Best Global Green Brands 2014

auto motive

Tata Builds Upgrade Strategy After Cheap Nano Falls Flat in India

Posted by Dale Buss on October 15, 2013 04:56 PM

Tata Motors has been doing so well at the upper end of the global auto market lately that it apparently forgot how to do well at the lower end—even in its home country of India.

Thus the Tata Nano, a stripped-down minicar priced at around $2,000, has flopped since being introduced four years ago as the world's cheapest automobile, one aimed specifically at the striving rank-and-file consumer in one of the world's biggest developing markets. Tata has been busily adding content to the nameplate, raising the price and recasting it as a cool car, not just an inexpensive one.

"This was the flagship product for the passenger-car market" for Tata in India, Anil Sharma, an analyst for IHS Automotive, told the Wall Street Journal. "The disappointing sales are a pretty big negative for the group."Continue reading...

branded media

Land Rover Gets Inspired by Real Explorers in Partnership with Outside Magazine

Posted by Mark J. Miller on October 8, 2013 04:45 PM

Outside magazine readers are exactly the target audience for Land Rover: adventurous sorts with some discretionary income. Instead of just purchasing some ads in the publication and on its digital offerings, Land Rover has teamed up with the magazine to create a series of branded content across the publication's properties, including custom video content

The content will focus on three outdoor personalities who are “driven,” including the first person to stand-up paddle board the Bering Strait, Sonya Baumstein; the chief of climbing and ski gear manufacturer Black Diamond, Peter Metcalf; and Levinson Wood, who is attempting to be the first person to walk the length of the Nile River. The campaign will also be seen on Outside’s YouTube page and LandRoverUSA.com/Driven as well as have print elements and extensions on Outside TV.Continue reading...

brand news

In the News: Nielsen, HBO, Juicy Couture and more

Posted by Dale Buss on October 8, 2013 09:21 AM

In the News

Nielsen formally unviels plans to track TV-related conversations on Twitter

HBO brings a la carte programming to Google Play

Juicy Couture brand is sold for $195 million. 

ACE bandage brand partners with LL Cool J for promotion. 

Alcatel-Lucent sheds 10,000 jobs.

Amazon defeats IBM in CIA cloud dispute.

Burt's Bees tweaks literary classics in Vine, Instagram campaign.

Dollar General opens 11,000th store.

Dunkin' Donuts adds SoCal units.

Google puts support behind program to create affordable internet. 

JCPenney sees bottoming-out.Continue reading...

china

The Week in China: KFC's Six-Layer Beef, Luxury Carseats, Toilet Seat Restaurants and more

Posted by Abe Sauer on September 13, 2013 01:53 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: KFC beefs up… Jane Zhang for Skoda… Jet-setting iPhone… GM, BMW conquer car sales… McLaren moves in… Moutai droops… Toilet restaurant?… Sotheby's in Hong Kong… China's "social traveler"... Luxury car seats... Counterfeit Red Bull... Moon view flights... and more.Continue reading...

brand news

In the News: Hudson's Bay, BMW, Omnicom and more

Posted by Alicia Ciccone on July 29, 2013 09:45 AM

In the News

Hudson's Bay to buy Saks for $2.4 billion. 

BMW debuts battery-powered i3 in charge to take on Tesla

Omnicom, Publicis Groupe to merge, creating the world's largest advertising agency. 

Amazon plans to hire 7,000 workers for its US operations. 

Boeing asks jet operators to inspect Honeywell beacons over malfunction concerns.

CBS, Time Warner Cable smear campaigns could damage brands as new deadline looms. 

Rebranded International New York Times will put a strong emphasis on digital. 

Land Rover, Adidas make positive impressions on African Americans, while L'Oreal loses ground. 

Liquid-Plumr tests dirty ads to sell drain cleaner. 

Mazda expected to post huge leap in Q1 operating profit.Continue reading...

brand partners

Jaguar Wants US Dealers To Play Up 'Britishness'

Posted by Dale Buss on May 21, 2013 01:49 PM

After nearly a quarter century under American and then Indian ownership, the Jaguar brand is making a concerted effort to reassert its fundamental Britishness. Jaguar is going from dealer to dealer in the United States discussing new corporate-identity standards meant to wear the English origins and sensibilities—and production—of the cars on their hoods, as it were.

At least in part, the branding moves are meant to contrast Jaguar from its German rivals as Jaguar scraps anew for share in the crowded part of the luxury market around $70,000, with its new F-Type sports car.

The new standards—including a canopy for the service drive, a "heritage wall" and a performance center for the latest models—will "bring out the Britishness and aspects of our heritage," Andy Goss, CEO of Jaguar Land Rover North America, told Automotive News Europe. "We want to convey the message that we are not a Teutonic brand. We will appeal more to the senses. The biggest difference is a lot more color." Cranberry will accent the traditional British racing green in the new standards.Continue reading...

auto motive

Jaguar Says It's 'Your Turn' for F-Type with New Campaign

Posted by Dale Buss on May 13, 2013 07:22 PM

Jaguar is trying to emerge from its musty past and zoom into direct competition with Porsche with a new advertising campaign to back its all-new F-Type sports car. Utilizing outlets from digital media to TV spots, and featuring partners ranging from San Francisco 49ers quarterback Colin Kaepernick to Playboy, the brand is pulling out all the stops in its "Your Turn" campaign to attempt to get America's young and upscale car buyers to embrace a marque that hasn't been especially relevant in the US market for several years.

"It's not creating a brand from scratch; it has a storied history," Rob Filipovic, general manager of product planning for Jaguar North America, told brandchannel. "It's more about reconnecting with the performance and design attributes that Jaguar used to stand for, and bringing them to the forefront for a new generation that isn't necessarily familiar with our brand or cars."

Even in launching the new effort behind an all-new vehicle, Jaguar has reached a high-water mark under its ownership by Tata, the India-based industrial conglomerate that bought Jaguar and Land Rover brands nearly five years ago from Ford, which was battening down the hatches for the tough global economy at the time. Since that purchase, Tata has brought the brands through the subsequent financial collapse and Great Recession, fought through its own unfamiliarity with luxury auto brands and suffered from the continuing recession in Europe.Continue reading...

china

The Week in China: Iron Man 3: China Product Placement, Luxury Crackdown and more

Posted by Abe Sauer on May 3, 2013 12:44 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Iron Man 3 inaccuracies... BMW... Casino frugality... Wanglaoji trademarks... Heinz baby food... Hugo Boss mini-movies... Sunning manga... China's first lady for Pehchaolin... Ashley Furniture... L’Oreal... Ad spends... Iron Man 3 product placement... and more.Continue reading...

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