2014 Brandcameo Product Placement Awards

chew on this

Taco Bell's Doritos Locos Tacos Arrive with TV Spots, Augmented Reality Twitter

Posted by Sheila Shayon on March 8, 2012 04:45 PM

Are you ready to go Doritos Locos? Taco Bell introduces the highly anticipated Doritos Locos Tacos in three test markets today, and fans are willing to drive as far as 965 miles to get their hands on one as seen above in launch spot, "Road Trip," which will run during the NBA on TNT and The Jersey Shore on MTV this evening.

Doritos fans, a.k.a. "Doritos-heads" are infamous for their passion and antics such as "Crash the Super Bowl" amateur commercials on Game Day. Doritos Locos Tacos have "Taco Bell on the inside and Doritos on the outside," and the product launch is part of the brand’s 50th anniversary this year.

The co-branded product launch with Doritos includes an augmented reality execution on the side of Taco Bell cups so users can see tweets on their smartphones in real-time, contribute their own tweet, and see the broadcasts on live digital billboards in New York’s Times Square and Sunset Strip in Los Angeles. Continue reading...

tech in the spotlight

Is Apple's New iPad Resolutionary Enough to Drive Sales?

Posted by Shirley Brady on March 7, 2012 04:31 PM

Apple introduced the new iPad today, which starts at $499. Described by Apple as "brilliant from the outside in," the third generation tablet boasts sharper-than-an-HDTV graphics thanks to its "stunning Retina display," ultrafast 4G LTE, a 5-megapixel iSight camera and 3D capability.

Check out the "don't call it the iPad 3" below and tell us: enough to merit trading up — or finally taking the iPlunge if you've been iPadverse until now?Continue reading...

brand extensions

Virgin Mobile Taps Young Richard Branson for Self-Mocking US Pitch

Posted by Barry Silverstein on March 7, 2012 12:04 PM

If nothing else, it has to be a lot of fun being associated with businesses owned by Virgin. Behind them all, whether it's Virgin Bingo or Virgin Hotels or another of the myriad Virgin-branded businesses, you can always bank (literally) on the sometimes loony but always shrewd iconic entrepreneur, Richard Branson, Virgin's brander-in-chief. Don't think of them as brand extensions so much as Branson extensions — reflections of the Virgin founder's personality, passions and interests.

You can pretty much depend on Branson's trademark wit and showmanship in the promotion of a Virgin brand. The latest campaign from Virgin Mobile USA is testament to that, going so far as to depict what it must have been like "growing up Branson."Continue reading...

mobile commerce

Mighty Isis: What Does Mobile Commerce Have to do with an Egyptian Goddess?

Posted by Mark J. Miller on February 28, 2012 02:02 PM

Isis may be the ancient Egyptian goddess of nature and magic, but she would surely have her lid flipped if she were given a digital wallet that only needs to be tapped in order to pay for something.

Such is the power of Isis, the name of the mobile commerce joint venture launched by a trio of U.S. mobile operators — AT&T Mobility, T-Mobile USA, and Verizon Wireless — to bring financial services brands' credit, prepaid, and banking customers to mobile. The venture this week signed Chase, Capital One and Barclaycard US, expanding on charter credit card members Visa, MasterCard, and American Express.

It's a "testament to the vision and commitment of Chase, Capital One and Barclaycard to make mobile commerce a real and positive experience for their customers," stated Michael Abbott, CEO of Isis. "Mobile commerce is more than a new way to pay; it's about extending the relationships consumers enjoy with their banks and merchants into a powerful and convenient new form factor."

Sprint, the fourth major player in the U.S. mobile-phone industry, has instead partnered with Google on its Google Wallet, which PC Mag notes has some kinks to work out. PayPal is also promoting its digital wallet to retailers and other businesses.Continue reading...

mobile brands

Samsung's Galaxy Note 'Superphone' Means Business

Posted by Shirley Brady on February 27, 2012 11:48 AM

Don't call it a smartphone — Samsung is describing its new Galaxy Note handheld as a hybrid device. The new spot above, which aired during the Oscars telecast in the U.S., takes aim at rivals in a bid to make some noise at Mobile World Congress, now getting underway in Barcelona.

Samsung's description for the campaign: "Phone? Tablet? It's the best of both. Visit Facebook.com/SamsungMobileUSA to find out more about our new superphone, the Samsung Galaxy Note, now available at AT&T and Best Buy." As TechCrunch notes, the 10-inch Galaxy Note will replace the first version of the Galaxy Tab.

Watch a "street challenge" of the device by other smartphone users below:Continue reading...

ad watch

Taco Bell Promotes New "Live Mas" Tagline in New Campaign [VIDEO]

Posted by Shirley Brady on February 24, 2012 10:02 AM

Taco Bell is introducing its new "Live Más" tagline in a kickoff campaign for Doritos Locos Tacos (joining the quick serve restaurant chain's menu on March 8th). The first commercial, "Pockets," will premiere during TNT's All-Star Game telecast on Saturday night. Find out more below.Continue reading...

games people play

Sony Brings "World-Changing" PS Vita to US and Europe

Posted by Mark J. Miller on February 22, 2012 12:11 PM

When Sony’s new handheld gaming system, PlayStation Vita, launched in Japan in December, it came with some unfortunate bugs that caused it to crash on occasion and lag a bit during some games.

Sony says it has updated the software and is feeling good enough about things that it launched the product Wednesday in the United States and Europe. What's new and improved about PS Vita? To paraphrase Shakespeare, the game's the thing.Continue reading...

chew on this

Taco Bell to "Live Mas" for Doritos Locos Tacos Launch

Posted by Shirley Brady on February 21, 2012 04:46 PM

Taco Bell is changing its tagline from "Think Outside the Bun" to "Live Más," which is Spanish for "Live More," starting with national advertising rolling out on TNT's NBA All-Star game on Saturday night.

The move is timed to the Doritos Locos Tacos launch on March 8th, which CEO Greg Creed told USA Today will be"the biggest new-product launch Taco Bell has ever had."

Not everyone's convinced by the new slogan, however. "They're trying to suggest a lifestyle aspiration but this seems an overreach for Taco Bell, as is their Cantina Bell menu effort," commented restaurant marketing consultant Denise Lee Yohn to Ad Age.

"A tagline should embrace the DNA of the brand, which for Taco Bell is extraordinary value," she said, adding that the use of "imperative tag lines" seem outdated, and that Taco Bell should use a tagline that communicates the personality, spirit, or values of the brand, such as Chipotle's "food with integrity" stance.

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