2014 Brandcameo Product Placement Awards

brand news

In the News: Apple, AP, GE & more

Posted by Dale Buss on June 30, 2011 09:00 AM

In the News

Apple's iPhone turns 4, while company reports worst first-half since 2008.

Associated Press to open bureau in North Korea.

Bulgari acquisition by LVMH approved by EU.

Clinton Global Initiative launches micro-lending drive.

Coca-Cola details environment and corporate citizenship progress.

Facebook's Mark Zuckerberg now worth $18 billion — more than Google's founders.

GE expands Olympics sponsorship through 2020.

Google champions UK tech hub.Continue reading...

brand news

In the News: IMF, LeBron, Gap & more

Posted by Dale Buss on May 19, 2011 09:00 AM

In the News

Apple reportedly cuts licensing deal with EMI and moves closer to cloud-based music service, as iPad sales impact HP and Dell.

AT&T presses case for T-Mobile merger.

CBS brings Ashton Kutcher and his Two and a Half Men co-stars at advertisers' fall upfront.

Citigroup awards CEO Vikram Pandit with big retention package.

Coca-Cola launches 2012 Olympics promotion a year early.

Delta cuts capacity to Europe with Air France as airline’s executives recount complex merger with Northwest.

Disney reportedly seeks to develop TV series about SEALS team that killed Osama bin Laden.

Facebook gets new scrutiny over kids in social ads.

Gap CEO undertakes urgent revamp of the brand.Continue reading...

brand news

In the News: Starbucks, Synthes, Coach and more

Posted by Dale Buss on April 27, 2011 09:00 AM

In the News

Air Canada launches new regional brand to replace Jazz.

Amazon vs. Apple "app store" spat continues, while Apple moves to trademark "startup."

Apple iPad 2 finally goes on sale in Japan this week, plus 11 other countries.

Barclay's posts disappointing results.

BP's Russian saga continues as net profit rises, Gulf clean-up costs continue.

Chevrolet Volt and Nissan Leaf ace crash tests.Continue reading...

long arm of the law

Google Cracks Down on Counterfeiters

Posted by Barry Silverstein on March 18, 2011 02:00 PM

As Google's Vint Cerf, the so-called "father of the Internet," spoke this week about Internet freedom with the Council on Foreign Relations, the mega-web giant was tightening the screws on those who abuse that freedom to harm others.Continue reading...

luxury watch

LVMH Buying Spree Snags Bulgari, Boosts Luxury Brands

Posted by Barry Silverstein on March 8, 2011 11:30 AM

It's getting to the point where one might consider LVMH the European Union of brands.

The French conglomerate, which legitimately calls itself a "world leader in luxury goods," owns 60 upper echelon brands, many of which have the kind of global cachet most brands can only dream about. These brands accounted last year for more than 20 billion euros in sales and 3 billion euros in profit.

The LVMH stable includes Dom Perignon, Krug and Hennessy in wine and spirits; TAG Heuer and DeBeers in watches and jewelry; Celine, Givenchy and Louis Vuitton in fashion; Christian Dior, Emilio Pucci and Fendi in perfumes and cosmetics; and beauty products purveyor Sephora in specialty retailing.

Add the one billion-euro Italian luxury jewelry brand, Bulgari to the list, acquired this week by LVMH.Continue reading...

brand news

Brands to Watch: Subway, Morgan Stanley, YouTube and more

Posted by Shirley Brady on March 7, 2011 06:00 PM

Brands to Watch

Subway passes McDonald's as the world's largest restaurant chain.

Morgan Stanley may drop "Smith Barney" name.

YouTube acquires web video creators NextNewNetworks, making Google "officially" a media company.

AOL shares sink as Huffington Post deal closes.

Ben Affleck teams with Cindy McCain to raise awareness about the Congo.

Bing speeds up search results to keep pace with Google.Continue reading...

brand news

In the News: Facebook/Skype, Sheen/Cuban and more

Posted by Dale Buss on March 7, 2011 09:00 AM

In the News

Apple frustrates rivals who are trying to beat iPad’s price.

BBC announces agencies for branding and creative duties.

Disney's ABC Family channel spins gold in dramas.

Baby Gaga makers face possible legal action by Lady Gaga over breast-milk ice cream.  

Bank of America looks forward to “normal” performance. 

Barclays CEO gets huge bonus.

CBS hopes to conclude Charlie Sheen saga as Mark Cuban approaches him for HDNet project.Continue reading...

Fashion Week: Dior Continues to Back Galliano Line, Chanel Touts Blake Lively

Posted by Shirley Brady on March 6, 2011 05:10 PM

The biggest news at Paris Fashion Week continues, as Dior chief today attends ousted designer John Galliano's private label fall runway showing in Paris (above), and says he will keep continue to financially support Galliano's label for now. Other fashion news:

• Also making a splash at Paris Fashion Week: Chanel fetes Blake Lively as brand's latest handbag ambassador ... LVMH circles its next target: Hermès ... Former Burberry ambassador and Harry Potter star Emma Watson is collaborating on an eco-friendly fashion collection for Alberta Ferretti.Continue reading...

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