2014 Brandcameo Product Placement Awards

in the spotlight

150 Days to Go, London Hoists the Olympic Rings

Posted by Mark J. Miller on February 29, 2012 09:59 AM

With London getting ready for the Summer Olympic Games, the Mayor's office this week released a time lapse video showing how the huge Olympic Games rings were built ahead of their journey on the Thames.

There are less than 150 days left before the London 2012 Olympics kick off. So what better way to commemorate the event than to have Mayor Boris Johnson on hand to watch 33-foot-high Olympic rings get tugged down the Thames while kids wave flags and a band makes music? 

Get a look now, Londoners. The rings are going back into storage till the actual Games, according to Firstpost.com.Continue reading...

fashion week

London Fashion Week: Burberry Reigns (and Rains) Over British Fashion

Posted by Shirley Brady on February 21, 2012 10:29 AM

Above, guests at Monday's rain-making Burberry Prorsum women's Autumn/Winter 2012 collection at London Fashion Week including will.i.am praise the brand for being not only fashion- but digital-forward, while Vogue's Anna Wintour praises designer Christopher Bailey for bringing polish and global sophistication to British fashion. Check out the runway show below.Continue reading...

sports in the spotlight

London 2012 Watch: IOC Keeps Olympics Vow to Dow

Posted by Mark J. Miller on February 17, 2012 06:06 PM

At the 2008 Summer Olympics in Beijing, the India Olympic Committee sent 56 athletes to compete and came home with its best performance in history: one gold (men’s 10m air rifle shooting) and two bronze (wrestling and boxing).

It remains unclear if any Indian athletes will be showing up at the London 2012 Summer Games due to the massive presence of Olympic sponsor Dow Chemicals, which is “sponsoring a $11.4-million decorative wrap that will be installed around London's Olympic Stadium,” according to the Associated Press.

The problem stems from Dow’s ownership of Union Carbide, which it bought in 2000, 16 years after Union’s plant in Bhopal had a gas leak that “killed an estimated 15,000 people and injured half a million,” the AP notes. While Dow didn’t own Union when the incident happened, critics say the company is “responsible for lingering groundwater contamination and other issues,” the AP notes.Continue reading...

fashion week

London Fashion Week: Burberry Extends Runway to Twitter, Facebook

Posted by Shirley Brady on February 17, 2012 11:29 AM

As Fashion Week moves from New York to London, Burberry will once again stream the Burberry Prorsum Womenswear Autumn/Winter runway show.

Watch the brand's highly anticipated London Fashion Week show live at 4pm GMT on Monday at Burberry.com and on Facebook, and be among the first to see the new collection backstage by following @Burberry for #Tweetwalk sneak peeks on Monday 20 February, starting at 4pm GMT.

Burberry chief creative officer Christopher Bailey is also interacting with fans on Facebook around the collection, demonstrating (yet again) the digital savvy that just won the brand International Retailer of the Year honors. Watch Bailey's pre-show message below.Continue reading...

sports in the spotlight

Coca-Cola Releases Summer Olympics Campaign as Non-Sponsor Nike Sees #MakeItCount Halo

Posted by Barry Silverstein on February 16, 2012 11:07 AM

Major sporting events and major brands go hand in hand, and marketers can't get started early enough with pre-event promotions. 

Witness the recent Super Bowl. An unprecedented number of Super Bowl ads appeared prior to the Super Bowl, as online unveilings appeared via YouTube and on promotional websites. Some pundits questioned the wisdom of such pre-game publicity, wondering if it simply undermined advertising effectiveness.

But that isn't stopping big brands from doing it again, this time in advance of the 2012 Summer Olympics to be held in London. Coca-Cola, a major Super Bowl advertiser, has gone public with its "Move to the Beat" London 2012 Olympics campaign that was announced in September.Continue reading...

social marketing

Dove Wants to Be Your Tweetheart

Posted by Sheila Shayon on February 14, 2012 11:01 AM

In honor of Valentine's Day, London's Victoria Station is hosting an interactive billboard (which it's calling a ‘tweet screen’) to engage the public through February 19th. Over the seven-day run of the interactive campaign, Dove will post a question on the JCDecaux large-format Transvision screen in the path of 350,000 commuters daily.

The public is invited to respond via tweets using the #DOVELOVE hashtag or by SMS DOVELOVE to 60002 or via the Dove Facebook page at Facebook.com/dove.

On Monday, the question was, "What makes you feel beautiful?" with responses sent via Twitter or SMS posted on the screen. Today, on Valentine's Day, the question is: "What do you love about your Valentine?" with Dove brand ambassadors handing out white tulips.Continue reading...

event marketing

Here Comes the Sun: Tropicana Wakes Up London

Posted by Shirley Brady on January 24, 2012 11:50 AM

Tropicana UK's new TV commercial, "Awake to Alive," shows how the world wakes up to a brighter morning with Tropicana. The PepsiCo-owned brand, the top-selling juice in the UK, is also giving away 1,000 litre cartons of Tropicana on its Facebook page — and used the ad as the inspiration for an eye-opening event: an artificial sunrise in London's Trafalgar Square on January 23rd. Watch below.Continue reading...

sports in the spotlight

McOlympics: McDonald's Extends Olympics Commitment for the Kids

Posted by Shirley Brady on January 16, 2012 04:04 PM

Having just extended its sponsorship as a top-tier Olympics partner through 2020, McDonald's is rolling out its London 2012 marketing plan for the Games, including introducing a #mcolympics hashtag on Twitter to talk up its ongoing commitment to the IOC, which started with the 1968 Winter Olympics in Grenoble.Continue reading...

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