Posted by Abe Sauer on February 20, 2012 12:05 PM
A lot of HOGs may think of a different "Captain America" when they think of Harley-Davidson and super heroes, but the motorcycle brand is looking to change that for a new generation. Harley-Davidson has launched the Assemble Your Freedom contest in cooperation with Marvel comics. The winner will "become a character in an Avengers comic."
The partnership comes in anticipation of Marvel's upcoming summer movie, The Avengers. The film, starring a team of core Marvel characters, includes Captain America, a hero with whom Harley-Davidson already had a deal in 2011. But one Marvel hero, a motorcycle hero, is missing from the Harley-Marvel team — the title character in the just-opened Ghost-Rider: Spirit of Vengeance movie starring Nicolas Cage..Continue reading...
Posted by Abe Sauer on February 17, 2012 12:07 PM
Toyota teams with Marvel for a Yaris viral video, above.
Ford hooks up with the 2012 Sports Illustrated swimsuit issue for product placement.
The king(size) Snickers bar is dead. Make way for the fun size.
Below: Coke and ScarJo, Will Ferrell, Jeremy Linsanity and more.Continue reading...
Posted by Dale Buss on November 28, 2011 08:55 AM
Adbusters' role in branding Occupy movement examined in New York Times as Occupy LA protesters dig in heels.
Amazon eyes China growth.
Apple critiqued for not getting social media (but does it matter to brand loyalists?) as digi-savvy toddlers' parents fuel iPad sales.
Black Friday sales boost LG and Samsung as e-tailers are poised for Cyber Monday lift.
BSkyB's James Murdoch loses investors' confidence.
China's Chery automaker launches Qoros brand as Subaru joint venture gains lifeline.
Coach, expanding in China, will list shares on Hong Kong's Hang Seng stock exchange.
Coca-Cola, McDonald's, Nestle and Mars sign European pledge to only promote nutritious products on their websites.
Disney releases mobile app for Spider-Man, as the Marvel-owned web-slinger finds his feet on Broadway.Continue reading...
sip on this
Posted by Mark J. Miller on October 11, 2011 01:01 PM
Want to get your brand some notice? Start a gender war. That'll get you noticed.
That seems to be the tactic Dr Pepper Snapple Group is taking with its latest product, Dr Pepper Ten. The idea behind the drink, revealed earlier this year, is that men don’t generally like to be seen drinking “diet” sodas so this sugared drink will go over the top to showcase just how manly it is in order to show men that even though it has only 10 calories, that doesn’t mean they have become girly men.
The company has gone so far as to create a Facebook app (dubbed Ten Man'ments) for the soda that invites "men only" to check out content such as a shooting-gallery game in which players aim at lipstick and high heels. It Facebook tab is being promoted with the tagline, "Gendergated, just for guys." You can imagine how that's gone down.Continue reading...
Posted by Chana Mayefsky on August 9, 2011 06:00 PM
Apple edges past Exxon to become the biggest public company in the world (while AOL has a bad day); and stops Samsung's Galaxy Tab in Europe with legal ruling.
Barney's NY hires former French Vogue editor Carine Roitfeld as model and consultant.
Disney profits from sales of Cars 2 and Marvel merchandise, and ESPN revenues.
Facebook rolls out mobile Messenger feature.
Ford manages expectations of eager Focus electric car buyers.
Hero MotorCorp unveils brand identity.
J&J reaches agreement with U.S. on Risperdal charge.Continue reading...
Posted by Shirley Brady on July 28, 2011 06:00 PM
Goldman, Citigroup bond sale spiked by S&P while JPMorgan Chase's Jamie Dimon and other Wall Street CEOs pressure politicians to stopstalling on a debt ceiling deal.
Amazon cuts movie streaming deal with NBCUniversal's Universal Studios.
Facebook sues 25 online "typosquatters."
Google challenged on AdMeld acquisition by DOJ, while Senate schedules antitrust hearing.
Google Maps heads to the London Underground.
H&M signs David Beckham to create underwear "bodywear" collection.
Marvel wins suit brought by artist Jack Kirby's heirs.
Motorola Mobility beats Wall Street estimates.
Twitter pushes promoted tweets to top of users' timelines.
Yelp hires IPO-savvy CFO.
Posted by Dale Buss on July 27, 2011 09:00 AM
Aetna rises despite drop in demand for medical care.
Boeing beats estimates, boosts outlook.
Borders woes parsed in post-mortems.
Delta Airlines cuts capacity on rising fuel costs.
Disney and Marvel team for Captain America game, while Disney looks to shore up Bollywood business with UTV ownership.
Dow Chemical quarterly profit up 74%.
Dunkin' Brands CEO says IPO a byproduct of "unbelievable buzz."Continue reading...
Posted by Abe Sauer on July 22, 2011 06:00 PM
Our loyal readers (Hi Mom!) know all about Captain America's tie-ins with Dunkin' Donuts and Norton Anti-Virus. They've been riveted by the search for Captain America's leather jackets. They've ridden along on Captain America's Harley-Davidson deal.
Now, as Captain America: The First Avenger heads into its opening weekend — poised, it seems, to unseat the mighty Harry Potter juggernaut — we bring you more news of how Marvel has powered up brands for the Captain's Comic-Con timed big-screen debut ... and a little somethin' somethin' about who's been cozying up to Friends with Benefits on its first weekend date with moviegoers. Continue reading...