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info wars

Privacy vs. Profit: Internet Giants vs. N.S.A.: Round 2

Posted by Sheila Shayon on December 9, 2013 10:35 AM

 

There’s a new posse in town with a new website, Global Government Surveillance Reform, spearheaded by eight corporate heavyweights, reacting to the tarnishing of their reputations by revelations of government spying on their customers’ data.

Led by Google and Microsoft, and quickly joined by Apple, Yahoo, Facebook, Twitter, AOL, and LinkedIn, the public campaign is calling on President Obama and Congress to set new limits on government surveillance. Forced into the glaring spotlight by the disclosures of former NSA contractor, Edward Snowden, the companies deny complicity and are scrambling to repair the damage to their reputations.

Accompanied by full-page ads in national newspapers including The New York Times, the website states: “While the undersigned companies understand that governments need to take action to protect their citizens’ safety and security, we strongly believe that current laws and practices need to be reformed. Continue reading...

brand news

In the News: Walmart, GM, Gap and more

Posted by Alicia Ciccone on November 29, 2013 09:36 AM

In the News

Walmart, Target report strong Thanksgiving day traffic. 

GM names new chief of China operations. 

Gap to enter India retail market with joint venture. 

Tiki Barber plans to revitalize Thuzio, his rent-a-pro-athlete business. 

Facebook, Twitter, LinkedIn target small businesses. 

Google accused of violating Dutch data protection laws.

Microsoft rumors about new potential CEO Alan Mullaly are still swirling.Continue reading...

social media watch

LinkedIn Gets More Brand Friendly with Dedicated Product Pages, Targeted Content

Posted by Sheila Shayon on November 19, 2013 02:43 PM

LinkedIn has managed to make its platform more brand friendly by introducing Showcase Pages. The dedicated content pages allow major brands like Microsoft to focus on a singluar sub-brand such as Xbox and direct targeted content to users interested in the specific topic. Companies can have up to 10 Showcase Pages. 

Different from Company Pages, Showcase Pages aren’t for recruiting and don’t include a Careers or Products & Services section. LinkedIn has more than three million Company Pages from blue chip brands like Adobe, Cisco, Microsoft and HP, who were all part of a pilot test for the new feature.Continue reading...

brand news

In the News: Conde Nast, Coca-Cola, Chili's and more

Posted by Dale Buss on October 24, 2013 09:22 AM

In the News

Conde Nast ends internship program that had been criticized.

Coca-Cola sees more than 300,000 sign petition against Russia's anti-gay laws.

Chili's rolls out delivery and overhauls menu.

AT&T subscriber gains trail Verizon.

Altria gains on rise in smokeless-product sales.

Bank of America loses jury decision over Countrywide.

Blue Diamond swings from Vine for Almond Breeze promo.

Boeing boosts output of 787 Dreamliner.

Chuck E. Cheese makes comeback with kids focus.

Dr Pepper Snapple blames aspartame fears for diet-soda slump.

Dunkin' Brands profit surges on US growth.

FedEx points to December 2 as big shipping day.Continue reading...

brand news

In the News Amazon, Facebook, Walmart and more

Posted by Dale Buss on October 17, 2013 09:29 AM

In the News

Amazon launches 'Amazon Fashion Studio Sessions' contest. 

Facebook changes privacy settings for teens. 

Walmart pursues omnichannel vision and is cleared by India officials in 2010 purchase.

America Movil scraps KPN bid.

Apple deals with doubts about its iPhone strategy.

Boeing addresses icing problem in latest jet.

Dallas Cowboys owner Mark Cuban cleared of insider-trading charges.

Fiat needs cash now locked up in Chrysler to fully revive Alfa Romeo.Continue reading...

social media watch

Pinterest May Look Sweet and Innocent, but It's a Serious Traffic Driver

Posted by Sheila Shayon on October 16, 2013 08:11 PM

Pinterest—the visual-heavy darling of social media now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.   

The data just released from Shareaholic, a social plugin service that mines data from 200,000 publishers and reaches 250 million monthly unique visitors collectively, shows Facebook in the lead driving 10 percent of overall traffic to publishers in September, far exceeding all other social networks, with Pinterest second at 3.68 percent—three times more than Twitter.

The four-year-old ‘virtual pinboard’ is aggressively pursuing a path of global expansion with a 66 percent year-over-year traffic increase as evidenced by a new partnership with international broadband provider Telefónica ensuring a new Pinterest widget will be pre-loaded on Android phones sold by the telecom company in Europe and Latin America to the provider’s 316 million-strong customer base.Continue reading...

campaigns

Fruit of the Loom Campaign Doles Out Fresh Starts

Posted by Mark J. Miller on October 4, 2013 11:47 AM

In this tough economy, people are just happy to find new jobs, but 25,000 of those that bother to change their employment status on LinkedIn will get some more good news in their inbox: an offer from Fruit of the Loom for a free, fresh pair of new underpants. 

“We’re all excited for you about the new gig,” the note from Fruit of the Loom reads. “To show this, we’re hooking you up with a complimentary pair of Fruit of the Loom. Because great-fitting underwear can help you start your workday in a great mood.”Continue reading...

brand challenges

A Lack of Transparency and Heavy Jargon is Putting a Black Mark on LinkedIn's Resume

Posted by Eric Starkman on September 27, 2013 04:58 PM

The following is a guest post from Eric Starkman, the president of STARKMAN, a public relations and brand management firm with offices in New York and San Francisco. He previously was an editor and reporter at major newspapers in the US and Canada.

Yet another technology company, this time LinkedIn, is making headlines for alleged privacy infractions, and I cannot say that I'm surprised. For all their revolutionary savvy at introducing innovative products and apps that make life a whole lot more entertaining, convenient, or efficient, far too many cling to outdated models when it comes to responding to PR and reputation management issues. 

When crises arise, there is an almost universal "politician-esque" response mechanism: spin, spin, spin your way out of it. Rather than opt for plain-speak and transparency in communicating with stakeholders, the tactics of choice more typically involve deflection, deception, distortion, and doublespeak. Applying this type of cavalier, contemptuous Beltway approach to the corporate world rarely, if ever, is successful, yet that hasn't stopped technology companies from increasingly tapping politicos to oversee their PR and communications efforts. It's certainly a head-scratcher.Continue reading...

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