2014 Brandcameo Product Placement Awards

brand bites

Brand Bites: Madonna's Censored TV Commercial & Bacontastic Branding

Posted by Abe Sauer on March 30, 2012 12:05 PM

Here's the commercial for Madonna's new "Truth or Dare" fragrance deemed too racy by Disney's ABC TV censors.

Below, enjoy some bacontastic branding mmmoves, and more:Continue reading...

brand essence

Take a Virtual Tour of the Louis Vuitton - Marc Jacobs Exhibition in Paris

Posted by Shirley Brady on March 16, 2012 01:55 PM

Above, watch a guided tour through the "Louis Vuitton - Marc Jacobs" exhibition that opened during Paris Fashion Week and runs through September 16th.

fashion week

Marc Jacobs Steamrolls Into Paris Fashion Week for Louis Vuitton

Posted by Shirley Brady on March 7, 2012 11:08 AM

Designer Marc Jacobs rolled in his models aboard a Louis Vuitton train in a showstopping runway show today at Paris Fashion Week, in a romantic collection of womenswear for Fall/Winter 2012/13 that was streamed live on the Louis Vuitton Facebook page today with additional play on Twitter via the #LVlive hashtag.

Inspired by brand's roots creating luggage to elevate the art of travel, the collection celebrated the golden age of rail travel and "the romance of another time, the silhouette of another time" as Jacobs told The Telegraph, above.

Jacobs and Vuitton are also the focus of an exhibition that opens to the public on March 9th at Les Arts Décoratifs as part of a bigger celebration in France (and on digital) of the brand this week. More details below.Continue reading...

brand news

In the News: Apple, Saab, Oprah and more

Posted by Dale Buss on February 14, 2012 08:55 AM

In the News

Amazon expands into original programming for web and TV, while Senate bill may close Virginia's "Amazon loophole."

Angry Birds lands on Facebook.

Apple shares close above $500, breaking more records, while brand announces iPad 3 release for March 7, testing "iPad Mini" tablet with smaller screen.

Burt's Bees launches spinoff aimed at Gen Y.

Chipotle steals buzz at Grammy's with Willie Nelson/Coldplay commercial.

Ford may have last laugh over Chevrolet with Super Bowl truck ad.

Google sees Motorola Mobility acquisition approved by EU and US.Continue reading...

fashion week

New York Fashion Week Kicks Off With Obama Collection

Posted by Sheila Shayon on February 8, 2012 11:19 AM

President Obama has returned to e-commerce and haute couture with Runway to Win, a collaborative campaign merchandise fundraiser pegged to the kickoff of New York Fashion Week. As fashionistas rev up for the Fall 2012 collections, designers and Dem supporters have been rallying to raise money, chicly, for the president's re-election campaign.

The collection features patriotic clothing and accessories, moderately priced from $45 to $95, from top designers including Tory Burch, Rachel Roy, Derek Lam, Beyoncé and Tina Knowles, Marcus Wainwright and David Neville, Proenza Schouler's Jack McCollough and Lazaro Hernandez, Diane von Furstenberg, Narciso Rodriguez, Vera Wang, Thakoon, Jason Wu, Grace Tsao-Wu and Laura Kofoid of Laudi Vindi, Marc Jacobs and Tracy Reese.Continue reading...

brand news

In the News: Yelp IPO, JLo x Gucci x Fiat, Newsweek Woes & more

Posted by Dale Buss on November 18, 2011 09:02 AM

In the News

Accenture introduces global brand campaign.

Alamo trademark flap resolved in Texas.

Anna's Thins cookies adopt a new look.

Apple's iPad tested as voting device in Oregon, continues "App Store" fight with Amazon.

Best Buy ups holiday spending and introduces "Game On, Santa" campaign.

Boeing wins its biggest-ever commercial-jet deal even as mechanism for deal is criticized.

Cannes adds Mobile Lions award.

Coach pushes for China to become its No. 1 market within three years.

Deutsche Borse and NYSE seek to appease European Union.

Fiat introduces another TV commercial featuring Jennifer Lopez and its Gucci edition.Continue reading...

brand news

In the News: Apple Fights US Knock-Offs, NHL Bars Game Day Tweets & more

Posted by Shirley Brady on September 16, 2011 08:40 AM

In the News

Apple knock-off stores in Queens, NY, forced to surrender goods, while Apple's HTC patent victory gets US review.

NHL restricts players from social media on game days under new policy.

Borders starts shutting down in California.

Carrefour plans drive-in stores in France.

eBay targets hip mobile shoppers with new campaign.

Esprit pays the price for 'neglecting' its brand.Continue reading...

brand news

Brands to Watch: Hulu, Dunkin', Facebook for Business & more

Posted by Shirley Brady on July 26, 2011 06:30 PM

Brands to Watch

Amazon results beat Wall Street estimates as ad-supported Kindle tops e-reader sales.

American Apparel partners with eBay.

Comcast and NBC launch TV's "holy grail" — dynamic VOD advertising.

Dunkin' Brands prices IPO at $19/share for $2.4 billion valuation; but can it grow coffee biz?

Facebook launches new portal to help brands better target their marketing.

FOX narrows window on free streaming of network programming, with Dish Network first to sign on.

Google targets small business ad market, while interest in Hulu raises speculation.

Kraft begins global pitch for Trident.Continue reading...

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