Posted by Mark J. Miller on November 21, 2013 04:52 PM
Planes flying overhead often inspire the question of just where passengers on board are off to. Anyone near one of British Airways’ new digital billboards in London need not wonder anymore.
The airline is breaking new advertising ground by having its digital billboards interact with planes in the sky. When a British Airways flight is overhead, a visual of a child pointing up appears along with personalized text, such as, “Look, it’s flight BA430 Amsterdam.” It’s all part of the company’s “Magic of Flying” campaign.
“We've all had conversations with friends and family wondering where the planes are going and dream of an amazing holiday or warm destination, and this clever technology taps in to that and reminds people how accessible the world can be,” Richard Tams, the head of British Airways sales for the UK and Ireland, said, according to MediaPost.Continue reading...
Posted by Brandchannel Staff on November 11, 2013 05:12 PM
Brandchannel is a proud media sponsor of Sustainable Brands London 2013, taking place Nov. 18-19. The following is a guest post from Paula Oliveira, director of brand valuation and analytics for Interbrand London, who will once again be participating in the conference. Follow her on Twitter at @PaulaOliveiraBV and follow the conversations at #SBLondon
This time next week, brand leaders will once again convene at Sustainable Brands London to discuss, debate, analyze and leverage the role of brands in creating a better future for all. Guided by the insights of MC Jo Confino, editorial director of The Guardian's Sustainable Business channel, the program this year will have a great focus on sustainable innovation.
As noted in our white paper on sustainable innovation, we here at Interbrand firmly believe that sustainability should not be an add-on to business strategy. Rather, it should be part of it, so embedded in the way you do business that you cannot separate one from the other. We've also learned that consumers will not buy your products or services "just" because they are sustainable. Products and services exist to address a need, and if the table stakes are not there, consumers might like you for your values, but they will not spend their money with you.Continue reading...
Posted by Sheila Shayon on November 8, 2013 05:37 PM
J.Crew has crossed the pond to bring its own brand of preppy duds to London's Regent Street, opening its first flagship outside North America today. The 17,000-square-foot store houses separate men's and women's shops, as well as Crewcuts, the retailer's children's boutique. The London expansion will also include two other retail locations, one women's and one men's store.
Combatting an increasingly "promotional" retail environment in the US, the retailer hopes that greater brand awareness through physical locations in the UK will provide a needed boost. J.Crew has also opened 3 new retail locations in Canada recently, as well.
"London was an easy decision,” said chairman and CEO Mickey Drexler. “It is a place where people understand and respect the integrity of great style and design."
Indeed, finding a place among London's High Street stores may be a better fit for the increasingly upscale J.Crew brand, whose prices are in stark contrast to its fellow shopping mall tenants in the US, such as growing fast fashion brands like H&M. But with some product prices in the UK bumped up almost 40 percent, the retailer runs the risk of creating sticker-shock in Europe. "I've heard rumblings about it," Creative Director Jenna Lyons said, regarding additional taxes and duties associated with having an international location, "and we're doing everything we possibly can to keep the quality of the product as good as it can be and maintain the tightest possible price."Continue reading...
brands that go bang
Posted by Barry Silverstein on November 6, 2013 02:02 PM
Election Day may have been an off-year for American voters, but in cities around the world, a different kind of public display was taking place on November 5.
Spurred on by the hacking collective, Anonymous, a "Million Mask March" occurred in some 450 cities to protest government corruption and economic inequality. It's believed to be the first time Anonymous went beyond what had been primarily online activism to encourage a public protest in the streets. The event's website indicated the Million Mask March was a "Call for Anonymous, WikiLeaks, The Pirate Party, Occupy and Oath Keepers to Unite Marchers, Occupiers, Whistleblowers and Hacktivists."
Most of the protesters at events in such cities as Amsterdam, London, Mumbai, and Washington, D.C. were wearing a Guy Fawkes mask, which depicts a somewhat unsettling chalky white face, adorned with a slim mustache/goatee and a devilish smile. While November 5, Guy Fawkes Day, is a British remembrance of a guy who many might consider a terrorist (in 1605, he tried to blow up the English Parliament in his support of Catholicism), he has become, quite literally, the face of modern-day anti-establishment protests. In the past few years, for example, it has shown up on the faces of Occupy Wall Street protesters, and earlier this year, it was worn by Bahraini protestors. Recently, the mask has appeared at protests against NSA surveillance.Continue reading...
Posted by Dale Buss on October 28, 2013 05:32 PM
NBC already has indicated it will enjoy a record haul for US TV advertising during the 2014 Winter Olympics in Sochi, Russia. But the job for brand sponsors of the Games and athletes has only begun on their path to the opening of the games on February 7.
Top-tier marketers including Coca-Cola, P&G, Target, and Kellogg's are signing up to sponsor Team USA athletes as well as trying to navigate the increasingly icy waters around Sochi regarding the tendency of the Russian government to violate human rights and LGBT rights.
On Tuesday, the US Olympic Committee will kick-off a 100-Day Countdown campaign featuring Team USA in Times Square in New York, hoping to recreate the excitement of 2012's Road to London event (at top) with the Liberty Mutual-sponsored Road to Sochi (#RoadtoSochi) tour.Continue reading...
Posted by Mark J. Miller on October 17, 2013 05:59 PM
Famous, elusive British graffiti artist Banksy, who has previously tweaked such brands as BP and the Simpsons, has been roaming the streets of New York for the past few weeks and Mayor Bloomberg, a major donor to the arts, is not too happy about his unlawful artwork.
"Nobody’s a bigger supporter of the arts than I am. I just think there are some places for art and some places where — no art,” the Mayor said, calling the nameless artist a vandal.
Someone else who probably isn't too happy with Banksy is McDonald's, as the artist and his assistants have been stopping by NYC locations of the Golden Arches with their very own iteration of its Ronald McDonald statue in tow. This one has whopping big feet that a Banksy assistant (playing the role of a down a the heels—literally—shoeshine boy) sits by and buffs the iconic clown's shoes.Continue reading...
Posted by Abe Sauer on October 9, 2013 12:43 PM
A trademark case out of London hits close to home for one of the culinary world's hottest trends: pho. But it raises a much larger issue as trends cross cultural divides and enterprising types look to cordon what they believe is a unique market.
Recently, a small Vietnamese restaurant in London called Mo Pho was asked to change its name due to the fact that Pho Cafe, a British chain of Vietnamese restaurants had trademarked the term "pho" several years earlier. Except in Vietnamese, pho is a simple term for "noodle soup," kind of the English equivalent of "cheeseburger." What the case suggests is that any general food term is protectable by trademark—provided it's in a foreign language.Continue reading...
Posted by Mark J. Miller on August 1, 2013 06:11 PM
Whether you’re playing ball on the playground or in an NBA arena, the basket’s rim typically sits 10 feet above ground, a height generally out of reach for average-sized men and women.
Some people, of course, can not only touch that rim but get up above it; a bunch of them are in the NBA, but there are plenty still out in the streets and Adidas and Chicago Bulls star Derrick Rose went out to find them.
The shoemaker offered a little bit of incentive for its London pop-up shop to those who could jump the 10 ft. height—if they could reach the new Rose shoes, they could keep them.Continue reading...