Brooks Brothers labels itself an “American Classic” brand. Walk into a Brooks Brothers store, and you'll see classically tailored suits, as well as polo and button-down shirts in any color and pattern. These days, you'll also see Brooks Brothers apparel alongside other classic American brands: Levi Strauss, Hartmann, Peal & Co. and Red Wing Shoes. Brooks Brothers has also partnered with the hit TV show Mad Men in the past.

The St. Andrews Links, another globally known brand, has recently teamed up with Brooks Brothers by naming the American brand the official clothier of the home of golf. Brooks Brothers is now selling St. Andrews' logo apparel, and the brand's flagship store even has golf simulator that allows customers to take a break from shopping and play three of St. Andrews' famous courses.Continue reading...

Vanity Fair's October issue cites Dockers' Alpha Khaki line as the 'it' pants for fall. Yes, Dockers.

Now GQ magazine, long known as the place to check out for men’s fashion news, has cozied up the Levi Strauss owned brand. GQ is spreading the word about its annual Menswear Awards by matching Dockers with its award winner and nominees for a limited edition “collectible” capsule collection.

Fibre2Fashion.com reports that Dockers has partnered with the publication’s Best New Menswear Designer Winner, Alexander Wang, along with five other designers to produce a limited-edition collection.Continue reading...

Apple's "app store" trademark suit likely to fail; COO Tim Cook visits China to talk 4G, may offer new iPhone in September.

Bacardi and Live Entertainment partner for social promotion.

Best Buy launches Music Cloud service.

BP faces fresh fingerpointing by Transocean.

China plans a cloud computing zone.

Clearasil reaches out to teens via Facebook and Lollapalooza.

CSN Stores rebrands as Wayfair.com.Continue reading...

Levi's has taken an unusual action that demonstrates the importance of the international market to the very American maker of jeans.

The denim giant is expanding its Asia-only brand, dENiZEN, with a countrywide push in India. Aaron Boey, president of Levi Strauss & Co. Asia-Pacific, told the Times of India that the company "started test marketing the brand in India and China simultaneously last year and now India is the first market where the brand is going national."

The dENiZEN brand was introduced last August in China, India, Korea (which has been running a dENiZEN dance contest), Pakistan and Singapore. Now ready for primetime in Asia with a serious marketing push by Levi Strauss, dENiZEN will replace the company's Signature denim brand internationally, although Signature will remain in the US market.Continue reading...

Last week we saw GoodGuide come out with sustainability grades and give Levi Strauss an A for do-gooder denim moves.

Today sees the formal launch of an industry-based Sustainable Apparel Coalition, an almost unimaginable collection of commercial companies (including Levi Strauss) and brands, governmental agencies, and nonprofit organizations. The group is out to change the world by developing a set of common metrics and standards.

They may not have the flashiest logo, but they have bigger aims: namely, to develop "a comprehensive database of the environmental impact of every manufacturer, component and process in apparel production, with the aim of using that information to eventually give every garment a sustainability score," according to the New York Times.Continue reading...

Forget gold stars — Levi’s is proud to be a green star by winning the #1 denim brand title in GoodGuide's first-ever sustainability rating system for apparel brands.

Levi Strauss taped the above chat with GoodGuide co-founder Dara O'Rourke and Michael Kobori, Levi’s VP of Social and Environmental Sustainability, to discuss the accolade — or eco-lade — and explain its social and environmental commitment.Continue reading...

Levi's annual Fourth of July campaign, Go Forth, this year focused on the theme of work and on the residents of the recession-battered community of Braddock, PA. Check out its latest campaign above and after the jump, including a spot for Levi's Workshops, inviting the public to "roll up your sleeves, get your hands dirty, and get down to work" at workshops located across the U.S. An ongoing component of the campaign: Levi's Pioneer Sessions, featuring a cross-section of contemporary performers' odes to the musical pioneers who influenced them. Continue reading...

Apparently, Levi's wants to have it both ways. The iconic maker of jeans strongly clings to its working class roots... but at the same time, the company is making a surprising move into high-end labels, hiring executives from luxury denim brands like 7 for All Mankind and opening "lavish boutiques."

The potentially risky move is seen as an effort by Levi's to "improve its fashion street cred, a move that it hopes will reignite sales." The reality is that Levi's got caught with its pants down a few years ago when designer denim took off.Continue reading...