brand news

In the News: Best Retail Brands, Coca-Cola, Starbucks and more

Posted by Shirley Brady on March 19, 2013 09:07 AM

In the News

Interbrand announces the 2013 Best Retail Brands report.

Coca-Cola honored with first Clio brand icon award.

Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.

Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.

BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.

Burger King hopes folks gobble up new turkey burger.

Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.

Clorox introduces smart tube technology to packaging design.Continue reading...

retail

For JCP's Ron Johnson, Joe Fresh Looks Like a Rescue by Canadian Mounties

Posted by Dale Buss on March 18, 2013 03:32 PM

If Joe Fresh could rescue Ron Johnson, the Canadian apparel brand probably would, but opening Joe Fresh boutiques in nearly 700 of J.C. Penney's 1,100 U.S. department stores on Friday might be only the first step in a long line of right moves the Penney CEO must make in order to save the iconic retail brand from itself—and him.

In Canada, Joe Fresh, which is owned by supermarket brand Loblaw, appears mainly in Loblaw stores or in standalone stores next door. Yet Johnson was able to pluck it out of many possibilities as a fresh, edgy brand to occupy one of the first waves of "store-within-a-store" boutiques that are supposed to begin helping JCP escape the consequences of the CEO's strategy for tearing down the old brand in order to build a new one.Continue reading...

brand news

In the News: Google, Time Inc., Volkswagen and more

Posted by Dale Buss on March 14, 2013 09:08 AM

In the News

Google doubles size of Seattle-area campus as X Lab sparks interest, Android chief steps aside and loss of Google Reader upsets loyal users.

Time Inc. spinoff rattles employees.

Volkswagen warns of a tough year ahead and focuses on China.

Apple exec attacks Google, Android and Samsung on eve of Galaxy S4 introduction.

AMC Theaters seeing stellar results.

Amazon pares price of large-screen Kindle Fire HD.

American Express, Audi and Griffin's "get" social media, execs say.Continue reading...

brand news

In the News: Adidas, Disney, Old Spice and more

Posted by Shirley Brady on March 11, 2013 08:45 AM

In the News

Adidas aims to outrun Nike with bouncier shoes (Boost), Google ad test and increased soccer focus as Confederation Cup and FIFA World Cup loom, while Nike feels the heat in China.

Disney's Oz: The Great and Powerful wins weekend box office, marking a comeback for Disney's studio arm.

Old Spice introduces wolfish marketing director to boost men's animal magnetism.

America's Brand USA global marketing arm expands reach with $200M boost and German campaign.

Apple CEO Tim Cook may testify in e-book antitrust suit.

Beam looks past corruption scandal with new brand strategy in India.

Bumblebee and Chicken of the Sea expand U.S. tuna recall.Continue reading...

brand news

In the News: JCPenney, McDonald's, Disney and more

Posted by Dale Buss on March 8, 2013 09:03 AM

In the News

JCPenney cuts an additional 2,200 jobs and delays stocking Martha Stewart products as judge suggests mediation with Macy's.

McDonald's U.S. sales slip, but less than anticipated.

Disney welcomes new movie-studio chief and big plans for Star Wars franchise.

Adidas is hot on heels of Nike in sportswear in China.

Amazon logs rising revenue from servicing cloud's server needs.

Arby's targets "modern day traditionalists."

Cablevision claims coercion led to deal with Viacom.

Caribou Coffee launches new branding campaign.

Citi passes stress tests.Continue reading...

retail

Macy’s Introduces Marilyn Monroe Collection to a Racier Generation

Posted by Mark J. Miller on March 6, 2013 07:07 PM

Marilyn Monroe died back in 1962 with eight milligrams of chloral hydrate and 4.5 milligrams of Nembutal floating around in her system. The 36-year-old former foster child’s death was listed as a “probable suicide” by the L.A. County coroner.

While Monroe’s final years weren’t her best, she had already seared her image onto the collective American culture with her work in such classic films as Gentlemen Prefer Blondes, The Seven-Year Itch and Some Like It Hot, not to mention her sultry birthday serenade to President John F. Kennedy, who also happens to be the last person she called on the phone.

Like Monroe’s original name of Norma Jean Baker, most folks have pretty much forgotten about Monroe’s bad times and her image has become a symbol of sex and glamour. That’s been a lucky gift for Anna Strasburg, the wife of deceased father of method acting Lee Strasburg, the recipient of all Monroe's worldly goods.

Strasberg spent years taking various entities to court so she would clearly have the rights to Monroe’s image when it comes to commercial items. She cashed in and sold the rights to Jamie Salter’s Authentic Brands Group LLC and media company Neca LLC, according to Bloomberg. Salter, meanwhile, is already raking in cash every time any Bob Marley-related item causes a cash register to ring.

Don’t worry about the septuagenarian Strasberg. She stayed on as a minority partner in the company that planned to sell Monroe-branded makeup, lingerie and other products. The latest deal for the company has Macy’s launching a new line of Monroe-inspired clothing on March 15th, following the opening of the first Marilyn Monroe cafe (in Oakville, Canada) in November.Continue reading...

brand news

In the News: Taco Bell, Fox, Best Buy and more

Posted by Dale Buss on March 6, 2013 08:56 AM

In the News

Taco Bell makes new Cool Ranch Doritos Locos Tacos available a day early.

Fox reveals details of new planned national sports network to compete with ESPN.

Best Buy ends work-at-home program for corporate employees as Yahoo! policy continues to be debated.

Alfa Romeo says its performance numbers make 4C an ideal car for U.S. market.

Doritos launches first global campaign.

Fiat chief Sergio Marchionne presses full merger with Chrysler.

Groupon CFO says company's business model will stay.

JCPenney board's patience said to be wearing thin with CEO Ron Johnson, as Martha Stewart dished from the witness stand and rehashes her testimony on NBC's Today Show.Continue reading...

retail

Martha Stewart Dishes From Lofty Perch of Witness Stand in Macy's-JCP Trial

Posted by Dale Buss on March 5, 2013 06:36 PM

One more day of Martha Stewart on the stand in the Macy's-JCPenney trial over her brand and wares, and neither retailer may not want her anymore.

Testimony by the 71-year-old Diva of Domesticity on Tuesday at times sounded like something from Les Miserables or A Tale of Two Cities, leaving her views of the differences between Penney's and Macy's customers abundantly clear.

Penney customers "have 30 percent less income than Macy's shoppers," she said near the end of her testimony, according to the Twitter coverage from the courtroom by Ashley Lutz, who covers retail for Business Insider. "They're going to buy different things."

Not long after, a Macy's attorney in the landmark court case called her out for saying that JCP has different customers than Macy's, the lawyer noting that the Macy's contract prohibited her brand from collaborating with "downscale" partners, presumably because it would tarnish the value of the Stewart marque for Macy's.Continue reading...

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