sip on this
Posted by Dale Buss on March 13, 2012 04:28 PM
CPG brands and supermarket retailers understand there's nothing that gets consumer trial and acceptance of new products like good, old-fashioned sampling. So as Pepsi is attempting once again to grow the U.S. market for mid-calorie sodas with a new sub-brand, Pepsi Next, it's time to put the reliable sampling technique to massive use.
In fact, sampling will be a centerpiece of the campaign, "Drink it to believe it," that Pepsi has launched behind Next, the product it tested last year and will begin rolling out nationally to retailers on March 26. Walmart stores will be a key partner for the launch as Pepsi samples Next at 800 Walmart Supercenters across the country. Pepsi also plans to continue a national sampling program for Next in more than 40 cities nationwide through August.Continue reading...
Posted by Sheila Shayon on March 9, 2012 05:46 PM
As part of its deal to acquire NBCUniversal, Comcast agreed to launch more minority-owned networks by 2014 — and it's doing just that. From a music and pop culture hub called Revolt from Sean "Diddy" Combs, to a startup backed by Magic Johnson, it's a mixed bag that helps America's biggest cable operator appease the feds — but will it really do much for diversity — or TV viewers?Continue reading...
Posted by Mark J. Miller on March 8, 2012 05:28 PM
Back in 1977, when Apple Computers was just getting started, Steve Jobs commissioned a graphic designer to come up with a logo better than the one they started with — his only instruction was "Don't make it cute." The rainbow version that was unveiled stuck around until 1998 when the current monochromatic version came into being.
At the introduction of the new iPad Wednesday, VentureBeat noted that when Apple CEO Tim Cook “strolled offstage … a colorful version of the company logo appeared on the screen.” This led more than a few observers to speculate that Apple is returning to its old rainbow-logoed ways, especially since, as VB added, Microsoft recently scrapped its colorful Windows logo “in favor of a new super bland version, which leaves companies like Apple free to resume using the rainbow without fear of having it confused with the competition.”Continue reading...
chew on this
Posted by Sheila Shayon on March 8, 2012 04:45 PM
Are you ready to go Doritos Locos? Taco Bell introduces the highly anticipated Doritos Locos Tacos in three test markets today, and fans are willing to drive as far as 965 miles to get their hands on one as seen above in launch spot, "Road Trip," which will run during the NBA on TNT and The Jersey Shore on MTV this evening.
Doritos fans, a.k.a. "Doritos-heads" are infamous for their passion and antics such as "Crash the Super Bowl" amateur commercials on Game Day. Doritos Locos Tacos have "Taco Bell on the inside and Doritos on the outside," and the product launch is part of the brand’s 50th anniversary this year.
The co-branded product launch with Doritos includes an augmented reality execution on the side of Taco Bell cups so users can see tweets on their smartphones in real-time, contribute their own tweet, and see the broadcasts on live digital billboards in New York’s Times Square and Sunset Strip in Los Angeles. Continue reading...
tech in the spotlight
Posted by Shirley Brady on March 7, 2012 04:31 PM
Apple introduced the new iPad today, which starts at $499. Described by Apple as "brilliant from the outside in," the third generation tablet boasts sharper-than-an-HDTV graphics thanks to its "stunning Retina display," ultrafast 4G LTE, a 5-megapixel iSight camera and 3D capability.
Check out the "don't call it the iPad 3" below and tell us: enough to merit trading up — or finally taking the iPlunge if you've been iPadverse until now?Continue reading...
Posted by Barry Silverstein on March 7, 2012 12:04 PM
If nothing else, it has to be a lot of fun being associated with businesses owned by Virgin. Behind them all, whether it's Virgin Bingo or Virgin Hotels or another of the myriad Virgin-branded businesses, you can always bank (literally) on the sometimes loony but always shrewd iconic entrepreneur, Richard Branson, Virgin's brander-in-chief. Don't think of them as brand extensions so much as Branson extensions — reflections of the Virgin founder's personality, passions and interests.
You can pretty much depend on Branson's trademark wit and showmanship in the promotion of a Virgin brand. The latest campaign from Virgin Mobile USA is testament to that, going so far as to depict what it must have been like "growing up Branson."Continue reading...
Posted by Mark J. Miller on February 28, 2012 02:02 PM
Isis may be the ancient Egyptian goddess of nature and magic, but she would surely have her lid flipped if she were given a digital wallet that only needs to be tapped in order to pay for something.
Such is the power of Isis, the name of the mobile commerce joint venture launched by a trio of U.S. mobile operators — AT&T Mobility, T-Mobile USA, and Verizon Wireless — to bring financial services brands' credit, prepaid, and banking customers to mobile. The venture this week signed Chase, Capital One and Barclaycard US, expanding on charter credit card members Visa, MasterCard, and American Express.
It's a "testament to the vision and commitment of Chase, Capital One and Barclaycard to make mobile commerce a real and positive experience for their customers," stated Michael Abbott, CEO of Isis. "Mobile commerce is more than a new way to pay; it's about extending the relationships consumers enjoy with their banks and merchants into a powerful and convenient new form factor."
Sprint, the fourth major player in the U.S. mobile-phone industry, has instead partnered with Google on its Google Wallet, which PC Mag notes has some kinks to work out. PayPal is also promoting its digital wallet to retailers and other businesses.Continue reading...
Posted by Shirley Brady on February 27, 2012 11:48 AM
Don't call it a smartphone — Samsung is describing its new Galaxy Note handheld as a hybrid device. The new spot above, which aired during the Oscars telecast in the U.S., takes aim at rivals in a bid to make some noise at Mobile World Congress, now getting underway in Barcelona.
Samsung's description for the campaign: "Phone? Tablet? It's the best of both. Visit Facebook.com/SamsungMobileUSA to find out more about our new superphone, the Samsung Galaxy Note, now available at AT&T and Best Buy." As TechCrunch notes, the 10-inch Galaxy Note will replace the first version of the Galaxy Tab.
Watch a "street challenge" of the device by other smartphone users below:Continue reading...