Posted by Barry Silverstein on February 9, 2012 06:15 PM
Built on the back of its ubiquitous retail operation, Walmart has become the largest grocer in the U.S. That position carries with it a certain responsibility, and Walmart is rising to the occasion. The company, for example, has been publicly acknowledged by the first lady, Michelle Obama, for its work in helping to encourage healthy eating and fight childhood obesity.
As we noted here earlier, Walmart's latest entry into the nutritional battlefield is a product labeling strategy it calls "Great for You." As the company explains, this "nutrition icon" will begin appearing this spring on foods that "meet rigorous nutrition criteria informed by the latest nutrition science and authoritative guidance from the 2010 Dietary Guidelines for Americans, U.S. Food and Drug Administration (FDA), U.S. Department of Agriculture (USDA) and Institute of Medicine (IOM)."
At first, the green "Great for You" labels, depicting a non-descript person with arms raised, will appear only on products within Walmart's own brands, Great Value and Marketside. Walmart claims, however, that it will allow other brands to make use of the label on products adhering to the same criteria with no licensing fee. In theory, this would help level the playing field between Walmart branded products and other brands sitting on Walmart shelves. But does it?Continue reading...
Posted by Mark J. Miller on February 9, 2012 10:02 AM
The Food and Drug Administration said in 2009 that it was going to develop standards for what food products can claim to be healthy and what can’t. But there hasn’t been any kind of report as of yet, and Walmart has decided to stop waiting and make one of its own.
A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, and a month after a public commitment with First Lady Michelle Obama to putting nutrition front and center in its stores, the nation’s largest food retailer this week unveiled a “Great For You” icon to create a visual system to educate customers.
The Arkansas-based grocery behemoth announced this week that the seal will appear on a variety of house brand food items, with a WalmartGreatforYou.com website supporting the effort.
The green and white seal, "which shows the stylized outline of a human figure with its arms spread toward the sky, is part of a multiyear campaign the world’s largest retailer is undertaking to promote healthier products and fight childhood obesity," the Associated Press reports.
Walmart says it will adapt to whatever the FDA’s regulations are whenever that list actually is produced, but will for now add the icon to products with lower levels of fat, sugar, and artificial additives. Plus, the seal will appear on signage in the fruits and vegetable section of its grocery area.
“It helps customers see very, very quickly what healthier choices are for them,” stated Andrea Thomas, SVP of sustainability for Wal-Mart Stores. More details are in its press release below.Continue reading...
Posted by Mark J. Miller on February 2, 2012 02:35 PM
The University of Tennessee-Knoxville is currently listed as the 46th best national public university on the highly influential U.S. News & World Report annual rankings, a listing that prospective students and their parents are constantly checking and rechecking while trying to figure out their futures.
For those of you keeping score at home, that puts the school that launched Peyton Manning's football career into a dead tie with the University of Oregon, University of Oklahoma, University of New Hampshire, University of Nebraska-Lincoln, University of Kansas, Florida State, and, if that weren’t enough, North Carolina State-Raleigh.
But who wants to be 46th? Not the University of Tennessee, that’s for sure. Last year, when it was ranked 47th, the university set itself a goal to get into the top 25. Clemson, Rutgers, and the University of Minnesota-Twin Cities can do it so why can’t they? A major rebranding effort that launched this week should help get them there.Continue reading...
Posted by Mark J. Miller on February 1, 2012 12:13 PM
While the best of the world’s amateur archers, hammer throwers, and synchronized divers (among plenty of others) are getting ready for this summer’s Olympic Games in London, others are busy working toward future Olympic dreams.
Sochi, Russia, is readying itself for the Winter Games in 2014, while the organizers in Rio are likely paying pretty close attention to the London 2012 organizers' Dow Chemical sponsorship uproar as it figures out how it will handle things four years down the line when it hosts the 2016 Summer Games. And for those of you keeping score at home, there are now only 2,200 days to go before the 2018 Winter Games in Pyeongchang, South Korea.
As for where the globe’s athletic elite will be headed in 2020, a decision won’t be made till September of 2013, but six cities have submitted bids to the International Olympic Committee: Tokyo; Rome; Istanbul; Madrid; Doha, Qatar; and Baku, Azerbaijan. The good folks of Madrid, though, have already experienced a sight misstep.Continue reading...
Posted by Michael Waltzer on January 30, 2012 06:01 PM
Not only will the NFL's uniforms change partners from Reebok to Nike, it looks like the Panthers are taking advantage of this opportunity with the team's first logo change ever since entering the NFL in 1995.
The idea was to modernize the logo without "losing the dramatic essence of the mark," says Carolina Panthers President Danny Morrison. The logotype has also been changed (below) to integrate the logo into the type itself. Also watch their Logo Evolution video below.Continue reading...
Posted by Mark J. Miller on January 26, 2012 03:35 PM
Trying to figure out what’s on sale when and then waiting for the next sale to buy particular items can be frustrating to consumers so J.C. Penney Co. — in its first major overhaul of its retail arm since former Apple exec Ron Johnson took over as CEO in November — is attempting to make things much easier.
The company this week announced that its stores are doing away with having seven kazillion different items on different sales simultaneously and just “marking down all of its merchandise by at least 40% so shoppers will no longer have to wait for a sale to get the lowest prices in its stores.”
The move, including the repositioning commercial above, comes as jcpenney, as the chain rebranded itself at the 2011 Oscars, is re-rebranding with a new logo — following the previous year's rebrand at the 2010 Oscars (check out the logo progression below). What was that about trying to avoid consumer confusion?Continue reading...
Posted by Mark J. Miller on January 26, 2012 12:29 PM
As the world becomes more and more aware of environmental issues, pretty much everybody and their brother is thinking globally and acting locally.
And marketers, of course, have taken plenty of notice and are more than willing to share just how great their product is for the environment or how great the production of their product is good for the environment (or at least isn’t that harmful). The incredible growth of these little notices to consumers, which generally come in the form of stickers of symbols and little logos stuck to their products, are starting to seemingly mean nothing.
The Seattle Times notes that the government has not set up “one central eco-labeling system” because it “would be extremely expensive and complicated to operate.” Instead, there are numerous eco-labeling programs that are generally dedicated to one industry.Continue reading...
Posted by Mark J. Miller on January 26, 2012 10:22 AM
Reebok signed a $250 million deal to be the distributor of all NFL apparel back in 2000. That agreement is about to run out in April and Reebok will be handing over the tailoring duties to another sportswear giant, Nike, which signed its deal with the National Football League back in 2010.
The New York Times reported when the Nike deal was struck that “nearly half of the NFL’s income from licensed goods comes from apparel and headwear,” according to Ira Mayer, the editor of The Licensing Letter. The rest of it came from “video games, trading cards, and novelty goods”
Nike Brand President Charlie Denson told CNBC at the time that the company would be “changing the NFL jersey dramatically,” which left some wondering, such as the armchair quarterbacks at Pro Football Talk, just what was going to happen to NFL jerseys under the Nike Pro Combat "system of dress."
“Logos are controlled by teams and the NFL,” league spokesman Brian McCarthy told PFT. “That will not change. Teams have to apply to league to make changes to logos and colors. We anticipate new uniform technology (i.e., performance-driven, lighter materials). That’s what Nike’s Denson was referring to in his interview in 2010 regarding changes.”Continue reading...