luxury watch

Louis Vuitton Ushers in New, Mobile-Friendly Era

Posted by Sheila Shayon on November 5, 2013 11:56 AM

Following the departure of long-time designer Marc Jacobs last month, venerable fashion house Louis Vuitton has named former Balenciaga creative director Nicolas Ghesquière the artistic director of women's collections. 

The #17 brand on Interbrand's 2013 Best Global Brands list stated that Ghesquière will bring “a modern creative vision to the House’s women’s collections, building on the values of refinement, savoir faire and extreme quality," according to Business of Fashion. Ghesquière, who was with Balenciaga for 15 years, will have to adapt "his approach to the scale of Louis Vuitton, a business that dwarfs Balenciaga in terms of sales.”

The LVMH-luxury brand is also ushering in a new era technologically, too. This week it released its first mobile app, LV Pass, which offers exclusive access to content by scanning LV ad displays in magazines or online. Users will be able to shop items featured in the ads, including the brand's new Tambour watch and Vivienne bag featured in a short film starring David Bowie.Continue reading...

brand news

In the News: Apple, Frito-Lay, Johnson & Johnson and more

Posted by Dale Buss on November 5, 2013 09:14 AM

In the News

Apple opens Arizona plant with 2,000 workers.

Frito-Lay tests chocolate-covered potato chips.

Johnson & Johnson pays $2 billion fine for false marketing of drugs.

AOL boosts ad sales but sees profits hurt by local news services.

Allen Edmonds sells to private-equity firm.

BlackBerry abandons sale process.

Christie's starts out new auction season badly.

Coca-Cola predicts personalized beverages using genomics.

DirecTV profit rises on more subscribers.

Dodge expands Ron Burgundy campaign to entire brand lineup.Continue reading...

brand news

In the News: BlackBerry, Kellogg, American Airlines and more

Posted by Dale Buss on November 4, 2013 09:02 AM

In the News

BlackBerry sale to Fairfax falls apart as $1 billion in funding is secured, CEO Thorsten Heins steps down and shares plunge.

Kellogg plans to trim 7% of workforce by 2017 as part of global restructuring.

American Airlines and US Airways merger cleared in US, but only with broad divestitures.

AB InBev sees strong growth for Budweiser in Russia.

Alcatel-Lucent seeks to raise $2 billion for turnaround plan.

Apple's gold iPhone 5s continues flying off shelves, while Apple CEO Tim Cook backs LGBT anti-discrimination bill.

Billabong sells Canadian retail chain West 49.

Chevron pumps up spending to boost production.

Dr Pepper finds formula to Facebook success.Continue reading...

luxury watch

Kering's Gucci Brand Takes a Hit in Asian Luxury Slump

Posted by Barry Silverstein on October 30, 2013 02:47 PM

Gobal luxury brand conglomerates such as Kering, previously known as PPR, the parent company to brands such as Gucci, Yves Saint Laurent, and a slew of other high profile brands, are a double edged sword: They can gain profits from a diverse brand portfolio, yet they can see sales sink when the luxury market is sluggish in a particular region of the world.

At the moment, the region in question is Asia, and more specifically China. While China is still consuming luxury goods, it seems that "Chinese shoppers are cutting back on designer duds, leather handbags, and pricey watches" according to the Associated Press. In fact, sales of luxury goods in China are expected to limp along and grow just 2.5 percent this year—a far cry from the double digit growth of a few years ago.

Chinese publication Jing Daily confirms that, "Chinese consumer tastes continue to quickly shift toward logo-free products and niche brands. ...The rise of popularity of niche designer labels in contrast to major logo-focused brands was exhibited this fall in the openings of three major department stores in mainland China..." Also a likely contributor is China's national austerity drive, which has put a negative connotation on luxury goods and experiences of all kinds.Continue reading...

luxury watch

Luxury Brands Get Behind Travel Revival with New Products, Experiences

Posted by Barry Silverstein on October 9, 2013 11:22 AM

US consumers seem temporarily frozen in place due to a Federal government shutdown, but that isn't stopping some of the world's best known luxury brands from planning for a rebound of the luxury travel market.

British luxury fashion brand Burberry, for example, has just launched "Travel Tailoring" via a global digital campaign. The new menswear line includes suits with "innovative lightweight construction, lightweight shoulder construction," and "naturally flexible fabrics," according to the company. A "memory fabric" (100 percent merino wool) is designed to resist creasing. Intended for the luxury traveler on the go, the line comes with an equally high-end price: suits start at $1,995, while blazers begin at $1,295. Burberry is no stranger to innovation though when it comes to combining fashion and technology, as it most recently caused a stir by partnering with Apple during its iPhone 5S launch for Fashion Week.Continue reading...

movers and shakers

Marc Jacobs Bids Adieu to Louis Vuitton to Focus on Own Brand

Posted by Mark J. Miller on October 2, 2013 02:43 PM

American designer Marc Jacobs has been at the helm of Paris-based Louis Vuitton for 16 years, but on the final day of Paris Fashion Week, he's made it pretty clear that he will be ending his run in order to focus on his own eponymous brand and take it public, confirming rumors that have been swirling around the industry for weeks.

But while the 50-year-old Jacobs won't be leading the age-old fashion house, Louis Vuitton Moet Hennessy will remain in close contact since it owns a large stake in Jacobs' own brand. 

"We're doing what's good for Marc and the future of his company," Louis Vuitton Chief Executive Michael Burke told the Wall Street Journal. "Marc's wish is to take it to the next level." The IPO will come sometime in the next three years.Continue reading...

brand news

In the News: Volkswagen, Google, Intel and more

Posted by Dale Buss on October 2, 2013 09:25 AM

In the News

Apple is pressed for $150-billion buyback by Carl Icahn as the new #1 Best Global Brand is estimated to be sitting on top of 10% of all US corporate cash.

Volkswagen plans to use augmented reality to service cars.

Google is accused of wiretapping in Gmail scans.

Intel commits to women's digital education.

BlackBerry reveals even more doom in restructuring.

Bravo signs four major new brand partners to integrate in Top Chef.

Campbell Soup sells European simple-meals business.Continue reading...

china

The Week in China: Apple's Charger Rebound, Infant Formula Woes, Counterfeit Colgate and more

Posted by Abe Sauer on August 9, 2013 01:19 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Louis Vuitton the butt of a joke… Infant formula market goes bonkers… Price fixing… Heatwave hits sales… Sanofi bribery… Colgate counterfeiting… WeChat juggernaut... The "fapioa" nation… Tesla fights trolls... Ford apps… BMW recall… and more.Continue reading...

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