2014 Brandcameo Product Placement Awards

brand news

In the News: Twitter, Red Bull, Target and more

Posted by Dale Buss on September 26, 2013 09:21 AM

In the News

Twitter and NFL agree to sell video-ad packages together as Twitter introduces emergency alert system

Red Bull refuses to pull controversial ad using Titanic in UK.

Target rolls out its movie-streaming service.

Air Products looks for new CEO.

Boeing works to fix 787 glitches.

Daimler launches US campaign for Car2Go car-sharing service.

Darden Group defends pay practices for restaurant employees.

EBay buys Braintree global payment platform.

Elle and Cosmopolitan plan to include actual vials of perfume with next issues.

Fonterra pushes forward with own-brand in China despite recall. 

Groupe Danone faces bribery allegations in China.Continue reading...

privacy alert

LinkedIn Fields Lawsuit After User Email Privacy Compromised

Posted by Sheila Shayon on September 24, 2013 06:33 PM

Amid a growing host of privacy concerns among social media sites, LinkedIn is the latest to come under fire for a breach of email security. 

Four LinkedIn users have filed a lawsuit accusing the professional network of “breaking into” external e-mail accounts, such as Gmail or Yahoo Mail, and "unethically harvesting" contact lists and repeatedly spamming those contacts with invitations to join the service.

The lawsuit, filed in federal court in San Jose, Calif., Tuesday, seeks unspecified damages as a host of site users are now tipped off to the platform's unclear policies regarding personal information.Continue reading...

brand news

In the News: Honda, United Airlines, Pinterest and more

Posted by Alicia Ciccone on September 20, 2013 09:36 AM

In the News

Honda recalls nearly $375,000 cars in US for airbag issue. 

United Airlines brings back old slogan for new campaign. 

Pinterest launches promoted pins—for free. 

AllThingsD and the Wall Street Journal are breaking up.

AOL launches premium ad formats. 

Apple begins selling its new iPhones today. 

Beyonce and JayZ named Forbes' highest earning couple. 

Disney and producer Jerry Bruckheimer will part ways

Ford weighs options with aging Lincoln brand. Continue reading...

brand news

In the News: Kodak, Petco, Toyota and more

Posted by Dale Buss on September 4, 2013 09:14 AM

In the News

Kodak officially ends bankruptcy.

Petco launches transformation effort.

Toyota announces hybrids recall.

Amazon unveils new Kindle, Matchbook service. 

Bank of America exits China bank stake.

Bison Council pushes acceptance of the meat.

Chick-fil-A offers free breakfast, with reservation.

Chrysler posts 12 percent sales gain in August as all brands ready for US sales reports today.

Google partners with Nestle to name new operating system.

Hershey boosts ad spending and sales have followed.

Johnson & Johnson adds red warning label on Tylenol over dosage concerns.

JCPenney finds love from other hedge funds.Continue reading...

brand news

In the News: Apple, JCPenney, Walmart and more

Posted by Dale Buss on August 20, 2013 09:25 AM

In the News

Apple plans to ship two new iPhone versions next month as it hires Nike FuelBand consultant. 

JCPenney slows sales decline.

Walmart, Gap and other retailers meet to implement Bangladesh safety plan.

BMW studies placing assembly plant in Mexico.

Barnes & Noble declares truce with Simon & Schuster.

Best Buy registers profit growth from cost-cutting.

Coors Light rewards drinkers' "day-to-night" transitions in promo.

Cummins supplies Nissan with diesel engine for Titan pickups.

Flowers Foods sees Hostess business as incremental.

Furniture Brands gets survival advice.Continue reading...

social media watch

LinkedIn Targets More Youthful Demographic with Debut of University Pages

Posted by Sheila Shayon on August 19, 2013 11:26 AM

One of the only social media sites closed to young adults is opening the floodgates. LinkedIn's launch of University Pages will allow college-bound teens to gather information and start networking with classmates and college staff, offering more than 200 school profiles with a career-centric lens including notable alumni, data on where those alumni are working—and the ability for prospective students to connect with them.

But LinkedIn, which is largely regarded as a professional network, isn't stopping there. On Sept. 12, the network will become open to anyone over the age of 14, opening the site to a completely new, socially-savvy demographic.

"We're trying to provide real value for prospective students," Christina Allen, director of product management at LinkedIn, who called University Pages the “cornerstone” of the company’s education services strategy, told USA Today.Continue reading...

brand news

In the News: Apple, Kraft, Tesco and more

Posted by Dale Buss on August 12, 2013 09:35 AM

In the News

Apple will debut next iPhone on September 10, report says.

Kraft launches comeback plan for Jell-O.

Tesco set to withdraw brand from China.

AOL pushes to make Patch profitable.

Amazon may expand grocery service to New York, report says.

BlackBerry weighs selling itself.

Crocs tussles with Wall Street.

Daimler plans to expand Smart brand in China. 

Ford steps up training of assembly workers in wake of shaky launches.

Fox talks with NBC about doing Hillary Clinton miniseries.

GM plans to scale back Korea operations in wake of higher costs, stronger unionism, report says.

Honda tries to save American drive-ins.Continue reading...

social marketing

LinkedIn Broadens its Social Footprint with Movie Promotion

Posted by Sheila Shayon on August 1, 2013 06:50 PM

LinkedIn has spread its wings quite a bit, turning the lackluster online 'office' into a full-blown social media network for professionals and brands. Now, it's venturing beyond business for its first film promotion, for the upcoming Lee Daniels' The Butler, in theaters Aug. 16. is not just for business anymore. 

LinkedIn users have a chance to enter a contest, Path to Success, in which three winners will receive a career experience in New York City that includes meetings with a top recruiter, an executive and a renowned career coach. Users enter the contest via a LinkedIn API to ‘visualize’ their professional bios alongside Gaines' career. Sending thank-you notes to those who’ve helped along the way enhances chances of winning.

The film, from the Weinstein Company, is about longtime White House butler, Cecil Gaines (played by Forest Whitaker), who served seven presidential administrations between 1957 and 1986.Continue reading...

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