Posted by Abe Sauer on July 6, 2012 12:14 PM
Paris to Shanghai, by train. The concept alone dredges up an atmosphere of yesteryear, when Orient Express-style train travel was the luxury way to travel. And what two cities summon that fabulous yesteryear better than Paris and Shanghai, a city once hailed as "Paris of the East?"
That nostalgic sentiment is what Louis Vuitton is tapping into for its new campaign, "Louis Vuitton Express" — which kicked off this week with a teaser video, "Paris to Shanghai by Train by The Selby," — as the digital extension of an event marketing campaign that's rolling online, on YouTube and on Facebook from the brand's French HQ to its new China HQ.
But who or what, you might ask, is "The Selby?" And will "The Selby" be enough to get Vuitton back in the good graces of Chinese luxury buyers who have recently come to treat the the brand kind of like locomotive travel — a relic of the past?Continue reading...
Posted by Mark J. Miller on April 19, 2012 02:40 PM
New Yorkers hate to waste time and Bloomingdale’s new window displays are designed to save them a few minutes (while drawing a big crowd, of course). Bloomies has gone virtual in its window displays, allowing customers to try on sunglasses without even entering the store.
The New York Daily News reports that virtual-reality technology in six windows “projects designer shades onto shoppers who simply stand in front of the” the store’s windows. Customers simply align their eyes to ovals on the windows and then the sunglasses appear around them. They can tap on icons on the window to change to different glasses. And they can turn their heads and see what the arm of the glasses would like as well.
“It’s a little tricky at first, and a little weird with people walking by, but it’s neat,” 26-year-old Julia Snowden told the Daily News.Continue reading...
Posted by Abe Sauer on April 6, 2012 11:44 AM
Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.
PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...
Posted by Abe Sauer on March 30, 2012 12:05 PM
Here's the commercial for Madonna's new "Truth or Dare" fragrance deemed too racy by Disney's ABC TV censors.
Below, enjoy some bacontastic branding mmmoves, and more:Continue reading...
Posted by Shirley Brady on March 16, 2012 01:55 PM
Above, watch a guided tour through the "Louis Vuitton - Marc Jacobs" exhibition that opened during Paris Fashion Week and runs through September 16th.
Posted by Shirley Brady on March 7, 2012 11:08 AM
Designer Marc Jacobs rolled in his models aboard a Louis Vuitton train in a showstopping runway show today at Paris Fashion Week, in a romantic collection of womenswear for Fall/Winter 2012/13 that was streamed live on the Louis Vuitton Facebook page today with additional play on Twitter via the #LVlive hashtag.
Inspired by brand's roots creating luggage to elevate the art of travel, the collection celebrated the golden age of rail travel and "the romance of another time, the silhouette of another time" as Jacobs told The Telegraph, above.
Jacobs and Vuitton are also the focus of an exhibition that opens to the public on March 9th at Les Arts Décoratifs as part of a bigger celebration in France (and on digital) of the brand this week. More details below.Continue reading...
Posted by Dale Buss on February 14, 2012 08:55 AM
Amazon expands into original programming for web and TV, while Senate bill may close Virginia's "Amazon loophole."
Angry Birds lands on Facebook.
Apple shares close above $500, breaking more records, while brand announces iPad 3 release for March 7, testing "iPad Mini" tablet with smaller screen.
Burt's Bees launches spinoff aimed at Gen Y.
Chipotle steals buzz at Grammy's with Willie Nelson/Coldplay commercial.
Ford may have last laugh over Chevrolet with Super Bowl truck ad.
Google sees Motorola Mobility acquisition approved by EU and US.Continue reading...
Posted by Sheila Shayon on February 8, 2012 11:19 AM
President Obama has returned to e-commerce and haute couture with Runway to Win, a collaborative campaign merchandise fundraiser pegged to the kickoff of New York Fashion Week. As fashionistas rev up for the Fall 2012 collections, designers and Dem supporters have been rallying to raise money, chicly, for the president's re-election campaign.
The collection features patriotic clothing and accessories, moderately priced from $45 to $95, from top designers including Tory Burch, Rachel Roy, Derek Lam, Beyoncé and Tina Knowles, Marcus Wainwright and David Neville, Proenza Schouler's Jack McCollough and Lazaro Hernandez, Diane von Furstenberg, Narciso Rodriguez, Vera Wang, Thakoon, Jason Wu, Grace Tsao-Wu and Laura Kofoid of Laudi Vindi, Marc Jacobs and Tracy Reese.Continue reading...