brand news

In the News: Microsoft, Saks, Facebook and more

Posted by Dale Buss on January 31, 2014 09:33 AM

In the News

Microsoft reportedly preparing to name its cloud chief Satya Nadella as new CEO and contemplating removing Gates from Chairman role. 

Saks plans to push harder at high and low ends of luxury market.

Facebook mobile ad boom adds $3.2B to Mark Zuckerberg’s wealth as social network announces news app, Paper. 

Amazon may raise Prime membership price as stock drops on disappointing earnings report.

Anthem blames Obamacare for hiking premiums. 

BMW assesses demand as i3 buyers face six-month wait.

Beyonce is now the focus of a university course. 

Burger King tests chicken-and-waffle sandwich.Continue reading...

brand news

In the News: IKEA, Walgreens, Microsoft and more

Posted by Dale Buss on November 22, 2013 09:14 AM

In the News

IKEA under investigation in France for snooping on workers.

Walgreens opens nation's first energy-net-zero retail store.

Microsoft heats up gaming-console wars with debut of Xbox One.

Air New Zealand launches "Middle Earth" campaign tied to release of The Hobbit movie.

Acer brings back founder without pay to help struggling PC maker.

Amazon amps up for winning holiday as executive predicts quantum leap in online alcohol sales.

Apple wins a patent retrial against Samsung.

Bauer Media launches digital brand aimed at wealthy young women. 

Beam and Cinnabon to introduce co-branded vodka.

Caterpillar is probed for possibly dumping parts in the ocean.Continue reading...

luxury watch

Louis Vuitton Ushers in New, Mobile-Friendly Era

Posted by Sheila Shayon on November 5, 2013 11:56 AM

Following the departure of long-time designer Marc Jacobs last month, venerable fashion house Louis Vuitton has named former Balenciaga creative director Nicolas Ghesquière the artistic director of women's collections. 

The #17 brand on Interbrand's 2013 Best Global Brands list stated that Ghesquière will bring “a modern creative vision to the House’s women’s collections, building on the values of refinement, savoir faire and extreme quality," according to Business of Fashion. Ghesquière, who was with Balenciaga for 15 years, will have to adapt "his approach to the scale of Louis Vuitton, a business that dwarfs Balenciaga in terms of sales.”

The LVMH-luxury brand is also ushering in a new era technologically, too. This week it released its first mobile app, LV Pass, which offers exclusive access to content by scanning LV ad displays in magazines or online. Users will be able to shop items featured in the ads, including the brand's new Tambour watch and Vivienne bag featured in a short film starring David Bowie.Continue reading...

cocktail hour

All the News You Can Drink: Maple Madness, Belvedere Know-How, Wine Shortage and more

Posted by Mark J. Miller on November 1, 2013 07:05 PM

Beam Goes Sweet for Maple

Beam scored a hit earlier this year with its honey-flavored bourbon, so the company is turning out a few more—Jim Beam Maple and Knob Creek Smoked Maple—to help boost its hurting bottom line.

Rob Nelson, the brand manager of small-batch bourbon at Beam, told BeverageDaily.com that the growing popularity of such spirits can be partially attributed to the popularity of Prohibition-era TV shows such as HBO's Boardwalk Empire. The sweeter taste also seems to be attracting the sweeter sex. 

“We think females are now participating in flavored bourbon at twice the rate they are in the unflavored bourbon,” Beam Chief Executive Matthew Shattock said in a conference call, according to Bloomberg Businessweek. As the magazine points out, though, that success may be at the expense of its Skinnygirl wine, which is “down by almost one-third this year.”Continue reading...

luxury watch

Kering's Gucci Brand Takes a Hit in Asian Luxury Slump

Posted by Barry Silverstein on October 30, 2013 02:47 PM

Gobal luxury brand conglomerates such as Kering, previously known as PPR, the parent company to brands such as Gucci, Yves Saint Laurent, and a slew of other high profile brands, are a double edged sword: They can gain profits from a diverse brand portfolio, yet they can see sales sink when the luxury market is sluggish in a particular region of the world.

At the moment, the region in question is Asia, and more specifically China. While China is still consuming luxury goods, it seems that "Chinese shoppers are cutting back on designer duds, leather handbags, and pricey watches" according to the Associated Press. In fact, sales of luxury goods in China are expected to limp along and grow just 2.5 percent this year—a far cry from the double digit growth of a few years ago.

Chinese publication Jing Daily confirms that, "Chinese consumer tastes continue to quickly shift toward logo-free products and niche brands. ...The rise of popularity of niche designer labels in contrast to major logo-focused brands was exhibited this fall in the openings of three major department stores in mainland China..." Also a likely contributor is China's national austerity drive, which has put a negative connotation on luxury goods and experiences of all kinds.Continue reading...

china

The Week in China: 'Airpocalypse,' Hating on Starbucks, Foreign TV Ban and more

Posted by Abe Sauer on October 25, 2013 03:47 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: clean air job perks… "vulgar" foreign TV… CCTV goes after Samsung… 361° breaks out Kevin Love… Big Bang Theory art… iPad Air's chances… LVMH's strategy… Citroen branded content… Lane Crawford… Krispy Kreme in Taiwan… Chinese kids excelling at cigarette brand recognition... and more.Continue reading...

brand news

In the News Amazon, Facebook, Walmart and more

Posted by Dale Buss on October 17, 2013 09:29 AM

In the News

Amazon launches 'Amazon Fashion Studio Sessions' contest. 

Facebook changes privacy settings for teens. 

Walmart pursues omnichannel vision and is cleared by India officials in 2010 purchase.

America Movil scraps KPN bid.

Apple deals with doubts about its iPhone strategy.

Boeing addresses icing problem in latest jet.

Dallas Cowboys owner Mark Cuban cleared of insider-trading charges.

Fiat needs cash now locked up in Chrysler to fully revive Alfa Romeo.Continue reading...

luxury watch

Luxury Brands Get Behind Travel Revival with New Products, Experiences

Posted by Barry Silverstein on October 9, 2013 11:22 AM

US consumers seem temporarily frozen in place due to a Federal government shutdown, but that isn't stopping some of the world's best known luxury brands from planning for a rebound of the luxury travel market.

British luxury fashion brand Burberry, for example, has just launched "Travel Tailoring" via a global digital campaign. The new menswear line includes suits with "innovative lightweight construction, lightweight shoulder construction," and "naturally flexible fabrics," according to the company. A "memory fabric" (100 percent merino wool) is designed to resist creasing. Intended for the luxury traveler on the go, the line comes with an equally high-end price: suits start at $1,995, while blazers begin at $1,295. Burberry is no stranger to innovation though when it comes to combining fashion and technology, as it most recently caused a stir by partnering with Apple during its iPhone 5S launch for Fashion Week.Continue reading...

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