brand and bottle
Posted by Mark J. Miller on February 18, 2013 07:02 PM
If there are two things that Angelina Jolie and Brad Pitt need it’s more money and more publicity. So the pair will release their first wine from their organic 1,000-acre French estate, Chateau Miraval, next month with their names on the bottle, Bloomberg News reports.
The rosé, formerly known as “Pink Floyd,” will be labeled as Miraval and feature Pitt and Jolie’s names on the back of the bottle along with Perrin, the family that Brangelina has partnered with to help create and distribute the wine. The trio will also distribute a white later this year and reds in 2014. “We are intimately involved and quite enthused over the wine project with our friends the Perrin family,” Pitt said via his publicist.
One thing that brought Perrin and Pitt-Jolie together was the fact that both vineyards grow their vines organically, something the Perrin family has been doing since 1950. Now the Hollywood escapees are joining a long line of celebs who have extended their personal brands to alcohol brands.Continue reading...
chew on this
Posted by Dale Buss on February 13, 2013 05:02 PM
Murmurs were afoot early on the street and on the tweet, thanks to Taco Bell's Facebook hint that fans should head to a pop-up store at New York City's Ariston Flowers in the Chelsea neighborhood, setting the Twitterverse aflutter.
The product: new Cool Ranch Doritos Locos Tacos. The password: ask for the blue bouquet.
But just when things began to heat up at the flower shop, Taco Bell also was letting the whole country know about what likely will be its biggest new-product announcement of 2013. The Yum! Brands chain is hoping to tap into the same fervor for Cool Ranch as it did a year ago for the original Nacho Cheese flavored Doritos Locos Tacos, which kicked off a frenzy new Doritos-based-shell franchise.
And if the blue nail polish on today's Facebook announcement wasn't hint enough, Taco Bell is wooing the cool kids to Cool Ranch by appealing to hipsters — judging by its Super Bowl commercial, as a mindset and not necessarily just millennials.Continue reading...
games people play
Posted by Mark J. Miller on February 11, 2013 05:13 PM
The 110th American International Toy Fair has kicked off in New York, which means that it is time for toy freaks to opine on everything from Superman’s underwear to the merits of creating toys based on "Breaking Bad" — a TV show about a dying chemistry teacher who turns to cooking up methamphetamines in a desperate cash-raising scheme for his family.
Warm and cuddly? Not exactly. But the fair has that elsewhere in droves, including a new line of Fisher-Price plush toys (and other items) relating to the launch of Saban's forthcoming "Julius Jr." show for preschoolers on Nickolodeon's sister network, Nick Jr. — a spinoff of Paul Frank's omnipresent monkey character. ("Julius Jr. is a funky monkey with a penchant for invention," according to a press release.)
Saban, which also owns the Power Rangers brand, is also debuting a bevvy of new action figures, plush toys, board games, consumer electronics and more as the Rangers celebrate their 20th anniversary. The brand has a new show on Nickelodeon as well — "Power Rangers Megaforce" — which has some new products attached to it.Continue reading...
sip on this
Posted by Dale Buss on February 8, 2013 12:20 PM
Since entrepreneurs launched the "relaxation" beverage category several years ago, brands with catchy names like Vacation in a Bottle and Drank have mostly gone nowhere, at least in terms of the volume of sales that some expected. Beverage Digest has called the sector "one of the more conspicuous underperformers," with Americans seemingly less eager to kick back with such brews than they are to power up with energy drinks.
But now one relaxation player, Marley Beverage, believes that it can leverage the visage of reggae icon Bob Marley and an official association with his family to consolidate a huge chunk of the segment — and maybe even re-energize this type of functional beverage overall.
Marley sold two million cases of its ready-to-drink Marley's Mellow Mood sodas and teas last year, and Kevin McClafferty, president of the Southfield, Mich.-based brand, told brandchannel that he expects Marley to double that volume in 2013. In addition to other expansion plans, a new deal to distribute Marley's Mellow Mood in more than 2,000 Walmart stores nationwide will be key to fulfilling that goal.Continue reading...
Posted by Mark J. Miller on February 6, 2013 05:34 PM
'1' hotels will rely on reusable materials in their construction, Starwood says...
...while the Baccarat brand will invoke the elegance of the longtime crystal manufacturer.
It's been 13 years since private equity firm Starwood Capital Group got out of its investment in hotel giant Starwood Hotels & Resorts. But apparently, it misses the lodging business.
SCG, which is involved in many areas of global real estate, announced on Wednesday the creation of two hotel brands: Baccarat Hotels & Resorts and 1 Hotels & Resorts.
The announcement comes as the U.S. hotel industry shares a boom that is also occurring in many world cities. Many analysts expect the expansion will continue for at least a few years as supply attempts to catch up with demand.Continue reading...
Posted by Mark J. Miller on January 17, 2013 01:20 PM
Meet Drew Barrymore, the expanding solo retail brand.
The 37-year-old actress, who has spent her lifetime performing, announced this week that she has undertaken lines of wine and cosmetics.
"I just want to do the things that you actually do in life, which is drink wine and play with makeup," she told OK! magazine in an interview posted Thursday. "It took years... to make both of these brands."
Barrymore Wine, which launched itself with a Pinot Grigio, was created to honor her family, she said on the label's website. In promotional copy highlighted by Buzzfeed, she pokes fun at "Real Housewives of New York" star Ramona Singer, who has also launched a Pinot Grigio: “Move over Ramona Singer, you’re so yesterday’s news… let the “Real” Stars, not reality stars, show you how to drink Pinot Grigio!”Continue reading...
Posted by Mark J. Miller on January 9, 2013 04:28 PM
Ordering fast food is pretty easy to do, but fast-food marketing execs are aiming to make it even easier for consumers, while also saving a bundle on real estate by opening their new locations under someone else's roof.
Nation’s Restaurant News reports that a few fast-food chains aren’t spending all the bucks of creating new standalone locations but instead investing in opening up new eateries inside existing supermarkets, retailers, and convenience stores. While nested within a retailer's branded storefront, bringing their food services directly to shoppers also helps to differentiate the stores from their competitors. Such U.S. fast-food brands as Checkers Drive-In, Fazoli’s and Huddle House are “investing in nontraditional partnerships,” NRN notes, in order to “reach more customers and better serve their franchisees.”
As part of its franchising push with sister brand Rally's, Checkers has opened two in-store Walmart locations and is looking into adding more. “It has to be the right type of partnership,” commented Jennifer Durham, VP of franchise development for Checkers and Rally’s. “With Checkers and Rally’s being the most value-relevant brands in QSR and Walmart being the most value-relevant retailer, it made sense to join forces. We wouldn’t go into a Nieman-Marcus, because that’s not where our consumers live.”Continue reading...
Posted by Mark J. Miller on January 2, 2013 11:11 AM
Thomas the Tank Engine has been steaming along on the fictional island of Sodor since 1945, but he is finally catching up to the times. Still, the news that Mattel is ready to revamp the little British engine that could for new markets has some parents of Thomas-obsessed kids worried.
Thomas started out as the creation of British clergyman Rev. Wilbert Audry, whose goal was to come up with a story to entertain his measles-ridden son. Today, Thomas is a global kids powerhosue brand, from toys and licensed goods that expand on his popular TV series.
The Thomas brand brings in about $1 billion in retail sales annually and was a big part of the reason Mattel shelled out $680 million last year for the engine’s former owner, HIT Entertainment, which also parted ways with such beloved kid characters as Barney, Angelina Ballerina, and Bob the Builder as part of the deal.
Finally, Mattel is ready to boost the Thomas brand.Continue reading...