branded entertainment
Posted by Shirley Brady on July 31, 2012 05:05 PM
Louis Vuitton pays tribute to "The Greatest," boxer Muhammad Ali, with the digital experience The Greatest Words. In two short films, "Float" and "Life," spoken word artist Yasiin Bey and calligrapher Niels Shoe Meulman revisit the words of Mohammad Ali, with a helping hand from rapper/actor Mos Def.Continue reading...
More about: Louis Vuitton, LVMH, Luxury, Fashion, Branded Entertainment, Video, Digital, Mos Def, Muhammad Ali, Niels Shoe Meulman, Yasiin Bey
china
Posted by Abe Sauer on July 20, 2012 01:06 PM
China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! Check out our weekly hotpot of reads that will make you look like a keen China observer during any conversation about China. Above, a 2012 Comic-Con promo for DC Comics' three-part series, Batman in Shanghai, ahead of The Dark Knight Rises Aug. 30 opening in China. And below: the iPad makes a quiet arrival, Adidas no longer "Made in China," the NBA, "House Slaves," robots (ROBOTS!) and more.Continue reading...
More about: China, Marketing, Brands, Abercrombie & Fitch, Adidas, Anheuser-Busch, Apple, Batman, DC Comics, Foxconn, iPad, Disney, Louis Vuitton, NBA, Xiomi, Yao Ming, Hong Kong, The Dark Knight Rises
china
Posted by Abe Sauer on July 6, 2012 12:14 PM

Paris to Shanghai, by train. The concept alone dredges up an atmosphere of yesteryear, when Orient Express-style train travel was the luxury way to travel. And what two cities summon that fabulous yesteryear better than Paris and Shanghai, a city once hailed as "Paris of the East?"
That nostalgic sentiment is what Louis Vuitton is tapping into for its new campaign, "Louis Vuitton Express" — which kicked off this week with a teaser video, "Paris to Shanghai by Train by The Selby," — as the digital extension of an event marketing campaign that's rolling online, on YouTube and on Facebook from the brand's French HQ to its new China HQ.
But who or what, you might ask, is "The Selby?" And will "The Selby" be enough to get Vuitton back in the good graces of Chinese luxury buyers who have recently come to treat the the brand kind of like locomotive travel — a relic of the past?Continue reading...
More about: Louis Vuitton, China, Fashion, Luxury, Campaigns, Digital, Creative, Marc Jacobs, Todd Selby, The Selby, LVMH, Hermes, Chanel, Event Marketing, Fashion Week, Paris, Shanghai, Anniversaries, Heritage Brands, Nostalgia, Collaborations
luxury watch
Posted by Barry Silverstein on June 21, 2012 12:09 PM

Maybe we haven't seen the return of the roaring global recovery everyone has hoped for. The U.S. economy is sputtering, and the European continent isn't looking very bullish at the moment. But none of this seems to be terribly concerning to the luxury hotel market. There has been a spate of recent openings — hotel extensions of luxury brands — to prove it.
Bulgari, which operates a luxury hotel in Milan, a luxury resort in Bali, and restaurants in Tokyo, has just opened the doors of its fourth Bulgari Hotel, with its latest five-star property opening in a chi-chi pocket of London.
Located in the city's prestigious Knightsbridge section, its well appointed rooms (such as the one above) are opening just in time to take bookings for the London 2012 Olympic Games. Bulgari gushes about the property: "It is a perfect expression of the Bulgari aesthetic of timeless glamour. Innovative artistry and a lavish use of precious marble and silver blend harmoniously, exuding an understated elegance. The quality of the service, magnificent elements such as the spa, pool and private screening room, and the distinguished location beside Harrods and Hyde Park all contribute to an uncompromising sense of excellence."Continue reading...
More about: Luxury, Hotels, Fashion, Automotive, Bulgari, Lamborghini, Karl Lagerfeld, LVMH, London 2012, Olympics, China, Brand Extensions, Meta-luxury, Design, Sustainability, Dom Pérignon, Krug, Ruinart, Veuve Clicquot, Moët & Chandon, De Beers, Fendi, Givenchy, Louis Vuitton, Joel Robuchon, Experiential Branding
brand news
Posted by Shirley Brady on June 18, 2012 08:50 AM

Microsoft will announce Monday a plan to sell tablets under its own brand, in a challenge to Apple's iPad, while Amazon reportedly plans to launch cloud music service in July to rival iTunes.
Kirin Holdings agreed to pay $200.9 million Australian dollars (US$203.4 million) for the shares it doesn't already own in Australian boutique brewer Little World Beverages, as Japanese companies expand offshore to combat flagging domestic demand.
Dr Martens owners seeks up to £200m from potential buyers.
AirAsia plans to follow Virgin model with brand extensions.
Android relaunches user interface.Continue reading...
More about: Brand News, AirAsia, Amul, Android, AOL, Apple, ArtistsWanted, Audi, Birds Eye, Burger King, Charles Schwab, Cheerwine, Citi, Coca-Cola, Dr Martens, Egypt, Facebook, France Telecom, Google, Greece, Hyundai, iPad, iTunes, Lexus, Louis Vuitton, McDonald's, Microsoft, Monocle, Nabisco, Nestle, Orange, Qantas, Reebok, T-Mobile, Virgin, Virgin Galactic, Vitimanwater, Walmart, China, Wendi Murdoch, Justin Bieber, Jessie J, Jack Osbourne, Comic-Con
brand news
Posted by Dale Buss on June 1, 2012 08:59 AM

Apple strikes pre-paid iPhone deal with Cricket as Foxconn woes continue.
BMW creates department-store feel at concept showroom in Paris.
BP reveals internal discord over oil spill estimates, and plans to sell stake in Russian venture.
Chrysler misses May sales target despite U.S. sales bump.
Corona invests in major outdoor and digital campaign for summer.
Disney names new film studio chairman.
Exxon Mobil plans major U.S. chemical plant.
Facebook sells "likes" in promoted posts move, and adds admin functions and post scheduling.
Formula One IPO may be delayed.Continue reading...
More about: Brand News, Apple, Asos, BlackBerry, BMW, BP, Chrysler, Corona, Cricket, Disney, Exxon Mobil, Facebook, Formula One, F1, Foxconn, Google, iPhone, JCPenney, Liberty Media, Louis Vuitton, LVMH, Mars, NASDAQ, Paramount, RIM, Sesame Street, Sesame Workshop, Sirius, Snickers, Topshop, Viacom, Virgin, Walmart
brand bites
Posted by Abe Sauer on April 6, 2012 11:44 AM
Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.
PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...
More about: Brand Bites, Anthropologie, Apple, Barbie, Benetton, Calvin Klein, Christian Louboutin, Clorox, CoverGirl, Deborah Lippmann, Disney, Dodge, Frye, Google, Happy Meal, Harley-Davidson, Hidden Valley Ranch, The Hunger Games, Incredible Hulk, iPad, Land Rover, Louis Vuitton, Macy's, Marc Jacobs, Marvel, Mattel, McDonald's, MINI, New York Times, Nike, Purina, Sierra Club, Spanx, Sperry Top-Sider, Trojan, Tumblr, under.me, United, Viper, Volvo, Wendy's, Bar Rafaeli, Beyonce, Carrie Brownstein, Jessica Simpson, Katy Perry, Queen Elizabeth, Neil Young, Hipster Branding, Advertising, New York Auto Show
brand essence
Posted by Shirley Brady on March 16, 2012 01:55 PM
Above, watch a guided tour through the "Louis Vuitton - Marc Jacobs" exhibition that opened during Paris Fashion Week and runs through September 16th.
More about: Louis Vuitton, Marc Jacobs, Fashion Week, Paris Fashion Week, Luxury, Fashion, Exhibitions, Heritage Brands, Museums, Paris, Les Arts Decoratifs