2014 Brandcameo Product Placement Awards

brands with balls

Chasing Banksy: Elusive Artist Builds his Brand of Rebellion in NYC

Posted by Mark J. Miller on October 17, 2013 05:59 PM

Famous, elusive British graffiti artist Banksy, who has previously tweaked such brands as BP and the Simpsons, has been roaming the streets of New York for the past few weeks and Mayor Bloomberg, a major donor to the arts, is not too happy about his unlawful artwork. 

"Nobody’s a bigger supporter of the arts than I am. I just think there are some places for art and some places where — no art,” the Mayor said, calling the nameless artist a vandal.

Someone else who probably isn't too happy with Banksy is McDonald's, as the artist and his assistants have been stopping by NYC locations of the Golden Arches with their very own iteration of its Ronald McDonald statue in tow. This one has whopping big feet that a Banksy assistant (playing the role of a down a the heels—literally—shoeshine boy) sits by and buffs the iconic clown's shoes.Continue reading...

trademark wars

Culinary Creators Face Trademark Woes When it Comes to Foreign Foods

Posted by Abe Sauer on October 9, 2013 12:43 PM

A trademark case out of London hits close to home for one of the culinary world's hottest trends: pho. But it raises a much larger issue as trends cross cultural divides and enterprising types look to cordon what they believe is a unique market. 

Recently, a small Vietnamese restaurant in London called Mo Pho was asked to change its name due to the fact that Pho Cafe, a British chain of Vietnamese restaurants had trademarked the term "pho" several years earlier. Except in Vietnamese, pho is a simple term for "noodle soup," kind of the English equivalent of "cheeseburger." What the case suggests is that any general food term is protectable by trademark—provided it's in a foreign language.Continue reading...

celebrity brandmatch

Adidas Pop-Up in London has D Rose Fans Jumping—for Sneakers

Posted by Mark J. Miller on August 1, 2013 06:11 PM

Whether you’re playing ball on the playground or in an NBA arena, the basket’s rim typically sits 10 feet above ground, a height generally out of reach for average-sized men and women.

Some people, of course, can not only touch that rim but get up above it; a bunch of them are in the NBA, but there are plenty still out in the streets and Adidas and Chicago Bulls star Derrick Rose went out to find them.

The shoemaker offered a little bit of incentive for its London pop-up shop to those who could jump the 10 ft. height—if they could reach the new Rose shoes, they could keep them.Continue reading...

social media watch

It's a Boy! A Social Media Superstar is Born

Posted by Sheila Shayon on July 23, 2013 03:12 PM

It’s a safe bet that the future monarch born to the Duke and Duchess of Cambridge, Prince William and Kate Middleton, has already redefined what it means to be a royal in today's socially-attuned world. 

While the royal couple had kept to tradition as the birth approached, with the events taking place in St. Mary's Hospital's private Lindo Wing, where Princess Diana gave birth to William, the plan took an updated detour when it came to announcing the baby's birth on Monday. According to tradition, birth and death announcements are made by signed notice via an ornate easel set up in front of Buckingham Palace. However, before the notice was posted at the palace, news of the baby boy was released via an electronic press release and on the British Monarchy's social channels, including Facebook and Twitter.

"Her Royal Highness The Duchess of Cambridge was safely delivered of a son at 4.24pm. The baby weighs 8lbs 6oz. The Duke of Cambridge was present for the birth. The Queen, The Duke of Edinburgh, The Prince of Wales, The Duchess of Cornwall, Prince Harry and members of both families have been informed and are delighted with the news. The baby is third in the line of succession after His Royal Highness The Prince of Wales and His Royal Highness The Duke of Cambridge. He is styled His Royal Highness Prince [name] of Cambridge."Continue reading...

damage control

Colgate Bounces Back from Brush Swap PR Disaster as Competitors Pounce

Posted by Sheila Shayon on July 16, 2013 11:52 AM

The much-hyped Colgate Electric ToothBrush Swap launched in London's Waterloo Train Station last week, promising to exchange an old electric toothbrush for the brand's new ProClinical A1500 product, worth £170 ($256).

However, by 5am, hundreds had crowded into the rail station, toothbrushes in hand, clamboring for the freebie. To the dismay of plenty, the brand's supply of 750 new brushes was depleted by 7am, causing chaos at the station and a full-blown PR nightmare for Colgate. 

Colgate severely misjudged the number of people, resulting in consumers and Rail officials calling the PR stunt a "fiasco" and "mayhem," the Mirror reports. Moneysavingexpert.com founder Martin Lewis said, “Colgate bit off more than it could chew with this poorly planned promotion.”Continue reading...

retail watch

J.Crew Begins London Adventure With a Pop-Up Shop, Fashion School Tie-In

Posted by Mark J. Miller on May 27, 2013 06:04 PM

J.Crew is opening its first shop in London this fall but it is doing plenty beforehand to up its profile there, starting with a 48-hour pop-up shop this past weekend in King’s Cross.

A prominent part of the shop was given to Crewcuts, the arm of J.Crew targeted toward kids, which has grown since President Obama’s daughters, Sasha and Malia, both wore the brand’s coats to his inauguration in 2009, according to the Guardian.

The popup shop, which Refinery29.com reports allowed customers to shop the summer collection as well as preview the fall ’13 collection was located next to Central St. Martins, which houses the University of Arts London’s Central School of Art and Design. As part of the partnership with the school, J.Crew Creative Director Jenna Lyons spoke with the college’s MA knitwear design students last week, Vogue.com reports. Each student will design a cashmere piece and Lyons will select her favorite, which will be “put into production globally, selling the pieces in stores and online,” the site notes, with the winning student going through the entire production process.

"We wanted people to have a personal connection to us," said Lyons, Vogue reports. "We want people to have a point of view, that's what Central Saint Martins cultivates. If you never expand your world and push the boundaries of what you can do, it's hard to carve your piece." The clothing brand is also handing out a full scholarship to a Central St. Martins MA student for the next three years.

Lyons, of course, is the person these students should be paying close attention to. She’s the one who remade the J.Crew brand not just by redesigning the clothing it sold, but by bringing together the retail, catalog and online units as well as redesigning J.Crew’s stores and marketing strategy, the Guardian reports

Whatever she did, it appears to have worked. J.Crew now has revenue of $2.2 billion.

sporting brands

Water and Yogurt Await Young Soccer Winners at Danone Nations Cup

Posted by Shirley Brady on May 15, 2013 05:08 PM

Soccer’s quadrennial World Cup is the world’s most-watched sporting event, but there is another event held annually that packs a heftier long-term punch for 500 kids from around the world.

Since 2000, France’s Groupe Danone—the makers of such products as Evian, Naya and Volvic water along with Brown Cow, Stonyfield and Dannon yogurt, among other products—has sponsored 40 youth soccer teams from across the globe to come play in the Danone Nations Cup, essentially a World Cup for the 10- to 12-year-old set. Since 2003, the event has been supported by former French soccer great Zinedine Zidane, who gracelessly ended his career at the 2006 World Cup by getting kicked out of the game for headbutting an Italian player. 

After nine championships in France and two in South Africa, the Cup Final has been played in Spain and Poland in the last two years. Word has finally come this week that the world’s youth soccer elite will be heading to London’s Wembley Stadium for this year’s final on Sept. 7. The American team will be decided after the U.S. final to be held on May 27.Continue reading...

luxury watch

Luxury Brands Seeing Steady Global Growth

Posted by Sheila Shayon on March 21, 2013 10:16 AM

Luxury is back at the forefront of fashion and lifestyle despite the still shaky worldwide economy.

Findings from the 2013 Harris Poll EquiTrend, show gains in brand equity across 155 categories from auto makers to department stores across three key criteria: Familiarity, Quality and Purchase Consideration.

"This may show that after a number of years spent tightening their belts, consumers are looking to the quality and value they feel these brands provide,” said Aron Galonsky, SVP Brand and Communication Consulting at Harris Interactive.

Mercedes-Benz took top honors in the Luxury Automotive brand category for the third consecutive year, with Acura (which takes on uber-luxury in its latest US TV commercial, below), Audi, BMW, Infiniti and Land Rover receiving their highest scores ever. Harley-Davidson got its highest score in the study's 25-year history regaining top spot as Motorcycle Brand of the Year.Continue reading...

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