Interbrand IQ: The Best Asian Brands Issue

rss

auto motive

Geneva Auto Show: New Luxury Autos Will Race to the Fore

Posted by Dale Buss on March 1, 2013 07:22 PM

Even as European economies and the EU wrestle with the continent's slide back into recession, luxury auto brands are ready to show off at next week's Geneva auto show like there really is a tomorrow—at least for their upscale clients.

Alfa Romeo, Bentley, BMW, Ferrari, Land Rover, McLaren, Mercedes-Benz and Rolls Royce are among the premium marques that will be displaying new production and concept vehicles at the annual show, which ranks as Europe's most important stage for automotive style and innovation and one of the most important auto exhibits in the world each year.

Among the brands and their scheduled delights:

Alfa Romeo debuts its 4c small sports car after unveiling the concept at Geneva two years ago. The prospect of selling this new vehicle in the United States has got many Chrysler dealers sniffing out the possibility of adding the Alfa Romeo brand to their stable along with Fiat.

Audi will display a plug-in hybrid version of its A3 hatchback, known as the A3 e-tron, which will go on sale next year. Sibling brand Volkswagen, by the way, will show off the next-generation, sporty GTI hatchback that is supposed to go on sale later this year.

Bentley is supposed to show off its second-generation Flying Spur, which it says is faster, more powerful and more fuel-efficient than its current model, according to Automotive News.

Continue reading...

brand news

In the News: McDonald's, Samsung, Walmart and more

Posted by Dale Buss on January 22, 2013 09:02 AM

In the News

McDonald's debuts new packaging featuring QR codes.

Samsung reportedly developing new Galaxy Tab 3 line-up and a tablet.

Walmart toughens ethics policies for suppliers with zero tolerance policy.

AB InBev wins court bid to get back Bud EU trademark for beer.

Boeing faces intensifying probes on troubled Dreamliner.

Caterpillar woes deepen in China.

Cumulus brings country music back to New York City radio.

Daimler commits to innovation in mobility.Continue reading...

auto motive

A Sneak Peek at the Detroit Auto Show

Posted by Dale Buss on December 21, 2012 02:20 PM

The paint isn't even dry yet on the 2012 sales year and already automakers are gearing up for a 2013 that they hope will be even more prosperous. U.S. auto sales defied the economic headwinds this year, and prognostications so far are that they'll lead the way again next year in bringing whatever further measure of recovery comes to America.

That's why the buzz around the 2013 North American International Auto Show (NAIAS), more commonly known as the Detroit Auto Show, already is stronger than it has been in a few years — at least since before the Great Recession and the GM and Chrysler bailouts.

More than 50 products are slated to be unveiled at NAIAS, which kicks off with a media preview on January 14-15, with most of them being global "reveals." The Chinese will be back after bowing out for a few years.  A number of luxury marques are returning to the show after absences caused by a number of factors; they include Jaguar, Land Rover, Ferrari and Maserati.

Here's a look at what a few brands already have signaled to expect at the show, including the new Toyota Furia, at top:Continue reading...

auto motive

BMW Electrifies Big Apple With BMW i Global Tour

Posted by Dale Buss on November 14, 2012 04:18 PM

Buying a car has never been a walk in the park. But in New York this week, at least looking at BMWs can be that simple.

BMW is displaying its brand in all sorts of new ways these days, including its retail store in Paris and new licensed goods ranging from baby strollers to watches. And now, BMW is bringing its brand to a pop-up experience near you — at least if you live in New York, Rome, Dusseldorf, Tokyo, London, Paris or Shanghai.

The Born Electric Tour, on behalf of the BMW i sub-brand of electric cars announced last year, and featuring glimpses of the brand's future, opens today at Bryant Park in New York, through Saturday. Vehicles on display include the BMW i3 Concept, the BMW i8 Concept Spyder, and its "future mobility services" that reflect the company's vision for urban transportation.

It's the latest stop on a year-long global tour that kicked off in Rome in June. The goal is showcase the BMW i series in a series of pop-up events in seven cities, including Dusseldorf, Tokyo, London, Paris and Shanghai. It's no accident that the tour is visiting only a handful of the largest and most important metropolitan areas in the world's most significant and populous markets.Continue reading...

brandcameo

Skyfall Pushes Products Galore, Including a Return to Tobacco

Posted by Abe Sauer on November 12, 2012 12:32 PM

Country? England. Gun? Shot. Agent? Provocateur. Murder? Employment. Skyfall? Product placement.

The latest James Bond film hit the US this weekend, letting audiences decide for themselves what all the product placement hubbub was about. The verdict? Meh. Some valuations have nailed down some dollar numbers on just how much exposure Skyfall brought its top-line brand partners, but what about the unidentifiable brands on-screen?

Despite no label ever being seen, at least one already has backorders going into 2013. And what to make of Bond's glorious return to tobacco?Continue reading...

auto motive

Evoque the F-Type: Tata Defies Critics with Jaguar Land Rover Turnaround

Posted by Dale Buss on September 4, 2012 01:55 PM

Tata Group long has been one of India's most successful enterprises, a family-owned industrial conglomerate with its fingers in many aspects of a booming Indian economy. That included Tata Motors, which made (mostly) inexpensive little cars, including the "world's cheapest," the Nano.

But when Tata took over Jaguar Land Rover by buying the double-headed bastion of Britishness from Ford for $2.3 billion in June 2008, few western analysts gave the company a chance of succeeding where a huge American auto company had not been able to. Previous forays by powerhouse companies from emerging markets buying western outfits hadn't fared well, including Tata Steel's own acquisition of Corus Steel in 2007.

Doubters sniffed that Tata Chairman Ratan Tata, a car buff, had become too enamored of buying global brands, as Tata acquired Tetley Tea, Daweoo Commercial Vehicles, and the Pierre Hotel in New York. But Tata Motors has confounded those skeptics.Continue reading...

sports in the spotlight

London 2012 Paralympics Medal in Ratings For Channel 4

Posted by Sheila Shayon on August 31, 2012 10:06 AM

A peak audience of 11.2 million watched Channel 4's broadcast of the rousing opening ceremony for the London 2012 Paralympic Games, titled “Enlightenment.” An average 7.7 million tuned in to see the four-hour show on August 29th. (Not coincidentally, the Queen entered the stadium at 8:45pm, when viewing peaked.)

The British broadcaster reported that it was its largest audience in more than 10 years. "Last night's opening ceremony was a spectacular start to the London 2012 Paralympic Games," said Channel 4's Jay Hunt. "I'm delighted that so many viewers enjoyed it with us." 

The ceremony, inspired by Shakespeare’s The Tempest and following on from the "pandemonium" of the London 2012 Games Opening Ceremony, focused on the story of scientific discovery and education.

Sir Ian McKellen danced to a stirring version of "I Am What I Am," as the stadium was transformed into a representation of the Large Hadron Collider at CERN in Switzerland. Accompanied by narration from physicist Stephen Hawking, a new musical piece based on Newton’s Principia Mathematica underscored the theme of the Games: ability and achievement come in many forms.Continue reading...

sports in the spotlight

Channel 4 Ad Revenue Boosted By Biggest-Ever Paralympics

Posted by Sheila Shayon on August 22, 2012 11:30 AM

The five Olympic rings are being replaced by the three Paralympic agitos as the London 2012 Games prepare for new venues, world records and athletes, including 1,800 wheelchair users, 22 assistance dogs, and 293 buses converted for extra wide access.

This will be the biggest Paralympics in history, with 4,200 Paralympians from 165 nations competing in sports ranging from wheelchair racing, athletics, and blind football to wheelchair rugby.

"We are seeing the nation really embracing the Paralympics, buying tickets and putting us on the way to being the first sold-out Paralympics and showing a huge amount of interest in Paralympics GB," said Paralympics GB's chief executive Tim Hollingsworth. 

Paralympics TV broadcaster Channel 4 is offering packages of eight-ten spots, including both daytime and prime. “We think that the Paralympics will perform strongly from a viewing standpoint, so it is a smart buy,” said Adrian English, head of media investment at agency Carat. Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein