brandcameo

Samsung, Harley-Davidson Go All-Out for Product Placement in Avengers 2

Posted by Abe Sauer on November 14, 2014 07:08 PM

While the second Avengers film, Avengers: Age of Ultronwon't be in theaters for another six months, product placement is already paying off for the brands that have partnered with the upcoming Marvel film.

Samsung, for one, is poised to pull off the kind of product placement that could make it a future case study for the practice.

It pops up twice in the latest trailer (watch below) in a brand cameo that's already projected to be worth $2,903,309 according to Front Row Analytics, which uses a proprietary formula to put dollar values on product placements.Continue reading...

brand news

Brand News: Oculto, Tesla, McDonald's and more

Posted by Dale Buss on November 6, 2014 09:22 AM

TOP STORIES

AB InBev announces launch of Oculto, a tequila-flavored beer, in U.S.

Tesla issues upbeat outlook while coping with short-term problems.

McDonald's gets ready for Super Bowl ad return by shuffling execs.

Amazon unveils Echo voice recognition hub.

H&M launches Alexander Wang collection worldwide.

Nike cuts ties with NFL star Adrian Peterson. Continue reading...

brand news

Brand News: American Beagle, Red Lobster, Warner Bros. and more

Posted by Dale Buss on November 5, 2014 10:14 AM

TOP STORIES

Republicans take US Senate and some key blue-state governorships in elections that even Democrats interpret as repudiation of President Obama, while higher minimum wage passes in four states and pot is legalized in three.

Coca-Cola has hit on its hands with Coke Life, researcher says.

Red Lobster reverts to lobster roots in highly-watched rebrand.

Warner Bros. lays off about 1,000 of its 8,000-member workforce.

American Eagle brings April Fool's prank to life (for a cause) with American Beagle collection. Continue reading...

campaigns

Campaign Watch: New Ads From Lexus, Coors Light, Toyota and more

Posted by Shirley Brady on November 4, 2014 07:14 PM

Lexus is promoting its RC 350 sport coupe and RC F performance coupe with a new campaign that "mirrors the story of the coupe itself—which was built from a blank canvas, unconstrained by existing designs and convention—and is centered on the theme of shattering limits."

Two new U.S. TV spots—"Face Off," starring actor Wes Bentley and directed by Sophie Muller and "From Road to Race Circuit" for the RC F—will be joined by a trio of spots targeting specific audience segments: "Flex Your Drive" for African Americans, "Shatter" for LGBT consumers and "Control Power," which targets Latinos. 

Other elements include a custom Lexus RC Flipboard magazine curating content from Esquire and Bon Appétit; a branded content partnership with Engadget and AOL called Your Brain on the RC F that will demonstrate "the science and technology behind the adrenaline rush associated with driving the RC F."Continue reading...

branded content

Branded Content Watch: Lexus, Zegna, H&M, Sony and more

Posted by Abe Sauer on October 31, 2014 01:45 PM

The Pitch: "Out of this World" for Nike Football

The Plot: Superhero Cristiano Ronaldo journeys to El Clásico on behalf of the Mercurial Superfly CR7 shoes.

The Verdict: The World Cup may be over but Ronaldo remains as popular as ever. Watch it, along with the latest in branded entertainment and content, below.Continue reading...

sustainability

Eco-Chic: Lexus, Kering Encourage Young Designers to Think Sustainably

Posted by Sheila Shayon on October 30, 2014 10:33 AM

These days, more and more consumers are demanding excellent design that doesn't compromise on environmental integrity as the greening of consumption continues to evolve.

Now two leaders in the luxury realm—French multinational fashion conglomerate Kering and Toyota-owned automaker Lexus—are embracing their ability to act as sustainability advocates with a global platform.

Kering, whose stable of designer brands includes Gucci, Bottega Veneta, Alexander McQueen, Christopher Kane and Stella McCartney, has demonstrated its investment in up-and-coming sustainable fashion stewards through a new partnership with the London College of Fashion. 

Together, the organizations have made a five-year commitment to encourage students to focus on using eco-friendly materials and methods. According to Vogue UK, two students each year whose collections embrace and elevate the ethical side of fashion design will receive an award of £31,500 as well as internships at Stella McCartney and Alexander McQueen.Continue reading...

branded entertainment

Lexus Puts a Velvet Rope on its Twitter Account for VIP Film Screening

Posted by Mark J. Miller on October 23, 2014 01:26 PM

Brands have found all sorts of ways to spread their messages via Twitter, but Lexus is breaking the mold with its latest campaign.

In a branded entertainment move, Toyota's luxury automotive brand is set to release two short films by indie filmmakers on October 27 that are being produced by the Weinstein Company and explore the theme “Life is Amazing.” 

The groundbreaking moment, though, happens one day earlier, when Lexus will become the first luxury brand to lock up its Twitter account to new followers, allowing those who are already following it to use a private link to watch the films before anyone else—and turning its Twitter fans into a VIP list for a private, virtual screening.Continue reading...

brand news

Brand News: Lexus, Yahoo, Lumia and more

Posted by Dale Buss on October 22, 2014 09:14 AM

TOP STORIES

Lexus launches a virtual experience app. 

Johnson & Johnson plans to begin testing Ebola vaccine in January, with 250K doses ready by May.

Yahoo's Marissa Mayer fires back at critics as company makes more money from search but still needs clearer strategy. 

Microsoft officially lays Nokia name to rest and embraces Lumia for Windows phones.

Target unifies holiday strategy including free online shipping and promotes Taylor Swift's new album (below) as Walmart CMO also talks up holiday plans. Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements