brands under fire
Posted by Mark J. Miller on March 4, 2013 12:17 PM
Budweiser, the self-anointed King of Beers and nine of its AB InBev brethren found themselves with a bit of a PR problem last week when press seized on the story of class-action suits being filed in seven states that claimed the brewskis had been knowingly watered down before being sent out for consumption.
The world’s largest brewer denied the charges being made in the suits filed in California, Colorado, Ohio, Missouri, New Jersey, Pennsylvania and Texas, but clearly wanted to set the record straight for some of its loyal drinkers for fear that they might believe the stories of those who had filed suit—people who had been buying Bud and other InBev products by the caseload every month for years on end.
To combat the claims, AB InBev has turned to both newspaper print ads and Twitter, the Associated Press reports. The Twitter push encompassed the Budweiser-back "Beer Loves You" local Twitter handles (see below), which sent out the a copy of the full-page newspaper ad that ran on Sunday.
That ad, carried in newspapers including the New York Times and the Los Angeles Times, showed an image of a can of drinking water, representing “one of the 71 million cans of drinking water it has sent to the American Red Cross and other relief organizations in disasters.” Along with that is the text, "They must have tested one of these," the ad says, along with "We take no shortcuts and make no exceptions. Ever."
Two independent tests by St. Louis TV station and NPR have both backed the brewer’s side of the story, a fact that was pushed out onto Twitter by InBev, Ad Age reports. That’s a big switch, the publication notes, for a company that had avoided being on Twitter at all until fairly recently.Continue reading...
Posted by Sheila Shayon on February 22, 2013 02:34 PM
What kind of ad could be more engaging than one that walks and talks? Apparently none, as on-person advertising is showing up from the street's of California to the busy intersections of Tokyo.
Absolute Territory PR, a Japanese advertising agency, is paying young Japanese women to apply stick-on tattoos to their legs and wear miniskirts to show off their “pins” for eight hours a day—and promote clients' campaigns.
“This means working that temp tattoo like you would any clothing line—only this time, your catwalk is the entire city of Japan, and your aim is capture people's attention with your legs,” according to the International Business Times.
The models—who must be at least 18 years old and have at least 20 contacts on a social network—must post pictures of themselves on Facebook, Twitter and other social media as proof they are ‘wearing’ the ads in this "legs-for-rent" advertising stunt. The women are paid between $13 and $128 for their advertising. As of last November, the comapny reports that about 1,300 Japanese women have registered their legs.Continue reading...
Posted by Dale Buss on February 19, 2013 05:12 PM
Could there be a better match than between the red and white of Target's logo and identity and the red and white of Canada's maple leaf flag — or between Canada's relatively sleepy retail environment and the jolt that Target will bring?
Canadians and the Minneapolis-based retailer are moving closer to finding out. Target is poised to open its first outlets in Canada in the next few weeks, the first of a total of 124 stores planned for the country this year. Its coming invasion of store openings in March and April is exciting many Canadian consumers, prompting wariness among its soon-to-be competitors and necessitating a country-specific strategy from Target despite its accomplishments in the much bigger market to the South.
The move north involves more than simply remembering the "u" in "neighbor," as noted on its Canadian website, or featuring hockey-playing polar bears (with its logo conveniently placed center ice) on its Canadian Facebook page. It also means respecting local preferences in food, clothing and doing business.Continue reading...
what becomes a legend most?
Posted by Sheila Shayon on February 19, 2013 11:43 AM
The most famous fashion doll in the world, Barbie, is currently taking offers for her Dreamhouse Malibu mansion. Now, Mattel has issued an open invitation to literally step inside her world with Barbie The Dreamhouse Experience.
Two life-sized houses—complete with pink elevators, a walk-in “glitterizer” and a “diamond” ring display—will open next month in south Florida at Sawgrass Mills and for European fans, in Berlin, Germany.
Why Germany? It turns out that Barbie has roots in the country. American businesswoman Ruth Handler is credited with the creation of Barbie for her daughter, who in the 1950’s, like all little girls, had only paper dolls or baby dolls to play with. Handler convinced her husband Elliot, a co-founder of Mattel to create an adult-bodied doll based on a German doll called Bild Lilli. Barbie made her debut in 1959, followed by the reveal of the original Barbie Dreamhouse in 1962.Continue reading...
chew on this
Posted by Shirley Brady on February 4, 2013 09:55 AM
Scoring a victory with its Super Bowl XLVII commercial, Taco Bell is giving away free churros with any purchase today in the U.S. (via a Facebook coupon). And in another sweet treat, Kraft's JELL-O brand is giving away free pudding cups on Tuesday in San Francisco, as promised in its post-Game ad, above.
Why console the losing team's hometown in Sunday's Super Bowl? JELL-O's pitch: "We're funning up the runner-up. Because nothing masks the bitter taste of defeat quite like the sweet taste of pudding. http://www.funthingsup.com #puddingdrop"
Taco Bell also adds steak to its new Cantina Bell menu partnership with chef Lorena Garcia today — more on that in the spot below:Continue reading...
chew on this
Posted by Mark J. Miller on January 8, 2013 11:55 AM
Mickey D’s, the Golden Arches, McD's, McDonaldos, Macca's. McDonald’s has plenty of nicknames worldwide, but you’ll never roll up to a franchise of the 72-year-old brand and find any of them on the restaurant’s official sign.
After all, the company has entered into plenty of trademark suits in attempts to protect its name. It lost a fight against Malaysia’s McCurry in 2009, but won its battle against the Philippines’ MacJoy. In the ’90s, thanks to the work of the McDonald’s legal team, San Francisco coffee shop owner Kathleen McCaughey had to change the name McCoffee even though it had existed with that name for 17 years. But McDonald’s is still thwarted in the Cayman Islands, thanks to a local entrepreneur's MacDonald's Family Restaurant there.
Even while its lawyers are busy protecting the brand name and trademarks, the corporation is letting its Australian team have a bit of fun with the name. The brand is affectionately called Macca’s Down Under, and the company has decided to adopt the nickname officially on signs at 13 outlets, on social media and in its advertising for a limited promotion that kicks off today and runs through Feb. 4th.Continue reading...
sip on this
Posted by Mark J. Miller on January 7, 2013 01:14 PM
Patrick Dempsey may not be a doctor but he plays one on TV. And he may not be a barista, but he's not just playing one off-screen. While Dempsey may cause some to heat up quickly for his portrayal of the so-called Dr. McDreamy on ABC’s hit medical drama Grey’s Anatomy, he is about to help a whole other target audience stay alert and warm as well.
Dempsey and a few other moneyed partners calling themselves Global Baristas late last week signed a deal to shell out $9.16 million to buy the Seattle-based Tully’s Coffee brand, outbidding local coffee behemoth Starbucks for the honor of taking on the 500 employees of a company that filed for Chapter 11 bankruptcy last October. A U.S. bankruptcy court will review the bid on Friday, January 11th.Continue reading...
Posted by Shirley Brady on December 17, 2012 09:57 AM
Coca-Cola's latest variation on its Happiness Machine: The Coca-Cola Sing For Me Machine, in Stockholm, Sweden. The concept: "You sing a Christmas carol for it and it returns the favor with a Coke. Spreading the Christmas spirit one song at the time."