brand partners

Dude Process: PBR, O'Neill Avoid Trademark Scuffle By Partnering

Posted by Mark J. Miller on March 19, 2013 02:37 PM

Hipsterrific U.S. beer brand Pabst Blue Ribbon and surfing powerhouse O’Neill could have had a legal battle, but the chill brands instead decided to pound it out and make some money together. 

O’Neill turned out a new surf look recently that caused someone in the Pabst legal department to give them a call to note that O’Neill was getting a little too close for comfort to the logo for Pabst, which is owned by the enterprising bunch at Metropoulos & Co., the company that just linked up with Apollo Global Management to buy the rights to Twinkies for $410 million.

But instead of a brouhaha, the two companies decided (no doubt over a cold one) to chill out and partner on a co-branded line of clothing.Continue reading...

trademark wars

Reddit Sensation Grumpy Cat Readies for Trademark Battles

Posted by Mark J. Miller on March 15, 2013 02:28 PM

You want to make Reddit sensation Grumpy Cat really grumpy? Try using her name on a product without prior authorization.

The owners of the cat that took social media by storm five months ago have filed for a trademark for the name "Grumpy Cat" as well as the cat’s likeness. After all, their little kitty, whose name is actually Tardar Sauce, has since gotten her own website, Facebook fan page, retail space, an appearance on the Today Show and her own commercial for Friskies cat food, according to SmallBizTrends.com.Continue reading...

license to thrill

Headed to Malibu? Don't Forget Your Branded Volleyball

Posted by Mark J. Miller on March 8, 2013 11:01 AM

With its most famous resident putting a "For Sale" sign in her front yard, the city of Malibu, California, is looking for new ways to attract tourists and boost income. 

CNBC reports that Malibu has signed a deal with Excel Corp. in order to start “licensing apparel, active wear, and even things like sunglasses, watches, and volleyballs” with the extra money going to “fund special projects.”

The city is forking over $90,000 for Excel to design a logo and find licensees.Continue reading...

sporting brands

Quiksilver Hit With a Wave of Bad News

Posted by Mark J. Miller on March 7, 2013 06:17 PM

America has spent more time working or looking for jobs in recent years and it’s put the hurt on some recreational activities. That’s been quite a blow, apparently, to Quiksilver, the brand that’s long been synonymous with surfing, skateboarding and snowboarding.

Andy Mooney, who took over as CEO in January after running the show at Disney Consumer products and spending two decades at Nike, got to share the bad news with the world Thursday as the company reported not-so-great quarterly earnings. Overall revenues for the first quarter, which ended January 31, were down 3 percent to $431 million from $450 million the previous year. American net revenues dropped 9 percent in the quarter to $186 million, down from $205 million. The only major plus for the quarter was that e-commerce sales had gone up 39 percent to $33 million. Continue reading...

retail

Macy’s Introduces Marilyn Monroe Collection to a Racier Generation

Posted by Mark J. Miller on March 6, 2013 07:07 PM

Marilyn Monroe died back in 1962 with eight milligrams of chloral hydrate and 4.5 milligrams of Nembutal floating around in her system. The 36-year-old former foster child’s death was listed as a “probable suicide” by the L.A. County coroner.

While Monroe’s final years weren’t her best, she had already seared her image onto the collective American culture with her work in such classic films as Gentlemen Prefer Blondes, The Seven-Year Itch and Some Like It Hot, not to mention her sultry birthday serenade to President John F. Kennedy, who also happens to be the last person she called on the phone.

Like Monroe’s original name of Norma Jean Baker, most folks have pretty much forgotten about Monroe’s bad times and her image has become a symbol of sex and glamour. That’s been a lucky gift for Anna Strasburg, the wife of deceased father of method acting Lee Strasburg, the recipient of all Monroe's worldly goods.

Strasberg spent years taking various entities to court so she would clearly have the rights to Monroe’s image when it comes to commercial items. She cashed in and sold the rights to Jamie Salter’s Authentic Brands Group LLC and media company Neca LLC, according to Bloomberg. Salter, meanwhile, is already raking in cash every time any Bob Marley-related item causes a cash register to ring.

Don’t worry about the septuagenarian Strasberg. She stayed on as a minority partner in the company that planned to sell Monroe-branded makeup, lingerie and other products. The latest deal for the company has Macy’s launching a new line of Monroe-inspired clothing on March 15th, following the opening of the first Marilyn Monroe cafe (in Oakville, Canada) in November.Continue reading...

retail

Martha Stewart Dishes From Lofty Perch of Witness Stand in Macy's-JCP Trial

Posted by Dale Buss on March 5, 2013 06:36 PM

One more day of Martha Stewart on the stand in the Macy's-JCPenney trial over her brand and wares, and neither retailer may not want her anymore.

Testimony by the 71-year-old Diva of Domesticity on Tuesday at times sounded like something from Les Miserables or A Tale of Two Cities, leaving her views of the differences between Penney's and Macy's customers abundantly clear.

Penney customers "have 30 percent less income than Macy's shoppers," she said near the end of her testimony, according to the Twitter coverage from the courtroom by Ashley Lutz, who covers retail for Business Insider. "They're going to buy different things."

Not long after, a Macy's attorney in the landmark court case called her out for saying that JCP has different customers than Macy's, the lawyer noting that the Macy's contract prohibited her brand from collaborating with "downscale" partners, presumably because it would tarnish the value of the Stewart marque for Macy's.Continue reading...

brand revival

Polaroid Looks to Retail Stores to Revive Brand in a Digital World

Posted by Mark J. Miller on March 4, 2013 05:36 PM

The Polaroid brand name has long been married to a seemingly ancient past that had cameras that actually printed physical manifestations of each image soon after they were taken. These days, photographers of all stripes, whether casually clicking on their phones or pulling out their high-end single-lens reflexes, have gone all-digital.

Now Polaroid—which hasn’t produced its iconic cameras or film since 2008 after going bankrupt and being sold off in 2001—is rebranding itself for the digital age and opening up branded stores that aid consumers in printing out their favorite digital works. Its first branded store, Polaroid Fotobar, has now opened in Delray Beach, Fla., just north of Boca Raton. The stores, announced at CES in January, aim to help folks “liberate” images from the “confines of their digital devices.”

Photography as a hobby has gained a lot of interest now that it has gotten much easier for people to tote around cameras and capture images in all sorts of locations, however it remains unclear how many consumers want to print out those images rather than just keep them all in purely digitized forms.Continue reading...

brand ambassadors

David Beckham's New Job: Save Chinese Football

Posted by Mark J. Miller on March 4, 2013 03:37 PM

Soccer fans in China were recently dealt a nasty blow when news came out of just how rigged the system has been there. Close to 60 Chinese soccer officials, including two former heads of the Chinese Football Association and the nation’s most-respected referee were recently banned from the sport for anywhere from five years to life for fixing games.

In addition to the corruption scandal, Chinese football has also just lost two of its biggest stars—the Ivory Coast’s Didier Drogba and France’s Nicolas Anelka—long before soccer fans in the country expected them to leave.

What’s the most-populated nation in the world to do? Hire the world’s most well-known soccer player under the age of 40 to help shift its image, of course. The 37-year-old David Beckham, who is now on the roster of Paris Saint-Germain Football Club in France’s Ligue 1, has signed on to be the brand ambassador for Chinese football, the BBC reports.Continue reading...

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