fashion week

Marc Jacobs' NYFW Pop-Up Employs Power of Social Currency

Posted by Sheila Shayon on February 7, 2014 02:47 PM

Pop-up shops are nothing new, but Marc Jacobs‘ fragrance division is using Fashion Week to launch its Daisy Marc Jacobs Tweet Shop with a twist—social currency only, please.

Located in New York’s SoHo neighborhood, a tweet, Instagram or Facebook post tagged #MJDaisyChain can be exchanged for goods including fragrances and accessories at the store, while the best Instagram photo of the day wins a coveted handbag.

"Over the years, the Daisy brand has built a considerable following in social media, and to us, the whole undertaking is a way to say a big thank you to the people who love Daisy and are constantly finding creative ways to show their affection for the brand," said Lori Singer, VP marketing for Marc Jacobs. 

"Marc Jacobs is really active on social media and Daisy is one of the fragrance brands that triggers the highest engagement among fans," she added. "We have seen people creating drawings and stage mood shots featuring the iconic bottle, so engagement of the fans is already there."Continue reading...

sporting brands

Adidas Celebrates 50 Years of Iconic Stan Smith Sneaker with Pop-Up, 3D Printing

Posted by Mark J. Miller on January 20, 2014 12:41 PM

Despite the fact that many people may not know who Stan Smith actually is, they likely know his shoe. Smith himself says his own son once asked him if the shoe had been named for him or if he had been named for the shoe.

The shoes, in fact, were named for the American tennis icon 50 years ago—a date Adidas is celebrating by introducing two new Stan Smith collections. After all, more than 40 million pairs have already been sold, making it the top-selling brand in the history of Adidas.

The big anniversary celebration included a Stan Smith-themed pop-up store at the Old Truman Brewery in East London that featured “an interactive floor, a digital 'Stan Yourself' station, and a 3D printing post” that allows consumers to print out “trefoil lace locks,” according to Dexigner.com. What's "Stan Yourself," you may ask?Continue reading...

luxury watch

Burberry Gifts London with Its First-Ever Beauty Store, Complete with Digital Makeup

Posted by Brittany Waterson on December 16, 2013 08:02 PM

Luxury goods purveyor Burberry has granted the holiday wishes of UK style mavens with the debut of its first-ever stand-alone beauty store, Burberry Beauty Box, located in London’s Covent Garden. 

The boutique, which features the brand’s make-up collection, fragrances and exclusive accessories including sunglasses, scarves and select handbags, joins luxury competitor Chanel, which opened a wildly successful pop-up beauty shop that has since become permanent. But Burberry is sure to set itself apart with its limitless views on customer experience

“The Burberry Beauty Box brings together our fashion and beauty worlds, merging physical and digital experiences that allow people to explore and combine Burberry make-up, fragrance and accessories in new, playful and exciting ways,” said Christopher Bailey, Burberry Chief Creative Officer, in a statement.Continue reading...

traveling brands

British Airways Gets Interactive with New Plane-Spotting Campaign

Posted by Mark J. Miller on November 21, 2013 04:52 PM

Planes flying overhead often inspire the question of just where passengers on board are off to. Anyone near one of British Airways’ new digital billboards in London need not wonder anymore. 

The airline is breaking new advertising ground by having its digital billboards interact with planes in the sky. When a British Airways flight is overhead, a visual of a child pointing up appears along with personalized text, such as, “Look, it’s flight BA430 Amsterdam.” It’s all part of the company’s “Magic of Flying” campaign.

“We've all had conversations with friends and family wondering where the planes are going and dream of an amazing holiday or warm destination, and this clever technology taps in to that and reminds people how accessible the world can be,” Richard Tams, the head of British Airways sales for the UK and Ireland, said, according to MediaPost.Continue reading...

sustainability

Eager to Drive Sustainable Innovation? Follow Us at Sustainable Brands London

Posted by Brandchannel Staff on November 11, 2013 05:12 PM

Brandchannel is a proud media sponsor of Sustainable Brands London 2013, taking place Nov. 18-19. The following is a guest post from Paula Oliveira, director of brand valuation and analytics for Interbrand London, who will once again be participating in the conference. Follow her on Twitter at @PaulaOliveiraBV and follow the conversations at #SBLondon

This time next week, brand leaders will once again convene at Sustainable Brands London to discuss, debate, analyze and leverage the role of brands in creating a better future for all. Guided by the insights of MC Jo Confino, editorial director of The Guardian's Sustainable Business channel, the program this year will have a great focus on sustainable innovation.

As noted in our white paper on sustainable innovation, we here at Interbrand firmly believe that sustainability should not be an add-on to business strategy. Rather, it should be part of it, so embedded in the way you do business that you cannot separate one from the other. We've also learned that consumers will not buy your products or services "just" because they are sustainable. Products and services exist to address a need, and if the table stakes are not there, consumers might like you for your values, but they will not spend their money with you.Continue reading...

retail watch

J.Crew Crosses the Pond in Search of Brits with Fat Wallets

Posted by Sheila Shayon on November 8, 2013 05:37 PM

J.Crew has crossed the pond to bring its own brand of preppy duds to London's Regent Street, opening its first flagship outside North America today. The 17,000-square-foot store houses separate men's and women's shops, as well as Crewcuts, the retailer's children's boutique. The London expansion will also include two other retail locations, one women's and one men's store. 

Combatting an increasingly "promotional" retail environment in the US, the retailer hopes that greater brand awareness through physical locations in the UK will provide a needed boost. J.Crew has also opened 3 new retail locations in Canada recently, as well. 

"London was an easy decision,” said chairman and CEO Mickey Drexler. “It is a place where people understand and respect the integrity of great style and design."

Indeed, finding a place among London's High Street stores may be a better fit for the increasingly upscale J.Crew brand, whose prices are in stark contrast to its fellow shopping mall tenants in the US, such as growing fast fashion brands like H&M. But with some product prices in the UK bumped up almost 40 percent, the retailer runs the risk of creating sticker-shock in Europe. "I've heard rumblings about it," Creative Director Jenna Lyons said, regarding additional taxes and duties associated with having an international location, "and we're doing everything we possibly can to keep the quality of the product as good as it can be and maintain the tightest possible price."Continue reading...

brands that go bang

Guy Fawkes: The Anti-Establishment Brand Takes On a Whole New Face

Posted by Barry Silverstein on November 6, 2013 02:02 PM

Election Day may have been an off-year for American voters, but in cities around the world, a different kind of public display was taking place on November 5.

Spurred on by the hacking collective, Anonymous, a "Million Mask March" occurred in some 450 cities to protest government corruption and economic inequality. It's believed to be the first time Anonymous went beyond what had been primarily online activism to encourage a public protest in the streets. The event's website indicated the Million Mask March was a "Call for Anonymous, WikiLeaks, The Pirate Party, Occupy and Oath Keepers to Unite Marchers, Occupiers, Whistleblowers and Hacktivists."

Most of the protesters at events in such cities as Amsterdam, London, Mumbai, and Washington, D.C. were wearing a Guy Fawkes mask, which depicts a somewhat unsettling chalky white face, adorned with a slim mustache/goatee and a devilish smile. While November 5, Guy Fawkes Day, is a British remembrance of a guy who many might consider a terrorist (in 1605, he tried to blow up the English Parliament in his support of Catholicism), he has become, quite literally, the face of modern-day anti-establishment protests. In the past few years, for example, it has shown up on the faces of Occupy Wall Street protesters, and earlier this year, it was worn by Bahraini protestors. Recently, the mask has appeared at protests against NSA surveillance.Continue reading...

sporting brands

Team USA Kicks Off Road to Sochi With Brand Sponsors in NYC's Times Square

Posted by Dale Buss on October 28, 2013 05:32 PM

NBC already has indicated it will enjoy a record haul for US TV advertising during the 2014 Winter Olympics in Sochi, Russia. But the job for brand sponsors of the Games and athletes has only begun on their path to the opening of the games on February 7.

Top-tier marketers including Coca-Cola, P&G, Target, and Kellogg's are signing up to sponsor Team USA athletes as well as trying to navigate the increasingly icy waters around Sochi regarding the tendency of the Russian government to violate human rights and LGBT rights.

On Tuesday, the US Olympic Committee will kick-off a 100-Day Countdown campaign featuring Team USA in Times Square in New York, hoping to recreate the excitement of 2012's Road to London event (at top) with the Liberty Mutual-sponsored Road to Sochi (#RoadtoSochi) tour.Continue reading...

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