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brand news

In the News: Conde Nast, Coca-Cola, Chili's and more

Posted by Dale Buss on October 24, 2013 09:22 AM

In the News

Conde Nast ends internship program that had been criticized.

Coca-Cola sees more than 300,000 sign petition against Russia's anti-gay laws.

Chili's rolls out delivery and overhauls menu.

AT&T subscriber gains trail Verizon.

Altria gains on rise in smokeless-product sales.

Bank of America loses jury decision over Countrywide.

Blue Diamond swings from Vine for Almond Breeze promo.

Boeing boosts output of 787 Dreamliner.

Chuck E. Cheese makes comeback with kids focus.

Dr Pepper Snapple blames aspartame fears for diet-soda slump.

Dunkin' Brands profit surges on US growth.

FedEx points to December 2 as big shipping day.Continue reading...

brand news

In the News Amazon, Facebook, Walmart and more

Posted by Dale Buss on October 17, 2013 09:29 AM

In the News

Amazon launches 'Amazon Fashion Studio Sessions' contest. 

Facebook changes privacy settings for teens. 

Walmart pursues omnichannel vision and is cleared by India officials in 2010 purchase.

America Movil scraps KPN bid.

Apple deals with doubts about its iPhone strategy.

Boeing addresses icing problem in latest jet.

Dallas Cowboys owner Mark Cuban cleared of insider-trading charges.

Fiat needs cash now locked up in Chrysler to fully revive Alfa Romeo.Continue reading...

social media watch

Pinterest May Look Sweet and Innocent, but It's a Serious Traffic Driver

Posted by Sheila Shayon on October 16, 2013 08:11 PM

Pinterest—the visual-heavy darling of social media now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.   

The data just released from Shareaholic, a social plugin service that mines data from 200,000 publishers and reaches 250 million monthly unique visitors collectively, shows Facebook in the lead driving 10 percent of overall traffic to publishers in September, far exceeding all other social networks, with Pinterest second at 3.68 percent—three times more than Twitter.

The four-year-old ‘virtual pinboard’ is aggressively pursuing a path of global expansion with a 66 percent year-over-year traffic increase as evidenced by a new partnership with international broadband provider Telefónica ensuring a new Pinterest widget will be pre-loaded on Android phones sold by the telecom company in Europe and Latin America to the provider’s 316 million-strong customer base.Continue reading...

campaigns

Fruit of the Loom Campaign Doles Out Fresh Starts

Posted by Mark J. Miller on October 4, 2013 11:47 AM

In this tough economy, people are just happy to find new jobs, but 25,000 of those that bother to change their employment status on LinkedIn will get some more good news in their inbox: an offer from Fruit of the Loom for a free, fresh pair of new underpants. 

“We’re all excited for you about the new gig,” the note from Fruit of the Loom reads. “To show this, we’re hooking you up with a complimentary pair of Fruit of the Loom. Because great-fitting underwear can help you start your workday in a great mood.”Continue reading...

brand challenges

A Lack of Transparency and Heavy Jargon is Putting a Black Mark on LinkedIn's Resume

Posted by Eric Starkman on September 27, 2013 04:58 PM

The following is a guest post from Eric Starkman, the president of STARKMAN, a public relations and brand management firm with offices in New York and San Francisco. He previously was an editor and reporter at major newspapers in the US and Canada.

Yet another technology company, this time LinkedIn, is making headlines for alleged privacy infractions, and I cannot say that I'm surprised. For all their revolutionary savvy at introducing innovative products and apps that make life a whole lot more entertaining, convenient, or efficient, far too many cling to outdated models when it comes to responding to PR and reputation management issues. 

When crises arise, there is an almost universal "politician-esque" response mechanism: spin, spin, spin your way out of it. Rather than opt for plain-speak and transparency in communicating with stakeholders, the tactics of choice more typically involve deflection, deception, distortion, and doublespeak. Applying this type of cavalier, contemptuous Beltway approach to the corporate world rarely, if ever, is successful, yet that hasn't stopped technology companies from increasingly tapping politicos to oversee their PR and communications efforts. It's certainly a head-scratcher.Continue reading...

brand news

In the News: Twitter, Red Bull, Target and more

Posted by Dale Buss on September 26, 2013 09:21 AM

In the News

Twitter and NFL agree to sell video-ad packages together as Twitter introduces emergency alert system

Red Bull refuses to pull controversial ad using Titanic in UK.

Target rolls out its movie-streaming service.

Air Products looks for new CEO.

Boeing works to fix 787 glitches.

Daimler launches US campaign for Car2Go car-sharing service.

Darden Group defends pay practices for restaurant employees.

EBay buys Braintree global payment platform.

Elle and Cosmopolitan plan to include actual vials of perfume with next issues.

Fonterra pushes forward with own-brand in China despite recall. 

Groupe Danone faces bribery allegations in China.Continue reading...

privacy alert

LinkedIn Fields Lawsuit After User Email Privacy Compromised

Posted by Sheila Shayon on September 24, 2013 06:33 PM

Amid a growing host of privacy concerns among social media sites, LinkedIn is the latest to come under fire for a breach of email security. 

Four LinkedIn users have filed a lawsuit accusing the professional network of “breaking into” external e-mail accounts, such as Gmail or Yahoo Mail, and "unethically harvesting" contact lists and repeatedly spamming those contacts with invitations to join the service.

The lawsuit, filed in federal court in San Jose, Calif., Tuesday, seeks unspecified damages as a host of site users are now tipped off to the platform's unclear policies regarding personal information.Continue reading...

brand news

In the News: Honda, United Airlines, Pinterest and more

Posted by Alicia Ciccone on September 20, 2013 09:36 AM

In the News

Honda recalls nearly $375,000 cars in US for airbag issue. 

United Airlines brings back old slogan for new campaign. 

Pinterest launches promoted pins—for free. 

AllThingsD and the Wall Street Journal are breaking up.

AOL launches premium ad formats. 

Apple begins selling its new iPhones today. 

Beyonce and JayZ named Forbes' highest earning couple. 

Disney and producer Jerry Bruckheimer will part ways

Ford weighs options with aging Lincoln brand. Continue reading...

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