Posted by Mark J. Miller on October 27, 2014 03:55 PM
LeBron James has returned to his home state of Ohio for the coming basketball season, and appears to be planning to stay there until he retires. This fact has been driven home so many times that even folks who don’t follow the NBA one iota are likely to know it.
But Sprite has decided to once again share the story of how the 29-year-old—whose jerseys were burned on the streets of Cleveland only a few short years ago because of his decision to “abandon” the Buckeye State in order to move to Miami and win a few championship rings—is coming home to try and bring the city its first championship in any sport in half a century.
While Sprite (and Beats by Dre before it) don't mention the burnt jerseys, their ads and mini-docs are all about how, in the end, home is where LeBron's heart is—and the fans are—as King James returns to his hometown.Continue reading...
Posted by Abe Sauer on October 24, 2014 01:21 PM
The Pitch: "The Most Epic Safety Video Ever Made" for Air New Zealand
The Plot: The stars and director of Peter Jackson's The Hobbit trilogy finale talk safety for passengers of Air New Zealand.
The Verdict: Air New Zealand has partnered with The Hobbit producers before. And while this certainly doesn't help move the nation away from the stereotype of "The Lord of the Rings country," it's definitely enjoyable. Continue reading...
Posted by Shirley Brady on October 20, 2014 03:40 PM
With the new NBA season tipping off on October 29, ESPN is debuting the first spot of its new brand campaign for NBA on ESPN featuring the tagline “This is Your Game.”
The intent of the campaign is that no matter what you're a fan of, this season there's something for everyone ("from comebacks to redemptions, to rivalries and killer dunks").
Check out the slightly hipsterish, almost-twee (but certainly on-trend) hand-lettered campaign, with more details, below.Continue reading...
Posted by Mark J. Miller on October 20, 2014 01:27 PM
Basketball fans in Cleveland were so irate four years ago when LeBron James decided to leave the Cavaliers and join the Miami Heat that some took to the streets and burnt his jersey. But now, after winning two NBA titles, he’s back and they are ready to give him anything he may need.
No matter how great James was in his first run with the Cavs, he had a hard time attracting quality players to join a team that had a long history of losing. Now the Cavs are the city’s best hope to break a 50-year title drought. The NFL’s Browns took the top spot in the NFL in ’64.
But LeBron is back, baby, and one brand that is jumping onboard is Beats by Dre. In a new video campaign from the Apple-owned brand, James goes back to his hometown of Akron, Ohio, where he sees plenty of “Welcome Back” signs. Fans, meanwhile, get to see the shirtless James working out, sweating hard, and listening to tunes on his Beats. "Don't ever forget where you came from," James says.Continue reading...
Posted by Dale Buss on October 15, 2014 09:05 AM
Chanel releases Baz Luhrmann-directed short film starring Gisele Bundchen and Game of Thrones actor.
Toyota recalls 1.7 million vehicles worldwide as Chrysler recalls 184,000 SUVs and GM is sued for $10 billion.
Costco goes to China, at least online.
EMC and HP end merger talks as SAP turns to IBM to expand cloud reach.
Time Warner CEO touts independence as HBO Go plans and movie slate revealed at Investor Day.Continue reading...
Posted by Mark J. Miller on October 7, 2014 10:57 AM
Score another victory for sports apparel maker Nike. The brand sits atop the latest Forbes Fab 40 list that rates the most valuable sports brands, teams, athletes, and events in the world.
With an estimated worth of $19 billion (up $1.9 billion from last year), Nike came out on top of the brands list followed by ESPN and adidas. Helping its cause, Forbes points out, is that the company has “almost 20% of athletic footwear market” around the world “and its stock price has outperformed the Dow Jones U.S. Footwear index by 50% during the past five years.”
The accolade comes as a new study suggests that Nike has been saving money by paying less than rivals Under Armour and adidas in its college sports deals.
As for athletes, it may seem like no shocker that Nike-sponsored LeBron James is in the top spot, but it is actually the first time he has been at the pinnacle.Continue reading...
Posted by Dale Buss on October 2, 2014 07:14 AM
PepsiCo launches Pepsi True "mid-cal" as new salvo in cola wars, exclusively at first on Amazon.
Netflix books Adam Sandler for four movies while France's Orange plans to market the service in November.
Ford partners with culture brands and publishers to create "road trips" for new Mustang.
Volkswagen, Porsche and Lamborghini roll out plug-in hybrids in Paris.
Tesla hints at timing for unveiling Model "D."Continue reading...
Posted by Dale Buss on September 29, 2014 09:03 AM
Starbucks launches first global brand campaign with “Meet Me at Starbucks” interactive YouTube short film.
Japan’s SoftBank reportedly in talks (since cooled?) to buy the DreamWorks animation studio.
Facebook bid for WhatsApp clears EU hurdle.
Yahoo, AOL pressured to cut a deal and join forces.
Instagram reportedly blocked as China/Hong Kong protests impact businesses and cancel holiday fireworks.
MORE BRAND NEWS
Advertising Week kicks off in New York.
Air France ends strike, vows to speed up Transvania low-cost airline.
Alibaba pays $459M for stake in Chinese hotel tech firm.
Amazon seeks to avert holiday snafus and faces opposition by literary lions over e-book prices.
American Apparel names temporary CEO.
Apple sees smuggled iPhone 6 phones go begging in China as EU presses company on ill-gotten tax benefits in Ireland, Apple Watch goes on display (for one day only) at Colette during Paris Fashion Week, and Apple and Pearson lose $1B common core schools contract in Los Angeles.Continue reading...