what girls want

Barbie Settles Into the Corner Office (and LinkedIn) with Help from Female Entrepreneurs

Posted by Sheila Shayon on July 1, 2014 02:22 PM

With already more than 150 careers under her tiny belt, Barbie, the iconic—and sometimes controversial—doll from Mattel, has officially become an entrepreneur as the doll's 2014 career of the year. The launch puts her in the company of a growing tide of female leaders, including the one-in-five that are leading startups. 

Like any smart entrepreneur, Barbie is already hard at work building her network on LinkedIn, where she's pitching her new business, "Dream Incubator," in which she acts "as a consultant, helping girls around the world play out their imagination, try on different careers, and explore the world around them."  

Her page features a lengthy resume, because after all, "when anything is possible, a girl is tempted to try everything she can," and includes insights from a group of female entrepreneurs, inlcuding the founders of One Kings Lane, Plum Alley, Girls Who Code and more, “who all have inspiring stories for girls today and are truly #unapologetic about living their dream.”Continue reading...

brand news

Brand News: GM, L'Oreal, Bayer and more

Posted by Shirley Brady on July 1, 2014 09:29 AM

TOP STORIES

GM hopes to turn the key as automaker recalls 8.4 million vehicles and announces victim compensation plan.

Jeep tops most patriotic brands list as brand boosts Chrysler’s June sales.    

L’Oreal settles with FTC over anti-aging ad claims.

Bayer broadens healthcare line by keeping Merck's Dr. Scholl's and Coppertone brands.

Wendy’s taps Boyz II Men for pretzel burger campaign kicking off on Facebook.  

MORE BRAND NEWS

Aereo rivals aim to take advantage of US Supreme Court setback for brand.  

AirAsia and Rakuten team up for budget Japanese airline.  

AT&T sells America Movil stake.Continue reading...

brand news

Brand News: Samsung, POM, Priceline and more

Posted by Shirley Brady on June 13, 2014 09:09 AM

TOP STORIES

Samsung Galaxy Tab S, revealed last night in New York, puts Apple's iPad on notice with more colorful displays.

POM given go-ahead by US Supreme Court to sue Coca-Cola in false advertising case.

Priceline to buy OpenTable for $2.6 billion.

Tesla opens patents, meets with BMW to discuss electric vehicles.

Google reportedly preps Google Fit health data service.

MORE BRAND NEWS

Alibaba's Tmall extends luxury offerings with L'Occitane virtual store.

Apple recalls European iPhone power adapters.

Bonnaroo festival extends brand beyond music.

Campbell's challenged on V8 juice marketing.

Cannes Lions festival gets ready with first Lions Health summit.Continue reading...

brand news

Brand News: Bud Light, GM, Google and more

Posted by Shirley Brady on June 3, 2014 09:10 AM

TOP 5 STORIES

Apple gains “cool” among students with Beats deal, and opens door to possible Bitcoin payments.

Bud Light is creating Whatever, USA—a pop-up town for three days of summer fun.  

GM may be undercounting deaths linked to faulty switches as monthly sales hit seven-year high.

Google throttled in China ahead of Tiananmen Square anniversary.

KKR buys Interbrand Brands for $1.1 billion.

MORE BRAND NEWS

AT&T is spending $14 billion over three years on Project VIP network upgrade.

Bacardi promotes sustainability with “Good Spirited” program.

Coca-Cola scores on trust, Pepsi on empathy, new research finds.

Heineken promotes new red star beer cans.

LinkedIn launches first brand campaign in the UK.Continue reading...

brand news

In the News: GM, Delta, Fitbit and more

Posted by Dale Buss on February 26, 2014 09:33 AM

In the News

GM expands number of deaths linked to ignition recall.

Delta revamps frequent-flyer plan based on amount of ticket purchase rather than miles.

Fitbit recalls Force activity tracker after dermititis claims. 

AB InBev wants to steal "share of throat" from liquor and wine.

Beats By Dre lets YouTube users do their own sound mixing

Bitcoin faces existential questions.

Budweiser promotes idea of MLB Opening Day as national holiday.

Diageo gets UK slapdown for "aggressive" Captain Morgan ad.

Domino's delivers growth with digital.

Google faces driving bans on Glass.

Honda gives up on original hybrid, Insight.Continue reading...

brand news

In the News: LinkedIn, Taco Bell, Facebook and more

Posted by Dale Buss on February 25, 2014 09:23 AM

In the News

LinkedIn launches China site despite risk of censorship.

Taco Bell rolls out breakfast nationwide.

Facebook drops unpopular email service.

Avaya hopes payoff from Olympics is just beginning.

Bitcoin plunges as major exchange goes dark.

BlackBerry launches sub-$200 phone aimed at Asia that is manufactured by Foxconn.

Conde Nast's Self magazine launches frozen foods line. 

Einstein Noah sees CEO resign.

Ford readies smaller Focus engine in fuel-efficiency drive.

JCPenney plans to break new marketing campaign during Oscars.

JPMorgan Chase cuts thousands more jobs.

Jack Daniel's enlists Frank Sinatra.Continue reading...

social media watch

LinkedIn Will Allow All Users to Sound-Off as It Opens Content Floodgates

Posted by Sheila Shayon on February 19, 2014 04:56 PM

Continuing its evolution from a resume library for headhunters and job-seekers to the complete professional's network, LinkedIn is following trends set by Google, Facebook and Twitter and turning to a harder focus on content in various forms.

The company is adding the option for all users to write and share longform posts to their LinkedIn profile, essentially making every user a LinkedIn Influencer. Current Influencer posts, which come from top executives and industry leaders, generate nearly 31,000 views and more than 80 comments on average from the brand’s 277 million monthly active users.

"We're really excited to actually open up this publishing platform and start to draw some of that experience, knowledge, and insight out of these members and onto the LinkedIn platform to share at more of a massive scale," said LinkedIn's Head of Content Products, Ryan Roslansky. 

The new tool will be rolled out in the coming weeks, marked by a pencil icon near the Share Box on profiles. While any published content from users will be visible on their profiles, LinkedIn will use algorithms to choose articles with the most traction and distribute them more broadly.Continue reading...

brand news

In the News: Kellogg's, Netflix, target and more

Posted by Dale Buss on February 19, 2014 09:24 AM

In the NewsKellogg's struggles to stay relevant as cereal sales fall. 

Netflix sees video slowdown in conflict with broadband providers.

Target CEO is working to regain shoppers' trust.

Capital One causes backlash with policy about home visits.

Cinnabon thrives on licensing and co-branding.

Coke is warned over sub-standard Sprite in Nigeria.

Facebook copes with attention drift by users.

GM plans shift toward aluminum pickup trucks too, report says.Continue reading...

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