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brand news

In the News: Groupon, BofA, Square & more

Posted by Dale Buss on June 29, 2011 09:00 AM

In the News

Bank of America agrees to mortgage settlement.

Campbell Soup exits Russian market.

Caribou Coffee eyes expansion beyond Midwest US.

Chrysler loses bid to prevent retailer from selling “Imported from Detroit” merchandise.

Ford says Europe’s debt woes cloud market’s auto outlook.

Groupon cedes market share to LivingSocial.Continue reading...

web watch

Small Businesses Eye Bigger Cut of Daily Deals

Posted by Sheila Shayon on June 3, 2011 11:30 AM

Small business has been feeding the daily deal industry, routinely assuming 75% of a deal’s cost and often with little or no repeat business. The draw for SMB’s to behemoths like Groupon is the reach: 60 million users and 500 markets.

Smaller merchants are becoming savvier in the deals they are making with the big guys like Groupon, LivingSocial, and web mainstays like Facebook, Yelp, Travelzoo, OpenTable who are all adding Groupon-like features — all the while being "bombarded" by a growing array of smaller wannabes, and contemplating what they can do without a middleman.Continue reading...

brand extensions

Why the Heck is Glenn Beck Taking on Groupon?

Posted by Sheila Shayon on May 23, 2011 05:00 PM

As Glenn Beck gets ready to exit Fox News earlier this year, his next gig may raise some eyebrows.

His production company, Mercury Radio Arts, just launched Markdown.com as a direct competitor to Groupon, LivingSocial and scores more in the social deals and group buying space. Beck's announcement came via a Twitter update: “Proud to announce the launch of Markdown.com. Valuable deals with partners who have values. Today: CHOCOLATE!” 

The key differentiation according to Beck: “Markdown is a place where I will be able to connect you directly with the products and retailers that I love…But, best of all, Markdown is a place where my personal slogan and values will be brought to life.” And in case you were wondering: this is not a stunt from those wags at The Onion or Funny or Die, by the way.Continue reading...

social media watch

Facebook Deals: The Real Deal?

Posted by Sheila Shayon on April 26, 2011 02:00 PM

Facebook today formally launched Deals in the US, with local offers now wooing Facebookers (and brand marketers) in five US cities at launch: Atlanta, Austin, Dallas, San Diego, and San Francisco.

Available in Europe for three months, Facebook's expansion to the US gets it closer to serving Deals directly to all 600+ million members — a move seen as serving notice to Groupon and Living Social.

Naturally, as the owner of all that user data (which Facebook calls the social graph), the social network is poised to take full advantage of consumers' zeal for local, social deals. It's also, naturally, going beyond discounts.Continue reading...

brand news

In the News: EA, Facebook, Weight Watchers and more

Posted by Dale Buss on April 26, 2011 09:00 AM

In the News

Apple and Google are pressed on tracking and privacy by House committee.

Barnes & Noble target book lovers with new campaign for Nook reader.

Coca-Cola misses profit forecasts because of Japan quake aftermath.

Edward Sharpe & the Magnetic Zeros find their music all over adland (incl. MINI Wanderlust campaign).

Electronic Arts selects a different Madden to lead digital push.

Facebook introduces Deals service to rival Groupon and LivingSocial.Continue reading...

personal brands

Melissa Rivers: Social Shopping Aggregista

Posted by Sheila Shayon on March 31, 2011 05:30 PM

Melissa Rivers has always fought to carve an identity apart from her comedian mother, Joan Rivers.

And even though the duo are living together again, it's Melissa who's pulling ahead, launching a business that has nothing to do with the family business — TV personality — although it does recall her days on the red carpet with mom.

Melissa this week launched a new digital brand: Shoparatti.com, centered around a website that she curates as editor-in-chief, serving up her take on the best daily deals for other social shopping junkies as she scours Gilt Groupe, Groupon and other offerings on behalf of time-pressed fashionistas.Continue reading...

social media watch

Groupon Regroups on Mobile, Agency, IPO Strategy

Posted by Sheila Shayon on March 21, 2011 01:00 PM

Groupon’s meteoric rise is probably already a B-school case study.

The startup, with 30-year-old Andrew Mason at the helm, emails a whopping 70 million deal-of-the-day promotions to subscribers world-wide. The next stage, according to a company profile in Bloomberg Businessweek magazine: skipping email and going straight to users cellphones with Groupon Now, a new mobile app that offers deals based on time of day and the user's location at that moment.

It's a development that could define the near future of local commerce.Continue reading...

doing good

Brands Step Up for Japan Relief Efforts

Posted by Barry Silverstein on March 15, 2011 02:00 PM

Step back and consider the collective financial power of global brands and it's easy to see how much good they could do in the world.

The fact is, many brands make donations and get involved in social and humanitarian causes on a regular basis.

But a disaster of the magnitude that struck Japan late last week offers a unique public relations and humanitarian opportunity for brands to participate in relief and recovery.

Many are not only making outright donations, but also matching employee donations, and/or making donations in kind of products and services to help with the recovery efforts.

They're also encouraging their customers and fans on Facebook, Twitter and in their retail locations or offices to contribute to Japan disaster relief.

Below, we take a look at how brands of all sizes are supporting relief efforts in Japan.  Continue reading...

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