brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM

TOP STORIES

Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.

MORE BRAND NEWS:

Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

brand news

Brand News: Time Warner, Comcast, Samsung and more

Posted by Dale Buss on July 16, 2014 08:53 AM

TOP STORIES

Airbnb prepares brand refresh and woos New York.

Samsung concludes 10-month World Cup soccer campaign with finale to "The Match" (above).

Tech "odd couple" Apple and IBM team up for enterprise mobility.

Time Warner shares soar after reportedly rejecting $80 billion Murdoch bid.

Comcast apologizes for customer service call embarrassment.

MORE BRAND NEWS:

AOL patents web-like response ads for TV.

Archie comics kills off namesake character as Marvel makes Thor a her.

Facebook brand stories perform better than traditional ads.

GE tests Snapchat marketing.Continue reading...

brand news

Brand News: World Cup, Alibaba, Citigroup, Lindt and more

Posted by Shirley Brady on July 14, 2014 08:33 AM

TOP STORIES

Alibaba files highly anticipated US IPO.

Citigroup agrees to announce $7 billion settlement with US Justice Department.

GM faces federal criminal case over alleged misleading statements.

Lindt makes biggest acquisition ever with Russell Stover purchase.

Germany's 1-0 World Cup win makes star of "Super Mario" Gotze (Google's nod, above).

MORE BRAND NEWS

AARP woos marketers with spending power of Americans 50+.

Apple denies China security allegations, may be seeking fresh ad direction.

Brand USA comes under fire by conservatives.

Burberry shareholders revolt over CEO Christopher Bailey's pay.Continue reading...

brand news

Brand News: Cannes Day 2, GM Passes 20M Recalls and more

Posted by Shirley Brady on June 17, 2014 08:52 AM

In day two of Cannes Lions festival, Yahoo pitches Tumblr to creatives in pitch as Pinterest unveils first ad.

GM blames engineer for faulty ignition switches as recalls pass 20 million vehicles with latest round.

American Express ramps up pursuit of the masses.

Apple settles e-book price-fixing suit, prepares to unleash more emojis.

AT&T will exclusively carry Amazon's smartphone, according to WSJ.

MORE BRAND NEWS

Coldwell Banker partners with near-billionaire BuzzFeed for native advertising.

Delta apologizes for World Cup USA win tweet.

Dr. Oz scolded at hearing over ties to weight loss scams.

Facebook challenges brand marketers as Slingshot app takes on Snapchat.Continue reading...

mobile brands

Samsung Brings Its A-Game with Content-Heavy Galaxy Tab S

Posted by Sheila Shayon on June 13, 2014 11:02 AM

The latest tablet from Samsung just put the Apple iPad on notice. 

The super-thin, super-light Samsung Galaxy Tab S was unveiled Thursday in New York, and is bound to make a big splash in the consumer electronics market that has arguably taken a bit of downturn. Combining the best and latest technology that the mobile phone leader has to offer, the tablet boasts an adaptive display that's geared towards those who watch tons of videos.

With its focus on making great content easier to digest on-the-go, Samsung also revealed a line up of new content partnerships that will make interacting with other brands incredibly easy.Continue reading...

brand news

Brand News: FIFA, Facebook, Starbucks and more

Posted by Shirley Brady on June 12, 2014 09:05 AM

TOP STORIES

The 2014 World Cup kicks off with a memorable moment as embattled FIFA head Sepp Blatter says his "mission is not finished."

Facebook gives marketers more access to your data.

Amazon launches Prime music service in US today. 

Starbucks to offer wireless phone charging with Duracell.

Twitter fights TweetDeck hack (make that accident) as C-Suite shake-up rumored.

MORE BRAND NEWS

Alibaba's 11 Main: US shopping site or R&D experiment?

Apple's influence extends to white being most popular car color.

AT&T accuses Netflix of "double-talk" over Comcast and Verizon.

Google now owns a satellite, and a platform to connect businesses with customers. 

HP takes a crack at reinventing the computer.Continue reading...

brand news

Brand News: Target, Girl Scouts, Pfizer and more

Posted by Shirley Brady on May 26, 2014 09:15 AM

TOP 5 STORIES

Brands to Watch

Target Canada head makes aggressive 30-day guarantee as Target US hires Magna exec and talks up Altuzarra collaboration. 

General Mills, the Girl Scouts of the USA and Tootsie Roll take action on e-cigarettes using their product brand names.

Sony forms alliance for China PlayStation in Microsoft challenge as CEO touts wearable gaming.

Pfizer abandons AstraZeneca contentious bid.

New US gun control ads resonate in wake of Memorial Day Weekend mass shooting.

MORE BRAND NEWS

Apple seeks retrial and court order blocking sale of older Samsung phones as smart home system rumored for WWDC.

Carnival CEO addresses cruise industry challenges.

China plans to scrap millions of cars over emission standards.

Chipotle looks beyond the burrito.

Disneyland Paris opens Imagination Castle based on kids' drawings.

Hasbro exec dubbed "the father of G.I. Joe" has died, aged 86.

Heineken "shoe sale for women" campaign slammed as sexist.Continue reading...

brandcameo

The A,B,Cs of Branded Entertainment with Apple, Barbie, Chipotle (and more)

Posted by Abe Sauer on May 16, 2014 01:23 PM

A is for Apple, B is for Buzz Marketing, C is for Captain America 2: With the departure of product placement legend Suzanne Lindbergh, who joined Jawbone last year and just signed on as global VP of buzz marketing at AOL, Apple has posted a job opening to take over some of those duties as Buzz Marketing Manager. Duties include "Build and maintain relationships with high-profile influencers" and "work with the creative side of film & TV to place Apple products." Such as arranging opportunities like the Apple Store scene in recent hit film Captain America 2 (above).

Have your Chipotle with Malcolm Gladwell, Toni Morrison or Michael Lewis: In its new campaign, cups and bags at the chain will feature short stories by famous authors so you can feed your mind with great writing while eating. Crazier still, the whole thing was the idea of Chipotle fan and best-selling novelist Jonathan Safran Foer.Continue reading...

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