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mobile marketing

Target Rolls Out Shopkick App Today

Posted by Sheila Shayon on May 23, 2012 10:07 AM

Target is taking the lead as the largest retailer to offer its customers Shopkick points (known as "kicks") starting today.

Shopkick, free and available on iPhone and Android devices, rewards users with 300 “kicks” just for walking-in to a store. “After 6 months in the market, shopkick reached 1 million users. Today, it is the largest location-based shopping app in the world,” said Cyriac Roeding, Shopkick CEO and Co-Founder.

Target customers can now use those “kicks” to scan products ranging from food and cleaning supplies to electronics and toys, redeemable for Target gift cards, Facebook credits, dining gift certificates, iTunes downloads and donations to charities, as well as receive special in-store deals including coupons and discounts.Continue reading...

retail watch

Sears Tests Local Personalized Shopping in Pittsburgh and Beyond

Posted by Shirley Brady on May 7, 2012 09:57 AM

Sears is testing local, personalized e-commerce with the launch of SearsLocalAd.com, which debuts today in Pittsburgh and a handful of other U.S. test markets. The details:Continue reading...

brand ambassadors

Klout Launches Branded Communities for Marketers

Posted by Sheila Shayon on April 19, 2012 11:03 AM

Klout is wooing marketers and brand fans with the launch of Brand Squads, the social media site's equivalent of brand topic pages. The concept, a bid to engage fans around branded hubs, is now in beta with Red Bull as the launch partner.Continue reading...

brand ambassadors

Klout Launches Branded Communities for Marketers

Posted by Sheila Shayon on April 19, 2012 11:03 AM

Klout is wooing marketers and brand fans with the launch of Brand Squads, the social media site's equivalent of brand topic pages. The concept, a bid to engage fans around branded hubs, is now in beta with Red Bull as the launch partner.Continue reading...

going mobile

Singapore Subway Adopts Mobile Loyalty Program

Posted by Mark J. Miller on April 16, 2012 01:05 PM

Tired of carrying a stack of loyalty cards with you everywhere? Well, your mobile phone is calling with a solution. 

Like pretty much everything else a consumer desires, the data from your loyalty programs can be stored on your mobile phone. And now, if you happen to spend any time in Singapore, you can use it to keep track of just how loyal you are to Subway. 

QSRweb reports that customers at more than 80 Subways with phones on any Apple iOS or Android-based operation system can join the Pointpal program and earn themselves a free six-inch Subway meal after collecting eight stamps. If you sign up in the next month, you get two stamps right off the bat.

"We want to continually innovate and provide the best possible customer experience and this is increasingly around a mobile loyalty rewards program,” stated Sarah Lee, franchisee of 10 Subway restaurants in Singapore. “Customers are rewarded for their purchases, and can use their mobile phone to capture and redeem these rewards across participating franchisees and as part of this local-store marketing activity.Continue reading...

social marketing

Will Ikea 'Snap a Napper' Facebook Stunt Lead to Separate Beds?

Posted by Abe Sauer on April 5, 2012 04:05 PM

"Know someone that tends to doze off when they shouldn't? Are they more 'sleeping beast' than 'sleeping beauty'? Take a picture and share it with us. You could both win everything you need to sleep like a princess in our exclusive IKEA FAMILY competition."

That's the pitch for Ikea UK's "Snap a Napper" campaign. "Snap a Napper" is a crowdsourcing project aimed at getting users to take pictures of people grabbing a few winks, and then upload those pictures to Ikea UK's Facebook page, all for a chance to win a £1,500 "dream bed." 

Not only is the competition only open to fans of Ikea's Facebook page, but it's also limited to "Ikea Family Members." Not a member? "Don't worry, it's quick and easy to join IKEA FAMILY."Continue reading...

brand loyalty

AT&T Plus: Lower Prices, More Support and a Starbucks to Go

Posted by Sheila Shayon on April 2, 2012 04:57 PM

AT&T is testing a new loyalty program: AT&T Plus, billed as "your pass to more possibilities — one that delivers a personalized customer experience."

For now, it’s a trial limited to a handful of markets in the U.S. (Minneapolis, Colorado and Texas for starters), offering free access to a special 1-855-ATTPLUS customer service line, no upgrade fees, no activation fees for second phone lines, a 25% discount for non-Apple phone accessories, and a $10 Starbucks gift card.

Customer loyalty for mobile carriers is an increasing challenge. A recent survey from PwC reports that customer loyalty is continuing to decline and the average length of "postpaid customer relationships" dropped to 48 months last year from 59 months in 2010 as reported by CNET.Continue reading...

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response mechanism

Ernst & Young Sees US Brand Loyalty Disappearing

Posted by Mark J. Miller on March 30, 2012 10:02 AM

It doesn’t seem that long ago that marketers kept pretty busy trying to lure consumers in at younger ages in order to keep them onboard for the rest of their lives. Once an (insert product here) user, always an (insert product here) user.

But money—or lack of it—has a way of changing things. Forbes reports that brand loyalty is seriously on the downswing in America, which is bad news for marketers. The source: a new study by Ernst & Young of more than 25,000 people in 34 different markets worldwide resulted in the new info that brand loyalty is only just below 40% across all of those markets but is at a lowly 25% in the States.

The way Ernst & Young put it makes it sound as if the American consumer has had a bad accident: “Customer behavior has changed beyond recognition.” However you phrase it, marketers have some adjusting to do.

Two things that are key to purchase decisions and scored high in the study, Forbes notes, are price (89%) and quality (82%). Forbes also points out that another study by Ask Your Target Market, which “asked 2,000 consumers to rank in order of importance the factors which affect why they love a given brand,” had price and quality at the top of the rankings.Continue reading...

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