license to thrill

Coca-Cola Launches DRx Collection as Licensed Apparel Boosts Brand Equity

Posted by Dale Buss on October 23, 2013 01:33 PM

Coca-Cola is having trouble peddling soft drinks, but its licensed-apparel business is booming. And its new high-end "Coca-Cola by DRx" collection of vintage clothing designed by "Dr." Darren Romanelli will add to the momentum of that aspect of the Coke brand.

Coke's worldwide sales of licensed goods rose by 16 percent last year and is projected to grow by another 10 percent this year, a boom that began with a 56-percent hike in 2011, Kate Dwyer, Coca-Cola's group director of worldwide licensing, told brandchannel. Apparel now represents more than half of that business compared with just 20 percent a few years ago.

"It's huge momentum driven by the power of our brand," Dwyer said. "It fuels new opportunities. And we've got the right partnerships in place to continue that growth."Continue reading...

brand revival

JCPenney Shreds Most of Martha Stewart Deal that Prompted Macy's to Sue

Posted by Dale Buss on October 21, 2013 07:16 PM

Ever since JCPenney CEO Myron Ullman said a few weeks ago that he didn't think the chain's Martha Stewart housewares were all that great, it's been obvious that he wanted to end tensions with Macy's over the rivals' litigation involving home goods designed by Stewart's company.

On Monday, JCPenney and Martha Stewart Living announced a revised agreement that eliminates Stewart's products in home-goods categories to which Macy's claims exclusive rights. In other words, JCPenney has completely backed down over Macy's central complaint in the litigation. And now the only big thing to be determined is whether Macy's will receive a damage award when the judge's final ruling in the case comes, probably later this week.

JCPenney and Stewart also are walking back other aspects of their two-year-old agreement, by swapping the 11 million shares in Stewart's company that JCPenney purchased; JCPenney also will give up its two seats on the board of Martha Stewart Living Omnimedia. The only remnant of the deal is that the retailer still will sell a small batch of Stewart products, including window treatments and party supplies.Continue reading...

that's entertainment

AMC Licenses 'Walking Dead' Content for Online College Course

Posted by Sheila Shayon on September 4, 2013 11:58 AM

In a move that surely has early educators 'turning in their graves,' AMC’s hit show The Walking Dead is being used as the “primary text” for an eight-week online course from UC Irvine. The MOOC (massive open online course) is titled, “Society, Science, Survival: Lessons from AMC’s ‘The Walking Dead.’” 

The collaboration is facilitated by Instructure, a MOOC platform that AMC has licensed rights to for content, access to cast members for interviews and advice on weekly themes for the upcoming season.

Four UC Irvine professors will teach the course, which will cover topics including population dynamics, the spread of disease, Maslow’s hierarchy of needs and post-apocalyptic nutrition. The course begins Oct. 14, the day after the show's season four premier. 

“I’ve never taught a class on math related to zombies before, but this is the same mathematical content I’d teach to undergraduates at UCI, and a way to reach new students,” UC Irvine mathematics lecturer Sarah Eichhorn told AllThingsD.Continue reading...

brand revival

Newsweek Finds New Life Abroad

Posted by Sheila Shayon on September 2, 2013 03:25 PM

Newsweek has been dying a slow, painful death now for years, but a pair of thirty-something media magnates think they have what it takes to salvage the venerable brand.

Etienne Uzac, CEO of IBT Media, and his business partner, Jonathan Davis, “aspire to leadership of the digital media revolution,” according to CNN. The pair is already well on their way as the owners and co-founders of the International Business Times, among the top .02 percent of global URLs with an audience of over 7 million in the US and 13 million worldwide. IBT Media’s portfolio includes 10 international online news properties such as Medical Daily, Latin Times and iDigitalTimes and publishes in seven languages.

After being sold multiple times, the latest owners acquired Newsweek from Barry Diller's IAC in early August, after a failed merger between The Daily Beast and the once-venerable weekly news magazine saw just about every last supporter abandon the brand.

Even though Diller called his acquisition of Newsweek a "mistake" in a recent interview with Bloomberg, Uzac sees potential beyond the US to grow the Newsweek brand internationally. "We plan on deepening the current relationships and potentially adding more global partners," he told Ad Age.Continue reading...

that's entertainment

Warner Bros. Prepares Laundry List of Licensees for 'Wizard of Oz' Anniversary

Posted by Sheila Shayon on August 30, 2013 10:47 AM

Warner Bros. is following the yellow brick road right through the golden arches in a deal with McDonald’s and 80 other licensees commemorating the 75th anniversary of the Wizard of Oz

The $25 million initiative includes a theatrical 3D re-release of the film in 300 IMAX theaters across the US in September and a limited edition five-disc Blu-ray set to be released in October. 

“Warner Home Video distributes over 6,800 theatrical titles, but only a select few have anywhere near the same broad appeal, proven sales success, and legendary status of The Wizard of Oz,” said Thomas Lucas, VP marketing, theatrical catalog, MediaPost reports. “Without oversimplifying the challenge, the truth is we had more requests from brands wanting to tie-in with The Wizard of Oz than we could accommodate. Our mandate was to select the best brands from each category, and offer the right fit for all partners.”Continue reading...

brand extensions

You Heard That Right: Grumpy Cat has its Own Brand of Coffee-Flavored Beverages

Posted by Mark J. Miller on July 30, 2013 05:22 PM

If you can't get enough of the famously fluffy, moody Grumpy Cat, you're in luck. Fans of the frowning feline—who has inspired spin-offs and represented major brands—can indulge in keychains, bowls, T-shirts, mousepads, tote bags and—cappuccino. 

The web star turned viral meme who's famous for such 'sayings' as "I had fun once; it was awful," is officially getting her own brand of coffee drink, Grumpy Cat Grumppucino. The beverage will be available online August 7 and in stores sometime in September, according to the animal's official blog and Twitter.Continue reading...

license to thrill

Energizer Looking to Spread Its Brands Through Licensing

Posted by Mark J. Miller on June 21, 2013 06:24 PM

Energizer Holdings, home of the wildy popular Energizer Bunny, knows a thing or two about branding. Now it wants to extend that prowess to several of its other house brands through new licensing deals. 

The St Louis Post-Dispatch reports that Energizer is hoping to bring in more cash by offering up licensing deals for brands in its personal-care division, home to Schick razors, Hawaiian Tropic and Banana Boat sunscreen and Playtex.

Energizer has made a deal with Brandgenuity to see what it can cook up in the licensing department. “We do think they are iconic brands,” said Jim Alsante, group marketing director for Energizer’s personal care division, according to the paper. “We want to figure out where else to extend them.”Continue reading...

license to thrill

Hasbro Extends Licensing Agreement with Booming Angry Birds Franchise

Posted by Mark J. Miller on June 18, 2013 07:05 PM

Because there isn't already enough Angry Birds-themed merchandise in the world, Hasbro and Rovio's Angry Birds have signed a new expanded licensing agreement that will find new Birds gear hitting the market before year’s end.

Since the original Angry Birds mobile game launched in 2009, more than 12 million copies have been sold through Apple’s app store alone. That has led to Angry Birds-branded T-shirts, pillowcases, cake toppers, pet toys, skateboards, and, of course, Duck tape.

Rovio, the creator of the brand, began distributing a weekly animated cartoon series, Angry Birds Toons, in March and a full-length animated Angry Birds movie is expected to hit screens in the summer of 2016, according to a release.Continue reading...

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