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personal brands

One Pound Fish Man: Building a Personal Brand From a Market Stall in London

Posted by Shirley Brady on December 13, 2012 03:59 PM

Muhammad Shahid Nazir, a fish-seller at Queen's Market in East London's Upton Park, soared to fame when his "Come on, ladies" song to lure buyers to his "one pound fish" stall when it was captured on video and posted on YouTube in April, and now has more than 4.5 million views.

On Dec. 10th he got his own music video — "£1 Fish Man - One Pound Fish - O-Fish-Al Video" — chalking up more than one million views in two days and more than 1.6 million views so far. There's even a Speakerbox remix and a Trap remix (buy them on iTunes), and he has been profiled beyond the UK including on CBS in the US and in Australia. Follow him on Facebook for more.

brand evolution

BAPE Celebrates Eight Years in America: A Fan's Perspective

Posted by Johnny Trinh on December 12, 2012 11:19 AM

A Bathing Ape (BAPE) celebrates its 8th anniversary in the U.S. today, marking the opening of its New York City flagship store on December 12th, 2004. It's a bittersweet time for many longtime fans, including this writer.

The Planet of the Apes-inspired brand paved the way for many streetwear brands, with a limited edition run of products sparking a huge craze outside of Japan at a time where you could only attain items imported by proxy vendors or resellers. As a result, it was ranked #3 on Complex's "50 Greatest Streetwear Brands" ranking last year.

The New York store, located in SoHo, is still a mainstay for streetwear aficionados, tourists and fans of the Bathing Ape lifestyle — and many of them will be flocking to the store today to pick up the limited edition anniversary gear. With the recent 10th Anniversary of BAPE London, I am reminded of my experiences over the last eight years with BAPE New York and the Bathing Ape brand.Continue reading...


Wired Energizes Holiday Shoppers With London/New York Pop-Up Stores

Posted by Mark J. Miller on November 30, 2012 06:07 PM

This holiday season, there are about a bazillion pop-ups sprouting up in New York and London, such as one at NYC's Ace Hotel for Krochet Kids International, the organization that teaches Ugandan and Kenyan women to knit, and the Santa Baby cocktail bar in London's Shoreditch area. Tech lovers and brands will no doubt be rejoicing at one particular pop-up that spans the Atlantic to both cities.

For eight years now, Wired magazine has been wowing tech-lovers with an annual pop-up shop stuffed with whatever the latest and greatest happens to be. This year, the magazine is not only back with a Big Apple pop-up stuffed with gadgets, gear, brands and cultural happenings, but also taking the fun to London. 

The London store features products from such companies as MakerBot, Arcbotics Hexapod, Hiut Denim, Makie Lab, Zboard, and plenty of others. Orders could be made on-site for the products to be delivered.Continue reading...

celebrity brandmatch

Nokia x Deadmau5: Watch the London Light Show [VIDEO]

Posted by Shirley Brady on November 29, 2012 07:12 PM

Here's the video for Nokia's London light show - "This is Lumia" - with Deadmau5 last night.

celebrity brandmatch

Nokia Reteams With Deadmau5 to Woo Club Kids of All Ages to #Switch to Lumia

Posted by Mark J. Miller on November 28, 2012 10:13 AM

Joel Thomas Zimmerman has a knack for drawing attention to himself. The house-music icon better known as deadmau5 sports a colorful and massive mouse head at live events, and dates the equally outrageous actress/model/tattoo artist Kat Von D has a way of helping the 31-year-old Canadian do such a thing.

And Nokia is happy to take advantage of his ability. Last November, he flew to London to rev up the crowds with a live music and 4D light projection show on London’s Millbank Tower to help promote the company’s Lumia 800. The show was projected onto big screens in six other English cities and live-streamed for those around the globe who wanted to pay attention. Now get ready for more deadmau5 x Nokia fun with another streaming show from London tonight.Continue reading...

chew on this

London Mayor Backs Fast Food Campaign to Trim the Fat

Posted by Mark J. Miller on November 22, 2012 10:01 AM

New York City Mayor Michael Bloomberg isn’t the only leader of a major city who is trying to get his constituents to be a little healthier. After all, the United States Conference of Mayors shelled out some bucks back in 2009 to produce an online guide to help its members fight childhood obesity. 

But the fight isn’t limited to just America. The mayor of London, Boris Johnson, is targeting the fast-food joints in his city to get a bit healthier. Johnson apparently isn’t happy with his legacy being only about that he was the guy who happened to be at the helm when the Olympics came to town. 

Nope. Johnson is ready to follow in Bloomberg’s footsteps. Back in June, when Bloomberg announced that he wanted to limit the amount of soda New Yorkers could buy in one cup, Johnson wrote, "where New York leads, London is not far behind,” the Standard reports. Now he’s making his move. The Mayor’s London Food Board partnered with the Chartered Institute of Environmental Health to create a Takeaways Toolkit in an attempt to help “fast food takeaways … make their food healthier,” according to Fresh Business Thinking.Continue reading...

health matters

On World Toilet Day, Brands and Non-Profits Can Say #IGiveaShit and Mean It

Posted by Sheila Shayon on November 19, 2012 05:52 PM

In case it's not marked on your calendar, today is World Toilet Day — and it's no joking matter.

An estimated 2.5 billion people, 37% of the world's population, do not have access to a clean and safe toilet. One in three women worldwide risk shame, disease, harassment and even attack because they have nowhere safe to go to the toilet. Sanitation would make 1.25 billion women's lives safer and healthier, which is why people are being asked to petition governments to provide safe toilets and clean water for the world's poorest people.

As the Gates Foundation tweeted today, "The annual gain in economic productivity if everyone had a toilet is $225B." Putting things in perspective, Matt Damon, co-founder of Water.org, wants it to be known that more people have a mobile phone today than a toilet: “Six billion people have cell phones, but only 4.5 billion have access to improved sanitation.” Bill and Melinda Gates, in case you missed it, are putting serious funds toward reinventing the toilet as part of the foundation's water, sanitation and hygiene platform.

GE sponsored (as part of its Focus Forward three-minute short film series on world-changing ideas) the "Meet Mr. Toilet" documentary by Oscar-winning director Jessica Wu, which debuted this past January at the Sundance Festival earlier this year. It features the late Jim Sim (aka "Mr. Toilet"), who founded the World Toilet Organization and the annual World Toilet Day.

Named a TIME Hero of the Environment in 2008, Sim — who died in 2009 — was frank and enertaining about extolling the need for better sanitation and breaking the taboos about talking, well, shit. In fact, the former mayor of Suwon, South Korea, inspired a toilet museum in his former hometown, which opened earlier this year.Continue reading...

going mobile

Apple Looks to the Skies: Will Heathrow Deal Help Passbook Usage Take Off?

Posted by Barry Silverstein on November 8, 2012 10:15 AM

Mobile devices are fast becoming the accepted way for consumers to communicate, get information from the Internet, and take advantage of apps that help them do just about anything, which includes making travel easier. Case in point: Apple's Passbook, the new free app released to iPhone users with the upgrade to iOS6, is being pitched as an app that allows consumers to keep boarding passes from participating airlines (as well as movie tickets, retail coupons, loyalty cards and more) in one handy place.

Apple's new deal with London's Heathrow airport, which is looking to elevate its brand experience including rolling out digital improvements to make journeys better, offers a glimpse of how the application might function on a wider scale.

Imagine this: You walk past a store in the airport and a customized discount pops up on your iPhone. That's the basic premise — because passengers will be able to store their "WorldPoints" collected through a Heathrow loyalty card and access current retail offers and coupons with Passbook. Promotions and discounts will appear on a Passbook-enabled device throughout the customer's travel through the airport at the relevant stages of their journey. Heathrow's Passbook content will evolve to include both airport retailers and service providers. It's the first time such a program is being implemented in a European multi-retailer environment.Continue reading...

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