social media watch

LinkedIn Will Allow All Users to Sound-Off as It Opens Content Floodgates

Posted by Sheila Shayon on February 19, 2014 04:56 PM

Continuing its evolution from a resume library for headhunters and job-seekers to the complete professional's network, LinkedIn is following trends set by Google, Facebook and Twitter and turning to a harder focus on content in various forms.

The company is adding the option for all users to write and share longform posts to their LinkedIn profile, essentially making every user a LinkedIn Influencer. Current Influencer posts, which come from top executives and industry leaders, generate nearly 31,000 views and more than 80 comments on average from the brand’s 277 million monthly active users.

"We're really excited to actually open up this publishing platform and start to draw some of that experience, knowledge, and insight out of these members and onto the LinkedIn platform to share at more of a massive scale," said LinkedIn's Head of Content Products, Ryan Roslansky. 

The new tool will be rolled out in the coming weeks, marked by a pencil icon near the Share Box on profiles. While any published content from users will be visible on their profiles, LinkedIn will use algorithms to choose articles with the most traction and distribute them more broadly.Continue reading...

brand news

In the News: Kellogg's, Netflix, target and more

Posted by Dale Buss on February 19, 2014 09:24 AM

In the NewsKellogg's struggles to stay relevant as cereal sales fall. 

Netflix sees video slowdown in conflict with broadband providers.

Target CEO is working to regain shoppers' trust.

Capital One causes backlash with policy about home visits.

Cinnabon thrives on licensing and co-branding.

Coke is warned over sub-standard Sprite in Nigeria.

Facebook copes with attention drift by users.

GM plans shift toward aluminum pickup trucks too, report says.Continue reading...

traveling brands

In Prep for IPO, Virgin America Innovates with In-Flight Social Network

Posted by Mark J. Miller on February 12, 2014 01:47 PM

Virgin’s tech team and customer-relations crew must be working overtime this week. Over in the UK, Virgin Atlantic announced it is testing a wearable tech program with its airline concierge staff to better serve upper-class customers, and now the airline's US arm has partnered with Here On Biz on an in-flight social network based off of LinkedIn.

The venture, which focuses on business travelers, allows passengers on Virgin America flights to connect with other passengers on the plane and on the ground. 

"This partnership allows flyers to take advantage of those serendipitous travel moments where people with complementary business interests are in the same place at the same time—even if that place is on a plane somewhere 35,000 feet above the US," said Here On Biz CEO Nick Smoot, according to The Verge. "With our iOS app and this partnership with Virgin America, you can find your next big connection in seat 4C—or even just a row away from you."

The service, which passengers need to opt into, will launch next week on one plane based in San Francisco and expand to all Virgin America flights by month’s end, the San Francisco Chronicle reports.Continue reading...

privacy alert

Brands Win Initial Transparency Battle as US Government Agrees to More Disclosure

Posted by Sheila Shayon on January 28, 2014 10:52 AM

Following months of back and forth after whistleblower Edward Snowden revealed widespread data collection by the US National Security Agency, the US government and leading internet and communication companies have reached an agreement on what companies can disclose to consumers. 

Bowing to pressure from Facebook, Google, LinkedIn, Apple, Microsoft and Yahoo over the controversial NSA Prism surveillance program, the government will now allow companies to reveal more details about the "administrative subpoenas" issued by the Justice Department that require tech companies to hand over reams of data on users. 

US Attorney General Eric Holder and Director of National Intelligence James Clapper said in a joint statement:

"The administration is acting to allow more detailed disclosures about the number of national security orders and requests issued to communications providers, and the number of customer accounts targeted under those orders and requests including the underlying legal authorities. Permitting disclosure of this aggregate data resolves an important area of concern to communications providers and the public.”Continue reading...

social media watch

Will LinkedIn Scale China's Great Firewall?

Posted by Sheila Shayon on December 20, 2013 05:27 PM

A test of the exportability of social networks across cultures is about to run as Linkedin reportedly prepares to expand into China.

“They're spending a lot to dominate the world,” said CNBC’s Jim Cramer. “Moving into China is a gigantic game-changer for them, it's like Coach going in there with handbags."

LinkedIn offers mobile and iPad apps in China, where four out of five of the country’s 591 million internet users access through smartphones. LinkedIn competitors abound in China, though, including Tianji, which claims 15 million users, while LinkedIn has quietly amassed 4 million subscribers, equivalent to its penetration in Australia. 

But it’s an uphill battle as the Chinese government continues to block Twitter, Facebook and YouTube—even Google Drive and LinkedIn’s SlideShare are accessible only through virtual private networks. But LinkedIn isn't considered a threat to China. 

"People on LinkedIn talk about their professional life, their work, news about their industries, it's not that sensitive," Xiaofeng Wang, a Forrester Research analyst told Ad Age.Continue reading...

brand news

In the News: Target, Aldi's, BlackBerry and more

Posted by Dale Buss on December 20, 2013 09:34 AM

In the News

Target loses trust of consumers and fumbles PR response at exactly the worst time.

Aldi's boosts US store plans by 50 percent.

BlackBerry posts $4-billion loss and strikes supply deal with Foxconn.

Balance Bar kicks off "anti-diet" campaign.

Carnival sees smoother waters with "voyage disruptions" in its wake.

Delta and United make frequent-flyer requirements tougher.

Duck Dynasty clan ups ante for A&E by backing controversial patriarch.

Facebook stock sale pockets $1 billion for CEO Mark Zuckerberg.

Forbes family is in $2.5-billion tax dispute with IRS.Continue reading...

info wars

Privacy vs. Profit: Internet Giants vs. N.S.A.: Round 2

Posted by Sheila Shayon on December 9, 2013 10:35 AM

 

There’s a new posse in town with a new website, Global Government Surveillance Reform, spearheaded by eight corporate heavyweights, reacting to the tarnishing of their reputations by revelations of government spying on their customers’ data.

Led by Google and Microsoft, and quickly joined by Apple, Yahoo, Facebook, Twitter, AOL, and LinkedIn, the public campaign is calling on President Obama and Congress to set new limits on government surveillance. Forced into the glaring spotlight by the disclosures of former NSA contractor, Edward Snowden, the companies deny complicity and are scrambling to repair the damage to their reputations.

Accompanied by full-page ads in national newspapers including The New York Times, the website states: “While the undersigned companies understand that governments need to take action to protect their citizens’ safety and security, we strongly believe that current laws and practices need to be reformed. Continue reading...

brand news

In the News: Walmart, GM, Gap and more

Posted by Alicia Ciccone on November 29, 2013 09:36 AM

In the News

Walmart, Target report strong Thanksgiving day traffic. 

GM names new chief of China operations. 

Gap to enter India retail market with joint venture. 

Tiki Barber plans to revitalize Thuzio, his rent-a-pro-athlete business. 

Facebook, Twitter, LinkedIn target small businesses. 

Google accused of violating Dutch data protection laws.

Microsoft rumors about new potential CEO Alan Mullaly are still swirling.Continue reading...

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