Posted by Dale Buss on April 23, 2012 09:01 AM
Walmart copes with fallout from revelations of bribery in Mexico.
Chrysler aims new Dodge Dart at Millennials, opens new door to get suppliers' best ideas, and returns to China with new concept vehicle at Beijing Auto Show.
Disney accepts resignation of film chief after loss on John Carter, while more companies hire Disney Institute to help with customer service.
Amylin is searching for a buyer.
Audi sees demand surge in China and U.S.
Avon arrives late at e-commerce.Continue reading...
Posted by Mark J. Miller on April 20, 2012 03:59 PM
The last Summer Olympics were in 2008. That’s seven katrillion years in technology years. Much has changed since then and marketers are planning to put extra emphasis on an area that has grown exponentially in the last four human years: social media.
Brand marketers are particularly interested in using Facebook to boost their brands this summer. After all, you fish where the fish are — and Facebook had 794 million people visiting it each month of last year, spending an average (per comScore) of six hours per visit.Continue reading...
Posted by Mark J. Miller on April 20, 2012 09:57 AM
Headphone lines are running into every ear and the world is constantly staring into its smartphones, seemingly hoping to be sucked into a virtual mobile world. It does not seem that anyone wants to go without their data at any second of their lives. After all, it could be crucial to know the so-called “Nasty Factor” of a pitch as it happens in the fifth inning of a game in April or to see a celebrity Twitter spat unfold in real time.
The good folks at Google and Oakley want to help you, the teeming data-driven masses, see just what is shaking at all times. Google’s “Project Glass,” which quickly became nicknamed Google Glasses, got some publicity recently when it emerged that the company was developing specs that would allow for data to be projected onto the lenses. Now Bloomberg is reporting that Oakley — also making some noise as an official sponsor of the London 2012 Summer Games — has been working on a similar product since 1997.Continue reading...
Posted by Dale Buss on April 19, 2012 05:37 PM
While fast-food chains are responding to nutritional criticism by enhancing their kids menus, American children appear less and less interested in what they're peddling. NPD Group calculated that visits to fast-food restaurants in which kids meals were purchased have declined every year since 2007 and fell by 5 percent last year from 2010.
It's not that parents don't want healthier fare to their children when they eat out. In the U.S., analysts are suggesting that the notion of kids' meals is becoming increasingly outdated as family eating patterns change. And for that reason, they say, even sales of McDonald's iconic Happy Meal might be only flat these days at best — and at a chain whose other product lines are growing robustly, that's not good performance.
One factor, for example, is tight budgets that continue to afflict many American households — especially fast-food consumers — at a time of high unemployment and continued economic uncertainty. Mothers have "probably switched to the value menu because it was cheaper than the kids meal" at many chains, Bonnie Riggs, NPD restaurant-industry analyst, told the Chicago Tribune.
It also appears that kids are becoming disenchanted with the licensed toys packaged in the meals, at a younger and younger age, dropping from age 12 to eight. Blame digital entertainment, cell phones, and other rivals for kids' attention. But all of that apparently doesn't hold true in the UK, where McDonald's is using the revamped Happy Meal as a marketing hook to win over parents (via their kids) around its London 2012 Olympics sponsorship.Continue reading...
sports in the spotlight
Posted by Shirley Brady on April 18, 2012 06:01 PM
Today marks 100 days to the start of the 2012 Olympic Games in London on July 27th. To mark the occasion, the 2012 USA Olympic Team held an event today in New York City's Times Square, with sponsor AT&T on hand for the celebrations with athletes and fans. AT&T also announced today that it will provide networking services to NBC for its cross-networks Olympics telecasts this summer.
Posted by Sheila Shayon on April 18, 2012 04:08 PM
Coca-Cola is mounting a massive music-based global marketing campaign pegged to the London 2012 Olympics, so it makes sense that Coke would partner with the leading musical app (Spotify) on the biggest social network (Facebook) to bring free music to countries worldwide, expanding on a relationship that started last year.
A message posted on Coca-Cola's corporate Twitter feed confirmed the partnership following Spotify's CEO keynote at the Ad Age digital summit this morning in New York: “What goes better with Coke? Music. Daniel Ek just announced @Spotify and Coke partnership.”
The details were forthcoming at a post-keynote press conference: Spotify will be the primary technology for Coca-Cola Music worldwide, with its app integrated into Coke's Facebook presence and Timeline for a ‘seamless social music experience.’
Coca-Cola will leverage the Spotify API and platform through a variety of applications, the first of which was built by independent developers during a two-day Spotify/Coca-Cola “hackers den” held in New York City this past weekend, which will be unveiled at the 2012 Olympics in London.Continue reading...
mom's the word
Posted by Sheila Shayon on April 17, 2012 03:04 PM
Procter & Gamble’s ongoing global "Thank you, Mom" campaign is getting a fresh push 100 days prior to the Opening Ceremony of the London 2012 Olympic Games. Centered around a dedicated Facebook page, P&G is celebrating the power behind the glory, success and dedication of many an Olympic athlete — his or her mother — in the biggest campaign in P&G’s 174-year history, which will run from now through the end of the Olympic Games.Continue reading...
Posted by Dale Buss on April 17, 2012 08:59 AM
ABC edges out NBC in the morning.
AOL pushes to grab TV-ad dollars.
Apple loses luster on its shares.
Audi set to buy Ducati, Bloomberg reports.
BlackBerry store sits as quiet marker of RIM failed strategy.
Coca-Cola profit beats estimates.
Coty says it has lined up capital for Avon bid.Continue reading...