Best Global Green Brands 2014

brand news

In the News; AB InBev, GE, PepsiCo and more

Posted by Dale Buss on April 8, 2013 09:02 AM

In the News

AB InBev reachedtentative agreement with the U.S. Department of Justice over its disputed $20.1 billion acquisition of Mexican brewer Grupo Modelo, which faces inquiry over Mexico worker deaths.

GE to buy Lufkin for $3 billion in oil-and-gas-industry play.

PepsiCo seeks to patent novel high-protein nutrition beverages.

Adidas stops controversial sale of t-shirts around injured Louisville player Kevin Ware.

AOL CEO Tim Armstrong to be honored for pro-women Makers series.

Apple's former advisor to Steve Jobs admits brand screwed up iPhone naming system.Continue reading...

brand news

In the News: HP, BP, BMW and more

Posted by Dale Buss on April 5, 2013 09:01 AM

In the NewsHP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.

BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.

BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.

Al Jazeera America hires CNN's Ali Velshi as anchor.

Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.

Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.

Best Buy may have turned the tide on showrooming Amazon.Continue reading...

retail watch

JCP Tries to Turn the Tide with Markdowns, Chic Home Designers

Posted by Sheila Shayon on March 28, 2013 03:25 PM

J.C. Penney recently resumed its marketing strategy of raising prices, then discounting them on its private brands which include St. John's Bay, jcp and Stafford and Arizona, which generate more than half of the company’s overall revenue. 

"While our prices continue to represent a tremendous value every day, we now understand that customers are motivated by promotions and prefer to receive discounts through sales and coupons applied at the register," JCP spokeswoman Daphne Avila told Reuters.

That means an Arizona crewneck T-shirt with an "everyday" price of $5 now has a $6 pricetag to accommodate a better markdown and arrive at the same price. The move is an effort to reverse a 25 percent drop in fiscal year sales. The practice is common in retail and used by rivals Macy’s and Kohl's.

“The company said that it has now realized that coupons and sales attract more customers and that this is the market trend,” writes Nautilus Investment Strategies on the reversal of CEO Ron Johnson’s earlier "no sale" stance. “Market analysts feel that at this point no strategy change is going to change the fate of the company as a large number of customers have already gravitated towards other retailers such as Target and Macy’s.”Continue reading...

tech style

Aeropostale Banking on Tech to Reel In Millennials

Posted by Mark J. Miller on March 21, 2013 06:13 PM

Aeropostale is going hard after the Millennial market by using digital technology to attract young consumers.

After redesigning its stores last fall, Aeropostale is now adding in-store iPad kiosks as well as a new mobile app in the hopes that the Touchscreen Generation will fill up both their online carts and in-store baskets with their goods. "This is the future," said Jacob Hawkins, Aeropostale's vice president of e-commerce, according to Business Insider. "This is the way [teens are] going to interact with our brand."Continue reading...

digital moves

Aeropostale Banking on Tech to Reel In Millennials

Posted by Mark J. Miller on March 21, 2013 06:11 PM

Aeropostale is going hard after the Millennial market by using digital technology to attract young consumers.

After redesigning its stores last fall, Aeropostale is now adding in-store iPad kiosks as well as a new mobile app in the hopes that the Touchscreen Generation will fill up both their online carts and in-store baskets with their goods.

"This is the future," said Jacob Hawkins, Aeropostale's vice president of e-commerce, according to Business Insider. "This is the way [teens are] going to interact with our brand."

While the three leaders of the teen retail market—Aeropostale, American Eagle, and Abercrombie & Fitch—along with quickly rising Forever 21 all have apps already, Aeropostale is the first to put iPads into its stores, Business Insider reports.

The company’s urge to find new ways to reach consumers was likely elevated after its sales went down 6 percent during the holiday shopping season while competitor American Eagle had a strong back-to-school effort last summer. Plus, mobile retail is growing rapidly. In-store mobile payments almost quadrupled last year.

Don’t think that Aeropostale doesn’t want to see its customers, though. That’s why it put the iPod kiosks in the actual stores and the app is more about providing a store locator and coupons to help draw teens into the actual brick-and-mortar locations. "If you create an experience that streamlines some of the things that people want to do, you'll increase the amount of time that they spend engaging (with) the brand," said Carin van Vuuren, CMO of Usablenet, the company responsible for Aeropostal’s new tech outreach, Business Insider reports. "For millennial customers, this is the only way."

Aeropostale, of course, isn’t the only company trying to reach those fickle Millennials that control about $65 billion in spending each year. (Ad Age predicts that number will go up to $200 billion starting in 2017.) Macy’s is going after them both online and in stores as well with 13 new brands, including one featuring Marilyn Monroe, a star who was long dead before the first Millennial was close to being a sparkle in a parent’s eye.

As Ad Age points out, however, it's worth doing the work to reach Millennials on whatever devices they are currently getting information from because 70% of them report that they return to brands they love. So dig deep, marketers, and keep finding new ways to engage.

brand news

In the News: Best Retail Brands, Coca-Cola, Starbucks and more

Posted by Shirley Brady on March 19, 2013 09:07 AM

In the News

Interbrand announces the 2013 Best Retail Brands report.

Coca-Cola honored with first Clio brand icon award.

Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.

Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.

BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.

Burger King hopes folks gobble up new turkey burger.

Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.

Clorox introduces smart tube technology to packaging design.Continue reading...

retail watch

For JCP's Ron Johnson, Joe Fresh Looks Like a Rescue by Canadian Mounties

Posted by Dale Buss on March 18, 2013 03:32 PM

If Joe Fresh could rescue Ron Johnson, the Canadian apparel brand probably would, but opening Joe Fresh boutiques in nearly 700 of J.C. Penney's 1,100 U.S. department stores on Friday might be only the first step in a long line of right moves the Penney CEO must make in order to save the iconic retail brand from itself—and him.

In Canada, Joe Fresh, which is owned by supermarket brand Loblaw, appears mainly in Loblaw stores or in standalone stores next door. Yet Johnson was able to pluck it out of many possibilities as a fresh, edgy brand to occupy one of the first waves of "store-within-a-store" boutiques that are supposed to begin helping JCP escape the consequences of the CEO's strategy for tearing down the old brand in order to build a new one.Continue reading...

brand news

In the News: Google, Time Inc., Volkswagen and more

Posted by Dale Buss on March 14, 2013 09:08 AM

In the News

Google doubles size of Seattle-area campus as X Lab sparks interest, Android chief steps aside and loss of Google Reader upsets loyal users.

Time Inc. spinoff rattles employees.

Volkswagen warns of a tough year ahead and focuses on China.

Apple exec attacks Google, Android and Samsung on eve of Galaxy S4 introduction.

AMC Theaters seeing stellar results.

Amazon pares price of large-screen Kindle Fire HD.

American Express, Audi and Griffin's "get" social media, execs say.Continue reading...

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