Learn more about Sustainable Brands 2015 San Diego

motown lowdown

London 2012 Watch: Ford, UAW Co-Sponsor Detroit Teen Marching Band

Posted by Dale Buss on April 23, 2012 05:05 PM

You've got a city in such bad shape financially that it's being dictated to by the state. A school system in utter tatters, with perhaps the worst yet to come. A heroic and adulated mayor laid low by health issues in the midst of it. A poster child for urban decay. Yes, Detroit.

So what better place than the Motor City for a genuine feel-good story to arise? Consider how Ford and the United Auto Workers are jointly pledging $100,000 to Detroit's Martin Luther King High School Jazz and Marching Band so that the kids can take a trip to the Summer Olympics in London and perform around London.Continue reading...

social marketing

London 2012 Watch: Marketers Look to Facebook for Olympic Gold

Posted by Mark J. Miller on April 20, 2012 03:59 PM

The last Summer Olympics were in 2008. That’s seven katrillion years in technology years. Much has changed since then and marketers are planning to put extra emphasis on an area that has grown exponentially in the last four human years: social media.

Brand marketers are particularly interested in using Facebook to boost their brands this summer. After all, you fish where the fish are — and Facebook had 794 million people visiting it each month of last year, spending an average (per comScore) of six hours per visit.Continue reading...

sports in the spotlight

AT&T Helps Team USA Celebrate 100 Days to London 2012 Olympics

Posted by Shirley Brady on April 18, 2012 06:01 PM

Today marks 100 days to the start of the 2012 Olympic Games in London on July 27th. To mark the occasion, the 2012 USA Olympic Team held an event today in New York City's Times Square, with sponsor AT&T on hand for the celebrations with athletes and fans. AT&T also announced today that it will provide networking services to NBC for its cross-networks Olympics telecasts this summer.

sports in the spotlight

London 2012 Watch: Prada, Armani, McCartney and Lauren Go for the Gold

Posted by Mark J. Miller on April 6, 2012 09:59 AM

Big-name fashion designers are flocking to the Olympics this summer, with host country talent Stella McCartney leading the way, in partnership with Adidas, as the chief designer for the United Kingdom’s squad. There have been a few naysayers to McCartney’s designs, but fashion designers have got to be pretty used to that by the time they hit the big-time.

Now word comes, via the Telegraph, that Prada is getting into the Olympics gear, designing uniforms for Italy’s Olympic and Paralympic sailing teams.Continue reading...

sports in the spotlight

London 2012 Watch: Tube Map Honors Olympic Legends

Posted by Mark J. Miller on April 2, 2012 02:06 PM

If the Tube system in London confuses you already, you might want to skip heading to England for the Olympics this summer. Just to confuse you a little more, a new map has come out of the Underground with 361 station stops renamed for Olympic greats.

The map is being sold on Transport for London's website prior to the 2012 Summer Games. Each subway stop of the London Underground Olympics Legend map is "renamed" for athletes from different sport, so one is all swimming while another is all track and field. The map was designed by former BBC sports journalist Alex Trickett and sports historian David Brooks.

The duo chose an American athlete to represent the main Olympic venue's stop: swimmer Michael Phelps, whose 14 gold medals make him the most successful Olympian of all time. The station nearby is Cassius Clay, named for the famed boxer who fought in the 1960 Olympics of Rome and won gold before changing his name to Muhammad Ali. Longtime rivals Roger Federer and Rafael Nadal are next to each other, with Fed getting the bigger tube stop.Continue reading...

app watch

The Guardian Brings Its Local History to Life With a Walking, Talking App

Posted by Sheila Shayon on March 29, 2012 04:07 PM

For Harry Potter fans, King's Cross is where one boards the train for Hogwarts at "Platform 9 3⁄4."

For The Guardian's new media mavens, it's the setting for King’s Cross, London – Streetstories, an immersive app featuring an audio guide about the historic area which automatically activates sounds, music and stories relevant to your GPS location.

The free mobile app, available for iPhone and Android devices, launches with ten stories, while Streetstories Extra (available on iOS) has more than 70 stories and two hours of audio material downloadable via Wi-Fi.Continue reading...

More about: , , , , ,

sports in the spotlight

Stella McCartney x Adidas Olympics Apparel Has Brits Seeing Red

Posted by Shirley Brady on March 26, 2012 09:34 AM

Is this a tempest in a teacup? Stella McCartney's Team Great Britain Adidas-produced gear for the London 2012 summer Olympics has a few of her fellow Brits up in arms. The reason? Too much blue in the Union Jack and not enough red for some tastes.

sports in the spotlight

London 2012 Olympics Gets Cashless with Visa, High Tech Chic with Stella McCartney x Adidas

Posted by Sheila Shayon on March 23, 2012 11:28 AM

With the opening ceremony on July 27th, the London 2012 Olympic and Paralympic Games watch is heating up. This week Visa Europe unveiled its pre-Olympics TV campaign, featuring Usain Bolt (the brand’s "Europe Innovation Ambassador") racing through London. Adidas also unveiled the Stella McCartney-designed Olympics apparel that British athletes will be wearing throughout the competitions.

First, to the world's fastest man: "Bolt embodies speed, effortlessness and performance – the ability to deliver even on the world’s biggest stage. Similarly for Visa Europe, London 2012 is a showcase for our latest payments technology including contactless and mobile payments, which will enable cardholders to experience a secure, reliable and fast payments infrastructure for the Games and beyond,” said Mariano Dima, EVP Product and Marketing Solutions, Visa Europe.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements