retail

Rent the Runway Sets Up (Permanent) Shop in New York's Flatiron

Posted by Brittany Waterson on August 18, 2014 11:26 AM

Rent the Runway, the unique startup turned major e-commerce success that "rents" designer dresses and accessories for a fraction of the retail price, is opening its first permanent brick and mortar location in New York's Flatiron district. Opening September 3, the store will host over 200 designers and an ever-changing selection of hundreds of dresses and accessories. 

Founded in 2009 by Harvard Business School alum Jennifer Hyman and Jennifer Fleiss, the site offers up designs from Diane von Furstenberg, Moschino, Kate Spade and more on its online platform. But as omnichannel retail becomes increasingly important to sustained success, Rent the Runway is joining brands like Birchbox, Warby Parker and Kate Spade Saturday in opening physical retail stops to capture consumer attention.Continue reading...

retail

Birchbox Scores with First Brick and Mortar Store

Posted by Brittany Waterson on July 17, 2014 01:52 PM

Color this beauty blogger impressed. I finally got a chance to visit Birchbox, the beauty subscription service and e-commerce site, at the brand's first brick-and-mortar retail store, which opened in New York last week. Located in Soho, the store includes a curated product assortment from 250 brands. Birchbox joins brands like Warby Parker and Bonobos in making the leap from exclusively online ventures to physical stores.

Birchbox launched in 2010 and has grown rapidly with a goal of redefining the retail process by offering customers a way to try and experience the best beauty products on the market. Birchbox offers monthly subscriptions, in which customers are sent boxes containing sample-sized beauty products, in addition to an e-commerce site where all the products are available for purchase. The brand tested pop-up locations in New York and the Hamptons before making the leap to a permanent residency.Continue reading...

branding together

With Swash, P&G and Whirlpool Help You (and Your Clothes) Get Wrinkle-Free

Posted by Mark J. Miller on July 17, 2014 12:12 PM

High-tech de-wrinkling has found favor with a certain royal couple in the UK. A German manufacturer has created a machine that irons clothes for the likes of Prince William and his lovely bride. According to the Daily Mail, a Tubie costs £850 ($1,400) and consists of a bag that consumers place their clothes on before inflating it with hot air that forces (tsk, tsk) “crumples and creases out of shirts and trousers.” (Its puffed-up system recalls one of those inflatable creature signs you see at car dealerships.)

Now P&G, maker of Tide and other fine laundry products, has found a way to freshen up clothes that aren’t quite making it to the washer right away or have to go to the dry cleaner. The consumer packaged goods giant has teamed up with Whirlpool on Swash, a subtly stylish (that's it standing at attention on the left, above) $499 plug-in machine that uses special Swash pods to “refresh clothes” in 10 minutes, Ad Age reports.

While Swash won't be available for at-home use until later this year, the companies have started building buzz on Instagram (hashtag: #theswasheffect) during a NYC fashion show that was held last night at the Standard Hotel with stylist Kate Young and attracted VIPs such as Randi Zuckerberg.Continue reading...

game change

Crest Adds Chocolate to Toothpaste as Cocoa Products, Prices Soar

Posted by Dale Buss on January 28, 2014 11:57 AM

Now that chocolate ranks as a health food (some dark varieties, at least) and not just a marker of a junky snack, brands from Crest to Cadbury are looking for ways to extend its reach in unusual new ways.

P&G, for instance, just announced a new line of Crest toothpaste with new flavors including Mint Chocolate Trek that is meant to shake up the moribund dental-care market and appeal to what CFO Jon Moeller called "experiential" users who always want something new.

The new flavors—part of a new "Be" line that also includes Lime Spearmint Zest and Vanilla Mint Spark—are a departure from the mint and cinnamon that are prominently featured among the 51 (yes, 51) variations of Crest already on shelves.

"It's a whole new world of deliciousness for toothbrushes everywhere," Crest said. But are consumers ready to "Be" "Anything But Boring" as the new tagline promises?Continue reading...

rebranding

Iberia Airlines Rebrands for a Better Future With New Logo and Livery

Posted by Mark J. Miller on October 15, 2013 05:57 PM

Iberia Airlines, which merged with British Airways in 2010, has kept its national pride intact as the airliner carries out a rebrand across its fleet and service. 

The airline worked with leading brand consultancy Interbrand on its new visual identity and brand experience, including a new livery design that makes greater use of Spain's national colors, red and yellow. Its iconic crown remains on the tail, but moves to a smaller location on the fuselage.

Its new logo features a bold 'Iberia' typeface and a new symbol that's reflective of the old 'IB' logo. The new look will officially debut through mid-November, but the extent of the rebrand goes far beyond a paint job.Continue reading...

china

There Is a "Cheap" China iPhone, It's Just Not the iPhone 5C

Posted by Abe Sauer on September 12, 2013 12:37 PM

After months of rumors, Apple revealed two new iPhones this week, both of which will be available in the China market immediately upon their Sept. 20 release. With the debut of the iPhone 5C, a lower-priced, plastic version of its signature handset, Apple also confirmed a myth. The "cheap China iPhone" is indeed just that—a myth. What many anticipated as an entry-level option for consumers, the iPhone 5C is in fact still quite expensive, over $300 more than brandchannel speculated

The new 5 series of phones includes the 5C, priced at 4488 yuan ($725), and the 5S, at 5,288 yuan ($855). This is by far not the "cheap" iPhone that consumers expected, and the one that analysts said Apple needs, especially in China.

But Apple did quietly introduce a cheap iPhone for China. The iPhone 4.Continue reading...

mobile brands

Apple Eyes Emerging Markets with Colorful 5C, but 'Forward Thinking' 5S May Fall to Competitors

Posted by Sheila Shayon on September 10, 2013 05:11 PM

The mobile industry's most highly anticipated event of the year has come and gone, leaving some innovation in its wake—but very little surprise. 

Today's iPhone event at Apple's Cupertino, Calif. headquarters confirmed a handful of rumors that have been circulating for weeks: two iPhones, the upgraded 5S and the more affordable, plastic 5C. The colorful 5C, which is essentially the iPhone 5 in a plastic shell, is the company's first foray into a value-centric device—a metric that will lend itself well in important mobile markets like China and India.

Available globally on Sept. 20, the two new devices will grant the company access into markets where it has previously encountered obstacles, though Cook and his colleagues did not mention any specific deal with China Mobile, the country's largest mobile provider. They did, however, highlight several providers in Japan that will offer the new iPhones

While more was revealed—additional details of iOS 7, updated camera functions, a new, faster processor chip—there was no mention of wearables, including Apple's eventual release of its rumored iWatch, leaving it more difficult to declare a winner in the latest mobile wars, especially between Apple and rival Samsung, which debuted its Galaxy Gear smartwatch and new Galaxy Note phablet last week.Continue reading...

sporting brands

Adidas Hopes to Spring Ahead with Latest Shoe Innovation

Posted by Mark J. Miller on June 27, 2013 06:09 PM

There are plenty of folks who don’t think you need anything special on your feet to be a good runner. There are some—like Ethiopian Abebe Bikila, who won the 1960 Rome Olympics marathon barefoot—who don’t think you need anything at all to be the best in the race.

Adidas (and Nike, for that matter) aren’t in that group, of course, and keep upping the design ante to show runners the world over how much better they can be wearing their innoative products.

Now adidas, fresh off the heels of launching the Boost running shoe earlier this year with the help of Britney Spears, is debuting another running shoe, the Springblade—a model billed as its priciest, and most advanced, to date.Continue reading...

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