license to thrill

Hasbro Extends Licensing Agreement with Booming Angry Birds Franchise

Posted by Mark J. Miller on June 18, 2013 07:05 PM

Because there isn't already enough Angry Birds-themed merchandise in the world, Hasbro and Rovio's Angry Birds have signed a new expanded licensing agreement that will find new Birds gear hitting the market before year’s end.

Since the original Angry Birds mobile game launched in 2009, more than 12 million copies have been sold through Apple’s app store alone. That has led to Angry Birds-branded T-shirts, pillowcases, cake toppers, pet toys, skateboards, and, of course, Duck tape.

Rovio, the creator of the brand, began distributing a weekly animated cartoon series, Angry Birds Toons, in March and a full-length animated Angry Birds movie is expected to hit screens in the summer of 2016, according to a release.Continue reading...

brand extensions

Duck Dynasty Sees Major Brand Expansion

Posted by Mark J. Miller on June 11, 2013 07:08 PM

Want to dress your dogs up for Halloween like the dudes from Duck Dynasty? You’re in luck. Walmart has already had a great deal of success selling products branded by the A&E hit show that had 9.6 million viewers for its April season finale. Now the partners are looking to churn out more products as the show continues to strike licensing deals with other retailers. 

Duck Dynasty currently has products in six of Walmart’s departments, such as apparel, home goods and sporting goods, AdAge notes, but the plan is to expand into seven more departments before the holiday shopping season hits. Consumers won’t have to wait long, though, for some of the products. Duck Dynasty bandages will hit the market this month just in time to patch up the summertime skinned knees and elbows of kids pretending the're members of the show’s famed Robertson family.Continue reading...

brand extensions

KISS Extends Brand with Expansion of Rock & Brews Restaurant Concept

Posted by Mark J. Miller on May 13, 2013 12:45 PM

When Gene Simmons and his cohorts took the stage at New York’s Popcorn Club back in 1973 with their makeup on and their new band name, KISS, and played for just three people, nobody was crowing about how Simmons, a former school teacher, was a marketing genius in the making. 

Since then, of course, Simmons has made a ton of cash not just releasing such hits as “Rock and Roll All Nite” and “Detroit Rock City,” but licensing the KISS name and logo to countless products. So much so that CNN has called KISS “the world’s most recognizable band.” Indeed, the band has sold more than $500 million in merchandise in the last 15 years.

Kiss cofounders Simmons and Paul Stanley debuted their own restaurant in April 2012, Rock & Brews, in El Segundo, Calif. Things must be going well because Billboard reports that the duo plan to open 100 more locations in the next five years.Continue reading...

license to thrill

EA Extends Decades-Long Deal with FIFA Amid Gun Licensing Tussle

Posted by Mark J. Miller on May 8, 2013 12:32 PM

While the world's soccer fans have known for years where the top national teams would be headed for the 2022 World Cup, it's taken until now to nail down where their digital counterparts would be playing. 

Electronic Arts and FIFA have signed a licensing extension that will continue a relationship that’s been in place for two decades. The new agreement has FIFA and EA paired up until the end of 2022, VentureBeat reports. The partnership has paid off handsomely for both brands: every week, about 65 million FIFA video game matches are played.

“Our relationship with EA Sports is of high importance to FIFA,” said Jérôme Valcke, FIFA Secretary General, in a release. “The FIFA videogames are a key experiential component in our work to communicate the FIFA brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year’s FIFA Interactive World Cup, which is just one example of the power of our partnership with EA.”Continue reading...

license to thrill

Downton Abbey Set to Capitalize on Popularity with Licensed Merchandise

Posted by Mark J. Miller on April 30, 2013 04:27 PM

When you’re working for public broadcasting, it helps to have an entrepreneurial spirit.

So the producers of the Emmy and Golden Globe-winning TV drama Downton Abbey are going all out to bring in some extra revenue by expanding from DVD sales to creating a whole line of clothing, homeware, furniture, wallpaper, beauty products and stationery around the show that will go on sale later this year, according to CNBC.

After all, who couldn’t use an extra cape, cravat or pair of elbow-length gloves?Continue reading...

celebrity designers

Matthew McConaughey Puts a Shirt on for New Clothing Line

Posted by Mark J. Miller on April 22, 2013 01:38 PM

When many people think of actor Matthew McConaughey, it isn’t his work in such films as Boys on the Side, Dazed and Confused and Magic Mike that comes to mind, but rather his penchant for being half-naked all the time. After all, the actor was hauled away in 1999 for resisting arrest after officers came to his Austin, Texas home to deal with complaints of him loudly playing bongo drums while nude.

These days, though, it looks like McConaughey has found some motivation for keeping his shirt on. He has partnered with Canadian apparel manufacturer Grand National Apparel—manufacturer of Perry Ellis, Pacific Trail and Savane—to launch his own active sportswear collection, JKL. While the duds will be available on JKL’s site, consumers can also find them at Dillard’s stores and reading...

brand extensions

Condé Nast Extends Magazine Brands into Bar and Restaurant Scene

Posted by Dale Buss on April 12, 2013 11:53 AM

Condé Nast is used to long lead times and attention to detail with the publication of its high-end titles including Gentlemen's Quarterly, Glamour and Vogue. But in those regards, printing a magazine is nothing next to rolling out an entirely new strategy of brand extension and enhancement in businesses that have little to do with publishing.

Still, Condé Nast has been plowing ahead with its plans to add bars, clubs, restaurants and even a fashion school in various high-profile locations around the world in order to provide completely new sources of revenues, to exploit its magazine and corporate brands in profitable new ways and to produce an ever-more-valuable offset to a traditional magazine-publishing business that—while still comprising a majority of Conde Nast's revenues—isn't a growth industry anymore.

"Our business can no longer be defined strictly as publishing, but takes the form of brand management," Jonathan Newhouse, chairman and CEO of Condé Nast International, told Business of Fashion. "We want to bring the experience of the publishing brands to end users in new forms in order to strengthen the brands and their relevance. Of course, we aim to do so profitably."Continue reading...

brand battle

JCPenney CEO Ron Johnson Out as JCP-Macy's-Martha Stewart Trial Resumes

Posted by Dale Buss on April 8, 2013 07:12 PM

Ron Johnson has been ousted as CEO of JCPenney as the retailer's board of directors voted on Monday to turn to his predecessor to pull the company out of the death spiral (it lost $4.3 billion in sales last year) on Johnson's watch, rather than give the former Target executive and Apple retail head the extra time he wanted to see his radical vision through to fruition.

Mike Ullman, who had been CEO of JCPenney until 2011, before Johnson, is returning to take the helm again at least for the time being, according to a JCPenney press release:

"The Board of Directors of J.C. Penney Company, Inc. today announced that Myron E. (Mike) Ullman, III has rejoined the Company as Chief Executive Officer, effective immediately. He has also been elected to the Board of Directors. Mr. Ullman is a highly accomplished retail industry executive, who served as CEO of jcpenney until late 2011. He succeeds Ron Johnson, who is stepping down and leaving the Company."

The stock market appreciated the move, which comes on the same day that JCPenney resumed its courtroom clash with Macy's in Manhattan over rights to field the Martha Stewart product lines that Johnson maintained would be crucial to turning around JCPenney's fortunes.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia