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branded content

Branded Content Watch: Origins On the Road, Miranda July Tells a Tale and more

Posted by Abe Sauer on September 19, 2014 06:52 PM

This week in branded content, Funny or Die continues to flex its content muscles as Moroccanoil hopes to inspire everyday consumers with super-duper supermodel Rosie Huntington-Whiteley. Check out the latest branded entertainment and brand videos from Volkswagen, Origins, Canon and more after the jump.

The Project: The Way Too Helpful Neighbor (Volkswagen)

The Pitch: What happens when you drive the all-new Volkswagen Golf through a Target store?

The Verdict: There's a branded content arms race going on between Funny or Die and Vice, and as this VW video proves, Funny or Die owns the humor category. Also: nice cameo, Target!Continue reading...

brand news

Brand News: SABMiller, Amazon, Nissan and more

Posted by Dale Buss on September 15, 2014 09:37 AM

TOP STORIES

AB InBev seeks financing to buy SABMiller, which in turn is pursuing Heineken.

Microsoft agrees to buy Minecraft parent for $2.5 billion. 

NFL faces new issue of Adrian Peterson's behavior as it searches for new CMO in midst of PR crisis.

Nissan plans reduction in battery production as EV hopes fade.

Jimmy Choo opens flagship store in midst of London Fashion Week, where Burberry puts a Springin its step for S/S '15 womenswear show and Anya Hindmarch partners Tony the Tiger on boxes of Kellogg's Frosties cereal.Continue reading...

tech in the spotlight

Unimpressed: Luxury Watch Makers, Analysts Aren't Sold on Apple Watch

Posted by Mark J. Miller on September 11, 2014 12:37 PM

Apple’s innovations over the years have changed the music and smartphone industries, but its newest category—wearables—may not see the same success.

According to Business Insider, the Swiss watch industry gave a collective shrug over the debut of the long-awaited Apple Watch. “They are essentially transient products rather than items of enduring value,” one Swiss watch industry expert told the site.

Traditional watchmakers aren't impressed, and see zero competition from the Apple Watch, and the impending wearable trend as a whole, despite the fact that Apple released not one, but three collections of the watch that vary in price and materials, including the luxury Edition collection, which features 18-karat gold.  

“I think the Apple Watch will be successful. But it’s not competition for the classic Swiss watch industry,” Franz Tuerler, owner of a luxury watch store in Zurich, told the site.Continue reading...

brand news

Brand News: LEGO, Tesla, Walmart and more

Posted by Dale Buss on July 8, 2014 09:09 AM

TOP STORIES

Crumbs Bake Shop closes its doors.

Greenpeace criticizes LEGO tie-in with Shell with LEGO-animated short film.

Samsung warns of slumping profits on weaker demand as it looks beyond hardware.

Tesla sued in China for trademark infringement.

Walmart embraces smaller store formats. 

IN OTHER NEWS:

ADM buys Wild Flavors.

Abuelo’s refreshes menu and look for 25th anniversary.

Air New Zealand pulls in-flight safety video featuring scantily clad models.

Herb Allen’s Sun Valley media mogul conference kicks off.

Alibaba sees red flags raised by deals by founder Jack Ma.Continue reading...

brand news

Brand News: Burger King's Pride Burger, Hobby Lobby, T-Mobile and more

Posted by Shirley Brady on July 2, 2014 09:14 AM

TOP STORIES

Amazon defends stance against publishers.

Burger King unveils Gay Pride-themed "Proud Whopper" in limited test.

Google buys online music service Songza for reported $39 million.

Hobby Lobby ruling sparks mixed reactions by US business-owners.

T-Mobile accused by FTC of adding bogus charges to bills.

MORE BRAND NEWS

American Apparel founder Dov Charney fights to regain control of brand.

BMW plans billion-dollar factory in Mexico.

Budweiser owner AB InBev strengthens trademark position by buying Czech Budweiser brewer.

Consumer Reports survey slams KFC, Taco Bell and McDonald's.Continue reading...

tech in the spotlight

In Line with Apple, Google Debuts TV, Auto and Health Platforms at I/O

Posted by Sheila Shayon on June 25, 2014 05:58 PM

Google and its chief rivals, Apple and Amazon, are vying for control of every aspect of consumers' lives, from health and having fun to driving your car and heating your home. 

Some of those advancements were on display today at Google's annual I/O developer's conference, including the debut of Android Wear, Android Auto, Android TV and a new, non-dessert version of Android itself, simply titled "L." 

Sundar Pichai, SVP of Chrome and apps, told the crowd that more than 1 billion people use an Android-powered device each month with 93 million “selfie” photos snapped each day. Google plans to get Android devices into millions of more hands in developing countries with its Android One program, which will see Google engineers design low-cost devices that local companies will manufacture, such as India's Spice and Karbonn companies. 

By 2022, half of US households with a broadband internet connection will own at least one smart home device, up from about 12 percent in 2014, according to research from Parks Associates—a figure that does not include connected TVs, set-top boxes and gaming consoles.  

Speaking of set-top boxes, Google made a third play for the TV screen with the announcement of Android TV, a platform that combines the functionality of Android apps and Google Play with live TV. While it's not quite a set-top box (yet), Google said it's partnering with Sony and Sharp to develop Android TV-supported TV sets and gaming set-top boxes with Razer and Asus.Continue reading...

brand news

In the News: Abercrombie & Fitch, Oreo, Bitcoin and more

Posted by Dale Buss on March 7, 2014 09:17 AM

In the News

Abercrombie & Fitch plans to remake Hollister brand in light of fast-fashion trend.

Oreo uses vending machine to print 3-D cookies at SXSW.

Bitcoin creator may have been identified by Newsweek... or not

Albertson's and Safeway will combine in $9 billion deal.

BMW considers expanding car-sharing program in US.

Boeing freezes pension plans.

Cargill boasts "game changer" in stevia market.

Chili's aims to become faster.

Corona Light goes after middle-aged beer drinkers with taste pitch.

Culver's looks to what's next as it expands across the US.

Dewey & LeBoeuf leaders indicted.Continue reading...

mobile brands

Mobile World Congress '14: What to Expect from the World's Biggest Mobile Stage

Posted by Barry Silverstein on February 20, 2014 06:44 PM

Mobile World Congress, the largest annual event of its kind showcasing mobile innovations, will once again take place in Barcelona from Feb. 24-27. While Samsung was arguably the dominant player at last year's event and will surely be prominent again, old names like LG and Nokia, and newer ones like Huawei and Lenovo, are likely to steal some of the spotlight at this year's MWC. Wearables are also expected to play a leading role.

Samsung's big splash, via a promotion it has named "Unpacked 5," is expected to be the announcement of the Galaxy S5, which may well include the unveiling of the next iteration of Galaxy Gear, the wearable smartwatch that competitors are now trying to match. In fact, according to Bloomberg, HTC, the Taiwanese smartphone maker that has been battered by declining sales, is rumored to be demonstrating a smartwatch, "the first of three wearable devices," at MWC.

Not to be outdone, the Chinese company Huawei released a teaser video that offers glimpses of a few spiffy tablets and a smartphone with Siri-like intelligence. Rumored but unconfirmed is Huawei's introduction of a smartwatch as well. Smartphone manufacturer ZTE said last November it would launch a smartwatch in 2014 but was not expected to have one available at MWC.Continue reading...

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