Learn more about Sustainable Brands 2015 San Diego

fashion therapy

Michael Kors: From NYC Club Kid to King of Fashion

Posted by Alicia Ciccone on February 18, 2013 10:57 AM

Michael Kors may very well be the most influential person in New York fashion—or at least the one with the most business prowess. 

The brand was just named the most-searched American fashion brand worldwide, beating out prominent names like Marc Jacobs, Ralph Lauren and Calvin Klein in a study by Digital Luxury Group.

Launched in the early 80's, the designer's clothing and accessories company continues to beat Wall Street expectations and reel in more HENRYS, or "High Earners Not Rich Yet" shoppers, with fashionable yet accessible handbags, watches and sportswear. Rightfully so, the designer's Fall 2013 collection debuted at New York Fashion Week with a survival theme, perhaps a reflection of its leading man's reputation in the industry. 

Arguably the new Coach, Kors claimed market share from its rival accessories manufacturer after the holiday shopping season. Coach has seen a slowdown as of late, with competitors like Tory Burch and Kate Spade—both of which appeared in the most-searched top 10—taking a strong stand in the luxury goods market.Continue reading...

cola wars

Pepsi Does the Harlem Shake, Coca-Cola Reveals Marc Jacobs-Designed Cans

Posted by Mark J. Miller on February 15, 2013 12:56 PM

Coca-Cola has spent plenty of bucks on making iconic ads in the past, but its latest 60-second spot is coming from a low-priced source—a fan of the brand—while the company just revealed a trio of new cans designed by global creative director Marc Jacobs. The details on the latest moves in the cola wars:Continue reading...

brand collaborators

Gimmick or Gold Mine, 'Creative Director' Brand Craze Adds Timberlake to Ranks

Posted by Sheila Shayon on February 8, 2013 03:24 PM

The list reads like a Who’s Who of A-list celebrities: Justin Timberlake, Beyonce, Alicia Keys, Lady Gaga, Victoria Beckham, Swizz Beatz, will.i.am. But it's not a concert bill.

Instead, it's a list of stars who have recently agreed to serve as creative directors for brands — a trend that seems to blur the lines between star bling and business acumen.

Bud Light Platinum is the latest, announcing this week that it's inked deal with Justin Timberlake “to provide creative, musical and cultural curation for the brand.” The collaboration is to debut at Sunday’s 55th Grammy Awards via an ad, "Platinum Night," which features his latest single, "Suit & Tie." "Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing," Timberlake stated in a press release.Continue reading...

fashion week

Louis Vuitton Turns Back on Bling With Logo-Free Paris Show

Posted by Shirley Brady on October 4, 2012 10:01 AM

Louis Vuitton's Spring/Summer 2013 women's ready-to-wear show in Paris on Oct. 3rd raised eyebrows not only with the unusual choice of venue (a bank of escalators at the Louvre) but the fact that there was nary a logo in sight. There were plenty of checks, splats and other dramatic, bold and graphic elements in a retro nod to the mod 60's ("joie sixties") from designer Marc Jacobs, but no iconic LV logo anywhere for the luxury brand. The fashion show was also covered live on Instagram and streamed worldwide via Facebook. Check it out, so to speak, below.Continue reading...

brand collaborators

Louis Vuitton Inspires Selfridges, Printemps to Get Dotty for Yayoi Kusama

Posted by Shirley Brady on September 3, 2012 04:04 PM

Louis Vuitton today released a closer look at its year-long collaboration with Japan's dot-happy avant-garde artist Yoyoi Kusama. In addition to the limited-edition collection featuring her iconic polka dots, the brand is sponsoring her current Whitney museum exhibition in New York and released a book and iPhone app in support. Its new video walk-through of the pop-up store at Printemps Paris, above, gives a closer look at one of seven Kusama-centric Vuitton in-store boutiques around the world.

In an unprecedented move at one of those co-branded retail installations, Selfridges is devoting all 24 windows at its London flagship to the Vuitton x Kusama collection through Oct. 1st, including producing two short films titled "Spot the Difference" for the takeover and extending the Kusama craze to a Tate Modern tie-in. More on why Louis Vuitton designer Marc Jacobs and Vuitton's partners are besotted with Kusama's dots below.Continue reading...

china

Will The Selby Put Louis Vuitton Back on the Map in China?

Posted by Abe Sauer on July 6, 2012 12:14 PM

Paris to Shanghai, by train. The concept alone dredges up an atmosphere of yesteryear, when Orient Express-style train travel was the luxury way to travel. And what two cities summon that fabulous yesteryear better than Paris and Shanghai, a city once hailed as "Paris of the East?"

That nostalgic sentiment is what Louis Vuitton is tapping into for its new campaign, "Louis Vuitton Express" — which kicked off this week with a teaser video, "Paris to Shanghai by Train by The Selby," — as the digital extension of an event marketing campaign that's rolling online, on YouTube and on Facebook from the brand's French HQ to its new China HQ.

But who or what, you might ask, is "The Selby?" And will "The Selby" be enough to get Vuitton back in the good graces of Chinese luxury buyers who have recently come to treat the the brand kind of like locomotive travel — a relic of the past?Continue reading...

retail

Bloomingdale's Window Displays Woo Shoppers with Virtual Fittings

Posted by Mark J. Miller on April 19, 2012 02:40 PM

New Yorkers hate to waste time and Bloomingdale’s new window displays are designed to save them a few minutes (while drawing a big crowd, of course). Bloomies has gone virtual in its window displays, allowing customers to try on sunglasses without even entering the store.

The New York Daily News reports that virtual-reality technology in six windows “projects designer shades onto shoppers who simply stand in front of the” the store’s windows. Customers simply align their eyes to ovals on the windows and then the sunglasses appear around them. They can tap on icons on the window to change to different glasses. And they can turn their heads and see what the arm of the glasses would like as well.

“It’s a little tricky at first, and a little weird with people walking by, but it’s neat,” 26-year-old Julia Snowden told the Daily News.Continue reading...

brand bites

Brand Bites: Bar, Barbie, Beyonce, Benetton, and more

Posted by Abe Sauer on April 6, 2012 11:44 AM

Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.

PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements