Posted by Mark J. Miller on November 1, 2013 07:05 PM
Beam Goes Sweet for Maple
Beam scored a hit earlier this year with its honey-flavored bourbon, so the company is turning out a few more—Jim Beam Maple and Knob Creek Smoked Maple—to help boost its hurting bottom line.
Rob Nelson, the brand manager of small-batch bourbon at Beam, told BeverageDaily.com that the growing popularity of such spirits can be partially attributed to the popularity of Prohibition-era TV shows such as HBO's Boardwalk Empire. The sweeter taste also seems to be attracting the sweeter sex.
“We think females are now participating in flavored bourbon at twice the rate they are in the unflavored bourbon,” Beam Chief Executive Matthew Shattock said in a conference call, according to Bloomberg Businessweek. As the magazine points out, though, that success may be at the expense of its Skinnygirl wine, which is “down by almost one-third this year.”Continue reading...
Posted by Barry Silverstein on October 30, 2013 02:47 PM
Gobal luxury brand conglomerates such as Kering, previously known as PPR, the parent company to brands such as Gucci, Yves Saint Laurent, and a slew of other high profile brands, are a double edged sword: They can gain profits from a diverse brand portfolio, yet they can see sales sink when the luxury market is sluggish in a particular region of the world.
At the moment, the region in question is Asia, and more specifically China. While China is still consuming luxury goods, it seems that "Chinese shoppers are cutting back on designer duds, leather handbags, and pricey watches" according to the Associated Press. In fact, sales of luxury goods in China are expected to limp along and grow just 2.5 percent this year—a far cry from the double digit growth of a few years ago.
Chinese publication Jing Daily confirms that, "Chinese consumer tastes continue to quickly shift toward logo-free products and niche brands. ...The rise of popularity of niche designer labels in contrast to major logo-focused brands was exhibited this fall in the openings of three major department stores in mainland China..." Also a likely contributor is China's national austerity drive, which has put a negative connotation on luxury goods and experiences of all kinds.Continue reading...
Posted by Abe Sauer on October 25, 2013 03:47 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: clean air job perks… "vulgar" foreign TV… CCTV goes after Samsung… 361° breaks out Kevin Love… Big Bang Theory art… iPad Air's chances… LVMH's strategy… Citroen branded content… Lane Crawford… Krispy Kreme in Taiwan… Chinese kids excelling at cigarette brand recognition... and more.Continue reading...
Posted by Dale Buss on October 17, 2013 09:29 AM
Amazon launches 'Amazon Fashion Studio Sessions' contest.
Facebook changes privacy settings for teens.
Walmart pursues omnichannel vision and is cleared by India officials in 2010 purchase.
America Movil scraps KPN bid.
Apple deals with doubts about its iPhone strategy.
Boeing addresses icing problem in latest jet.
Dallas Cowboys owner Mark Cuban cleared of insider-trading charges.
Fiat needs cash now locked up in Chrysler to fully revive Alfa Romeo.Continue reading...
Posted by Barry Silverstein on October 9, 2013 11:22 AM
US consumers seem temporarily frozen in place due to a Federal government shutdown, but that isn't stopping some of the world's best known luxury brands from planning for a rebound of the luxury travel market.
British luxury fashion brand Burberry, for example, has just launched "Travel Tailoring" via a global digital campaign. The new menswear line includes suits with "innovative lightweight construction, lightweight shoulder construction," and "naturally flexible fabrics," according to the company. A "memory fabric" (100 percent merino wool) is designed to resist creasing. Intended for the luxury traveler on the go, the line comes with an equally high-end price: suits start at $1,995, while blazers begin at $1,295. Burberry is no stranger to innovation though when it comes to combining fashion and technology, as it most recently caused a stir by partnering with Apple during its iPhone 5S launch for Fashion Week.Continue reading...
Posted by Dale Buss on July 26, 2013 09:33 AM
Samsung reports soaring profits on smartphone sales.
GlaxoSmithKline names new chief in China amid bribery probe.
Apple still tops consumer brands.
A&P goes on auction block.
Activision Blizzard buys back most of Vivendi controlling stake in company.
Acura and Porsche lead in evaluation of websites.
Amazon swings to loss as expenses grow.
American Airlines and US Airways offer antitrust concessions.
AT&T nabs naming rights for Cowboys Stadium.
Daimler takes 5 percent stake in Aston Martin in technical partnership as CEO Dieter Zetsche faces pressure to catch Audi and BMW.
Facebook sees share price come within striking distance of disappointing IPO price.Continue reading...
Posted by Dale Buss on July 9, 2013 09:16 AM
Barnes & Noble CEO resigns amid digital setbacks.
BlackBerry faces leadership questions at annual meeting today.
Shell picks refining chief to become its new CEO.
Alibaba sets sights on mobile.
Apple's App Store celebrates five-year anniversary with free apps.
Esurance expands US Open tennis sponsorship.
Ford finds that F-250 pickup is new favorite of auto thieves.
Hasbro buys 70 percent stake in mobile gaming company Backflip for $112 million.
Hostess Twinkies return aiming for more ubiquity.
Hulu attracts at least three takeover bids.
Infiniti nudges launch date of new Q50 sedan.Continue reading...
Posted by Dale Buss on July 2, 2013 09:13 AM
Zynga hires head of Microsoft Xbox as its new CEO.
Penguin and Random House merger complete.
Bitcoins see mainstreaming proposal by Winkelvoss twins of Facebook fame.
BF Goodrich introduces venture led by all-terrain tires.
Buffalo Wild Wings launches its own craft beer.
Chevrolet goes for heartstrings with advertising for new Silverado pickup.
Chipotle celebrates 20th anniversary with treasure hunt.
Chrysler reports best June sales in six years as Hyundai previews an all-time sales record.Continue reading...