samsung devices in patent lawsuit, acquires use of Lightning trademark in Europe from Harley-Davidson.

Chrysler named Marketer of the Year by Ad Age.

GlaxoSmithKline invests in India and Nigeria, responds to Washington Post criticism over pharma funding of drug trials.

Amazon and Pinterest add branded business pages.

Aston Martin draws tire-kickers including India's Mahindra & Mahindra.

Beneful launches playful online videos for dog food.

Casual Male rebrands for the big and tall shopper.

Diner's Club partners on movie promotion for Life of Pi.

Dunkin’ Donuts "best coffee" trademark application rejected by USPTO.Continue reading...

doing good

C'est Genefique: Today is Lancôme's Third Annual Fundraiser for St. Jude

Posted by Sheila Shayon on October 19, 2012 03:17 PM

Today is Génifique Day (formerly Genes Day), a one-day national event benefitting St. Jude Children's Research Hospital, and Lancôme will donate $7 from in-store or online sales of select Génifique products to St. Jude. Last year’s events and activities helped raise over $300,000 in support of lifesaving research and treatment.

"Our three-year partnership stands as a testament to Lancome's commitment to supporting St. Jude Children's Research Hospital, an organization that shares many of our core values," says Serge Jureidini, president of Lancome USA, in a press release.

Lancome, the world's largest luxury beauty brand, sold at 2,000 counters across the U.S., applied ten years of research to Genifique, introduced in 2009, which “re-plumps, refines and re-illuminates the skin as if infused with life.” Fans of the product include "Mad Men" actress Christina Hendricks, Lancome ambassadress Julia Roberts, British songbird Lily Allen, supermodel Veronica Webb and star makeup artist Charlotte Tilbury.

Making it easy for people to spread awareness of Genifique Day, the Lancome Facebook page is inviting users to create and share photo booth photo strips about “occasions when they feel their best.”Continue reading...

brand news

In the News: Google, HSBC, McDonald's and more

Posted by Dale Buss on October 19, 2012 09:02 AM

In the News

Google turns in soft quarter as PR fail pummels stock.

HSBC hit by worldwide cyberattack.

McDonald's profit falls as U.S. growth slows.

Abbott study of kidney drug is halted.

Apple's iPad Mini poised to cannibalize sales.

Lance Armstrong endorsement implosion toll reaches $30 million.

BBC director general to testify on Jimmy Savile scandal, as new head of BBC Worldwide named.Continue reading...

brandcameo

Anarchy in the UK: Product Placement Study Shows Room for Growth, Hurdles

Posted by Abe Sauer on October 10, 2012 11:12 AM

In September, just a year and a half after the the British communications authority Ofcom allowed paid product placement in the nation's TV programs, the BBC 2 show The Great British Bake Off featured the logo of refrigerator brand Smeg dozens of times, sending viewers into a tizzy. As one complainant wrote, "The Smeg logo was so visible that I counted it 37 times before giving up." The BBC later admitted that rules were broken involving the Smeg placements.

The conversation involving the terms "British" and "product placement" is currently dominated by philosophical arguments concerning the upcoming James Bond film, Skyfall. But a new report from the UK's New Media Group (NME) brings more hard data and analystics to the topic. One of its findings: It's not just Smeg that's been testing the limits of the new rules.Continue reading...

brand news

In the News: KitchenAid, HP, Facebook and more

Posted by Dale Buss on October 4, 2012 08:53 AM

In the News

KitchenAid apologizes for anti-Obama tweet during presidential debate, the most-tweeted event in US political history, which saw Mitt Romney gain the upper hand on Barack Obama. Romney's anti-PBS comment on Big Bird also took over social media, while "Walmart mom" is the new soccer mom. The campaigns, judged the most negative in recent times, inspire JetBlue to offer chance to pull an Alec Baldwin and leave the country after election result.

HP warns about grim outlook, sending shares to lowest level in almost a decade.

Facebook passes one billion users with plans to charge to promote user posts, while Twitter measures brand impact with Nielsen.

Amazon now offers loans to small businesses.

American Airlines pulls 47 jets after loose-seat debacle as image suffers.

Apple rumors of smaller iPad persist as the #2 Best Global Brand earns kudos for admitting maps screw-up.Continue reading...

brand news

In the News: Samsung, Chick-fil-A, Visa and more

Posted by Shirley Brady on September 20, 2012 08:55 AM

In the News

Samsung mocks iPhone 5 buyers in latest commercial.

Chick-fil-A backs down and vows to stop donating to anti-LGBT groups.

Visa shifts global creative duties back to BBDO.

AOL names female CFO.

AT&T faces backlash over Apple FaceTime restrictions, while CEO explains anti-texting and driving push.

Bed Bath & Beyond beats the odds.

Citibank credit card is coming to China.Continue reading...

brand news

In the News: Burberry, Gap, P&G and more

Posted by Dale Buss on September 18, 2012 09:06 AM

In the News

Apple shares reach $700 as iPhone 5 shatters sales record.

Belvedere owes Bruce Willis for years of representing Sobieski vodka.

Burberry says strategy won't change as brand brings capes to London Fashion Week.

Chrysler and GM will get a chance at deal similar to new labor accord between Ford and Canadian Auto Workers.

Conde Nast plans French Vanity Fair.

Dole Food to sell businesses to Itochu.

Dos Equis finds some fans unimpressed with Obama endorsement by its "most interesting man" actor.Continue reading...

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