Posted by Sheila Shayon on May 26, 2014 03:22 PM
As we noted in March, Sephora, an expert in all things beauty and online, launched its Pinterest-meets-Instagram Beauty Board—and we were curious how it has done for the brand.
The goal is simple: enable customers to share selfies, tag their own beauty looks, and highlight products with an offer to purchase online or at the nearest store.
With social shopping trending, and visual imagery proliferating thanks to Instagram and Pinterest, retailers are tapping into (while trying to change) consumer behavior online from the "shop and click" mindset to an interactive community experience, Beauty Board is engaging shoppers via desktop, tablet and mobile.
“The Beauty Board has increased the number of products people can showcase at one time when trying to recreate a beauty look," said Bridget Dolan, VP Interactive Media at Sephora, to brandchannel.
"Over 55% [of Beauty Board users] are tagging six or more products on every photo uploaded," she added. "Mobile accessibility is also key. Clients have mobile phones at their fingertips and can easily take and share selfies through the application. Over 60% of [Beauty Board] views are on mobile and over 45% of photos are uploaded from mobile devices.”Continue reading...
Posted by Sheila Shayon on March 10, 2014 01:12 PM
Beauty retailer Sephora epitomizes a customer-centric brand by combining smart tech and digital savvy to create one of the best customer experiences in today's marketplace. So it's no surprise that the LVMH Moet Hennessy-owned brand is further challenging itself (and competitors) by launching its own social media site, Beauty Board.
Blending concepts seen on Pinterest and Tumblr—both of which Sephora has mastered—Beauty Board will enable e-commerce purchases from Sephora's website through tagged product photos.
"The concept is that pictures are everywhere, and we know that beauty lovers love to see ideas for looks and products to buy," commented Julie Bornstein, CMO and chief digital officer of Sephora Americas. "Beauty Board is taking a lot of what consumers at large are doing and making it more practical—a place for consumers to browse for inspiration and discover products to buy at sephora.com."Continue reading...
Posted by Dale Buss on February 25, 2014 09:23 AM
LinkedIn launches China site despite risk of censorship.
Taco Bell rolls out breakfast nationwide.
Facebook drops unpopular email service.
Avaya hopes payoff from Olympics is just beginning.
Bitcoin plunges as major exchange goes dark.
BlackBerry launches sub-$200 phone aimed at Asia that is manufactured by Foxconn.
Conde Nast's Self magazine launches frozen foods line.
Einstein Noah sees CEO resign.
Ford readies smaller Focus engine in fuel-efficiency drive.
JCPenney plans to break new marketing campaign during Oscars.
JPMorgan Chase cuts thousands more jobs.
Jack Daniel's enlists Frank Sinatra.Continue reading...
Posted by Dale Buss on January 31, 2014 09:33 AM
Microsoft reportedly preparing to name its cloud chief Satya Nadella as new CEO and contemplating removing Gates from Chairman role.
Saks plans to push harder at high and low ends of luxury market.
Facebook mobile ad boom adds $3.2B to Mark Zuckerberg’s wealth as social network announces news app, Paper.
Amazon may raise Prime membership price as stock drops on disappointing earnings report.
Anthem blames Obamacare for hiking premiums.
BMW assesses demand as i3 buyers face six-month wait.
Beyonce is now the focus of a university course.
Burger King tests chicken-and-waffle sandwich.Continue reading...
Posted by Dale Buss on November 22, 2013 09:14 AM
IKEA under investigation in France for snooping on workers.
Walgreens opens nation's first energy-net-zero retail store.
Microsoft heats up gaming-console wars with debut of Xbox One.
Air New Zealand launches "Middle Earth" campaign tied to release of The Hobbit movie.
Acer brings back founder without pay to help struggling PC maker.
Amazon amps up for winning holiday as executive predicts quantum leap in online alcohol sales.
Apple wins a patent retrial against Samsung.
Bauer Media launches digital brand aimed at wealthy young women.
Beam and Cinnabon to introduce co-branded vodka.
Caterpillar is probed for possibly dumping parts in the ocean.Continue reading...
Posted by Sheila Shayon on November 5, 2013 11:56 AM
Following the departure of long-time designer Marc Jacobs last month, venerable fashion house Louis Vuitton has named former Balenciaga creative director Nicolas Ghesquière the artistic director of women's collections.
The #17 brand on Interbrand's 2013 Best Global Brands list stated that Ghesquière will bring “a modern creative vision to the House’s women’s collections, building on the values of refinement, savoir faire and extreme quality," according to Business of Fashion. Ghesquière, who was with Balenciaga for 15 years, will have to adapt "his approach to the scale of Louis Vuitton, a business that dwarfs Balenciaga in terms of sales.”
The LVMH-luxury brand is also ushering in a new era technologically, too. This week it released its first mobile app, LV Pass, which offers exclusive access to content by scanning LV ad displays in magazines or online. Users will be able to shop items featured in the ads, including the brand's new Tambour watch and Vivienne bag featured in a short film starring David Bowie.Continue reading...
Posted by Mark J. Miller on November 1, 2013 07:05 PM
Beam Goes Sweet for Maple
Beam scored a hit earlier this year with its honey-flavored bourbon, so the company is turning out a few more—Jim Beam Maple and Knob Creek Smoked Maple—to help boost its hurting bottom line.
Rob Nelson, the brand manager of small-batch bourbon at Beam, told BeverageDaily.com that the growing popularity of such spirits can be partially attributed to the popularity of Prohibition-era TV shows such as HBO's Boardwalk Empire. The sweeter taste also seems to be attracting the sweeter sex.
“We think females are now participating in flavored bourbon at twice the rate they are in the unflavored bourbon,” Beam Chief Executive Matthew Shattock said in a conference call, according to Bloomberg Businessweek. As the magazine points out, though, that success may be at the expense of its Skinnygirl wine, which is “down by almost one-third this year.”Continue reading...
Posted by Barry Silverstein on October 30, 2013 02:47 PM
Gobal luxury brand conglomerates such as Kering, previously known as PPR, the parent company to brands such as Gucci, Yves Saint Laurent, and a slew of other high profile brands, are a double edged sword: They can gain profits from a diverse brand portfolio, yet they can see sales sink when the luxury market is sluggish in a particular region of the world.
At the moment, the region in question is Asia, and more specifically China. While China is still consuming luxury goods, it seems that "Chinese shoppers are cutting back on designer duds, leather handbags, and pricey watches" according to the Associated Press. In fact, sales of luxury goods in China are expected to limp along and grow just 2.5 percent this year—a far cry from the double digit growth of a few years ago.
Chinese publication Jing Daily confirms that, "Chinese consumer tastes continue to quickly shift toward logo-free products and niche brands. ...The rise of popularity of niche designer labels in contrast to major logo-focused brands was exhibited this fall in the openings of three major department stores in mainland China..." Also a likely contributor is China's national austerity drive, which has put a negative connotation on luxury goods and experiences of all kinds.Continue reading...