2014 Brandcameo Product Placement Awards

London 2012

Coca-Cola Caps London 2012 Olympics Sponsorship With Massive Giveaway

Posted by Shirley Brady on September 3, 2012 12:03 PM

Coca-Cola is capping its London 2012 Olympics sponsorship with its biggest giveaway ever in the U.K., where it's also sponsoring the 2012 Paralympic Games.

The soft drink giant is running a one-day promotion, Monday Sept. 3rd only, giving away 500ml bottles of Coca-Cola, Coke Zero or Diet Coke at Boots and Superdrug stores to those who register first online. It's being promoted with a 100-foot tall vending machine in London's Brick Lane, as you can see in the TV spot which features "Anywhere in the World," the brand's original London 2012 song created by producer Mark Ronson.

As part of its top-tier Olympics sponsorship, Coca-Cola underwrote the London Olympics torch relay and launched "Move to the Beat," a music-based global marketing platform, in addition to installing a giant interactive Beatbox pavilion at the London Olympics site.

fashion therapy

Vogue Promotes Global Fashion's Night Out Events

Posted by Shirley Brady on August 10, 2012 11:03 AM

Vogue is promoting the fact that Fashion's Night Out is not just a New York event with a promo highlighting what's happening in London on FNO's Sept. 6th return. Milan will also be celebrating its fourth FNO — details below.Continue reading...

brand inspiration

Swarovski and Tiffany Take Art to the Streets of New York and London

Posted by Sheila Shayon on August 9, 2012 11:14 AM

In a summer of shimmering heat, two high-end jewelry brands are offering royalty and art as artistic salve.

As you can see above, Tiffany & Co. is finally opening its Soho store in New York, and fêting the event with four artists’ renderings of true love — a recurring theme for the brand — “to trick out the hoarding around the façade” for two week stints each, each installation displayed on oversized wooden canvases in front of the Tiffany & Co. storefront as behind the scenes everything's getting ready for the opening.

Artist Danielle Dimstom kicked off the collaboration on July 16 with a stylized combination of text and drawings, followed by street artist Ellis Gallagher’s unique take on the colors of love on July 27. The current installation features a mural from Igor + Andre, which will be followed by the final artist in the series, Natasha Law. The installations can be viewed at 97 Greene Street.Continue reading...

auto motive

Audi Promotes Digital Flagship in London With Movie-Style Trailer

Posted by Shirley Brady on August 9, 2012 09:54 AM

Audi today released a trailer for its flagship Audi City digital showroom in London, which opened ahead of the 2012 Summer Olympics. The automaker plans to roll it out to other cities worldwide in the next three years.

auto motive

Nissan Redesigns the London Black Cab [Updated]

Posted by Shirley Brady on August 6, 2012 03:07 PM

On Day 10 of the London Olympics, Nissan on Monday unveiled its vision for the future of the city's iconic 'black cab' and its 300,000 daily users - the Nissan NV200 London Taxi. Taxi versions of the NV200 have already been unveiled in Tokyo and New York, where it's billed as the "Taxi of Tomorrow."

The NV200 London Taxi will offer significantly reduced CO2 outputs compared to current taxi models, in line with London Mayor Boris Johnson's Air Quality strategy for London. An all-electric e-NV200 concept is also set to undergo trials in the Capital.Continue reading...

auto motive

Audi Opens Digital Showroom in Time for London Olympics

Posted by Dale Buss on July 27, 2012 01:12 PM

Even as the European auto market suffers in general, the German luxury brands are hatching new ideas to reach well-to-do buyers who are managing to stay above the recessionary fray.

They’re bursting on to the scene with new retailing concepts, including Audi City — which just opened in London in time for the London Olympics crowds — and BMW’s avant garde showroom in Paris.Continue reading...

retail watch

Nike Opens House of Innovation at Selfridges London

Posted by Shirley Brady on July 18, 2012 10:09 AM

Nike's in-store pop-up boutique at the London flagship branch of Selfridges promotes the Nike FuelBand, its latest range of hyperlight Flyknit shoes, its "Find Your Greatness" "summer of sport" tagline and generally creates an interactive experience that makes engaging with the brand fun, judging by the launch party:

We're marking a summer of sport with the NIKE House of Innovation at Selfridges, a stunning experiential retail space designed for today's style savvy, digitally connected athlete. See what happened at the launch party as guests enjoyed a DJ set from Nero, explored the interactive zones and got physical with the Nike+ challenges."

You'd think Nike was a sponsor of the London 2012 Olympic Games, but it's not — that honor goes to Adidas. It's open from July 6-Aug 12; see more in the video below.Continue reading...

London 2012

London 2012 Watch: It's Raining Brands Post-Cool Brittania

Posted by Mark J. Miller on July 17, 2012 05:25 PM

With less than two weeks to go before the Summer Games kick off, London Olympics organizers have suddenly discovered that they’ve got a major problem on their hands: Security. And rain. A backlash to the so-called "brand police." And what to do with thousands of tetchy journalists?

Post-Cool Brittania, We Stand on Guard for Thee

After spending years prepping to make the Olympics a shining moment in the city’s history that should help make its brand shine, London is hurting for security help. Nick Buckles, the head of the firm that is providing what security will exist, G4S, admits that the whole thing has been a “humiliating shambles,” according to the Guardian. Even so, London city officials are hoping that somehow they can turn things around quickly in hopes of rescuing the city’s brand.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Brands and the pursuit of excellence