Posted by Michael Waltzer on September 23, 2011 12:58 PM
The Marty McFly-tastic Nike MAG eBay auction (dubbed "Back 4 the Future" given its Back to the Future tie-in) has ended, with impressive results as a fundraiser for Michael J. Fox's foundation.
During the 10 day period of the auction, all 1,500 pairs of shoes were sold, many to millionaires (check out Kanye West's B4TF kicks) to be sure, but all for a great cause.
Stupiddope.com reports that the final tally raised at auction was $5,695,190 and 53 cents — for which Sergey Bin, Co-Founder of Google, is matching dollar for dollar. That $11 million will now see its way to the Michael J. Fox Foundation for Parkinson's Research.
But don't fret all you sneaker fans out there, because although the shoe may have been out of reach for many, there is more memorabilia going around to hopefully satisfy that craving.Continue reading...
Posted by Abe Sauer on September 23, 2011 11:45 AM
Ikea introduces a nursery… for men. Australian men. We're jealous.
Below, don't miss Tata's "car chase to end all car chases" spot (and more campaigns).Continue reading...
Posted by Mark J. Miller on July 11, 2011 02:00 PM
Miami Heat superstar/anti-hero LeBron James may not have gone to college, but his Nike-branded gear is about to.
The South Florida Sun-Sentinel reports that James and Nike have signed a deal with the University of Miami, University of Kentucky, and Ohio State University that will have their men’s basketball teams wearing LeBron/Nike-branded uniforms this coming season.
The Sun-Sentinel points out that this is one way that James is emulating Michael Jordan, whose alma mater, the University of North Carolina, has a deal that suits its men’s basketball players in Jordan-branded duds. (Jordan may have fewer schools wearing his stuff, but he’s still got more championships to his name with six to LeBron’s zero.)
“James' sponsorship and support of the Hurricanes should generate interest in a program that has continually lacked fan support,” the newspaper notes.
This comes on the heels of the news that LeBron’s marketability scores, as tracked by Davie Brown, have taken a post-season (and post-loss) hit.Continue reading...
Posted by Mark J. Miller on June 14, 2011 10:00 AM
Angelina Jolie was paid as much as $10 million as the new face of Louis Vuitton, above. LeBron James signed a $90 million deal with Nike when he was still in high school. Rapper 50 Cent negotiated a executive office with Vitamin Water and raked in tens of millions of dollars upon endorsing it. Catherine Zeta-Jones got paid $20 million to endorse T-Mobile (and that was before her contract extension and raise).
Everywhere you turn people who play doctors on TV and every other celebrity you can name are telling us what to buy and where to buy it.
However, a new study from Adweek/Harris Interactive shows that consumers don’t give a rip if a celebrity is telling them to buy a product or not.Continue reading...
Posted by Mark J. Miller on June 13, 2011 12:30 PM
Dirk Nowitzki has spent 13 seasons toiling for the Dallas Mavericks and has finally brought his team its first NBA championship. Time to cash in with some big-dollar endorsement deals, right?
Well, no. Nowitzki, who was voted the MVP of the Finals as his team snuffed out the supposedly unstoppable LeBron James and the Miami Heat, is one of the few players in the NBA to not have an agent or business manager, according to Bloomberg. Nowitzki has only done one endorsement deal in his career with Nike, and he's not looking to cash in now.Continue reading...
Posted by Dale Buss on June 13, 2011 09:00 AM
Apple store employee moves to unionize.
Chipotle expansion plans hit by rising costs.
Citi defends delay in disclosing hacking.
Dell gives precedence to Chinese market for tablet roll-out.
Dole blitzes US cities to pump up banana sales.
Edmunds.com to launch Groupon-type channel for cars.
Ford is ordered to pay $2 billion to dealers in old pricing dispute.Continue reading...
Posted by Dale Buss on June 3, 2011 09:00 AM
Acer faces rising tablet challenge.
American Family tops insurance-satisfaction ranking.
Bing, Google and Yahoo partner on web standards.
Chevron boosts Gulf of Mexico production.
EA launches Origin, a consumer gaming platform.
Facebook testifies that Ceglia e-mails were forged.
Fiat buys rest of US government stake in Chrysler.Continue reading...
Posted by Dale Buss on May 31, 2011 09:00 AM
Activision Blizzard tests subscription for Call of Duty videogame.
AmEx custom publishing writes success story.
Apple to reveal iCloud and iOS5 on June 6th.
AT&T faces growing opposition to T-Mobile acquisition.
Budweiser, Miller High Life appeal to Americans' patriotic spirit.
Colombia coffee growers create logo to woo Chinese from tea to lattes.
Comcast buys Blackstone's stake in Universal's Orlando parks.Continue reading...