game change

Crest Adds Chocolate to Toothpaste as Cocoa Products, Prices Soar

Posted by Dale Buss on January 28, 2014 11:57 AM

Now that chocolate ranks as a health food (some dark varieties, at least) and not just a marker of a junky snack, brands from Crest to Cadbury are looking for ways to extend its reach in unusual new ways.

P&G, for instance, just announced a new line of Crest toothpaste with new flavors including Mint Chocolate Trek that is meant to shake up the moribund dental-care market and appeal to what CFO Jon Moeller called "experiential" users who always want something new.

The new flavors—part of a new "Be" line that also includes Lime Spearmint Zest and Vanilla Mint Spark—are a departure from the mint and cinnamon that are prominently featured among the 51 (yes, 51) variations of Crest already on shelves.

"It's a whole new world of deliciousness for toothbrushes everywhere," Crest said. But are consumers ready to "Be" "Anything But Boring" as the new tagline promises?Continue reading...

rebranding

Iberia Airlines Rebrands for a Better Future With New Logo and Livery

Posted by Mark J. Miller on October 15, 2013 05:57 PM

Iberia Airlines, which merged with British Airways in 2010, has kept its national pride intact as the airliner carries out a rebrand across its fleet and service. 

The airline worked with leading brand consultancy Interbrand on its new visual identity and brand experience, including a new livery design that makes greater use of Spain's national colors, red and yellow. Its iconic crown remains on the tail, but moves to a smaller location on the fuselage.

Its new logo features a bold 'Iberia' typeface and a new symbol that's reflective of the old 'IB' logo. The new look will officially debut through mid-November, but the extent of the rebrand goes far beyond a paint job.Continue reading...

china

There Is a "Cheap" China iPhone, It's Just Not the iPhone 5C

Posted by Abe Sauer on September 12, 2013 12:37 PM

After months of rumors, Apple revealed two new iPhones this week, both of which will be available in the China market immediately upon their Sept. 20 release. With the debut of the iPhone 5C, a lower-priced, plastic version of its signature handset, Apple also confirmed a myth. The "cheap China iPhone" is indeed just that—a myth. What many anticipated as an entry-level option for consumers, the iPhone 5C is in fact still quite expensive, over $300 more than brandchannel speculated

The new 5 series of phones includes the 5C, priced at 4488 yuan ($725), and the 5S, at 5,288 yuan ($855). This is by far not the "cheap" iPhone that consumers expected, and the one that analysts said Apple needs, especially in China.

But Apple did quietly introduce a cheap iPhone for China. The iPhone 4.Continue reading...

mobile brands

Apple Eyes Emerging Markets with Colorful 5C, but 'Forward Thinking' 5S May Fall to Competitors

Posted by Sheila Shayon on September 10, 2013 05:11 PM

The mobile industry's most highly anticipated event of the year has come and gone, leaving some innovation in its wake—but very little surprise. 

Today's iPhone event at Apple's Cupertino, Calif. headquarters confirmed a handful of rumors that have been circulating for weeks: two iPhones, the upgraded 5S and the more affordable, plastic 5C. The colorful 5C, which is essentially the iPhone 5 in a plastic shell, is the company's first foray into a value-centric device—a metric that will lend itself well in important mobile markets like China and India.

Available globally on Sept. 20, the two new devices will grant the company access into markets where it has previously encountered obstacles, though Cook and his colleagues did not mention any specific deal with China Mobile, the country's largest mobile provider. They did, however, highlight several providers in Japan that will offer the new iPhones

While more was revealed—additional details of iOS 7, updated camera functions, a new, faster processor chip—there was no mention of wearables, including Apple's eventual release of its rumored iWatch, leaving it more difficult to declare a winner in the latest mobile wars, especially between Apple and rival Samsung, which debuted its Galaxy Gear smartwatch and new Galaxy Note phablet last week.Continue reading...

sporting brands

Adidas Hopes to Spring Ahead with Latest Shoe Innovation

Posted by Mark J. Miller on June 27, 2013 06:09 PM

There are plenty of folks who don’t think you need anything special on your feet to be a good runner. There are some—like Ethiopian Abebe Bikila, who won the 1960 Rome Olympics marathon barefoot—who don’t think you need anything at all to be the best in the race.

Adidas (and Nike, for that matter) aren’t in that group, of course, and keep upping the design ante to show runners the world over how much better they can be wearing their innoative products.

Now adidas, fresh off the heels of launching the Boost running shoe earlier this year with the help of Britney Spears, is debuting another running shoe, the Springblade—a model billed as its priciest, and most advanced, to date.Continue reading...

celebrity brandmatch

Jennifer Lopez Launches Viva Movil, Her Own Mobile Retail Brand with Verizon Wireless

Posted by Mark J. Miller on May 23, 2013 11:37 AM

Jennifer Lopez may be the most powerful Hispanic in the entertainment business. Selling more than 75 million records and appearing in films that have grossed more than $2 billion can do that for a person. Recently, J.Lo has been taking her star power over to the business world. 

Her latest title is as the majority owner of a new chain of 15 cell phone stores aimed directly at Latinos, Variety reports. Viva Movil will sell Verizon phones and services, with the first retail outpost opening in New York on June 15.

Other cities with large Latino populations will follow after that. This isn't just another brand ambassador gig for Lopez; she’s the majority owner and chief creative officer. No stranger to cozying up to brands, Lopez will be even busier than usual as she also signed on as chief creative officer of Nuvo TV, a new English-language TV network targeted at U.S. Latinos in addition to continuing her clothing line for Kohl's.Continue reading...

brand makeovers

Yahoo Realigns and Redesigns Flickr into a Social, Photo-Sharing Mecca

Posted by Sheila Shayon on May 21, 2013 04:46 PM

In what was quite an eventful day for the aging internet company, Yahoo announced significant changes to Flickr at a media event in New York City on Monday—a perfectly timed distraction from concerns buzzing over its same-day Tumblr acquisition.

As announced at the press conference and on its blog, Flickr is back after a rough ride with a new design, photo-centric layout and one full terabyte of storage—way more than most users could ever use. “Given the odd nature of most photo sharing services, you are either limited to a few dozen gigabytes or, in the case of Instagram and other mobile services, an unstated upper limit that is not part of the marketing collateral. While I don’t doubt that Google or Facebook could make the terabyte claim in the near future, being first to market with this particular feature is an important milestone," TechCrunch notes.

Acquired by Yahoo in 2005, the service has since spoiled under Yahoo's rule, however CEO Marissa Mayer said she received an abundance of requests to improve the serice when she took the helm last year. “Flickr was once awesome, and it languished... now we want it to be awesome again," Mayer said in a press announcement. The service reaches 89 million people who have contributed over 8 billion photos, and with the new improvements, the service is bound to attract many more.Continue reading...

mobile brands

AT&T Soft-Launches New Prepaid Service, Aio

Posted by Mark J. Miller on May 9, 2013 03:42 PM

Trying to understand what’s actually in a cell-phone contract can get a little hairy, but consumers in Orlando, Tampa and Houston won't have to bother now that AT&T has launched its new, prepaid wireless phone service, Aio.

There is no annual contract involved in the new plan, which AT&T plans to roll it nationwide in mid-June, according to Fierce Markets. 

According to AT&T's press release, the brand name (pronounced as a cheery "A-O") "encapsulates Aio’s brand promise: simply, delightfully, more."

“We talked with no-annual-contract customers and created our service around what they want. They want simple, easy plan choices with unlimited offers; first-class service at affordable prices; great devices; nationwide voice and data coverage; and no annual contracts. Today’s wireless customers don't want to compromise,” stated Jennifer Van Buskirk, president of Aio Wireless. “We are set up to win over value-conscious customers who are increasingly moving towards smartphones and mobile broadband."Continue reading...

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