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Mini Gets Daring with Not Normal Auction

Posted by Sheila Shayon on September 26, 2013 08:02 PM

Known for its outlandish marketing efforts, Mini is upping the stakes with a social car auction where bidders use creative thinking instead of cash. 

The latest stunt in its Not Normal campaign was born out of a poll that found that 77 percent of Brits use "creative currency" to fund purchases, with 30 percent eager to put that effort towards a new car.

“Brits are now more willing than ever to put themselves out there and to deploy unique ways to get what they want,” said Michelle Roberts, General Manager of Mini brand communications, according to The Drum. “At Mini, we find this inventive spirit really inspiring and want to celebrate and showcase it through the auction.”Continue reading...

Hey, You! Yes, You! Mini Rolls Out Personalized Digital Billboards

Posted by Dale Buss on September 6, 2013 04:07 PM

Mini found a way to innovate with its "Not Normal" marketing campaign by targeting individual Mini drivers who were whizzing past some billboards in London.

Though it was set in the UK capital, a la 1984 and Big Brother, Mini's ploy wasn't exactly something Orwellian—or even all that high-tech. With so many traffic cameras in the city, you'd think some IT guy at Mini could figure out how to tap into them and identify Mini drivers whose vehicular specs then could be passed on to the team customizing the billboards.

But, apparently, not: The company largely relied on trained human spotters close to the billboards to identify Minis that would be driving by the signs and relay that information to other humans who then determined what messages to flash.Continue reading...

brand news

In the News: Apple, MSNBC, NFL and more

Posted by Dale Buss on September 6, 2013 09:13 AM

In the News

Apple tests iPhone screens as large as six inches, reports say. 

MSNBC hires Alec Baldwin as host.

NFL targeted by radio ads from Native American tribe protesting 'Redskins' name. 

Bud Light kicks off NFL effort as Pizza Hut plans Times Square football-and-pizza party.

Facebook delays video ad launch again amid user-experience concerns and draws fresh scrutiny over privacy.

Ford may let CEO Alan Mulally leave sooner than planned, report says; is Microsoft his next stop? The company also announced a new luxury car brand for its European models. 

GlaxoSmithKline sees setback in skin-cancer vaccine effort.

Keebler has its elves building "tiny doors" across America in new campaign.

Landry's to debut casual Morton's Grille.

McDonald's tests tiered dollar menu.Continue reading...

Mini Keeps Fighting as More Competitors Climb into Small-Car Ring

Posted by Dale Buss on August 16, 2013 11:48 AM

When Mini was the only adorable little car around, it was easier to stand out. But Fiat, Smart and even Chevrolet lately have been taking their own runs at getting Americans interested in squeezing themselves into tiny automotive contraptions, and so it's time for Mini to step up its game.

The BMW-owned brand has responded with new executions of its "Not normal" marketing campaign and by teasing its fans and automotive cognoscenti with hints about what may be in store when Mini unveils a new version of its original and most important model, the Mini Cooper, this fall for 2014.

Americans are still in love with Minis. Sales of Mini Cooper rose by 15 percent to a record 66,000 units last year, after a 26 percent jump in 2011, and Mini has been able to fill out its lineup with a handful of other models including the bigger 4-door Countryman with all-wheel drive. Mini typically scores high in third-party evaluations of quality and customer satisfaction such as those by J.D. Power & Associates.Continue reading...

brand news

In the News: Facebook, Walmart, Hertz and more

Posted by Dale Buss on August 15, 2013 09:28 AM

In the News

Facebook to test its own PayPal competitor. 

Walmart cuts earnings guidance for rest of year.

Hertz remakes car rental as a retail experience.

AMC gets advertising bonanza as Breaking Bad winds down.

American Airlines and US Airways preview merger defense.

Cadillac plans to reveal new Escalade this fall.

Cisco cuts 4,000 jobs, blaming weak economic recovery.

Ford plans to boost capital spending as expectations boom.

Hooters blackballs embattled mayor of San Diego as brand dives into social media.

Macy's notes troubling slowdown in store traffic.Continue reading...

brand news

In the News: Hudson's Bay, BMW, Omnicom and more

Posted by Alicia Ciccone on July 29, 2013 09:45 AM

In the News

Hudson's Bay to buy Saks for $2.4 billion. 

BMW debuts battery-powered i3 in charge to take on Tesla

Omnicom, Publicis Groupe to merge, creating the world's largest advertising agency. 

Amazon plans to hire 7,000 workers for its US operations. 

Boeing asks jet operators to inspect Honeywell beacons over malfunction concerns.

CBS, Time Warner Cable smear campaigns could damage brands as new deadline looms. 

Rebranded International New York Times will put a strong emphasis on digital. 

Land Rover, Adidas make positive impressions on African Americans, while L'Oreal loses ground. 

Liquid-Plumr tests dirty ads to sell drain cleaner. 

Mazda expected to post huge leap in Q1 operating profit.Continue reading...

brand news

In the News: Detroit, CBS, Google and more

Posted by Dale Buss on July 19, 2013 09:12 AM

In the News

City of Detroit files largest municipal bankruptcy in US history.

CBS warns of possible Time Warner cable blackout.

Google suffers from continued ad-price declines as search goes mobile.

Dell races to sway investors on buyout.

Dove finds new way to probe women's self-image in new campaign.

Electrolux sees higher US demand.

Fiat sees orange become most popular color of its new EV.

GM delays next Chevrolet Cruze.

Honda wagers on new Fit hybrid variants in US.

Instagram seeks to become destination for political content.Continue reading...

Daimler Makes a Smart Move with Introduction of Electric Scooter in Europe

Posted by Dale Buss on July 10, 2013 01:42 PM

"Urban mobility" is all the rage with auto makers these days, and none more so than Daimler. Combining this paradigm with the need to goose sales globally for its Smart minicar brand, the company has announced plans to introduce a Smart electric-powered scooter next year in Europe.

Daimler, also parent of Mercedes-Benz, has had trouble getting Smart onto a smooth plateau. The company killed a roadster in 2005 and a four-seater version of Smart in 2006 and has racked up 1.5 billion euros in losses since the brand's launch in 1998.

Even while other brands such as rival BMW, with Mini, and Fiat have figured out how to make and market tiny cars for global masses, Daimler just keeps misfiring with Smart. But the company says it plans to keep trying.Continue reading...

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