in it to win it

Cereal Thriller: Kellogg's Launches Loyalty Rewards Program

Posted by Mark J. Miller on July 19, 2012 02:13 PM

Hey kids — eating cereal can earn you valuable prizes! Yes, you’ve got your airline loyalty cards and your hotel loyalty cards. You’ve got your “Buy 10 and Get One Free” cards at the shoe store, liquor store, and every other store. You’ve got your cash-back loyalty programs. And now you’ve got your cereal loyalty program.

In the vein of MyCokeRewards.com, Kellogg this week kicks off its own loyalty program. The idea is for consumers to visit KelloggsFamilyRewards.com and enter codes on each Kellogg product that they purchase. They then become eligible for rewards as well as the opportunity each day to win $200 of groceries.Continue reading...

social media watch

Quick, Local Engagement Matters for Socially Devoted Brands

Posted by Sheila Shayon on July 3, 2012 03:02 PM

In a bid to set a new standard for “Socially Devoted” companies, a new Socialbakers study identifies businesses that succeed with open and responsive social communications, creating a benchmark for how businesses can drive customer engagement through such social media strategies.

“By defining Socially Devoted companies, we wanted to start a discussion in the industry,” said Socialbakers CEO Jan Rezab. “Socially Devoted companies communicate openly, actively respond to fans and make sure customers receive a quick answer to feedback or questions. Socially Devoted companies set a new global standard that other businesses can adopt to improve their social media marketing strategy.”Continue reading...

mobile marketing

Target Rolls Out Shopkick App Today

Posted by Sheila Shayon on May 23, 2012 10:07 AM

Target is taking the lead as the largest retailer to offer its customers Shopkick points (known as "kicks") starting today.

Shopkick, free and available on iPhone and Android devices, rewards users with 300 “kicks” just for walking-in to a store. “After 6 months in the market, shopkick reached 1 million users. Today, it is the largest location-based shopping app in the world,” said Cyriac Roeding, Shopkick CEO and Co-Founder.

Target customers can now use those “kicks” to scan products ranging from food and cleaning supplies to electronics and toys, redeemable for Target gift cards, Facebook credits, dining gift certificates, iTunes downloads and donations to charities, as well as receive special in-store deals including coupons and discounts.Continue reading...

retail watch

Sears Tests Local Personalized Shopping in Pittsburgh and Beyond

Posted by Shirley Brady on May 7, 2012 09:57 AM

Sears is testing local, personalized e-commerce with the launch of SearsLocalAd.com, which debuts today in Pittsburgh and a handful of other U.S. test markets. The details:Continue reading...

brand ambassadors

Klout Launches Branded Communities for Marketers

Posted by Sheila Shayon on April 19, 2012 11:03 AM

Klout is wooing marketers and brand fans with the launch of Brand Squads, the social media site's equivalent of brand topic pages. The concept, a bid to engage fans around branded hubs, is now in beta with Red Bull as the launch partner.Continue reading...

brand ambassadors

Klout Launches Branded Communities for Marketers

Posted by Sheila Shayon on April 19, 2012 11:03 AM

Klout is wooing marketers and brand fans with the launch of Brand Squads, the social media site's equivalent of brand topic pages. The concept, a bid to engage fans around branded hubs, is now in beta with Red Bull as the launch partner.Continue reading...

going mobile

Singapore Subway Adopts Mobile Loyalty Program

Posted by Mark J. Miller on April 16, 2012 01:05 PM

Tired of carrying a stack of loyalty cards with you everywhere? Well, your mobile phone is calling with a solution. 

Like pretty much everything else a consumer desires, the data from your loyalty programs can be stored on your mobile phone. And now, if you happen to spend any time in Singapore, you can use it to keep track of just how loyal you are to Subway. 

QSRweb reports that customers at more than 80 Subways with phones on any Apple iOS or Android-based operation system can join the Pointpal program and earn themselves a free six-inch Subway meal after collecting eight stamps. If you sign up in the next month, you get two stamps right off the bat.

"We want to continually innovate and provide the best possible customer experience and this is increasingly around a mobile loyalty rewards program,” stated Sarah Lee, franchisee of 10 Subway restaurants in Singapore. “Customers are rewarded for their purchases, and can use their mobile phone to capture and redeem these rewards across participating franchisees and as part of this local-store marketing activity.Continue reading...

social marketing

Will Ikea 'Snap a Napper' Facebook Stunt Lead to Separate Beds?

Posted by Abe Sauer on April 5, 2012 04:05 PM

"Know someone that tends to doze off when they shouldn't? Are they more 'sleeping beast' than 'sleeping beauty'? Take a picture and share it with us. You could both win everything you need to sleep like a princess in our exclusive IKEA FAMILY competition."

That's the pitch for Ikea UK's "Snap a Napper" campaign. "Snap a Napper" is a crowdsourcing project aimed at getting users to take pictures of people grabbing a few winks, and then upload those pictures to Ikea UK's Facebook page, all for a chance to win a £1,500 "dream bed." 

Not only is the competition only open to fans of Ikea's Facebook page, but it's also limited to "Ikea Family Members." Not a member? "Don't worry, it's quick and easy to join IKEA FAMILY."Continue reading...

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