Interbrand IQ: The Best Asian Brands Issue

rss

brand bites

Brand Bites: Chrysler and Sprint Spoofs, Lady Gaga Flips Off Fashion, Post-It Wars

Posted by Abe Sauer on September 2, 2011 11:55 AM

Bandit brand pulls ultimate spoof on fellow Michigan native Chrysler with "Imported from Remus" ad for its wood chippers.

Denny's new Mac'n'Cheese Patty Melt will melt your arteries.

On eve of New York Fashion Week, Lady Gaga disses New York Times fashion critic and releases six-part "fashion film" series to promote new single:Continue reading...

brand news

Brands to Watch: Netflix, Hostess, Oracle

Posted by Shirley Brady on September 1, 2011 06:36 PM

Brands to WatchNetflix and Starz contract renewal talks break off, ending one of Netflix's "most important" (though less so, lately) content deals.

Hostess Brands, maker of Twinkies and Wonder Breadretains restructuring advisers.

Oracle $1.3 billion verdict against SAP overturned by judge.

Accera Inc.'s Axona milkshake raises hopes for Alzheimer's patients.

Air Australia reveals new livery.

Airbnb expands into sublets.

Amazon bargains to avoid online sales tax in California.

American Airlines disputes survey saying it had the longest call-waiting times during Hurricane Irene, hires pet detective to track missing-at-JFK passenger Jack the Cat.Continue reading...

brand news

In the News: LG Cuts, News Corp. Loses, Weather Channel Wins

Posted by Dale Buss on August 30, 2011 08:52 AM

Books-A-Million wants to acquire 14 old Borders stores.

Google CEO faces unexpected challenges.

Harley-Davidson rides into Russian spotlight carrying Vladimir Putin.

Heinz looks to capture cost-conscious shoppers.

Innkeepers USA sues Cerberus.

Lady Gaga is accused of ripping off Annie Lennox.

LG Display cuts spending on flat-screen manufacturing.

News Corp. loses contract over hacking scandal.Continue reading...

news you can booze

Madonna Gets Into the Social Media Groove with Smirnoff

Posted by Jennifer Sokolowsky on August 23, 2011 01:04 PM

Madonna may have just turned 53, but she’s still hanging out with the club kids.

The Mother of Reinvention has signed on with Smirnoff vodka in a global deal that will kick off with a dance contest for the brand’s Nightlife Exchange Project. The project is a massive social media effort that is aiming to get 10 million people across 50 countries to exchange their “nightlife stories” on Smirnoff’s Facebook page, culminating in an event on Nov. 12 in which Smirnoff will throw 50 parties simultaneously around the globe.Continue reading...

brand news

In the News: Google Buys Motorola, Wal-Mart Rises, and More...

Posted by Dale Buss on August 16, 2011 08:59 AM

American Media, publisher of National Enquirer, no longer is for sale.

Barney’s teams with Lady Gaga for holidays.

Bloomberg BusinessWeek launches global editions.

Cargill to buy Provimi and extend its reach in animal food.

Caterpillar faces increased competition from Chinese heavy-equipment makers in U.S. market.

Cathay Pacific campaign doesn’t mean “make you feel special” that way.

Dr. Scholl’s sells footwear in addition to foot care.

Estee Lauder sounds caution about consumer spending on cosmetics.

Google purchase of Motorola will heavily affect advertising industry; deal leaves BlackBerry's Research in Motion in “no-man’s land.”Continue reading...

brand news

In the News: Tiger Woods, Groupon, Verizon & more

Posted by Chana Mayefsky on August 8, 2011 09:00 AM

In the News

Tiger Woods loses $10 million Tag Heuer endorsement deal.

Groupon addresses accounting complaints as rivals fall by wayside.

Verizon hit by strike action affecting 45,000 workers.

Airbnb continues beefing up security.

Alexander McQueen show at New York's Metropolitan Museum breaks records in final weekend.

American Apparel expands ASOS partnership.

Bank of Scotland launches integrated campaign.Continue reading...

brand inspiration

MAC Cosmetics + Cindy Sherman: Genius or Lunacy?

Posted by Shirley Brady on August 2, 2011 12:30 PM

MAC Cosmetics has been known for some fairly far-out collaborations, but this one's definitely the furthest-out collaboration the Canadian-born makeup brand has forged to date. MAC's fall collection, slated for Sept. 29th, is modeled by American artist Cindy Sherman, the art world's queen of reinvention and cosmetic disguise.

Known for putting herself into sometimes haunting, often disturbing images that she stages, styles and photographs, Sherman has been reinventing her image and pushing buttons long before Madonna and Lady Gaga (both previous MAC collaborators) thought to do the same.Continue reading...

brand news

Brands to Watch: NFL, RIM, Twitter & more

Posted by Shirley Brady on July 25, 2011 06:00 PM

Brands to Watch

AOL shuffles execs.

BSkyB may lose UK "stranglehold" on Hollywood releases.

Dunkin' Donuts parent IPO could exceed $400M.

Express sets Guinness World record with Times Square fashion show.

Facebook iPad app appears in the wild, disappears.

Google gives Gmail a new logo and homepage.

Hyatt apologizes for turning up heat on protesters.

LinkedIn launches "Apply With LinkedIn" button.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein