2014 Brandcameo Product Placement Awards

sporting brands

Nike Adds Ice to FuelBand Fire With Limited-Edition Wristband

Posted by Mark J. Miller on July 3, 2012 10:01 AM

At the start of the year, the folks at Nike and a few of its star athletes it supports made a very big deal about the new FuelBand, a digital wristband that keeps track of every piece of data you could possibly imagine while you’re working out. Since then, Nike has added the ability to “keep track of the sights they've visited while out for a jog or a bike ride and share said moments / achievements with their mates,” according to Engadget.com.

FuelBand also is getting some love for its latest campaign, while landing Nike and W+K a Grand Prix at the recent Cannes Lions ad festival for its digital efforts to launch and make FuelBand a must-have item. 

Now collectors and fans will be falling over themselves to get their hands on the latest iteration of FuelBand — the limited-edition Ice Fuelband model, shown at top, which Serena Williams debuted at Wimbledon and launches July 27th in London (just in time for Olympics fever), San Francisco and New York at select retail locations, and on Aug. 12th at nikestore.com — marking the first new colorway since the original FuelBand debuted in January.Continue reading...

brand news

In the News: AB InBev, DQNY, RIM and more

Posted by Dale Buss on June 25, 2012 08:55 AM

In the News

AB InBev closes in on buying remainder of Mexico's Grupo Modelo for more than $12 billion.

Apple adds Yelp check-ins to iPhone maps app, sees Motorola Mobility patent case shut down by federal judge and retail workers described by NYT as "loyal but short on pay."

Best Buy tries to regain edge before back-to-school season.

BlackBerry owner RIM reportedly considers a plan to split its company in two.

Cadillac surprises with integration of Apple's Siri voice.

Carl's Jr. and Hardee's set Spider-Man movie tie-in.

Dewar's announces three-year partnership with TED.

Dairy Queen gripes about New York menu restrictions as it enters the city.Continue reading...

auto motive

Mas Marketing: Ford Pitches Escape During NBA Finals on ABC, in Spanish

Posted by Dale Buss on June 22, 2012 06:06 PM

Every automaker, like many politicians, wants to earn the favor of more of the burgeoning population of U.S. Hispanics. So when Ford got an unexpected opportunity to strike a blow in that regard, it took the chance — and created a moment, just as Nike struck when the Heat was hot. TV viewers of NBA Finals on ABC, between the Miami Heat and Oklahoma City Thunder, may have noticed that, during the last two games, the network ran a 30-second Ford spot for the new 2013 Escape utility vehicle — in Spanish, with English subtitles.

Network ad execs had noticed the huge penetration of Spanish-speaking viewers watching the first two games of the Finals, about one-sixth of the total audience — mainly concentrated in the Miami area. So they asked Ford if the brand wanted to take advantage of the exposure to a Hispanic audience in a mainstream, DVR-proof, primetime broadcast. Ford clearly viewed it as a coup and made a move that also seemed sort of unprecedented.

"They told us it was the highest penetration they were ever seeing of Hispanic viewership of a [non-soccer] sporting event in the U.S.," Matt VanDyke, Ford's director of U.S. marketing communications, told brandchannel. ABC and ESPN, he added, "were interested in testing and learning and observing how the audience would respond to in-language Spanish advertising and asked if we wanted to test and learn with them."Continue reading...

sports in the spotlight

Nike Pays Tribute to LeBron James on First NBA Championship

Posted by Mark J. Miller on June 22, 2012 03:03 PM

When LeBron James made his infamous decision two summers ago and took his talents to the Miami Heat to share space with fellow stars Dwyane Wade and Chris Bosh, it appeared that the south Florida team was ready to build itself a massive trophy case and start filling it pronto. 

The team couldn’t quite get it done last year versus the Dallas Mavericks but has now achieved its big goal of winning an NBA championship with the Big Three. The re-tweeting James may be one of the NBA’s best player, if not the best right now, but he’s been told numerous times that he won’t be remembered so much down the line if he can’t come up with some championships.

This was his third trip to the Finals, with one coming while he still ruled the world of the Cleveland Cavaliers. And after all of that, LeBron’s pals over at Nike were ready as soon as the last buzzer sounded in the team’s Game 5 victory over the Oklahoma City Thunder that finished off the series with a tribute video to the King.Continue reading...

brand news

In the News: LeBron, Air France, Nokia and more

Posted by Dale Buss on June 22, 2012 09:02 AM

In the News

Miami Heat and LeBron James win NBA title.

Abbott challenges ease of biotech drug copies.

Air France to cut 5,000 jobs.

Benetton takes Cannes award with "Unhate" campaign.

Best Buy tells investors its turnaround plan involves boosting training and services.

CBS plans to launch sports radio network.

Dow Jones plans to take Smart Money magazine to web only.Continue reading...

brand news

In the News: Volt, Oreo, Starbucks and more

Posted by Dale Buss on March 6, 2012 09:04 AM

In the News

Apple stock price looms large as iPad 3 (aka iPad HD) debut nears, and the company is sued by a firm that has a patent deal with Microsoft.

Boston Beer expands beyond Sam Adams.

BT and TalkTalk lose case against UK's anti-piracy legislation.

Chevy Volt woes may take solace from Toyota Prius.

Dunkin' Donuts brings pork doughnuts and LeBron James to China.

GM and Peugeot cement alliance.

Geneva International Auto Show opens amid slump in European car sales as Volkswagen shows off a Bentley concept SUV.

Jack Daniels opens "drinking school" with Zac Brown Band.Continue reading...

sporting brands

Nike Steps Up Its Game, Puts the Plus in Nike+

Posted by Michael Waltzer on February 23, 2012 11:58 AM

It's been a big year for Nike, between the release of the FuelBand and Linsanity (yes, Nike is giving Jeremy Lin his own shoe already, the Nike Hyperfuse 2011 Linsanity PE). The brand continues to impress with a slew of announcements this week, unveiling innovations for basketball and summer sports.Continue reading...

sporting brands

Nike NBA Star Kicks Glow Intergalactic for All-Star Game in Orlando

Posted by Mark J. Miller on February 14, 2012 09:55 AM

The NBA season may only be 66 games this season, but Nike is not missing an opportunity to sell more shoes. At the start of February, three of its big-name endorsers — Kobe Bryant of the Los Angeles Lakers, the Miami Heat’s LeBron James, and Kevin Durant of the Oklahoma City Thunder — lent their names to Black History Month-themed sneakers on store shelves.

Now the talented trio will all be taking the court for the NBA All-Star Game in Orlando on Feb. 26 and Nike isn't missing a beat. The sports shoe giant is releasing space-themed shoes for each player to sell in honor of the city’s relationship with space travel, according to Fox News. (It’s only an hour west of Kennedy Space Center.) As Fox News reports, the Nike shoes will feature graphics that "pay homage to the supernova — arguably the most powerful force in the universe." The outsoles of the shoes will glow in the dark and show will have individual “mission patches,” just the way astronaut uniforms do.Continue reading...

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