brand news

In the News: CVS, Nationwide, Home Depot and more

Posted by Dale Buss on September 3, 2014 09:09 AM

TOP STORIES

CVS Caremark rebrands to CVS Health and launches smoke-enders program as it quits tobacco a month early.

Nationwide unifies brand and debuts new logo in Peyton Manning campaign.

Home Depot investigates potential breach of customer data.

Apple denies iCloud breach in celebrity hack and reportedly signs Nordstrom to new payments platform.

Burger King downplays tax-inversion motive for Tim Hortons deal.

MORE BRAND NEWS

Audi sees strong sales growth despite slowdown in Russia and emerging markets.

BuyPartisan app lets shoppers suss out politics behind brands and products.

Chrysler sees August sales rise 20 percent, led by Jeep.

Coca-Cola partners with Keurig Green Mountain on Honest Tea K-Cup packs.

Darden Restaurants shakes up its board with concessions to Starboard.

Dior rolls out new campaign starring a golden Charlize Theron.Continue reading...

brand news

Brand News: Burger King Buys Tim Hortons, Amazon, Best Buy and more

Posted by Dale Buss on August 26, 2014 09:37 AM

TOP STORIES

Burger King finalizes deal to buy Tim Hortons for about $11 billion, with explicit help of Warren Buffett, and will test portfolio approach to brands.

Amazon buys Twitch Video for $970 million to rival YouTube and eyes expansion in online-ad market.

Best Buy tops financial predictions as realignment starts to pay off.

Emmys sees HBO, CBS and PBS score most wins. as telecast gets tepid reviews.

Blue Buffalo gets slapped by National Advertising Division over pet food claims. 

MORE BRAND NEWS

Arby's pursues younger customers.

Buffalo Wild Wings invests in taco concept.

Century 21 partners in videos with cleaning expert.

Chevrolet and Buick achieve sole gains among auto brands in new customer-satisfaction survey.

Estee Lauder expands breast-cancer awareness to year-round campaign.Continue reading...

Tata Motors Looks to Rebrand "World's Cheapest" Nano with Smart Upgrades

Posted by Dale Buss on August 21, 2014 03:24 PM

Tata Motors is trying to leave the failure of the Nano behind, once and for all, by rebranding the "world's cheapest car" and relaunching it as an upgraded and repositioned "smart city car" instead.

But even adding power steering, improved amenities and better mileage may not be enough to save Nano from another title: "biggest automotive flop of the century." Nano, of course, was introduced in 2009 and touted for its $2,000 price tag—and little else. It was aimed at rank-and-file consumers in one of the world's biggest developing markets, India. 

Unfortunately for Tata, it turned out that striving Indians didn't want to be associated with a car whose main attribute was that it was so inexpensive that anyone could afford to buy a Nano. Sales have cratered from a peak of about 10,000 a month in early 2012. But Tata hopes that's all about to change.Continue reading...

brand innovation

SpaceX, Virgin Galactic Bring Modern-Day Space Race to the Mainstream

Posted by Dale Buss on August 7, 2014 03:57 PM

It's not quite US vs. USSR, but the modern-era space race between SpaceX and Virgin Galactic is getting more interesting as each brand gets closer to blasting off with humans aboard.

SpaceX is crowing about its construction of a new commercial launchpad in South Texas alongside the Gulf of Mexico with help from more than $20 million in local and state incentives, while Virgin is drawing comparisons from Land Rover about the rigor of its vehicle testing.

Virgin Galactic has said it plans to go airborne with tourist flights to space later this year from a base in New Mexico at a pricetag of $250,000 a head. It has accepted more than $80 milloin in deposits from about 700 individuals, which the brand pointed out is about 20 percent more than the total number of humans who've ever gone to space.Continue reading...

automotive

After Torching the Brand, Mercedes May Resurrect Maybach for Luxury Limo Market

Posted by Dale Buss on January 27, 2014 06:43 PM

It seems that Mercedes-Benz can't give up on the ghost of Maybach—or give up on the idea of attempting to compete with the Rolls-Royce Ghost in the executive-limousine market.

Autoweek reported that Mercedes-Benz seems to be dusting off once again the venerable Maybach brand that it most recently consigned to the dustbin less than three years ago. The publication cited brand sources saying that it would adopt the mothballed Maybach name for an extra-long-wheelbase, personal-limousine version of the Mercedes-Benz S-Class that is expected to go on sale by the end of the year.

The new Maybach is supposed to be priced between $250,000 and $300,000 and to feature, among other things, an optional electrically powered partition window separating the front seats from the rear, reclining rear seats, foding tables stowed in the center armrest and other business-oriented touches.Continue reading...

detroit auto show

Honda Cops Top Auto-Advertising Honors for Brand-History TV Spot at NAIAS

Posted by Dale Buss on January 15, 2014 11:15 AM

Ron Burgundy may be a pretty big deal, but he wasn't big enough to oust Honda at the advertising awards bestowed at the North American International Auto Show in Detroit.

Instead, Honda and its advertising agencies beat out a Dodge Durango TV ad featuring Ron Burgundy, and other contenders, to win two of the five 2013 car-ad honors given by The One Club, a not-for-profit ad industry organization that hosts the annual ad festival, The One Show.

Honda UK’s ad, “Hands,” which depicts the history of the brand and its vehicles through a pair of hands and is voiced by Garrison Keillor, won the TV Advertising award.Continue reading...

brand news

In the News: Apple, Land Rover, Target and more

Posted by Dale Buss on December 23, 2013 09:08 AM

In the News

Apple strikes deal with China Mobile, opening door to world's biggest market.

Land Rover faces big to-do list for new US head.

Target offers 10 percent apology discount this weekend but says there are few reports of fraud from massive consumer-data breach, though its store traffic fell.

Bangladesh garment-factory owners are charged in Tazreen fire that killed 112.

Bitcoin runs into avoidance by banks.

Boeing gives union another chance to vote on new concessionary contract.

Cracker Barrel reverses field and decides to sell Duck Dynasty merchandise again.

Daimler considers building another plant in North America.

Darden faces pressure from another activist shareholder.

Fiat resumes talks with UAW about Chrysler stake.Continue reading...

The Big Game

Good to Be Bad: Jaguar Plays Up British Bad-Boy Side for Super Bowl Debut

Posted by Dale Buss on November 7, 2013 04:43 PM

Jaguar's comeback strategy has relied a lot on the US market. And now the Indian-owned brand is going to rely on its British heritage to climb onto the biggest American—and worldwide—marketing stage of all: the Super Bowl.

The brand announced that it'll be running its first TV ad during the Big Game, with social media treatment before and after, on February 2 on Fox. Jaguar will field a spot for the new F-Type Coupe featuring prominent British actors displaying particular British villainy, as an allegory for how the F-Type Coupe is supposed to be a "British bad boy" in taking sales away from the luxury competition. The Twitter hashtag: #GoodToBeBad.

"You don't spend that kind of level of investment without carefully considering it," Jeff Curry, Jaguar's North America CMO, told brandchannel in regard to the gulp-inducing Super Bowl XLVIII advertising tab of about $4 million for 30 seconds. "But for us it felt like the right moment in time because of the fantastic range of new products that we have. And we've seen great sales growth."Continue reading...

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