luxury watch

Hermes Defends Brand Against LVMH in "Cultural Fight"

Posted by Barry Silverstein on September 5, 2012 01:04 PM

When French luxury brand conglomerate LVMH acquired a minority share of 127-year old family-owned French luxury brand Hermes in late 2010, it was hardly a match made in heaven. LVMH head, billionaire Bernard Arnault, commented to the New York Times in March 2011, "We are a totally peaceful investor, but as a leader in the best quality products in the world, we believe we can bring a certain savoir-faire to improve the functioning of their business."

Foreshadowing what was to come, however, Hermes CEO Patrick Thomas responded, "We don't want to be a part of this financial world which is ruining companies and dealing with people like they are goods or raw materials. It's not a financial fight, because we would lose that. It's a cultural fight."

That "cultural fight" has now flared up into a renewed legal battle, as Hermes recently filed suit against LVMH for "the way in which LVMH entered the capital of Hermes." The suit also alleges insider trading and manipulation of the share price, reports the Financial Times. LVMH has counter-sued for defamation.

At the heart of the battle is the independence of the Hermes brand itself.Continue reading...

brand collaborators

Louis Vuitton Inspires Selfridges, Printemps to Get Dotty for Yayoi Kusama

Posted by Shirley Brady on September 3, 2012 04:04 PM

Louis Vuitton today released a closer look at its year-long collaboration with Japan's dot-happy avant-garde artist Yoyoi Kusama. In addition to the limited-edition collection featuring her iconic polka dots, the brand is sponsoring her current Whitney museum exhibition in New York and released a book and iPhone app in support. Its new video walk-through of the pop-up store at Printemps Paris, above, gives a closer look at one of seven Kusama-centric Vuitton in-store boutiques around the world.

In an unprecedented move at one of those co-branded retail installations, Selfridges is devoting all 24 windows at its London flagship to the Vuitton x Kusama collection through Oct. 1st, including producing two short films titled "Spot the Difference" for the takeover and extending the Kusama craze to a Tate Modern tie-in. More on why Louis Vuitton designer Marc Jacobs and Vuitton's partners are besotted with Kusama's dots below.Continue reading...

London 2012

London 2012: To the Paralympics and Beyond!

Posted by Mark J. Miller on August 13, 2012 12:17 PM

As the world (and London's Heathrow airport) bids adieu to the Summer Olympians and gets ready for the Paralympic Games, a few thoughts to leave you with:

IOC Chief Rogge Celebrates His Last Games            

International Olympic Committee chief Jacques Rogge is getting ready to pass on the leadership torch and he is ending his long reign a happy man. Rogge toasted London’s Games Sunday, saying that these Olympics were “absolutely fabulous.” What bigger compliment can there be?

London 2012 Will Be Paid Off in Nine Years

The Summer Olympics may have cost billions for London to throw, including all the lost revenue from tourists who were scared away and residents who worked at home during the Games. But the Centre for Economics and Business Research estimates that the whole extravagant shebang will pay for itself by 2021. The big jump will come in 2015, the think tank estimates, when the country will start generating an extra £1.8billion ($2.8 billion) a year due to the Games.Continue reading...

branded entertainment

Louis Vuitton Pays Tribute to Muhammad Ali in Branded Entertainment Foray

Posted by Shirley Brady on July 31, 2012 05:05 PM

Louis Vuitton pays tribute to "The Greatest," boxer Muhammad Ali, with the digital experience The Greatest Words.  In two short films, "Float" and "Life," spoken word artist Yasiin Bey and calligrapher Niels Shoe Meulman revisit the words of Mohammad Ali, with a helping hand from rapper/actor Mos Def.Continue reading...

china

China Bites: Disney, Apple, Xiaomi, Batman, Robots and 'House Slaves'

Posted by Abe Sauer on July 20, 2012 01:06 PM

China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! Check out our weekly hotpot of reads that will make you look like a keen China observer during any conversation about China. Above, a 2012 Comic-Con promo for DC Comics' three-part series, Batman in Shanghai, ahead of The Dark Knight Rises Aug. 30 opening in China. And below: the iPad makes a quiet arrival, Adidas no longer "Made in China," the NBA, "House Slaves," robots (ROBOTS!) and more.Continue reading...

china

Will The Selby Put Louis Vuitton Back on the Map in China?

Posted by Abe Sauer on July 6, 2012 12:14 PM

Paris to Shanghai, by train. The concept alone dredges up an atmosphere of yesteryear, when Orient Express-style train travel was the luxury way to travel. And what two cities summon that fabulous yesteryear better than Paris and Shanghai, a city once hailed as "Paris of the East?"

That nostalgic sentiment is what Louis Vuitton is tapping into for its new campaign, "Louis Vuitton Express" — which kicked off this week with a teaser video, "Paris to Shanghai by Train by The Selby," — as the digital extension of an event marketing campaign that's rolling online, on YouTube and on Facebook from the brand's French HQ to its new China HQ.

But who or what, you might ask, is "The Selby?" And will "The Selby" be enough to get Vuitton back in the good graces of Chinese luxury buyers who have recently come to treat the the brand kind of like locomotive travel — a relic of the past?Continue reading...

luxury watch

Hautel Check-In: Luxury Labels Extend Brands to Hotels

Posted by Barry Silverstein on June 21, 2012 12:09 PM

Maybe we haven't seen the return of the roaring global recovery everyone has hoped for. The U.S. economy is sputtering, and the European continent isn't looking very bullish at the moment. But none of this seems to be terribly concerning to the luxury hotel market. There has been a spate of recent openings — hotel extensions of luxury brands — to prove it.

Bulgari, which operates a luxury hotel in Milan, a luxury resort in Bali, and restaurants in Tokyo, has just opened the doors of its fourth Bulgari Hotel, with its latest five-star property opening in a chi-chi pocket of London.

Located in the city's prestigious Knightsbridge section, its well appointed rooms (such as the one above) are opening just in time to take bookings for the London 2012 Olympic Games. Bulgari gushes about the property: "It is a perfect expression of the Bulgari aesthetic of timeless glamour. Innovative artistry and a lavish use of precious marble and silver blend harmoniously, exuding an understated elegance. The quality of the service, magnificent elements such as the spa, pool and private screening room, and the distinguished location beside Harrods and Hyde Park all contribute to an uncompromising sense of excellence."Continue reading...

brand news

In the News: Microsoft Tablet, Kirin, Dr Martens and more.

Posted by Shirley Brady on June 18, 2012 08:50 AM

In the News

Microsoft will announce Monday a plan to sell tablets under its own brand, in a challenge to Apple's iPad, while Amazon reportedly plans to launch cloud music service in July to rival iTunes.

Kirin Holdings agreed to pay $200.9 million Australian dollars (US$203.4 million) for the shares it doesn't already own in Australian boutique brewer Little World Beverages, as Japanese companies expand offshore to combat flagging domestic demand.

Dr Martens owners seeks up to £200m from potential buyers.

AirAsia plans to follow Virgin model with brand extensions.

Android relaunches user interface.Continue reading...

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