Posted by Sheila Shayon on August 9, 2012 11:14 AM
In a summer of shimmering heat, two high-end jewelry brands are offering royalty and art as artistic salve.
As you can see above, Tiffany & Co. is finally opening its Soho store in New York, and fêting the event with four artists’ renderings of true love — a recurring theme for the brand — “to trick out the hoarding around the façade” for two week stints each, each installation displayed on oversized wooden canvases in front of the Tiffany & Co. storefront as behind the scenes everything's getting ready for the opening.
Artist Danielle Dimstom kicked off the collaboration on July 16 with a stylized combination of text and drawings, followed by street artist Ellis Gallagher’s unique take on the colors of love on July 27. The current installation features a mural from Igor + Andre, which will be followed by the final artist in the series, Natasha Law. The installations can be viewed at 97 Greene Street.Continue reading...
Posted by Shirley Brady on August 9, 2012 09:54 AM
Audi today released a trailer for its flagship Audi City digital showroom in London, which opened ahead of the 2012 Summer Olympics. The automaker plans to roll it out to other cities worldwide in the next three years.
Posted by Shirley Brady on August 6, 2012 03:07 PM
On Day 10 of the London Olympics, Nissan on Monday unveiled its vision for the future of the city's iconic 'black cab' and its 300,000 daily users - the Nissan NV200 London Taxi. Taxi versions of the NV200 have already been unveiled in Tokyo and New York, where it's billed as the "Taxi of Tomorrow."
The NV200 London Taxi will offer significantly reduced CO2 outputs compared to current taxi models, in line with London Mayor Boris Johnson's Air Quality strategy for London. An all-electric e-NV200 concept is also set to undergo trials in the Capital.Continue reading...
Posted by Dale Buss on July 27, 2012 01:12 PM
Even as the European auto market suffers in general, the German luxury brands are hatching new ideas to reach well-to-do buyers who are managing to stay above the recessionary fray.
They’re bursting on to the scene with new retailing concepts, including Audi City — which just opened in London in time for the London Olympics crowds — and BMW’s avant garde showroom in Paris.Continue reading...
Posted by Shirley Brady on July 18, 2012 10:09 AM
Nike's in-store pop-up boutique at the London flagship branch of Selfridges promotes the Nike FuelBand, its latest range of hyperlight Flyknit shoes, its "Find Your Greatness" "summer of sport" tagline and generally creates an interactive experience that makes engaging with the brand fun, judging by the launch party:
We're marking a summer of sport with the NIKE House of Innovation at Selfridges, a stunning experiential retail space designed for today's style savvy, digitally connected athlete. See what happened at the launch party as guests enjoyed a DJ set from Nero, explored the interactive zones and got physical with the Nike+ challenges."
You'd think Nike was a sponsor of the London 2012 Olympic Games, but it's not — that honor goes to Adidas. It's open from July 6-Aug 12; see more in the video below.Continue reading...
Posted by Mark J. Miller on July 17, 2012 05:25 PM
With less than two weeks to go before the Summer Games kick off, London Olympics organizers have suddenly discovered that they’ve got a major problem on their hands: Security. And rain. A backlash to the so-called "brand police." And what to do with thousands of tetchy journalists?
Post-Cool Brittania, We Stand on Guard for Thee
After spending years prepping to make the Olympics a shining moment in the city’s history that should help make its brand shine, London is hurting for security help. Nick Buckles, the head of the firm that is providing what security will exist, G4S, admits that the whole thing has been a “humiliating shambles,” according to the Guardian. Even so, London city officials are hoping that somehow they can turn things around quickly in hopes of rescuing the city’s brand.Continue reading...
Posted by Mark J. Miller on July 16, 2012 05:19 PM
You can’t stop it now. That Olympics train is running down the track and won’t be stopping till the final Royal Scone is eaten and the last big-hatted Guard struts by and the final Beatles song is sung during the Closing Ceremonies on Aug. 12. Don’t even think about getting out of the way, and that goes to marketers, too. We're watching how marketers of all sizes, official sponsors and non-sponsors, grapple with the hurdles of the London 2012 organizers' tough rules protecting sponsorships — starting with our lead story today:
Watch Out! The Brand Police Are Watching You
While there is some question on just how secure these Olympics will be, there is no doubt that this will be the most vigilant Olympics ever when it comes to fighting off any brands that are planning to use the Games as any kind of way of presenting their message if they haven’t shelled out the big bucks to allow them the right to do so.
The Independent reports that almost 300 “Olympics officers” hit the streets of the UK ("with a vengeance") on Monday, “enforcing sponsors' multimillion-pound marketing deals” and keeping a steely eye for ambush marketing. Such words as “gold,” “silver,” and, of course, “bronze” have been outlawed from any advertising. The newspaper comments, "Publicans have been advised that blackboards advertising live TV coverage must not refer to beer brands or brewers without an Olympics deal, while caterers and restaurateurs have been told not to advertise dishes that could be construed as having an association with the event."
Interbrand London's Lorna Fray, in her dispatch from London today, notes at least one non-sponsor whose signage around London might lead the casual observer to think it's an Olympics campaign: MasterCard, whose "Priceless London" outdoor marketing push "references heroes, unique experiences and London without mentioning sport or 2012" — much to the annoyance, no doubt, of official London 2012 credit card partner Visa.Continue reading...
brands under fire
Posted by Sheila Shayon on July 16, 2012 03:29 PM
The latest move in Greenpeace’s Save the Arctic campaign saw British eco-activists shutting down 74 of 119 Shell petrol stations in Edinburgh and London against the brand's plans to drill for oil in the Arctic, leading to the arrests of 24 campaigners on Monday, according to the Guardian.
The campaign is targeting Shell as prepares to begin drilling in the Arctic with Russian oil company Gazprom, a plan that U.S. activists rallied to sue and spoof campaigns to pop up. Protesters scaled the roofs of Shell stations and deployed emergency shut-off switches to stop petrol going to the pumps, removing a fuse that delays it being switched on again, while posting a message on Twitter that, "We're being careful not to destroy property. Even the carefully removed components will go back to Shell."
Greenpeace UK website elaborated, "It's part of the global week of action against Shell that kicked off with the occupation of the head office in the Hague – as well as our live TV channel, follow #tellshell on Twitter for all the latest from around the world."Continue reading...