what girls want

Toy Brands Work with UK Politicians to Dispel Gender Bias

Posted by Mark J. Miller on June 30, 2014 02:56 PM

For years, toy manufacturers have been padding their bottom lines with gender-specific play things, from action figures and race cars to princess gowns and kitchen sets. But now, UK politicians and activists hope to put an end to the pink-and-blue divide. 

Toy manufacturers and toy shops have met with the UK's women's minister Jenny Willott who encouraged the brands and shops to sell more toys to girls that don't rely on pink and princesses, and instead focus on branding chemistry and building sets for girls.  

The push by Willott is in reaction to less girls showing interest in STEM topics and related careers like engineering and science, which have long been dominated by males.

“Today was an important first step in looking at how well-made, well-marketed toys can encourage girls to take an interest in science and engineering— traditionally male-dominated territory,” said Willott, according to the Daily Mail. “Today we agreed to work together to look at customers' attitudes to toys and the choices they make in buying them.”Continue reading...

brand news

Brand News: Harley-Davidson Goes Electric, American Apparel Frees Dov and More

Posted by Shirley Brady on June 19, 2014 08:52 AM

TOP STORIES

Harley-Davidson unveils first electric motorcycle with Project LiveWire experience tour of America's fabled Route 66.

T-Mobile is offering free music streaming via Rhapsody, Spotify and Pandora, and loaner iPhones for a week to test its network.

Lego mixes bricks with clicks for Lego Fusion.

American Apparel ousts controversial CEO Dov Charney.

Yo one-word messaging app, designed in eight hours, raises $1 million in funding.

MORE BRAND NEWS

AMC’s The Walking Dead producer accuses Game of Thrones network HBO of promoting piracy.

Bridgestone signs on as top Olympic sponsor.

Feed the Children has a new logo.

Google touts search ads for lifting brand awareness.

Haggar bets on vintage fashion to revitalize brand.Continue reading...

World Cup Daily

Beats Banned at the World Cup After Players Snub Sponsor Sony

Posted by Mark J. Miller on June 18, 2014 06:49 PM

Before the World Cup got underway, Beats by Dre said it wasn’t aiming to be the ambush marketer it had been in previous events, like when it caused quite the stir at the 2012 London Olympics.  

But Beats couldn't stay out of the spotlight for long. Without much effort on its part, players from nearly every team at the Cup have been seen wearing the headphones in and around the World Cup venues, despite the fact that Sony, the official FIFA and World Cup sponsor, gifted all 736 players a set of its own high-tech headphones to wear whenever they pleased. This week, FIFA moved to actually ban Beats products from the field and at media events.

The move is similar to rumors that circulated during the Sochi Olympics about Samsung, the official sponsor, complaining that athletes were walking around displaying their Apple iPhones. Though Samsung denied that it demanded that the IOC's brand police make sure Apple logos were covered up, Olympic representatives were captured literally taping over Apple logos around the events.Continue reading...

social media

MLB, Lego See Social Success Climb Thanks to Vine, Instagram Strategies

Posted by Sheila Shayon on June 9, 2014 06:51 PM

Social media activity has become second nature for brands, albeit some are doing it better than others. Beyond Facebook, Twitter and Google+, brands are tapping into their creative genius with Instagram and Vine, both of which provide platforms ripe for viral content. 

Lego recently launched its own Vine channel with the help of social agency 1000heads, posting two videos each week across the brand's social networks.  “The Lego brand has been part of playtime for over 81 years and we see social video as a way of inspiring our next generation of builders and creators,” Ambreena Budaly, Lego’s social media marketing manager, told The Drum. 

Indeed, brands are using the photo and video platforms to not only push their own products and services, but to shed light on important partnerships and outreach programs. MLB has produced nearly 150 Vines so far, three quarters of which were produced in advance. The association has deals with this summer's Godzilla and Guardians of the Galaxy films, and is developing a public personality by producing both humorous and promotional spots.Continue reading...

brand extensions

Lego Movie Is a Success Before Film Even Hits Theaters, But Is There a TM Issue?

Posted by Abe Sauer on February 6, 2014 02:54 PM

"The first step to recover from your brickdiction is to admit you are powerless over bricks." That's the opening sentence from the book Brickdiction: A Seven Step Recovery Guide for People Addicted to LEGO®

Of course the irony about the book Brickdiction is that it's just a gag gift for that Lego lover you know, another brick in the expanding Legonomy that is about to go to a brand new level with Friday's release of The Lego Movie. With a staggering 98 percent "fresh" rating so far on film rating site Rotten Tomatoes, The Lego Movie is winning praise from critics across the board. (The one stick-in-the-mud is the NY Post.) The movie is so successful, in fact, that a sequel is already being built before the film's official release date.

With brands falling over each other to get a piece of the Legonomy, the question is not if The Lego Movie will be a success for the Lego franchise but how much of a success.Continue reading...

china

The Week in China: Single's Day Sham, Only-Child Law Loosened, GM Jumps Ship and more

Posted by Abe Sauer on November 15, 2013 05:25 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Single's Day's billion dollar buyer's remorse… Lego boom… KFC less terrible… Moutai goes French… JPMorgan in hot water… stolen Rolls-Royces… GM going to Singapore… MomentCam app boom... Tesla sold a car… your garbage is gold… GOLD! and more.Continue reading...

china

The Week in China: Baijiu Looks West, Starbucks' Bathroom Brew, China's Voice Win and more

Posted by Abe Sauer on May 31, 2013 12:28 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Pepsi taps into The Voice of China... why Baijiu is not like tequila... Samsung outsells Apple... Boss fashion shows... MBA kindergartens... Chengdu does Fortune 500s... Internet Explorer and China's banks... 3D printing boom... new Ikeas... the Backstreet Boys and pandas... Lenovo... and more.Continue reading...

brand news

In the News: Coca-Cola, J.C. Penney, Twitter and more

Posted by Dale Buss on April 16, 2013 09:59 AM

In the News

Coca-Cola posts lower net and unveils U.S.-bottler deal.

JCPenney buys time with credit line.

Twitter seeks deals with NBC and Viacom for high-quality video content.

A&W plans to move upscale and test fast-casual concept.

Amazon targets older consumers with new store.

Apple dominates in best-paid executives as board retains Jobs deputies.

BMW will debut EV brand Zinoro in China in early 2014.Continue reading...

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