Posted by Barry Silverstein on August 31, 2012 01:22 PM
The Sonesta travel brand includes an eclectic collection of international luxury hotels, resorts and cruise ships. With a tiny hotel portfolio relative to major hotel brands (it currently has only ten U.S. hotels, for example), Sonesta is making a push to gain brand awareness by entering a new segment -- the extended stay market.
By acquiring fifteen Staybridge Suites and two Residence Inns, Sonesta is able to jump start its new "ES Suites" brand in the primary markets of Atlanta, Houston and Orlando, in addition to locations in Massachusetts, New Jersey, North Carolina and Ohio. Mike Wohl, operations vice president at Sonesta ES Suites, told HotelNewsNow.com, "We really like the extended stay business. It has matured to the point where it is a solid fundamental market segment on a national scale. It's a proven segment, and we really like the business model."Continue reading...
Posted by Shirley Brady on June 13, 2012 08:50 AM
CNBC joins with Yahoo to bolster web reach via content, programming and distribution alliance.
Comcast and fellow U.S. cable operators face DOJ inquiry over treatment of Netflix and Hulu.
New York's proposed big soda ban goes to public comment as former Coca-Cola exec switches sides.
American Express sponsors Kenny Chesney concert for live-streaming on YouTube.
Apple is likely killing Ping.
Burger King's summer BBQ menu rolls out with sweet potato fries and bacon sundae.
Citi partners with USAID to foster mobile commerce in developing nations.Continue reading...
Posted by Shirley Brady on June 4, 2012 06:08 PM
Starbucks acquires San Francisco's La Boulange Bakery for $100M to improve food menu and build out national premium brand.
Amazon acquires Avalon Books.
Bank of America execs explain how they hid Merrill Lynch losses.
China embraces robot labor.
FedEx retires jets to cut costs.
Foursquare teases new app.
Google appears poised to buy Meebo as social agency M&A continues.
Marriott looks to expand through acquisitions.
Microsoft unveils Xbox Music as replacement for Zune.Continue reading...
Posted by Dale Buss on May 31, 2012 09:01 AM
GM expected to announce Manchester United sponsorship today.
Nike is selling its Cole Haan and Umbro brands.
RIM shareholders see outright sale as best option for BlackBerry maker.
Amazon may end up sharing California tax as NJ tax collection kicks in.
American Idol owner rebrands.
CBS says Super Bowl advertising is more than half sold.
Caterpillar sees strikers hunkering down.
Chevron is sued in Canada by Amazonians.Continue reading...
Posted by Mark J. Miller on April 23, 2012 02:55 PM
People generally get hotel rooms because they need a place to sleep. The location of the hotel is more often than not selected for convenience than for the hotel itself. So Renaissance hotels, which is owned by Marriott, is going to play up the surrounding areas of its hotels in its new ad campaign.
The hope, of course, is to attract a younger, hipper market that is mostly visiting due to business travel. To do this, Renaissance introduced a “Navigator” program back in 2010 “to provide tips about the hotels’ surroundings,” the New York Times reports. The hotels have attempted to host more musical events in the past two years of both local and national acts, such as Bruno Mars.Continue reading...
Posted by Dale Buss on April 23, 2012 09:01 AM
Walmart copes with fallout from revelations of bribery in Mexico.
Chrysler aims new Dodge Dart at Millennials, opens new door to get suppliers' best ideas, and returns to China with new concept vehicle at Beijing Auto Show.
Disney accepts resignation of film chief after loss on John Carter, while more companies hire Disney Institute to help with customer service.
Amylin is searching for a buyer.
Audi sees demand surge in China and U.S.
Avon arrives late at e-commerce.Continue reading...
Posted by Dale Buss on January 23, 2012 09:01 AM
ABC handles product placement delicately for Modern Family.
American Ethanol sponsors NASCAR drivers.
Apache makes $3-billion acquisition in U.S. oil business.
Apple raises "made-in-America" questions about iPhone manufacturing.
BlackBerry future questioned as RIM's new CEO takes the reins.
Carnival CEO lies low during crisis as his company mishandles communications with survivors of shipwreck.
Cisco tests LinkedIn marketing campaign.
Facebook wants to become a bigger news player.
Fisker battles problems across the EV company.Continue reading...
Posted by Dale Buss on January 19, 2012 08:55 AM
ABC deals with sensitive issue of airing Marianne Gingrich interview before South Carolina GOP primary.
Aetna refreshes its "brand promise."
Apple is expected to unveil digital-textbook service today.
BP agrees to a $20-billion to $25-billion oil-spill deal with Department of Justice, report says.
Christian Louboutin celebrates 20 years of his red-soled shoes.
Citroen ad banned in the UK as seizure-inducing.
Mark Cuban, Ryan Seacrest, AEG and CAA partner on AXS cable network launch.Continue reading...