Best Global Green Brands 2014

kiddie brands

Lego the Clear Leader in a Declining Toy Industry

Posted by Sheila Shayon on February 22, 2013 04:04 PM

Lego—Europe’s biggest toymaker and the world's third largest—is having an impressive year thanks in large part to a new building block set for girls.

“Lego Friends” is the company’s sixth effort to target girls and their “most significant” new product in a decade according to CEO Joergen Vig Knudstorp. “We were able to develop and launch products that children all over the world have put at the top of their wish lists in 2012.” “Lego Friends” was the company’s fourth-best selling product line in 2012, after “Lego City” sets, “Lego Star Wars” and “Lego Ninjago.”

Remarkably niche, Lego is singular in pushing through the widespread malaise affecting the toy industry, reporting an impressive 25 percent increase in revenue in 2012, topping No. 1 Mattel's sales growth. The Denmark-based company, which is still owned by the founding Kirk Kristiansen family, boosted their market share to 8.6 percent overall, with 85 percent of the U.S. building-block market—their best customers—under their belt. Continue reading...

brand news

In the News: Nike, Volkswagen, Google and more

Posted by Dale Buss on February 22, 2013 08:58 AM

In the NewsNike quickly backs away from Oscar Pistorius.

Volkswagen putting plug-in hybrid into production.

Google unveils touch-screen laptop.

Apple sees hedge-fund manager press his case against it.

Avon weighs exits from more countries.

Billabong posts record loss.

Boeing CEO stays in background to work on Dreamliner problem.

Citigroup toughens rules for executive bonuses.

Facebook COO bombs glass ceiling with new book.Continue reading...

tech innovation

CES 2013 Watch: Fab Phablets, Self-Driving Cars, and Smarter Smart Devices

Posted by Shirley Brady on January 7, 2013 08:55 AM

Brands and marketers are heading to Las Vegas for the International CES show this week, which is expected to be an "evolutionary" showcase for "phablets," smart cars, mobile entertainment, celebrity-gawking and trend-watching. So what's in store for this year's edition of "the mother of all trade shows"?

A lot of noise from the many brands looking to make some noise in Vegas, including:

brand news

In the News: NYSE, Foursquare, General Mills and more

Posted by Dale Buss on December 20, 2012 08:55 AM

In the News

NYSE Euronext is in merger talks with the IntercontinentalExchange. (Update: Sold!)

Foursquare starts using Facebook data for recommendations.

General Mills announces more than 100 new products for 2013.

Amazon's Jeff Bezos among retail leaders honored by NRF.

Apple feels heat in Brazil over iPhone brand and sees "pinch to zoom" patent rejected.

Barack Obama pledges to take action on gun control.

Best Buy digital chief resigns.

Darden takes new tack to spur U.S. restraurant brands.

Deutsche Bank image remake suffers.

Disney raises bar on customer experience with new Fantasy Land.

eBay stops advertising inside mobile apps.Continue reading...

brand extensions

Lego Expands Bricks and Mortar Footprint With US Hotel, Fan Odes

Posted by Mark J. Miller on December 19, 2012 01:07 PM

There’s one in Denmark, and there’s one in England. And now there will be one in Carlsbad, California: a Legoland Hotel. Don’t worry, the place won’t be built out of Legos – at least not the whole thing.

The hotel – complete with a dragon-guarded entrance -- is slated to open in early April of next year right outside the Legoland theme park and will feature “interactive Lego features, themed play areas, family pool and kid's entertainment,” according to Lego's website. The 250 rooms at California's Legoland Hotel will all have a theme: Pirate, Kingdom, or Adventure.  

Since the hotel is aimed at housing families who are in town to visit the Legoland theme park (and not to those harboring pirate fantasies of one sort or another), each room has two sleeping areas, one with a queen-sized bed and the other with sleeping spaces for up to three kids. After all, it's hard to beat a brand extension you can sleep in.

No wonder Lego is rolling in dough right now.Continue reading...

brandcameo

One Ring Burger to Rule Them All: Denny's Ties Into Hobbit Mania

Posted by Abe Sauer on October 29, 2012 12:21 PM

Denny's has partnered with the upcoming The Hobbit: An Unexpected Journey for a Hobbit-themed line of menu items. Insert your "second breakfast" joke of choice here.

The partnership has been the source of some jokes. But Denny's has approached the tie-in with some unique, even brave strategies. One of which could easily have blown up in its face.Continue reading...

china

China Watch: Banbao Blames Lego For Not Letting Banbao Copy Lego

Posted by Abe Sauer on September 24, 2012 10:14 AM

As one potential war in China heats up, another is officially over, at least according to one brand.

"LEGO and BanBao Have Ended Their War" is the title of the press release sent out by BanBao Europe. The announcement celebrated a settlement between there two brands under which the duo will "seek a fair competition based on respect for each other's position."

If one didn't know any better, it might sound as if Banbao — less well known as Guangdong Jumbo Grand Plastic Moulding Industrial Co., Ltd. — had finally settled a corporate dispute between equals. But Banbao was a lot less conciliatory in more private statements.Continue reading...

brand news

In the News: Samsung, Komen, Lego and more

Posted by Shirley Brady on September 3, 2012 08:48 AM

In the News

It's Labor Day in the U.S., a public holiday which has become America's biggest retail sales day of the year.

Apple takes aim at Samsung's Galaxy S III in amended patent complaint, as Samsung stock takes a beating and company's culturestrategy, labor practices and PR tactics come under fire in wake of California ruling. Samsung and other Apple mobile rivals including Nokia are rushing new smartphone announcements ahead of expected Sept. 12th new iPhone reveal.

Abercrombie & Fitch brand cools, prompting store closures.

Allstate plans addressable TV campaign in U.S.

Apple offer to Amazon revealed in European e-books price-fixing inquiry.

Barack Obama plans to focus on issues at Democratic National Convention this week as jobs debate heats up this Labor Day.

BP's former CEO Tony Hayward returns to the spotlight.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements