Posted by Dale Buss on December 18, 2012 05:05 PM
Tide Pods are providing a robust helping of good news for Procter & Gamble in a year when its brands, products, strategy and even CEO have been taking a beating.
The company is projecting $500 million in first-year retail sales for pods, according to Ad Age. That's a major feat, given that of the 1,500 new consumer-packaged-goods launches tracked by SymphonyIRI in 2011, only 21 percent reached one-year sales of even $50 million.
Hungry for a big win at a time when nearly everything about its long-running formula for victory has been questioned, P&G has seen Tide Pods become a relatively rapid success since launching in February with a colorful campaign — with a few speed bumps along the way.Continue reading...
Posted by Shirley Brady on December 17, 2012 05:34 PM
Microsoft has added SNL alum and comedian Andy Samberg to its roster of celebrity brand ambassadors in its Windows Phone holiday campaign. Check out his ad below.Continue reading...
Posted by Shirley Brady on November 29, 2012 07:12 PM
Here's the video for Nokia's London light show - "This is Lumia" - with Deadmau5 last night.
Posted by Mark J. Miller on November 28, 2012 10:13 AM
Joel Thomas Zimmerman has a knack for drawing attention to himself. The house-music icon better known as deadmau5 sports a colorful and massive mouse head at live events, and dates the equally outrageous actress/model/tattoo artist Kat Von D has a way of helping the 31-year-old Canadian do such a thing.
And Nokia is happy to take advantage of his ability. Last November, he flew to London to rev up the crowds with a live music and 4D light projection show on London’s Millbank Tower to help promote the company’s Lumia 800. The show was projected onto big screens in six other English cities and live-streamed for those around the globe who wanted to pay attention. Now get ready for more deadmau5 x Nokia fun with another streaming show from London tonight.Continue reading...
Posted by Shirley Brady on November 27, 2012 09:58 AM
Microsoft is promoting Windows 8-powered Windows Phone with a variety of celebrities including Gwen Stefani and Jessica Alba Its latest celeb, above: Bumble, the Abominable Snow Monster from the 1964 Rankin/Bass classic holiday TV special, Rudolph the Red-Nosed Reindeer. It's all part of Microsoft's "Meet the new Windows Phone, Reinvented Around You" campaign.
chew on this
Posted by Mark J. Miller on November 26, 2012 12:21 PM
In-N-Out Burger caused a "frenzy" last month when it popped up with a stealth five-hour pop-up in London. Now Five Guys, the US burger chain so-named in honor of the male half of the founding couple and their four sons, is about to make its first foray out of North America and into the UK, and it's planning to stick around a little longer.
The word from UK's Marketing magazine is that Five Guys, which has a thousand locations in the U.S. and Canada, is expanding to the UK thanks to a deal that Five Guys has made with Sir Charles Dunstone, the founder of Carphone Warehouse.
The plan is for Dunstone to open a few Five Guys in the UK next year with the first of them being a flagship store in London. And no, Barack Obama's beloved Five Guys won't rebrand as "Five Chaps" for its UK arrival, and we doubt they'll start calling their menu's mainstay "burgers and chips."Continue reading...
Posted by Sheila Shayon on November 20, 2012 01:54 PM
Oprah Winfrey devoted two hours last Sunday night on her OWN cable network to Favorite Things, with the items given to ‘deserving military spouses.’ The franchise, an annual brandstravaganza on her former daytime talkshow, this year reverted to the talk show host's personal picks, with one in particular causing a kerfuffle.
"The Surface, Microsoft's first tablet, feels like a Mercedes-Benz to me, people!" Oprah wrote on her website. "The full-size keyboard built right into the cover makes work easy, the very smart kickstand makes watching a movie or Skyping a friend a delight, the less than a pound-and-a-half weight makes a great alternative to a laptop, and the many other features make it fun for work and play. Now, that's a wowser!"
Unfortunately, it was a follow-up tweet professing her love for the Surface tablet to her 14.8 million followers on Twitter that got her in trouble, as she wrote "Gotta say love that SURFACE! Have bought 12 already for Christmas gifts. #FavoriteThings" from an iPad.
We can only hope that Gandalf won't tout his love for the new Windows Phone from an iPhone. Microsoft is partnering with Warner Bros, the studio behind the highly-anticipated The Hobbit: An Unexpected Journey, the first installment of a trilogy to be released (in the UK) on December 13, starring Sir Ian McKellen and Martin Freeman as Gandalf and Bilbo respectively.Continue reading...
tech in the spotlight
Posted by Sheila Shayon on October 25, 2012 03:23 PM
You know the launch of the Windows 8 operating system, Windows Phone 8 and the Surface tablet is a big deal for Microsoft when it pulls out the big guns — chairman Bill Gates — to talk about why this week, with Friday's launch of Windows 8 globally and these new devices, represents a game-changer for the company and the brand.
Microsoft is spending hundreds of millions of dollars and is the brand’s largest sustained global marketing activity in its 37-year history, including opening pop-up stores around the world in the brand's biggest retail activation to date.
The Times Square holiday store in New York, for example, will give the first 100 people a year’s Xbox Music Pass (value $99.90) with purchase. The Big Apple will also be home to Microsoft's Microtropolis, a major interactive installation at Pier 57 on the Hudson River. Opening Friday, it's described as:
a stylized one hundred and sixty foot version of NYC in an art installation we are calling Microtropolis. Microtropolis is Manhattan experienced through Windows. It creates the ultimate hands-on demonstration of Windows 8, with the city of NYC as the backdrop. As you walk into the installation, you are literally walking through the avenues and streets with skyscrapers towering above. This interactive experience has hundreds of devices placed on rooftops within the city, customized to the neighborhoods in which they are placed.Continue reading...