Best Global Green Brands 2014

brand news

In the News: Volkswagen, Google, Intel and more

Posted by Dale Buss on October 2, 2013 09:25 AM

In the News

Apple is pressed for $150-billion buyback by Carl Icahn as the new #1 Best Global Brand is estimated to be sitting on top of 10% of all US corporate cash.

Volkswagen plans to use augmented reality to service cars.

Google is accused of wiretapping in Gmail scans.

Intel commits to women's digital education.

BlackBerry reveals even more doom in restructuring.

Bravo signs four major new brand partners to integrate in Top Chef.

Campbell Soup sells European simple-meals business.Continue reading...

china

The Week in China: Apple's Charger Rebound, Infant Formula Woes, Counterfeit Colgate and more

Posted by Abe Sauer on August 9, 2013 01:19 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Louis Vuitton the butt of a joke… Infant formula market goes bonkers… Price fixing… Heatwave hits sales… Sanofi bribery… Colgate counterfeiting… WeChat juggernaut... The "fapioa" nation… Tesla fights trolls... Ford apps… BMW recall… and more.Continue reading...

luxury watch

New York Looking to Hold Buyers More Accountable in the War Against Counterfeit Luxury Goods

Posted by Mark J. Miller on June 13, 2013 01:54 PM

New York City loses $1 billion a year in tax money thanks to counterfeit goods being sold on its streets. At least that’s what one City Council member is saying to help promote her bill that would have police arresting those who buy the products as well as the those who sell them, according to the Associated Press.

The plan, which will be addressed at a public meeting on Thursday and is expected to come to vote in the next few months, is to have the buyers of fake Pradas, Chanels and other luxury goods either fined $1,000 or put in jail for a year.

Mayor Michael Bloomberg’s administration is planning to oppose the bill, the New York Post reports, because the size of the fine would keep tourists from buying pretty much anything. Plus, it wouldn’t be good PR to have images of tourists in jail floating around.Continue reading...

china

The Week in China: Secret Luxury, Custom Nikes, McDonald's Rice Wraps and more

Posted by Abe Sauer on June 7, 2013 02:41 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Nike WeChats... No-logo lux... BMW's Zhi Nuo... Disneyland... Gap... Xiaomi... First Lady Peng LiYuan's iPhone... Jackie Chan for Kirin... and more.Continue reading...

brand news

In the News: Apple, Hershey, Foxconn and more

Posted by Dale Buss on May 21, 2013 09:22 AM

In the News

Apple accused of avoiding billions in overseas taxes. 

Hershey launches new brand to get piece of China market.

Foxconn confirms employee deaths.

Best Buy swings to a loss on lower revenues.

Burberry is lifted by China performance.

Chevrolet joins Mad Men buzz on Twitter.

Chris-Craft rebuilds boat maker after recession.

Flowers Foods predicts "record year" after acquisition of Hostess brands.

Giorgio Armani profit is boosted by Asia.

GrubHub and Seamless merge their food ordering services.Continue reading...

brand essence

#Winning: Sephora Reaps Rewards of Dedicated Customers, Fine-Tuned Service

Posted by Sheila Shayon on April 19, 2013 05:18 PM

Since its inception in 1970s Paris, Sephora has been a disruptive force within the beauty industry. Today, the retailer has 1,750 stores in 30 countries and is turning out revenues upwards of $4 billion.

From its very birth, “this new stand-alone beauty and fragrance store was a real shock for store operators throughout the world,” notes Forbes. “The department stores believed they had the only retail format capable of effectively selling premium beauty and fragrance products. They were wrong.”

Acquired by Louis Vuitton Moet Hennessy in 1997, the first Sephora store opened in New York in 1998. Today there are close to 706 stores in the US, including 386 boutiques inside JCPenney stores, a key element that has kept the ailing department store from drowning. Breaking the barrier of entry, Sephora applied that iconoclastic spirit to wooing a new, younger consumer than those frequenting department stores, with modern brands and a cross-sell of products by in-store sales associates who primp and paint customer’s faces from their choice of products, arranged alphabetically.Continue reading...

brand news

In the News: Microsoft, Dove, Tesco and more

Posted by Dale Buss on April 17, 2013 10:09 AM

In the News

Microsoft signs patent deal with Foxconn to get cut of Android production. 

Dove uses forensic sketch artist to "beautify" women.

Tesco expected to announce the sale or closure of 199 of its Fresh & Easy stores in the US.

American Apparel comes under fire again for "offensive" ads in UK.

Apple has been ordered to remove obscene content from its App Store by Chinese government officials.

Bank of America struggles for growth.

BBC Worldwide partners with Foxtel to build BBC brand in Australia.Continue reading...

brands under fire

Louis Vuitton Promotes "Prostitution Chic" in Controversial Short Film

Posted by Mark J. Miller on March 27, 2013 06:12 PM

Sex sells, right? Well, Louis Vuitton apparently thinks so as its clothing is the star of a new (NSFW) short film that features a few of its top models acting the parts of prostitutes in the dark streets of Paris.

A naked woman in the backseat of a car, a half-dressed woman swaying down an alley, a woman undressing in front of a car’s headlights and a slew of come-hither looks fill up the new film that was produced by the U.K.'s Love Magazine and directed by James Lima.

Watch the NSFW video after the jump.Continue reading...

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