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brand news

In the News: Citi, Olive Garden, Volt and more

Posted by Dale Buss on December 7, 2011 09:07 AM

In the News

AMC considers reality shows to complement Mad Men and Breaking Bad.

BP and Shell plan to resume oil exploration in Libya.

Boeing hopes rise for union accord that would end labor struggle.

CBS is upbeat about TV business in 2012.

Citigroup announces cuts of additional 4,500 jobs.

Daimler loses value with investors relative to BMW as the two companies race to finish in U.S. luxury-car sales for 2011 and as Daimler's Mercedes-Benz brand plans big boost in U.S. output.

Darden cuts forecast due to Olive Garden woes.Continue reading...

brand partners

Brooks Brothers, A Classic American Brand with Classic Friends

Posted by Matthew Moore on November 11, 2011 01:57 PM

Brooks Brothers labels itself an “American Classic” brand. Walk into a Brooks Brothers store, and you'll see classically tailored suits, as well as polo and button-down shirts in any color and pattern. These days, you'll also see Brooks Brothers apparel alongside other classic American brands: Levi Strauss, Hartmann, Peal & Co. and Red Wing Shoes. Brooks Brothers has also partnered with the hit TV show Mad Men in the past.

The St. Andrews Links, another globally known brand, has recently teamed up with Brooks Brothers by naming the American brand the official clothier of the home of golf. Brooks Brothers is now selling St. Andrews' logo apparel, and the brand's flagship store even has golf simulator that allows customers to take a break from shopping and play three of St. Andrews' famous courses.Continue reading...

that's entertainment

Hollywood Parody Ads Hot New Thing: Puss in Boots as Old Spice Guy

Posted by Abe Sauer on September 23, 2011 12:26 PM

It seems the Old Spice Guy ads just will not go gently. We're already looked at numerous parodies and copycats. We've found Old Spice inspiration in the new Dairy Queen campaign. And the pitiful clones. Pity the clones.

Now, the upcoming Shrek spin-off film Puss in Boots has gone the Old Spice route, with "the cat your cat could be like" parody above. Puss isn't the only children's film getting into the parody game.Continue reading...

brand news

Brand News: Disney Roars, Netflix Launches Qwikster, Coke Resizes

Posted by Dale Buss on September 19, 2011 09:01 AM

In the News

Disney sees Lion King 3-D dominate weekend box office.

Netflix separates movie-streaming and DVD-delivery services, renames DVD biz Qwikster; CEO says he "messed up."

AT&T and Coca-Cola set out to reinvent web audience measurement as Coke varies its bottle sizes.

Alfa Romeo delays U.S. return, spooking Fiat dealers who are counting on selling the brand.

Airbus raises forecast for aircraft demand.

AP launches mobile version of Sunday newspaper FSIs.

Blackstone teams up with Prestige Brands on GlaxoSmithKline unit bid.Continue reading...

brand bites

Brand Bites: HP, Virgin, Tom Brady, 9/11, China Pepsi, Fake Starbucks

Posted by Abe Sauer on September 9, 2011 11:45 AM

General Mills' "Coccoon" spot is oddly disturbing, not great at making people want to eat fruit snacks.

Creepy but more effective: Warner Bros. promotes new movie Matt Damon/Gwyneth Paltrow movie Contagion with a "bacteria billboard in Toronto."Continue reading...

brandcameo

Caddies, Cokes and Crisco: The Product Placements of 'The Help'

Posted by Abe Sauer on August 22, 2011 11:02 AM

The sleeper hit of the summer, The Help, does not have much by way of product placement. But what it does have, it works, weaving various iconic products from the 1960s into the plot about the struggles of black maids in white households during the turbulent Civil Rights era Mississippi.

Cadillac, Corvettes and Coca-Cola: is there a trifecta of brands more emblematic of America's era of the economic ascension? Coke probably scores the best placement of the film in both prominence and role, as two cold bottles are shared by characters during a heartwarming moment of racial transcendency. In the book, Coca-Cola plays an even more important role, as one maid gets one for her employer to calm her after a miscarriage.Continue reading...

brand news

In the News: BlackBerry, Marriott, Vudu & more

Posted by Chana Mayefsky on August 10, 2011 09:00 AM

In the News

Apple accused of e-book price fixing, as Amazon Kindles social interactions and rolls out cloud-based reader.

AT&T bid for T-Mobile faces California review.

Baidu shuts down Twitter-like service in China.

Banana Republic Facebook fans get first dibs on Banana Republic's Mad Men collection.

BlackBerry's fall from C-Suite to High Street riots in U.K. could damage brand.

Disney CEO Bob Iger seeks "great characters, great stories."

Kate Moss-inspired web ad banned in the U.K.Continue reading...

brand news

Brands to Watch: Hulu, Dunkin', Facebook for Business & more

Posted by Shirley Brady on July 26, 2011 06:30 PM

Brands to Watch

Amazon results beat Wall Street estimates as ad-supported Kindle tops e-reader sales.

American Apparel partners with eBay.

Comcast and NBC launch TV's "holy grail" — dynamic VOD advertising.

Dunkin' Brands prices IPO at $19/share for $2.4 billion valuation; but can it grow coffee biz?

Facebook launches new portal to help brands better target their marketing.

FOX narrows window on free streaming of network programming, with Dish Network first to sign on.

Google targets small business ad market, while interest in Hulu raises speculation.

Kraft begins global pitch for Trident.Continue reading...

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