Posted by Mark J. Miller on July 1, 2013 10:37 AM
The comics industry is getting stronger, bringing in an estimated $700 million to $730 million last year, up from $660 million to $690 million in 2011, according to John Jackson Miller, the editor of Comics Chronicle. But the 20-year-old Vertigo, a DC Comics imprint that doesn’t follow the same, cookie-cutter superhero storylines, isn’t contributing much to that profit.
After 20 years of publishing without anything close to a big hit, there were lots of rumors that DC would pull the plug on Vertigo. Instead, DC is re-investing in the brand and launching six new series this fall, the New York Times reports. The hope is that mature readers, hip to the world of graphic novels, will pick up the new series and latch on in a different way than those following Batman’s latest squabble.
“Right now, we’re in the middle of Vertigo’s transformation from a relatively sheltered idea and talent farm to a much more competitive place,” wrote Marc-Oliver Frisch on his comic-culture news blog The Beat, according to the New York Times. “Whether or not this is going to help DC in re-establishing the Vertigo brand as a selling point, we’re going to find out in the next several months.”Continue reading...
Posted by Abe Sauer on June 10, 2013 10:52 AM
Superman doesn't shave, to answer Gillette's question. At least, that's according to 1959's Superman issue No. 132, which explains that only in the presence of a "red sun" does Superman's hair grow and lose indestructibility. If necessary, the Man of Steel can use his heat vision to laser away the follicles.
But what fun is that explanation?
As one of the many, many partners for the upcoming Man of Steel film, Gillette has quite ingenuously found an angle to differentiate its tie-in and engage consumers by resurrecting a classic question about how Superman shaves.Continue reading...
Posted by Abe Sauer on May 3, 2013 12:44 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Iron Man 3 inaccuracies... BMW... Casino frugality... Wanglaoji trademarks... Heinz baby food... Hugo Boss mini-movies... Sunning manga... China's first lady for Pehchaolin... Ashley Furniture... L’Oreal... Ad spends... Iron Man 3 product placement... and more.Continue reading...
Posted by Dale Buss on April 29, 2013 05:53 PM
The box-office launch for Iron Man 3 is about as promising as Tony Stark's next invention. The three-quel in Disney and Marvel's series about the tech-happy superhero and his industrialist alter ego blitzed competitors with its overseas opening last weekend, taking a $195-million bow while soaring past last year's $185-million overseas debut of The Avengers.
As the movie starring Robert Downey Jr. in the returning title role prepares for its US opening this weekend, the hearty franchise is getting an assist from another returning member of the "cast": the Audi R8 sports car. The German luxury brand placed a version of its R8 in the first and second Iron Man films; this time around Stark's main drive is the all-electric R8 e-tron which has gone into only limited actual production.
"Stark and his passion for innovative technology, his sophisticated wit and his character overall are great representatives for our brand," Drew Elliott, social-media specialist for Audi of America, told brandchannel.Continue reading...
Posted by Abe Sauer on April 9, 2013 10:37 AM
The Dark Knight Rises was a blockbuster, but as the final installent of a trilogy, the future of the Batman series was unclear—until now. The next installment for the genre-redefining Dark Knight is as a spokesperson for Canon cameras in China.
In a series of new ads, the Dark Knight promotes Cannon's line of point and shoot digital cameras, with the superhero personally using—from his utility belt no less—the IXUS model. "Out of the darkness comes color" reads the tagline, meant to draw attention to the brand's superior image capture in low light. Canon has even built a special Dark Knight microsite to promote the partnership.Continue reading...
Posted by Abe Sauer on March 1, 2013 12:01 PM
At top, Brad Pitt phones in his new role as Cadillac China spokesman.
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's 10 reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week, the cat cafe... bodyguards... WeChat... Ikea's horse meatballs... Victoria's Secret... HTC... best selling sedans... Hollywood... Yum!... Bradillac and more. Continue reading...
Posted by Dale Buss on January 30, 2013 06:31 PM
Just four days before the game, only a few Super Bowl advertisers have kept the creative content of their commercials entirely under wraps — and even fewer are yet to come forward reveal their participation.
One of the last hand-raisers came clean today: Speed Stick, which will air its first-ever Super Bowl commercial. The spot will represent the latest execution of "Handle It," a campaign that "celebrates moments when guys are sweating on the inside but step up and Handle It on the outside," according to a release.
In the spot, "Laundry," which was crowdsourced by the Tongal video community, a man demonstrates that he knows how to "handle it" in a laundromat when a woman finds him accidentally handling a pair of her panties. With the ad, Speed Stick and parent Colgate joinma men's personal-care battle-within-a-battle during the Super Bowl, competing against Unilever's Axe (which is sending contest winners to space).
Calvin Klein is also making its Super Bowl debut, and it's also about men and underwear:Continue reading...
Posted by Sheila Shayon on January 16, 2013 02:35 PM
Disney's Infinity game console is making a bold leap to secure a share of the booming video game market for itself — while giving gamers the opportunity to create stories with iconic characters from its most popular franchises.
The ‘Infinity Base’ device lets users engage real-world characters via power discs and activate original story-driven adventures within the game. Players collect characters, vehicles and gadgets from Disney titles such as "Monsters University," "The Incredibles" and "Pirates of the Caribbean" and save them to a virtual ‘Toy Box.’
Due in June, Infinity will be deployable across all major gaming platforms including PS3, Wii, Wii U, Xbox 360 and Nintendo 3DS.Continue reading...