social media watch
Posted by Sheila Shayon on June 20, 2012 10:10 AM
LinkedIn’s new Targeted Status Updates are designed to give some 2 million marketers with LinkedIn Company Pages the ability to deliver highly personalized, more relevant content based on several targeting criteria: Industry, Seniority, Job Function, Company Size, Non-Company Employees, and Geography, as detailed in the above video.
The feature quietly launched in April with a handful of customers such as Philips, which saw a 106% increase in engagement after running Targeted Status Updates in their daily communications.Continue reading...
Posted by Dale Buss on June 11, 2012 09:01 AM
AOL faces crossroads with shareholders at annual meeting.
Airbus may take eight weeks for A380 wing fix.
Apple rumor mill churns ahead of WWDC announcements this week as it beats Google for loyalty of app developers.
BBC hires marketing chief from Diageo.
BMW and Audi post record sales as China boom continues.
CNN reportedly close to acquiring Mashable.
Domino's overseas business now beats U.S.
Facebook already appears past days of wild user growth.Continue reading...
Posted by Dale Buss on June 7, 2012 09:01 AM
PepsiCo wins fight with Coca-Cola in German court over bottle design.
Foxconn sees arrests after unrest at Apple plant in China.
Samsung names new CEO.
Alibaba foresees strong growth.
ASKY pan-African airline faces tough take-off.
Baker & Taylor signs e-books distribution deal with Harry Potter-based Pottermore site.
Bob Evans looks to restaraunt remodels and value pricing for sales traction.
Facebook faces scrutiny as it goes for younger kids as NASDAQ chief apologizes for stock exchange's role in IPO debacle.
Fanatics.com sports-apparel site valued at $1.5 billion.Continue reading...
Posted by Dale Buss on May 31, 2012 09:01 AM
GM expected to announce Manchester United sponsorship today.
Nike is selling its Cole Haan and Umbro brands.
RIM shareholders see outright sale as best option for BlackBerry maker.
Amazon may end up sharing California tax as NJ tax collection kicks in.
American Idol owner rebrands.
CBS says Super Bowl advertising is more than half sold.
Caterpillar sees strikers hunkering down.
Chevron is sued in Canada by Amazonians.Continue reading...
Posted by Sheila Shayon on May 23, 2012 04:54 PM
Buzzmedia, the parent company to a host of buzz-worthy websites, pitches itself as the web leader in pop culture and millennial audience reach.
The company boasts 100 million monthly unique visitors to category-leading websites including Buzznet, Celebuzz, AbsolutePunk, GoFugYourself, JustJared, Stereogum, TheSuperficial, WWTDD, SocialiteLife, Idolator, PureVolume plus celebrity sites for Kim Kardashian, Whitney Port, and Kimora Lee Simmons.
Collectively, its stable of digital brands reaches more than 25 million pop culture enthusiasts monthly, with site visitors having grown 50% between March 2010/2011, and overall, is ranked #1 among comScore’s top 100 sites in composition index against P18-34.
We spoke with CEO, Tyler Goldman, who oversees about 200 employees in New York, San Francisco, Chicago and home-base Los Angeles. Goldman has earned his stripes as a digital publisher and entrepreneur, and has a net worth of $20 million to show it.Continue reading...
social media watch
Posted by Shirley Brady on May 15, 2012 10:14 PM
"We regularly review our overall media spend and make adjustments as needed. This happens as a regular course of business and it's not unusual for us to move our spending around various media outlets — especially with the growth of multiple social and digital media outlets. In terms of Facebook specifically, while we currently do not plan to continue with advertising, we remain committed to an aggressive content strategy through all of our products and brands, as it continues to be a very effective tool for engaging with our customers."
The above statement was issued by General Motors today after a story by the Wall Street Journal was published online, in which GM chief marketing officer Joel Ewanick announced that the automaker will no longer advertise on Facebook — a bold announcement by one of the largest advertisers in the U.S.Continue reading...
Posted by Dale Buss on May 4, 2012 09:03 AM
AOL shrinks Arianna Huffington's role.
Audi documentary on LeMans to debut on Speed TV.
Barnes & Noble positions new Nook feature as marriage-saver.
Best Buy digital head takes over departed CMO's role.
Chicken of the Sea introduces no-drain tuna.
Demi Moore rebrands her Twitter account from @mrskutcher to @justdemi.
Einstein Bros. parent to explore merger or sale possibilities.
Facebook values itself at up to $96 billion in IPO as roadshow frenzy begins.Continue reading...
Posted by Dale Buss on April 26, 2012 08:59 AM
Ancestry.com acquires Archives.com for $100 million.
Anheuser-Busch warns UFC about fighters' inappropriate comments.
Apple now gets one-fourth of its revenue from China as CEO emerges from Jobs's shadow.
Bausch & Lomb shifts focus from contact lenses.
Bottega Veneta launches personalized fashion.
Burberry passes New York Times critique of designer lines for kids.
Burger King faces higher costs after decision to go cage-free.
Chrysler quadruples first-quarter profits and slow-walks investment in China.Continue reading...