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brand news

In the News: Coca-Cola, J.C. Penney, Twitter and more

Posted by Dale Buss on April 16, 2013 09:59 AM

In the News

Coca-Cola posts lower net and unveils U.S.-bottler deal.

JCPenney buys time with credit line.

Twitter seeks deals with NBC and Viacom for high-quality video content.

A&W plans to move upscale and test fast-casual concept.

Amazon targets older consumers with new store.

Apple dominates in best-paid executives as board retains Jobs deputies.

BMW will debut EV brand Zinoro in China in early 2014.Continue reading...

china

The Week in China: Tomb Sweeping Day, Durex Orgies, Fixie Bike Bans and more

Posted by Abe Sauer on April 5, 2013 12:53 PM

Above, all of the name brand paper joss items available for this week's Qing Ming Jie or Tomb Sweeping Day when Chinese burn items to send to ancestors in the afterlife. Qing Ming is now big business.

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Apple still in trouble... China's anti-"fixie" rhetoric... infant formula saga... Celebrity China clout... PETA... counterfeit beer... Porsche... Startup Asia 2013... fly home to vote... "Baidu Glass"... W Hotels... McDonald's... Iron Man 3 to World War Z... cheap Bollinger... iPhone joss... "vulgar" Birkin brand... and more.Continue reading...

brand news

In the News: Amazon, Facebook Phone, Toys 'R' Us and more

Posted by Dale Buss on April 2, 2013 09:07 AM

In the News

Amazon sees online retail rivals rise in 4Q and reign as most expensive stock end as company may have smartphone ambitions.

Facebook phone, no longer a rumor, is coming to Android.

Toys 'R' Us pulls planned IPO.

American Airlines settles fare suit with Orbitz.

American Express tests geo-targeted ads in London cabs.

American Greetings decides to go private.

Apple apology by CEO Tim Cook seems to satisfy Chinese authorities.Continue reading...

china

Lego's Asian Building Block

Posted by Abe Sauer on March 19, 2013 11:17 AM

The "clear leader in a declining toy industry," Lego has seemingly done the impossible. Despite the trademark on its one trick expiring, the brand has not only refused to die, but become the aforementioned leader in a slumping industry. If it doesn't already, Lego will have its own chapter in business school textbooks of the future.

Now, the brand is once again being a maverick by going to China—not for the cheap labor but to dominate the market. It's a block in the eye of the Chinese brand that's been knocking it off for years.Continue reading...

brand news

In the News: Facebook, Taco Bell, Time Warner and more

Posted by Dale Buss on March 7, 2013 09:18 AM

In the News

Facebook plans to announce facelift of its News Feed.

Taco Bell officially releases its Cool Ranch Doritos Locos Tacos today. 

Time Warner to spin off Time Inc. as CEO Laura Lang exits.

Adidas posts weaker earnings on Reebok.

Baskin-Robbins plans to triple franchise size in Australia with new partnership.

Birds Eye commended for healthy eating campaign.

Boeing needs to provide more answers on Dreamliner firest to Transportation Secretary Ray LaHood.

Costco backs minimum-wage increase.

Cracker Barrel adds lower-calorie items.

Dell sees buyout deal threatened by activist investor Carl Icahn.

DirecTV bemoans rising program costs.

Google expands Street View in Europe.

Jamba Juice looks to fresh juice to boost sales.

Lego eyes tie-up with "The Simpsons" on Fox.

Moe's Southwest Grill readies first national ad campaign. Continue reading...

kiddie brands

Lego the Clear Leader in a Declining Toy Industry

Posted by Sheila Shayon on February 22, 2013 04:04 PM

Lego—Europe’s biggest toymaker and the world's third largest—is having an impressive year thanks in large part to a new building block set for girls.

“Lego Friends” is the company’s sixth effort to target girls and their “most significant” new product in a decade according to CEO Joergen Vig Knudstorp. “We were able to develop and launch products that children all over the world have put at the top of their wish lists in 2012.” “Lego Friends” was the company’s fourth-best selling product line in 2012, after “Lego City” sets, “Lego Star Wars” and “Lego Ninjago.”

Remarkably niche, Lego is singular in pushing through the widespread malaise affecting the toy industry, reporting an impressive 25 percent increase in revenue in 2012, topping No. 1 Mattel's sales growth. The Denmark-based company, which is still owned by the founding Kirk Kristiansen family, boosted their market share to 8.6 percent overall, with 85 percent of the U.S. building-block market—their best customers—under their belt. Continue reading...

brand news

In the News: Nike, Volkswagen, Google and more

Posted by Dale Buss on February 22, 2013 08:58 AM

In the NewsNike quickly backs away from Oscar Pistorius.

Volkswagen putting plug-in hybrid into production.

Google unveils touch-screen laptop.

Apple sees hedge-fund manager press his case against it.

Avon weighs exits from more countries.

Billabong posts record loss.

Boeing CEO stays in background to work on Dreamliner problem.

Citigroup toughens rules for executive bonuses.

Facebook COO bombs glass ceiling with new book.Continue reading...

tech innovation

CES 2013 Watch: Fab Phablets, Self-Driving Cars, and Smarter Smart Devices

Posted by Shirley Brady on January 7, 2013 08:55 AM

Brands and marketers are heading to Las Vegas for the International CES show this week, which is expected to be an "evolutionary" showcase for "phablets," smart cars, mobile entertainment, celebrity-gawking and trend-watching. So what's in store for this year's edition of "the mother of all trade shows"?

A lot of noise from the many brands looking to make some noise in Vegas, including:

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