Posted by Dale Buss on July 24, 2013 09:21 AM
Starbucks teams with Groupe Danone to market new yogurt line.
HanesBrands buys Maidenform.
Time Inc. may look to further spinoffs.
Aereo targets 25 percent of TV users.
Apple is boosted by strong iPhone sales despite profit dip.
Boeing sees profit rise on strong aircraft sales as it awaits EU directive on Dreamliner safety.
Cadillac plans to rest its laurels in logo redesign, report says.
Carl's Jr. rolls out Pop Tarts ice-cream sandwich system-wide.
Caterpillar cuts outlook.
Daimler eyes recovery in Europe.Continue reading...
social media watch
Posted by Sheila Shayon on June 25, 2013 12:47 PM
In timely, competitive fashion, Facebook is rumored to be developing a news reader for its social platform as Google prepares to shutter Google Reader next week. A little like Flipboard and Pulse, the social giant has been working on its reader for more than a year, according to a report from the Wall Street Journal.
"I view it as a logical next step for them," Danielle Levitas, senior consumer technology analyst at IDC told The Huffington Post. "To me, it's a place where multiple genres of media and content can come together in a trusted fashion."Continue reading...
Posted by Dale Buss on June 17, 2013 09:17 AM
Coca-Cola introduces itself to Myanmar.
DreamWorks and Netflix reach deal for new TV programs.
Smithfield Foods is urged by major shareholder to carve itself up rather than sell to Chinese firm.
Airbus tracks to double profit margin.
Al Jazeera will demonstrate deep pockets in US debut.
Apple will become big—but not dominant—player in automotive "center stack."
Chrysler launches nationwide ad blitz for SRT performance brand.
Facebook to unveil video support for Instagram, reports say.
Ford buckles on adding knobs for infotainment controls.
GM expands SUV recall for fire risk as it poises to jump out of "lease hole."
Hooters debuts late-night menu.Continue reading...
games people play
Posted by Sheila Shayon on June 13, 2013 04:46 PM
For a 93-year-old airline, KLM Royal Dutch Airlines is pretty savvy when it comes to social marketing. In its latest social tie-in with its travel services, Dutch airline KLM is giving consumers a chance to experience the rush of running an international airline.
As announced at the Corporate Social Media Summit today in New York, on June 27th KLM will launch Aviation Empire, a Sims-like simulation game for mobile devices.Continue reading...
social media watch
Posted by Sheila Shayon on March 20, 2013 02:58 PM
As millenials continue to flap around aimlessly in the job pool, one social network is extending what it hopes will be a candy-striped life saver.
Collegefeed is directly challenging the current king of recruiting, LinkedIn, with an “early career marketplace” that plans to create “improvement in the quality, speed, cost and efficiency of the connection between college students, employers, alumni and industry insiders.”
The public beta, currently open to students and new grads from the University of California-Berkeley, Stanford University and Carnegie Mellon aids students in creating resumes, portfolios and streamlining their job interests, while companies can create a page to push content to particular groups of students.Continue reading...
Posted by Dale Buss on March 12, 2013 09:09 AM
Alibaba names next CEO.
Denny's cancels franchise deal in China.
Google shows off sample apps for Project Glass a SXSW.
American Airlines and U.S. Airways prepare for merger bumps.
Apple and Samsung values soar.
Barney's New York rebrands Co-op stores as regular Barney's.
BlackBerry stock jumps on Lenovo takeover interest rumor.
BMW to build sub-brand for China.
Boeing sees investigators focus narrowly on batteries in Dreamliner probe.
China's Spring Airlines adds cars to in-flight sales offering.Continue reading...
tech in the spotlight
Posted by Sheila Shayon on March 5, 2013 04:23 PM
As this year’s South by Southwest—running March 8-17 in Austin, Tex.—gears up, brands and agencies are pulling out all the stops to catch the attention of thousands of trendsetters that attend the yearly event. Nearly 25,000 people, about 7 percent more than in 2012, are expected to register for the interactive part of the festival alone.
Some SXSW pioneers question the growing popularity as lessening the value of the event, which started out mainly as a music festival. “What was once an under-the-radar affair has become a trendy, mainstream gala, raising concerns that going may no longer be worthwhile for entrepreneurs looking to meet investors, potential co-founders or others who could potentially have a significant impact on their businesses," the Wall Street Journal reports.
John Frankel, partner at ff Venture Capital in New York, which backs two to three startups a year disagrees. “If you just stick with companies recommended to you, you can miss out on some amazing [investment opportunities]. I’m a great believer in happenstance.”
For brands looking to make a connection with tech-savvy millennials, (who isn't?) SXSW is a feeding ground for viral campaigns and unique marketing stunts. Here's a sampling of what some sponsors and participants have in store for attendees: Continue reading...
Posted by Dale Buss on February 28, 2013 06:47 PM
LinkedIn is locked in to a successful if lackluster business model, as far as Wall Street—and the online social network's 40 to 43 million reguar unique visitors—are concerned. That puts it in contrast to many of the sexier brands in the social media-sphere.
While the market capitalizations of darlings such as Facebook, Zynga and Groupon have fallen by 25 percent to 60 percent since their recent public offerings, LinkedIn is now valued at more than $18 billion versus just $4 billion when it went public nearly two years ago. With that, its stock closed at all-time highs this week.
That's because the Mountain View, Calif.-based brand has managed to create and then dominate social media networking focused around jobs, careers and business identities. LinkedIn also has been able to monetize its site by selling services such as job ads, career pages and a recruiter talent finder that helps companies find, attract and manage their talent.
In turn, LinkedIn's utility has helped make it gradually more attractive to the most career-challenged generation—Milennials—in addition to Generation Xers and boomers who tended to become the initial members of LinkedIn as established professionals. Meanwhile, Facebook, for instance, has lost its identity as the place where young social-networkers gather. Continue reading...