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Luxury Brands Get Behind Travel Revival with New Products, Experiences

Posted by Barry Silverstein on October 9, 2013 11:22 AM

US consumers seem temporarily frozen in place due to a Federal government shutdown, but that isn't stopping some of the world's best known luxury brands from planning for a rebound of the luxury travel market.

British luxury fashion brand Burberry, for example, has just launched "Travel Tailoring" via a global digital campaign. The new menswear line includes suits with "innovative lightweight construction, lightweight shoulder construction," and "naturally flexible fabrics," according to the company. A "memory fabric" (100 percent merino wool) is designed to resist creasing. Intended for the luxury traveler on the go, the line comes with an equally high-end price: suits start at $1,995, while blazers begin at $1,295. Burberry is no stranger to innovation though when it comes to combining fashion and technology, as it most recently caused a stir by partnering with Apple during its iPhone 5S launch for Fashion Week.Continue reading...

brand news

In the News: Samsung, GSK, Apple and more

Posted by Dale Buss on July 26, 2013 09:33 AM

In the News

Samsung reports soaring profits on smartphone sales.

GlaxoSmithKline names new chief in China amid bribery probe.

Apple still tops consumer brands.

A&P goes on auction block.

Activision Blizzard buys back most of Vivendi controlling stake in company.

Acura and Porsche lead in evaluation of websites.

Amazon swings to loss as expenses grow.

American Airlines and US Airways offer antitrust concessions.

AT&T nabs naming rights for Cowboys Stadium. 

Daimler takes 5 percent stake in Aston Martin in technical partnership as CEO Dieter Zetsche faces pressure to catch Audi and BMW.

Facebook sees share price come within striking distance of disappointing IPO price.Continue reading...

brand news

In the News: Barnes & Noble, BlackBerry, Shell and more

Posted by Dale Buss on July 9, 2013 09:16 AM

In the News

Barnes & Noble CEO resigns amid digital setbacks.

BlackBerry faces leadership questions at annual meeting today.

Shell picks refining chief to become its new CEO.

Alibaba sets sights on mobile.

Apple's App Store celebrates five-year anniversary with free apps.

Esurance expands US Open tennis sponsorship.

Ford finds that F-250 pickup is new favorite of auto thieves.

Hasbro buys 70 percent stake in mobile gaming company Backflip for $112 million.

Hostess Twinkies return aiming for more ubiquity.

Hulu attracts at least three takeover bids.

Infiniti nudges launch date of new Q50 sedan.Continue reading...

brand news

In the News: Zynga, Penguin, Random House, Bitcoin and more

Posted by Dale Buss on July 2, 2013 09:13 AM

In the News

Zynga hires head of Microsoft Xbox as its new CEO.

Penguin and Random House merger complete.

Bitcoins see mainstreaming proposal by Winkelvoss twins of Facebook fame.

BF Goodrich introduces venture led by all-terrain tires.

Buffalo Wild Wings launches its own craft beer.

Chevrolet goes for heartstrings with advertising for new Silverado pickup.

Chipotle celebrates 20th anniversary with treasure hunt.

Chrysler reports best June sales in six years as Hyundai previews an all-time sales record.Continue reading...

brand news

In the News: Carnival, Barnes & Noble, Square and more

Posted by Dale Buss on June 26, 2013 09:17 AM

In the News

Carnival CEO to step down.

Barnes & Noble pulls back after losses in tablet wars.

Square takes on PayPal online.

Daimler outsources development of driver-assistance software.

Paula Deen's awkward TODAY interview furthers PR nightmare

Dow Jones plans to eliminate some newsroom staff as it unifies newswires and Wall Street Journal.

Fiat adds seven-seat minivan to 500 range in Europe.

Ford ushers great-great grandchildren of founder into management.

Google gets boost in EU privacy case.

Heineken says it is "absolutely on top" of issue of fake beer in emerging markets.Continue reading...

brand news

In the News: Tumblr, P&G, Camel Cigarettes and more

Posted by Dale Buss on May 31, 2013 09:22 AM

In the News

Tumblr brings sponsored posts to users' feeds.

P&G lines up race for Lafley's successor.

Camel cigarette brand under fire for targeting kids. 

Caterpillar reaches tentative deal with union in Milwaukee.

Conde Nast opens up Vogue cafe in Dubai. 

DC Entertainment unveils new 75th anniversary Superman logo.

Dell proceeds with its buyout effort.

Fiat awaits court's verdict on share price before proceeding with Chrysler merger.

Jaguar speeds to early success with F-Type launch.Continue reading...

brand news

In the News: Coca-Cola, J.C. Penney, Twitter and more

Posted by Dale Buss on April 16, 2013 09:59 AM

In the News

Coca-Cola posts lower net and unveils U.S.-bottler deal.

JCPenney buys time with credit line.

Twitter seeks deals with NBC and Viacom for high-quality video content.

A&W plans to move upscale and test fast-casual concept.

Amazon targets older consumers with new store.

Apple dominates in best-paid executives as board retains Jobs deputies.

BMW will debut EV brand Zinoro in China in early 2014.Continue reading...

brand news

Brand News: NASCAR PR Crisis, Dish Network Daytona 500 'Memoriam' TV Ad

Posted by Shirley Brady on February 24, 2013 11:06 AM

NASCAR brand refresh thwarted by P.R. crisis and YouTube takedowns after Saturday's fan-injuring accident during Nationwide race, while Danica Patrick is poised to make history as first female driver in pole position at Daytona 500. Dish Network, meanwhile, released "Memoriam" Daytona 500 campaign yesterday for its Hopper ad-skipping feature, a campaign that Fox has refused to run and Dish is trying to circumvent.

Microsoft joins list of hacked brands as Internet Explorer 11 rumored and Toyota Racing creates trackside app for Microsoft Windows 8.

Huawei unveils "Make it Possible" global branding campaign for Ascend P2 at Mobile World Congress, where Orange unveils own-brand 4G smartphone.

Coca-Cola forms major co-branding partnership in the Middle East.

Donald Trump tells the Financial Times his brand is worth $8 billion.

Dunkin' Donuts tops Brand Keys loyalty index for seventh straight year.Continue reading...

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