brand news

In the News: Tiger Woods, Starbucks + more

Posted by Dale Buss on August 20, 2010 09:00 AM

General Motors hires Chris Perry, Hyundai’s marketing chief, to head its needy Chevrolet division. The move shows GM CMO Joel Ewanick shoring up his team as he taps a key hire to market Chevy, the most important brand at his new company.

Starbucks' sales figures for Via coffee brand come under scrutiny.

Tiger Woods' sagging performance impacts PGA and golf sponsors as TV viewership slumps.

BP may be able to shield itself from suits under a proposal for the $20-billion Gulf of Mexico oil spill compensation fund.Continue reading...

brand news

In the News: BP CEO to be Replaced

Posted by Shirley Brady on July 26, 2010 09:00 AM

BP is expected to announce today that embattled CEO Tony Hayward will be replaced by American Robert Dudley. Hayward will leave with a hefty financial package.

Apple's white iPhone 4 delay buys time to fix antenna issue.

Barclay's and other European banks respond to stress test results.

BlackBerry security questioned by UAE authorities.

Disney, Ford, Goldman Sachs & more after the jump.Continue reading...

media brands

Piers Morgan: Off-Brand Hire for CNN?

Posted by Sheila Shayon on July 14, 2010 12:00 PM

Turner Broadcasting and NBC Universal are thisclose to signing Piers Morgan to CNN to succeed Larry King, reports the New York Times. His deal: a possible three-year contract valued up to $8 million, adds the New York Post.

Morgan, whose CNN negotiations surfaced last month, is best-known in the U.S. as the snarky British judge on America’s Got Talent, albeit a slightly gentler version of his countryman Simon Cowell. Word is that Morgan will sign if he can continue as a judge through 2013.

He's made it known his dream job is at CNN, which has reportedly spoken to a variety of on-air talent including Katie Couric to take over King's timeslot when he steps down later this year. Is Morgan a worthy successor to King — and a smart move for the CNN brand?Continue reading...

brand news

In the News: BP Crosses Fingers

Posted by Shirley Brady on July 14, 2010 09:00 AM

BP halts plan to seal new cap as more testing is required. 

CNN is thisclose to signing Piers Morgan to replace Larry King.

Comcast wins E.U. approval for NBC Universal deal.

Apple shares dip on iPhone 4 recall uncertainty.

American Airlines, British Airways and Iberia get E.U. approval for alliance.Continue reading...

week in review

Top Stories: Larry King vs. Ashton Kutcher

Posted by Shirley Brady on July 2, 2010 06:00 PM

CNN Breaking News: Larry King Quits

Posted by Shirley Brady on June 29, 2010 08:10 PM

After 25 years in the role, Larry King announced this evening that he will be leaving his show later this year.

In a statement posted on his blog, King wrote that "I would like to end Larry King Live, the nightly show, this fall and CNN has graciously accepted, giving me more time for my wife and I to get to the kids’ little league games."

King added, "I’m incredibly proud that we recently made the Guinness Book of World Records for having the longest running show with the same host in the same time slot."Continue reading...

brand news

In the News: Brands Get Rhythm

Posted by Shirley Brady on June 28, 2010 06:15 PM

Brands are luring music-lovers with a variety of musical tie-ins:

More brands making news after the jump.Continue reading...

media brands

CNN Rumors Indicate Brand in Crisis

Posted by Barry Silverstein on June 15, 2010 01:00 PM

Piers Morgan Burger King poster
Piers Morgan in Burger King's perfume poster. Photograph: Crispin Porter & Bogusky; The Guardian

This story could just as easily have been an April Fool's joke —except it's not April, and it appears to be no joke. The New York Post reports today that former New York Governor Eliot Spitzer, who was publicly disgraced for his affair with a call girl, will join CNN as co-host of a look-alike show to CNN's Crossfire, which ended its run on the network in 2005.

Crossfire followed a popular point-counterpoint format in which two hosts of opposite political persuasion debated a news topic. CNN is reportedly looking for a conservative to be Spitzer's foil on the new show, which will replace Campbell Brown in the 8PM Eastern time spot.

In an equally head-shaking move, CNN is reportedly considering Piers Morgan as a replacement to Larry King, whose contract expires a year from now. That's Morgan, by the way, in the BK UK ad above.Continue reading...

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